strengththe of women - the post-journalextras.post-journal.com/advertising/jamestownratecard.pdf ·...

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www.post-journal.com www.post-journal.com

Your daily multi-media source for local, credible, reliable news and information in Southern Chautauqua County.

STRENGTHTHE

OF WOMENJULY 2018

• WOMEN IN LEADERSHIP • WOMEN IN HISTORY

15 W. 2nd St., PO Box 190, Jamestown, NY 14701 | 716-487-1111 | www.post-journal.com

2019 MEDIA GUIDE

www.post-journal.com

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www.post-journal.com www.post-journal.com2 0 1 6 J O U R N A L - W O R L D R AT E B O O K

RATES EFFECTIVE JANUARY 1, 2016.

Print Advert is ingAd Sizes & Base Rates

Rates apply only to the modular ad s izes shown.

Non-modular advert is ing is avai lable on a percolumn inch basis at the open rate of $33.25 pci . Frequency discounts cannot be appl iedto non-modular advert is ing.

Mechanicals:

1 Col = 1.58 inches • 2 Col = 3.26 inches • 3 Col = 4.95 inches 4 Col = 6.63 inches • 5 Col = 8.31 inches • 6 Col = 10 inches

RATES EFFECTIVE APRIL 2019

Full Page6 Col X 21.25 InMon - Sun $765.00Process $75

3/4 Page6 Col X 15 InMon - Sun $720.00Process $65

1/2 Page V3 Col X 21.25 InMon - Sun $535.00Process $55

1/2 Page H6 Col X 10.5 InMon - Sun $535.00Process $55

1/4 Page V3 Col X 10.5 InMon - Sun $315.00Process $45


1/8 Page V3 Col X 5 InMon - Sun $180.00Process $25


1/12 Page2 Col X 5 InMon - Sun $140.00Process $15

Business BannerFront of Section6 Col X 2.5 In $220.00Process $25


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8 Weeks

Commitment

Consecutive Week Packages

15%

25%

35%13 Weeks

4 Weeks

Run Discount

$Calculator

Consecutive Week Packages

Frequency discounts only apply to duplicate ads published within seven days of the original ad’s publication.

3x Week

Frequency

Frequency Discounts

40%

50%

60%4x Week

2x Week

Run Discount

Signed contract required. Consecutive week packages require that at least one ad be published every week in consecutive weeks for the number weeks contracted.

P R EP R IN T R A T ES, FR EQ UEN CY DISCO U N T S Co st P er T h o usan d (CP M ). Bro ad sh eet p rep rin ted in sert p ag es co un t as tw o tablo id p ag es

A m in im um ch arg e o f $3 5 0 p er in sertio n w ill ap p ly to all in serts. M axim um p re p rin t size w ith o ut quarterfo ld in g : 10.5 ”x11” GateFo ld o n an y in sert = 4 tab p ag es Sun d ay in serts are full p ress run required . P rep rin ts accep ted fo r in sertio n M o n d ays, W ed n esd ays, T h ursd ays, Saturd ays & Sun d ays. To qualify fo r p rep rin t frequen cy rates, acco un t balan ces m ust be p aid w ith in term s.

