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Strictly Private & Confidential
Feb, 2017
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DisclaimerThe provision herein does not constitute legal advice or investment opinions of any kind, neither is it intended as an offer,solicitation for Carabao Group PCL. (“CBG” or “The Group”). The information presented within this material is intended to indicatethe Group’s operational and financial position at a given period of time and to be used, downloaded, and distributed for analystbriefings, and general meetings with CBG, and to be used for educational material in order to understand CBG’s operation only.The Group makes no representation that all information is complete and accurate for the purpose of producing a projection ofCBG’s operations, performance, or financial position and may be susceptible to uncertainty and important changes based onpolitical, economic, strategic, and other such uncontrollable factors. Forward looking statements in this presentation are based onthe management’s assumption in light of information currently available and obtainable, as well as theaforementioned/unmentioned risks and uncertainties. CBG’s actual results may vary materially from those expressed or implied inits forward-looking statements, and no assurance is made as to whether such future events will occur. The Group accepts noliability whatsoever for any loss arising directly or indirectly from the use or endorsement of any information contained herein byany users and/or third parties.
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Agenda
4Q16 & FY16 Performance Update
1) Financial
2) Business Update
3) Corporate Profile
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33
4Q16 & FY16 Performance Update
1. Financial
3
44
M-150
Market Share Comparison For FY2016
Source: Nielsen energy drink market report, December 2016 ("Nielsen Report")
78% 84% 84% 90% 91% 95% 95% 95% 96% 96%
Selling Distribution (Coverage) Selling Distribution (Coverage)
Carabaodang
31.0%31.4%
30.7%
32.0%
30.9%
32.6% 32.6%33.1% 33.1%
32.6%33.0%
33.4%
32.8% 32.5%
33.3%32.9% 33.0%
31.8% 31.6% 31.4%
30.6%31.0%
31.5%
31.7%
JAN16 FEB16 MAR16 APR16 MAY16 JUN16 JUL16 AUG16 SEP16 OCT16 NOV16 DEC16
Number 1 in Central region since June’ 16• Central region is the largest region for energy drink consumption, representing
35.40% of the Thai traditional trade channel
CBG’s contribution by region
4
55
6,863 7,448 7,753
9,965
2,076 2,858
2,102 2,316 2,689 2,858
FY13 FY14 FY15 FY16 4Q15 4Q16 1Q16 2Q16 3Q16 4Q16
(Baht mil)
Total Sales Revenue
BREAKDOWN OF DOMESTIC AND EXPORT SALES BREAKDOWN BY SALE CHANNEL OF DOMESTIC SALES
3YR CARG +13.4%
72% 71% 66%
28% 29% 34%
FY14 FY15 FY16
70% 64%
30% 36%
4Q15 4Q16
EXP
DOM
+37.6% +6.28%
+28.5% Key growth contributors
• Domestic : Push Strategy (Cash Vans) & Pull Strategy coupled with New Products
• Export: : Continuous growth in export markets mainly due to growth from Cambodia & Afghanistan
20.6%
5,4776,603
24% 22%
73%63%
2%15%
FY15 FY16
TT(CV)
TT(Agent)
MT
5
66
90.7%
3.7%
5.5%
91.1%
2.1%
3rd parties 3.1%
2.2%
1.5%
Sales Revenue Breakdown
FY2016
DOMESTIC
SALES
5,358 5,477
6,603
1,453 1,820
1,387 1,546 1,850 1,820
FY14 FY15 FY16 4Q15 4Q16 1Q16 2Q16 3Q16 4Q16
+25.2% - 1.6%
+20.5%
2,094 2,276
3,362
624 1,038
717 769 838 1,038
FY14 FY15 FY16 4Q15 4Q16 1Q16 2Q16 3Q16 4Q16
+66.3% +23.86%
+47.7%
(Bath Mill)
FY2016
OVERSEAS
SALES
Annual domestic sales growth is attributed to the following:
Carabaodang and Start Plus grew 12% and 53% yoyrespectively
New branded product launches in 2016 i.e. Water and Coffee collectively amounted to THB 238mn in sales
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77
Overseas Sales by Country
Cambodia
CLMV GROWTH YoY
1,315
1,868
2,526
FY14 FY15 FY16
Cambodia62%
Afghanistan14%
Myanmar8%
Vietnam5%
Yemen5%
UK 2% others 2%