O p en 13 P ER 26 P ER 5 2 P ER 75 P ER 100+ P ER Y EAR Y EAR Y EAR Y EAR Y EAR

2-10 TA B $5 3 $5 0 $4 9 $4 7 $4 5 $4 3

12-18 TA B $63 $5 9 $5 8 $5 6 $5 4 $5 2

20-26 TA B $73 $69 $68 $65 $63 $60

28-3 6 TA B $83 $79 $77 $74 $72 $70

3 8-4 2 TA B $89 $84 $82 $78 $76 $73

4 4 + TA B $9 4 $9 0 $87 $84 $82 $78

O p en 13 P ER 26 P ER 5 2 P ER 75 P ER 100+ P ER Y EAR Y EAR Y EAR Y EAR Y EAR

2-10 TA B $5 5 $5 2 $5 1 $4 9 $4 7 $4 5

12-18 TA B $65 $61 $60 $5 8 $5 6 $5 4

20-26 TA B $75 $71 $70 $67 $65 $62

28-3 6 TA B $85 $81 $79 $76 $74 $71

3 8-4 2 TA B $9 1 $86 $84 $80 $78 $75

4 4 + TA B $9 6 $9 2 $89 $86 $84 $80

FULL R U N

ZO N ED

R EP EA T DISCO U N T S A d vertisem en ts th at run at n o n -m o d ular rates an d rep eat w ith n o co p y ch an g es w ith in th e n ext six p ublish in g d ays w ill receive th e fo llo w in g d isco un ts. Seco n d Run , 25 % o ff; T h ird - Sixth Run s, 3 0% o ff. Disco un ts m ay n o t be co m bin ed w ith an y o th er o ffer.

B R A N D B U ILDER S P A CK A GES Bran d Build ers ad vertisin g w as created to assist busin esses in g ain in g m arket sh are by in creasin g th eir n am e awaren ess. T h e p ro g ram em p lo ys creative n ewsp ap er ad vertisin g , d esig n ed in a m an n er to p o sitio n a busin ess in th e m in d s o f a co n sum er befo re th e n eed fo r th eir p ro d uct o r service arises. Bran d Build ers is n o t a quick fix, but rath er a m eth o d ical, affo rd able lo n g -term p lan . 12 m o n th , 6 m o n th , an d 3 m o n th p ackag es are available. P rices as lo w as $3 13 a m o n th in clu d in g a n in tern et co m p o n en t.

P O ST-IT N O T ES Full run o p tio n o n ly - Daily o r Sun d ay availability P rin ted & In serted - $100/CP M In serted O n ly - $80/CP M

N O N -M O DU LA R A DV ER T ISIN G R A T ESO p en Rate $3 3 .25 P er Co lum n In ch (P CI)Ch arity & Card o f T h an ks $21.00 P CI

Consecutive Week Discount

Adjusted Ad Price

Frequency Discount

Ad Price

Base Rate $

$ -%

$

$ -%

$

Weekly Cost $

Package Cost $

The Post-Journal2019 Advertising Recap

T M C / CO M M U N IT Y M A R K ET P L A CE M O DU LA R R A T ES To tal M arket Co verag e - Saturd ay d elivery to ap p roxim ately 8,785 n o n -subscriber h o useh o ld s.

1/12 P ag e - $10 1/2 P ag e - $5 5 1/8 P ag e - $15 3 /4 P ag e - $65 1/4 P ag e - $3 0 Full P ag e - $80

T M C Co lo r: 1/12, 1/8, 1/4 , - $10 1/2, 3 /4 , FULL - $20

T M C P rep rin ts: $4 1 Co st P er T h o usan d

P O LY B A GS $100/CP M , Full Run h o m e d elivery required 10,000 M in . Size 6.5 ”x19 ”, M ax Size: 7.5 x22”

In serts sh o uld be d elivered to : T h e P o st Jo u rn a l, 15 W est First St., Jam esto w n , N Y 14 701


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Business Name: Acct. Number:

Authorized Representative (print name):

Signature: Date:

Newspaper/Account Executive:

Newspaper/Sales Manager:

Advertising Summary

O Consecutive Week Print Package

Choose A Duration:

4 Weeks • 15% Discount 8 Weeks • 25% Discount 13 Weeks • 35% Discount

O Miscellaneous

2x Week • 40% Discount 3x Week • 50% Discount 4x Week • 60% Discount

Anticipated Advertising Frequency:

Monday-Friday: Ad Size: Saturday: Sunday:

Recap Start:

Estimated Weekly Investment: Total Investment:

End:

O Digital Advertising

Choose An Ad Size:

Discount: CPM: # of Impressions:

Leaderboard Half Page Large Rectangle Mobile

O Color - Cost Per Modular Ad Size

Process

Color Cost: Ad Size:

The Post-Journal2019 Advertising Recap

Monday-Friday: Ad Size: Saturday: Sunday:


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CLA SSIFIED R A T ES LO CA L DISP L A Y O P EN R A T E $23 .88 P CI LO CA L / N O N P R O FIT $17.9 0 P CI CO N SECU T IV E IN SER T IO N O P EN CO M M ER CIA L LIN E R A T ES* 3 Days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2.3 5 4 - 6 Days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2.25 7 - 13 Days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1.9 6 14 - 22 Days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1.88 23 Days o r M o re . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1.80 *4 lin e m in im um p er in sertio n .