Baht Mil FY14 FY15 FY16 %YOY 4Q15 4Q16 %YoYCambodia 1,006 1,547 2,074 34% 461 599 30%Myanmar 243 223 279 25% 40 100 150%Vietnam 66 98 173 77% 22 68 209%Yemen 169 167 202 21% 42 70 67%Afghanistan 531 164 481 193% 44 160 264%United Kingdom 62 100% 21 100%Others 76 77 91 18% 15 20 33%Total 2,091 2,276 3,362 48% 624 1,038 66%
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88
Gross Profit Margin
33.30%38.80% 37.30% 38.60% 34.76%
34.70%32.40% 33.20% 32.70%
32.5%
FY14 FY15 FY16 4Q15 4Q16
Domestic Export
33.7% 36.9% 35.90% 36.80% 33.9% TOTAL
Carabao
&Start Plus : 38%
Remaining:15%
8
99
Statement of Consolidated Comprehensive Income
9
Unit: THB million 2015 2016 FY2016 FY2016 4Q15 4Q16 4Q16 4Q16%sales YoY %sales YoY
Revenue from sales 7,753 9,965 100.0% 28.5% 2,076 2,859 100.0% 37.7%Costs of goods sold 4,893 6,388 64.1% 30.6% 1,312 1,889 66.1% 44.0%Gross profits 2,860 3,577 35.9% 25.1% 764 969 33.9% 26.8%Selling expenses 1,120 1,484 14.9% 32.5% 359 521 18.2% 45.1%G&A expenses 360 510 5.1% 41.7% 104 170 5.9% 63.5%Operating profits 1,380 1,583 15.9% 14.7% 301 278 9.7% -7.6%Other incomes 121 147 1.5% 21.5% 30 27 0.9% -10.0%Other expenses 35 42 0.4% 20.0% - 42 1.5% 42.0%EBIT 1,466 1,686 16.9% 15.0% 331 261 9.1% -21.1%EBITDA 1,702 1,912 19.2% 12.3% 391 316 11.1% -19.2%Interest expenses 2 4 0.0% 80.0% 1 2 0.1% 60.0%EBT 1,465 1,638 16.4% 11.8% 330 215 7.5% -34.8%Income tax expenses 209 278 2.8% 33.0% 42 63 2.2% 50.0%Net profits for the period 1,256 1,404 14.1% 11.8% 288 196 6.9% -31.9%
1,256 1,490 14.95% 18.6% 288 281 10% -2%
Non-Controlling interest in 2016 -85 THB million ,-1% Sales for FY2016
Equity Holder of the Company
1010
Statement of Consolidated Financial Position
ASSETS Dec-15 Dec-16 Change LIABILITIES Dec-15 Dec-16 Change
Current Assets Current LiabilitiesCash, Cash Equivalents 1,377 745 (632) Bank overdrafts&short-term loans from financial institutions - 750 750
Current Investments 473 604 131 Trade and other payable 802 1,302 500
Trade and other receivable 425 562 137 Other Current Liabilities 150 272 122
Inventories 249 433 184 Total Current Liabilities 951 2,324 1373
Other current assets 17 110 93 Total non-current liabilities 77 354 277
Total Current Assets 2,541 2,454 (87) Total Liabilities 1,028 2,678 1650
Non-Current Assets SHAREHOLDERS' EQUITYLong-term Investment - - Issued and fully paid up share capital 1,000 1,000 - Investment Properties 108 104 (4) Premium on shares 3,963 3,963 - Property, plant & equipment 4,667 6,626 1,959 Retained earnings 938 1,477 539 Intangible Assets 16 15 (1) Other components of shareholders' equity 432 432 - Deferred Tax Assets 25 34 9 Equity attributable to owners of the Company 6,333 6,873 540 Other non-current assets 4 8 4 Non-controlling interests of the subsidiary - 226 226
Goodwill - 536 536 Total Non-Current Assets 4,820 7,323 2,503 Total shareholders' equity 6,333 7,099 766 Total Assets 7,361 9,778 2,417 Total liabilities and Equity 7,361 9,778 2,417
STATEMENT OF FINANCIAL POSITION Unit THB million
10
1111
Our SKUs (Energy Drink)
ProductsCarabao
Energy Drink(Original)
Carabao Energy Drink (Original
Export)
CarabaoCarbonated
Carabao Ginseng Edition
Carabao Carbonated (Original)
CarabaoCarbonated (Sugar Free)
Carabao Carbonated (Green Apple)
Descriptions • 150ml amber glass bottle
• Flat taste
• Caffeinated + B12
• 250ml aluminum can
• Flat taste
• Caffeinated + B12
• 325ml aluminum can
• Carbonated
• Caffeinated + Multivitamins
• 325 ml aluminum can
• Carbonated
• Caffeinated + Multivitamins
• Ginseng Extract
• 325ml aluminum can
• Carbonated
• Caffeinated + Multivitamins
• Less sugar (1:4)
• 325 ml aluminum can
• Carbonated
• Caffeinated + Multivitamins
• Sugar Free
• 325 ml aluminum can
• Carbonated
• Caffeinated + Multivitamins
• Green Apple Flavour
Markets Domestic (mainly)
Export Only Export in Asia First market: Afghanistan
First market: UK First market: UK First market: UK
Launch Date October 2001 2004 May 2015 February 2016 April 2016 August 2016 October 2016
Retail Selling Price
10 THB(domestic)
Differ in various countries
2,000 Riel(17 Baht)
Differ in various countries
1.19 GBP 1.19 GBP 1.19 GBP
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Our SKUs (non-Energy Drink)
Products Start Plus CarabaoDrinking Water
Carabao Coffee (Rich Aroma)
Carabao Coffee (Espresso)
Carabao Coffee (Robusta)
Carabao Coffee (Espresso)
Descriptions • 250ml glass bottle
• Flat taste
• Electrolyte & vitamins
• (No caffeine)
• 2 size = 600ml & 1200ml
• Outsource production
• Distribution through Cash Vans Channel
• 30 small sticks in 1 pack
• Outsource production
• Distribution through Cash Vans Cannel and Tesco
• 30 small sticks in 1 pack
• Outsource production
• Distribution through Cash Vans Cannel and Tesco
• 180ml can
• Outsource production
• Distribution through Cash Vans Channel, BigC and 7-Eleven
• 180ml can
• Outsource production
• Distribution through Cash Vans Channel, BigC and 7-Eleven
Domestic Market
Launch Date May 2014 February 2016 July 2016 November 2016
Retail Selling Price
10 THB 7 & 12 THB 85 THB 10 THB
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Products Seaweed Dish Washing Liquid
Peanuts Fish Snacks Toothbrush Razor Juice
Retail Selling Price (THB)
5 10 5 5 10 10 10
Launch Date
November 2015 April 2016 June 2016 July 2016
Products Fabric Softener Squid Snacks Cigarettes(10Skus)1
Toilet Cleaner Tissue Detergent
Retail Selling Price (THB)
10 5 40 - 86 25 5 10
Launch Date
August 2016 September 2016 October 2016 December 2016
3RD Party Products in Cash Vans
1
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4Q16 & FY16 Performance Update
2. Business Update
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1. Cash Vans & DCs Plan Completed
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7 DCs
8 DCs
3 DCs
W
4 DCs
2 DCs
6 DCs
Target reached since October 2016:30 DCs with 337 Vans, covering approx. 320,000 retailers nationwide
% contribution of Branded products
• Began in Feb’15 and thus far accomplished 30 DCs located throughout the country
• Average sale amounted to THB 17,800 per van per day with 70% of which contributed by our branded products
70% 19% 7% 4%Total
Carabao Coffee Drinking Water StartPlus
70% 30%Total
Branded Product 3rd Paties
% contribution of total CV sales
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2. UK Business Update
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2. UK Business Update (Cont’d)
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2. UK Business Update (Cont’d)MT and TT account for 60% and 40% respectively of the market
• Modern Trade (MT) 35%
• Traditional Trade (Cash & Carry) 50%
• Others
60,000UK’s shop nation wide
Our target For 2017
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3. New bottling lines at the Bangpakong site
4
Construct a brand new factory to boost capacities in anticipation of increasing demands for energy drinks in bottle format
Items Descriptions
Project • Bangpakong Bottle Filing Project
Size of investment • Approx THB 1,750mn
Description • Build a brand new and modernized 2-storey factory covering approx 15 rais of land plot to accommodate up to 10 bottle filling machines
• Move away from fuel oil to natural gas base for heating operations
• Initially involve an installation of 2 new high-speed lines, with each being capable of 1,000 bottles per minute or 24 million bottles per month, with option to relocate 5 existing lines from the Bang-bor site
• Total capacities of the Bang-bor and Bangpakong sites to reach 1,535 million bottles per year
Source of fund • A combination of internal cash flows and loans of approx<THB 1,500mn from commercial bank(s)
Indicative timetable • 1Q/2017: Construction and planning started
• 4Q/2017: Test run and production commencement