A N N UA L B U LK CO N T R A CT R A T ES*

*Co n tract Disp lay based o n 10 Lin e/Co lum n In ch Yo u m ay use yo ur ad vertisin g in an y co m bin atio n o f classified d isp lay an d lin e ad vertisin g to fulfill yo ur ad ag reem en t requirem en t. T h e rate w ill be ap p lied acco rd in g to th e an n ual level o f co m m itm en t. Bulk co n tract rate n o t ap p licable to em p lo ym en t categ o ry.

EM P LOYM EN T R A T ES O P EN EM P LOYM EN T DISP L A Y R A T ES 1 - 2 Days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $24 .27 p ci 3 Days (co n secutive run ) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $22.68 p ci

CO N T R A CT EM P LOYM EN T DISP L A Y R A T ES

2019 B USIN ESS DIR ECT O R Y 1 o r m o re in ch es o f classified ad vertisin g p ublish ed each d ay w ith in th e Busin ess Directo ry fo r a m in im um o f 3 0 d ays. O N E M O N T H (M in im um 3 1 d ays) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5 .86/co l. in ch 3 M O N T H R A T E (M in im um 3 co n secutive m o n th s) . . . . . . $4 .9 7 /co l. in ch 12 M O N T H R A T E (M in im um 12 co n secutive m o n th s) . . $4 .3 8/co l. in ch

M ECH A N ICA L R EQ U IR EM EN T S CLA SSIFIED DISP L A Y W id th o f Co lum n . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.163 in ch es Dep th o f Co lum n . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 1/4 in ch es Co lum n s P er P ag e . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Co lum n In ch es P er P ag e . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 170 Co lu m n W id th s 1 co lum n . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.163 in ch es 2 co lum n s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.4 26 in ch es 3 co lum n s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 .689 in ch es 4 co lum n s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 .9 5 2 in ch es 5 co lum n s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.215 in ch es 6 co lum n s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.4 78 in ch es 7 co lum n s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.74 1 in ch es 8 co lum n s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.00 in ch es

DEA DLIN ES Disp lay ad s m ust be received tw o d ays p rio r to in sertio n . Fo r in sertio n o n Saturd ay, Sun d ay o r M o n d ay, th e d ead lin e is 2:00 p m T h ursd ay.

IN -CO LU M N CLA SSIFIED LIN E A DS Classified lin e ad s m ust be received by 5 :00 p m o n e busin ess d ay p rio r to run .

R a tes $19 .60 p ci / $1.9 6 p er lin e $19 .10 p ci / $1.9 1 p er lin e $18.4 0 p ci / $1.84 p er lin e $18.00 p ci / $1.80 p er lin e

A n n u a l Levels $2,000 $5 ,000 $10,000 $15 ,000

Co n tract Level M in . Lin es lin e/d ay Level 1 1,000 $1.70

Level 2 2,000 $1.65

Level 3 4 ,000 $1.60

Level 4 8,000 $1.5 3

Level 5 16,000 $1.4 8

Classified Network

ADVERTISING DEADLINES - RETAIL & CLASSIFIEDPUBLICATION DAY DISPLAY/RETAIL CLASSIFIED DISPLAYMonday Thursday,noon Thursday,noonTuesday Friday,4pm Friday,4pmWednesday Monday,4pm Monday,4pmThursday Tuesday,4pm Tuesday,4pmFriday Wednesday,4pm Wednesday,4pmSaturday Thursday,4pm Thursday,4pmSunday Thursday,4pm Thursday,4pmComm.Marketplace(TMC) Monday,4pm Monday,4pmTVMagazine Thursday oneweekpriortopublicationTabsandspecialproductdeadlinestobesetbymanagementasnecessary.