• 4Q/2017: Relocation of the existing bottling lines
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2020
4. The Greater China JV arrangements
4
Extended reach to the Greater China region through a JV arrangement with a group of Chinese investors and management
Items Descriptions
Project • Greater China Investment Project
Size of investment • Equivalent to USD 40.0mn whereby CBG through the subsidiaries USD 17.7mn
Description • Establish JV companies in partnership with Chinese investors and management
• Conduct marketing, sales and distributions of energy drinks and other drinks under Carabao trademark and/or other trademarks to be developed or acquired by the JV companies
• Kick off with the PRC market and potentially further to other markets i.e. Hong Kong, Macau and Taiwan
Source of fund • A combination of internal cash flows and loans from commercial bank(s)
Indicative timetable • Mar 2017: Enter into the joint venture agreements; and
• Apr 2017: JV companies established
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Structure of the transaction
4
USD 17.7mn by capital increase
Operating company
Operating company
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Energy drinks in the PRC market
4
22
Billion USD
2323
Our marketing plans in the PRC market
4
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Our marketing plans in the PRC market (Cont’d)
4
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5. Brazil Market Opportunity
• Football is the most popular sport ,which often refer to the country as "o País do Futebol " ("the country of football")
• Flamengo FC is the most popular team with over 39.1 supporters
• One of Brazil’s richest football clubs and the second most valuable club in South America
Carabao Brand successful launched partnership
with Flamengo F.C. in January 2017
Local distributor is responsible for the sponsorship with the Flamengo football club.
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The Brazilian Market Of Energy Drink
Red bull 43%
Ambev 10%
Globalbev 5%
Monster 4%
Coca-Cola 10%
Pretropolis 8%
Others 20%
0
500
1,000
1,500
2,000
2,500
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020Tota
l Co
nsu
mp
tio
n (
Mill
ion
Lit
re )
Brazil Consumption of Energy Drinks
*Source: Euromonitor Oct 2016
Market Share% (2015)
• Brazil is the fifth largest Energy Drink in the World in 2016
• Brazil’s energy drink market reached $1.9bn in 2015
• Growth is forecast to double by 2020 to $4.3bn
210mPopulation
130mLitres
1.6bnEuro
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6. New Factories Progress
Increasing production capacity for amber glass bottle in order to support ongoing growth of Carabaodang bottles
Production Capacity : 650 mn bottles/annum
Production starts : 4Q2017
APG FURNACE 2 –30 % PROGRESS CAN FILLING FACTORY – Test run in February 2017Increase can filling production capacity (beginning with 2 new lines) to support volume growth of overseas business
Production Capacity : 240 mn cans/annum (2 line)
Production starts : 1Q2017
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Appendix3.Corporate Profile
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Shareholding & Company Structure
Major Shareholders 75% Free Float 25%34% Mr. Sathien Setthasit’s Group
27% Ms. Nutchamai Thanombooncharoen’s Group
14% Mr. Yuenyong Opakul’s Group
Manufactures, markets and sells the Group’s products
Manages the domestic distribution of the Group’s product
Manufactures and supplies glass bottles required for the manufacturethe Group’s product
CBHHK ,Newly incorporated in 2016 to operate as an overseas holding company
CBVLUX, Newly incorporated in 2016 to operate as an overseas holding company
ICUK, Distribute and sell energy drink under Carabao trademark in the UK as a result of the Distribution Agreement granted by CBD.
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Mr. Sathien SetthasitChief Executive Officer
Co-Founder of the Group in 2001
Ms. Nutchamai ThanombooncharoenManaging Director
Co-Founder of the Group in 2001
Mr. Yuenyong Opakul (Add)Senior Deputy Managing Director• Co-Founder of the
Group in 2001• Lead singer of
Carabao• Brand Ambassador of
Carabao energy drink
Mrs. Wongdao ThanombooncharoenSenior Deputy Managing Director
Been with the Group since 2008
Mr. Kamoldist SmuthkochornDeputy Managing Director – Marketing
Been with the Group since 2002
Mr. Pongsarn KhlongwathanakithChief Financial Officer
Joined in 2015, from CIMB Investment Bank
Mr. Paiboon KujareevanichDeputy Managing Director – Operation
Been with the Group since 2013
Mr. Kartchai Jamkajornkeiat Assistant Managing Director – Production/ Int’l BusinessBeen with the Group since 2012
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Management TeamINSTRUMENTAL TO BUILDING COMPANY’S SUCCESS
1. The company seeks to create customer satisfaction through proactive marketing innovations
2. The company is determined to expand its global footprint via strategic partnerships and integration opportunities
3. The company is dedicated to maintain a quality management system, using know how to drive its business as well as being responsible towards its community and society
MISSION
Mr. Romtham SetthasitAssistant Managing Director
Been with the Group since 2015
3131
Milestones and Developments
NO. 1
Challenger
2004 Began
exporting to 15 countries
Oct 2002 Carabao Dangwas launched
2012 DCM established as a
distributor for Carabao products
2013 APG manufactured glass bottles for Carabao products
2004 In 18 months of the launch, Carabao overtook Krating Daeng position to
become the No. 1 challenger in the market
2014 Start Plus Zinc an
electrolyte beverage was launched
Nov 2014 Carabao Group began
trading in Stock Exchange of Thailand
2015 Start establishing
own distribution centers
with a national coverage
of 300,000 outlets
Jul 2016
Carabao 3in1 Coffee
was launched
Oct 2016 Carabao
RTD Coffee
was launched
2016
Carabao Drinking Water was launched
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Milestones and Developments (Cont’d)20
01 • 3 co-founders jointly invested in CBD
• Registered capital 1 mil. Bt.
• First bottling line installed at the factory
• Registered capital increased to 130 mil. Bt.
• First commercial operation commenced (Oct.) first energy drink launched
• Bottling lines increased to 3 (max. cap. 275 mil. bottles p.a.)
• Exclusive distributor appointed in Thailand
2002
• Registered capital increased to 200 mil. Bt.
• 3 additional bottling lines Installed (increases total max. cap. to 548 mil. bottles p.a.)
• Won “popular vote” from Marketing Association of Thailand for the TV ad
2003
• Canning line installed (max. cap. 117 mil. cans p.a.)
• Production and export of can product started
2004
• 1 additional canning line installed (increasestotal max. cap. to 205 mil. cans p.a.)
2010
2011
• 2 additional bottling lines installed (increases total max. cap. to 700 mil. bottles p.a.)
• DCM first registered capital 1 mil. Bt., and increased to 100 mil. Bt.
• Third party replaced by DCM to fully distribute CBD’s products
2012
2013
• 2 additional bottling lines installed(increases total max. cap. to 850 mil. bottles p.a.)
• 1 additional canning line installed (increases total max. cap. to 350 mil. cans p.a.)
• Registered capital increased to 300 mil. Bt.
• Registered capital increased 620 mil. Bt.
2014
• Paid up capital of APG increased in full to 450 mil. Bt.
• Paid up capital of CBG increased to 1,000 mil Bt.
• Krones bottling line installed (increases total max. cap. to 1,080 mil. bottles p.a.)