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With more than 39,000 readers every day in print and online

Our audience is larger than ever.

Print Audience Digital Audience

25,000

28,750

DailyReadersSundayReaders

Includes www.post-journal.com & all mobile app data

180,000 MonthlyUsersMonthlyPageviews

1,794,682SourCe: GooGle ANAlytiCSJAN. 20, 2019 - Feb. 19, 2019

Digital Advertising

Digital Display Ad Specs

Mechanicals:•Alladsizesareinpixels•Preferredfileformats:JPEGorGIF•Maximumfilesize:50KSizes shown are not to scale

Newspaper digital content reaches millennial audiences where they prefer to get their news.

NEWSPAPER DIGITAL CONTENTreachesmoremillennials(ages

25-34)thananyotheragegroup:97%ofmalesand96%offemales.

TWO-THIRDS OF MILLENNIALSconsumenewspaperdigitalcontent

exclusivelyonamobiledevice.

Half Page300x600Pixels

Skyscraper160x600Pixels

Large Rectangle300x250Pixels

Brand Builder200x200Pixels

Leaderboard728x90Pixels


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MonthlyUsersMonthlyPageviews

terms & Conditions1. Payments are due on or before the 10th day of the month

followingthatmonthinwhichtheadvertisingispublished.

2. Fulfillment. All net advertising dollars spent in a 12-monthsperiod with The Post-Journal will apply toward the fulfillmentoftheadvertisercontractexceptpassthruexpenses,legalandlatepaymentfees,andwhereotherwisenoted.

3. ShortRating.If,afterthetermofthisagreement,Advertisershallhaveusedfewernetdollars,space,orinsertions,thanagreedtoherein,Advertiser’srateforall revenue/space/insertionsusedduring the termshallbe increased to theappropriateearnedrate indicatedon thecurrent ratecarddatedJanuary 1,2019andAdvertiser shallpay thedifference. Inanycase, the ratechargedwillnotexceedthecostsofcontinuingtheagreementinforceuntilitsexpirationdate.SeeaddendumAforratelevelsappliedforrateadjustment.

4. Newspaper’s Rate Card. The terms and conditions of theNewspaper’sRateCardareincorporatedhereinbyreference.Ifanytermsorconditionsoftheratecardconflictwiththetermsof the Agreement, the terms of the Agreement shall govern.TheNewspapermayreviseitsadvertisingratecardatanytimeupon30dayswrittennotice.

5. Right to Edit or Reject. The publishers of The Post-Journalreserve the right to edit, classify or reject at any time anyadvertisementsubmittedtotheirrespectivenewspapers.

6. PaymentforAdvertising.Advertisershallpayfortheadvertisingpurchased under this Agreement according to the termsindicated on the Newspaper’s invoices/billing statements. Intheeventofabillingdispute,Advertisermustpromptlypayallamountsnotsubjecttodispute.Failuretoreceivetearsheetsisnotavalidreasontowithholdpayment.IfAdvertiserfailstotimelypayasprovidedfortheinvoices/billingstatements,theNewspapers may reject advertising copy and/or immediatelycancelanyAgreementandAdvertiseragreestoindemnifytheNewspaper for all expenses incurred in connection with thecollectionofamountspayableundertheAgreement,includingcourtcostandattorneys’fees.Futureadvertising,evenprepaid,mayberefuseduntilreimbursementismade.IftheAgreementis canceled due to the Advertiser’s failure to timely pay, theNewspaper may re-bill the Advertiser at the open or earnedcontract rate, whichever is applicable. Stated rates for allcontractadvertisingservicesareconditionalontimelypaymentbycashorcheck.Allpastduebalancesaresubjecttoa2%permonthservicecharge(minimumcharge$2.00).

7. Joint and Severable Liability. If Advertiser utilizes an agency(“Agency”),AdvertiserandAgencyshallbejointlyandseverabllyliable for complying with all the terms of the Agreement,includingpaymentforalladvertising.