• 2 of CBD’s bottling line reduced for manufacturing Start + (max. cap. 120 million bottles p.a.)
• Start+ launched in May
• First commercial operation commenced by APG in Aug. (max. cap. 650 million bottles p.a.)
• Carbonated CBD launched (in Cambodia)
• Started cash vans and distribution centers. (9 DCs in 2015)
• Sponsorship of Chelsea FC
2015
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2016 • New Carabao products
(Water & 3in1 & RTD Coffee)
• Announcement to hold 51% of shares in ICUK via offshore holding companies
• Sponsorship of EFL (Carabao Cup)
• Expansion of APG 2. (max. cap. 1300 million bottles p.a.)
2017
• Announcement to hold 46% of shares in DVHBVI and HVPRC via offshore holding companies in The Greater China
• Expansion of Bottling Filing ( increases total max.cap.to 1,535 mil.bottles p.a.)
• 2 additional canning line installed by CBD (increases total max. cap. to 800 mil. cans p.a.)
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Synchronization & Efficiency
Research & Development
Raw Materials & Sourcing
Manufacturing
Distribution
Marketing
Limit risk exposure to price volatility and reduce third party dependency
Maximized quality control ISO 22000
Strong relationship with agents
Countrywide distribution network
New products consistently improved and developed
Largest in-house sales & marketing team for energy drinks in Thailand
Direct consumer engagement nation wide
(Mixing + bottling + capping)
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Vertical Integration Business Model
3434
Carabao is Thailand’s legendary music-for-life & one of the most respected band in Thailand
Carabao & Santana in Bangkok 29th Feb. 2016[Est. 1981]
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Strong brand recognition associated with Carabao band
Songs for life music are reflections of aspects of Thai society
For over 30 years, Carabao songs have been known to speakto the Thai people in a manner that can easily be related totheir own life experience and provide the hope and strengthto keep fighting.
The result is a truly passionate fan base that are overlappingwith energy drink target groups across the country that livesand breathes the Carabao “Fighting Spirit”.
353535
The Carabao Legacy (Cont’d)
363636
From Band to Brand
“Carabao” is an energy drink inspired by the resilient, positive spirit of the Thai people. It is more than an energy drink, it is a Positive Energy Enabler.
“The Fighting Spirit”
The BirdFreedom, Unity, Creativity, Self Expression
The BuffaloStrength, Power,
Perseverance, Respect
A Brand with a Heart and Soul
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47.70% 46.90% 46.80%44.40% 43.60%
17.50%21.10% 21.50% 21.70%
23.90%
11.80% 11.20% 11.80% 12.60% 11.80%8.30% 7.90% 7.90% 8.20% 7.60%
2012 2013 2014 2015 2016
Market Share of Top 4 Energy Drinks in Thailand
M150 CBD KTD Lipo
Thai energy drink market brand equity index1
BEI = Brand Awareness 25% + Brand Perception 25% + Brand Loyalty 50%
Note: (1) “Brand Equity Index (BEI)”, The Searcher Brand Study, March 2016 (2) “Estimated market share of Thai energy drink market”, Nielsen Energy Drink Market Report, December 2016 37
• We became 3rd in the market share within 3 months of our launched back in 2002 (overtooking Wranger).
• We start to exceed Kratindaeng (150 ml) since September/October 2005, and began to be a real threat to Kratindaeng.
• We became second and overtook TC Pharmaceutical in 2011
47.57
41.51
27.77
21.20
M150 CBD Red Bull Lipo
Strong brand recognition associated with Carabao musical group
2
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APG Glass Bottle Manufacturing FacilityCommenced production in Aug, 2014
Maximum molten glass production of 310 tonnes per day
Capable of producing approximately 650 million bottles p.a.
State-of-the-art technology using glass cullet as raw materials
BOI privilege for 6 years since commencement
New Facility of 650 million bottles p.a. will be added and to start production by end of 2017 (Combined capacity=1,300 million bottles p.a.)
CBD Production Facility Bottle CBD - 9 production lines –max. prod. cap. of 1,080 million bottles p.a.
- 2 new lines and new facility with additional 500 mil.
bottles p.a. by end of 2017 (Combined capacity = 1,500 mil.)
bottles)
Can CBD – 3 production lines –max. prod. cap. of 350 million cans p.a.