8. No Sequential Liability. Insertion orders or an AgreementrendersvoidanystatementsconcerningliabilitythatappearoncorrespondencefromAgencyorAdvertiser.Itisfurtheragreedthat The Post-Journal does not accept advertising orders orspacereservationsclaimingsequentialliability.

9. Inaccurateratesoninsertionorderswillbetreatedasclericalerrorsandadvertiserswillbechargedattheapplicablerateineffectatthetimeofpublication.

10. Typographical Errors, Incorrect Insertions or Omissions. ThisAgreement cannot be invalidated for typographical errors,incorrectinsertionsoromissionsinadvertisingpublished.ThePost-Journalagreestorunacorrectiveadvertisementforthatportion of the first insertion which may have been renderedvalueless by such typographical error, wrong insertion oromission.AdvertisershallnotifyThePost-Journalofsucherrorsintimeforcorrectionbeforethesecondinsertion.Thecorrectiveadvertisementorcreditshallnotexceedthecostoftheactualspace occupied by the error. The Post-Journal shall not beliabletoAdvertiserforanylossthatresultsfromtheincorrectpublication(including,withoutlimitation,typographicalerrors),incorrectinsertionoromissionofAdvertiser’sadvertisements.Any claim for credit must be in writing and received by ThePost-Journal within sixty (60) days from the date of invoice/billingstatementorbedeemedwaived.Undisputedamountsmustbepaidinfullbytheduedate.

11. Positioning of Advertisements is not guaranteed. The Post-Journal will use reasonable efforts to accommodate theAdvertiser’s position requests. Failure to meet positionrequestswillnotconstitutecaseforadjustment,refundorrerun.Guaranteedpositionwillbecharged25%additional.

12. Indemnification. Advertiser agrees to indemnify, defend andhold harmless the publisher against any and all liability, lossor expenses arising from claims of libel, unfair competition,unfair tradepractices, infringementof trademarks,copyrights,tradenames,patentsorproprietaryrightsorviolationofrightsof privacy resulting from the publication of the advertiser’sadvertisement.

13. For the value received, advertisers hereby assign The Post-Journalallrights,titleandinterest,includingcopyrightinterest,toalllayoutsoftheadvertisementsplacedinThePost-Journalwhich represent the creative effort of the newspaper and/orutilizationofitsownillustrations,labor,compositionormaterial.

14. CreditCheck.Cashwithallordersunlesscreditisestablished.

15. Political advertising is payable in advance, upon placementof advertising order. All political advertising must conformto Federal guidelines and adhere to New York State FairCampaignCodes.Politicaladvertisementsmustcontaina“Paidby...”acknowledgment.

16. ThePost-Journaldoesnotacceptbrokeredadvertising.

17. Ifanadvertisementissetbutnotpublishedtheadvertisermaybechargedat50%ofthead’searnedrate.


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eFFeCtiVe APril 1, 2019

PERSONNEL Publisher.................................................................................MichaelBird

AdvertisingDirector.............................................................DebraBrunner

Editor.......................................................................................JohnWhittaker

BusinessManager................................................................JamieRibbing

CirculationDirector..............................................................AndrewGee

REPRESENTATIvES OgdenPublishing,Inc.

COMMISSION AND CASH DISCOuNTS RetailandClassifiedAdvertisingratesarenotcommissionableorcashdiscountable.Allratesarenettothenewspaper.

ADvERTISING E-MAIL CONTACTS AdvertisingDirector: [email protected]

CreativeMaterial: [email protected]

CITY AND RETAIL TRADING ZONESDISTRIBuTION/CIRCuLATION ThePost-Journaloffersmorningdistributionwithdeliveryguaranteedby6:30amweekdays,7:30amSaturday&Sunday,365days

ayear.Approximately85%ofourcarrieranddeliveryforceconsistsofadults,andourcomplaintratiofordeliveryisconsistentlyless

thanoneandahalfcomplaintsperthousandpapersdelivered.

OvER 40,000 READERS DAILY IN PRINT AND

ONLINE

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