• 1 switchable production line for carbonated energy drink max. cap. 72 million cans p.a.
• 2 New canning line (To be installed by 2017) –max prod. cap. of 480 million cans p.a.
Total can production capacity increases to around 800 million cans p.a.
Start+ –2 production lines -max. prod. cap. of 120 million bottles p.a.
Certifications
Own manufacturing facility –Maximized quality control
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Marketing ChannelsDedicated in-house marketing team has established strong relationships with multiple media channels, enabling us to react to market trends and minimize lead time and costs
Flexible uses of multimedia channels to reach target consumers: media advertising, on-the-ground marketing team, brand ambassador and event sponsorships
Below the Line
On-ground marketing
More than 148 BaoDangGirl Teams, consisting of over 893 members promote social activities
Brand Ambassador and events sponsorships
Celebrity spokesperson promoting our brand, as well as enhancing corporate image
Contributes significantly in establishing our brand
Regularly sponsor events which appeal to target consumers
Above the Line
TV commercials for wider reach
Print ads in magazines, newspapers and posters
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3.00
3.50
4.00
4.50
5.00
Is a popularbrand
Frequently seenadvertisement
Highly accessible Get rid ofsleepiness
Refreshing Alert andenergetic
Long acting Contain brain-nourishingsubstances
Good taste Extremely goodtaste
Carabao Dang M150 Redbull Lipo
[ N= 1,000 each]
Brand performances based on selected criteria
Source: The Searcher Brand Study, May 2015
CBG as an innovator advertising B12 in energy drinks
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Innovative Marketing: Advertising of Vitamin B12
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End Consumers
Carabao Group
1. Traditional Trade – 78%1
2. Modern Trade – 22%1
3. Importers, Distributors, International Dealers
Domestic Market – c.66%1
International Market – c. 34%1
End Consumers…
… …
Tier 1
Tier 2Tier 2
Tier 3Tier 3 Tier 3
Retailers
Convenience stores, Supermarkets, Hypermarkets
Traditional retail shops
> 50 agents
> 1,200 sub-agents
Note: (1) Sales Figure, 2016(2) Launched in Q2/15 . Reach 30 distribution center in 2016
B. Cash Vans – 15%2
A. 3-tiered agent distribution network – 63%
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Comprehensive Distribution Network
> 320,000 retailers
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The Global Market
North America
$24.3bn
Australia
$2.7bn
Europe
$11.5bn
Latin
America
$4.7bn
Africa
$2.1bn
UAE
$2.7bnAsia
Pacific
$14.85bn
The opportunity is to capture 10% of the Global Market by 2019
The growth in the Energy Drink market
is predicted to continue with sales reaching $62bn by 2019
$6.2bn by 2019
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Global market strategy
Football Fan CultureBrand Exposure
THE WORLD’S NO.1 SPORT
3.5 BILLION FANS WORLDWIDE
Global Football Platform
43
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THE WORLD CLASS COMBINATION
Strategic Partnership
Principal partner sponsorship value = £30* mil./3 seasons (start 2016-2019)
Principal partner sponsorship value = £18* mil./3 seasons (start 2017-2020)
The EFL Cup will be renamed the “Carabao Cup”
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Strategic Partnership(Cont’d)
45
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Statistic Information
Note Based on an assumption of THB 35 = 1 USD
Carabao Group PLC. As of 16 March 2017 Closing Price: THB 56.25
Ticker SET: CBGReuter: CBG.BKBloomberg: CBG:TBGoogle Finance: BKK:CBG
Listing date 21 November, 2014Listing Venue SET F&B, SET50Par Value 1 BahtShares outstanding (mil.) 1,000Market Cap. THB 59,500mn / USD 1.7bn 52 weeks High/Low THB 80.75 / THB 36.25Free Float 24.7%Foreign Limit 49.0%Dividend policy at least 40% of consolidated net profitEPS (TTM) THB 1.49P/E (TTM) 37.76xP/BV 8.16xDividend Yield 1.78%Auditor: EYBoard of Directors 9 members (4 independent)
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