streaming video in academic libraries: preliminary results from a national survey

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STREAMIN G VIDEO IN ACADEMIC LIBRARIES PRE LIMINAR Y RESULTS FROM A N ATIONAL SUR VEY 2013 Charleston Conference Charleston, South Carolina deg fa rrelly, Arizona State University Jane H utchison, Willi am Paters on Univer s ity

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Page 1: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

STREAMIN

G VID

EO IN

ACADEMIC LI

BRARIES

PR

EL I M

I NA

RY

RE

SU

LTS

FR

OM

A N

AT

I ON

AL

SU

RV

EY

2013 Charleston

Conference

Charleston, South

Carolina

deg

farre

lly, A

rizon

a St

ate

Unive

rsity

Jane

Hut

chiso

n, W

illiam

Pat

erso

n

Unive

rsity

Page 2: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

QUESTIONS

What is the current state of streaming video in academic libraries?

How prevalent is streaming video in academic libraries?

Who has primary responsibility for streaming video?

What hosting platforms are used?

How do users discover and access streaming videos?

How much staff time does streaming video demand?

Page 3: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

LITERATURE REVIEW

Page 4: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

METHODOLOGY

Page 5: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

Sent draft survey to trusted professional colleagues for testing

Revised (5 revisions) Distributed widely through library and media

discussion and mailing lists VideoLib Video Roundtable - ALA Media-L ACQNet CCUMC Charleston Conference CollDev CollLib Digital Copyright

Page 6: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

Short completion time Opt-in responses Included incentive to complete survey

Page 7: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

THE SURVEY

tinyurl.com/SurveyASV

Page 8: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

DEFINITIONS

Page 9: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

VIDEO

Commercially produced and distributed academic, educational, documentary and/or feature content.

Locally produced, repository, institutional advancement/publicity, tutorials, or similar content not included.

Page 10: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

STREAMING VIDEO

Video content delivered to computer desktops via an Internet connection.

Openly accessible sources such as YouTube or Hulu are not included.

Page 11: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

SUBSCRIPTION STREAMING VIDEO COLLECTION A packaged group of videos distributed by a single company that also hosts the content.

Libraries do not individually select titles in a subscription collection. Such collections may cover a single subject area, or may be multi-disciplinary.

Consumer entertainment streaming subscriptions such as Netflix are not included.

Page 12: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

TECHNICAL INFRASTRUCTURE & HOSTINGTechnical Infrastructure

The computer systems and processes for ingesting, hosting, and serving digital video files.

Hosting System

Similar in meaning to "technical infrastructure", the commercial or locally developed interface for housing and streaming digital video files. Often referred to by specific product name, such as Kaltura, Sharestream, Ensemble, etc.

Page 13: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

RESPONSES

Page 14: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

336 valid responses Limited to one response per institution

42 ARL institutions 48 U.S. States 6 Canadian Provinces 2 Non-North American responses

Australia and Pakistan

Page 15: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

DEMOGRAPHICS

Page 16: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

CARNEGIE CLASSIFICATION

Page 17: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

ENROLLMENT

Page 18: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

PUBLIC OR PRIVATE

Page 19: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

ONLINE COURSES

Page 20: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

WHO’SSTREAMING

Page 21: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

DOES YOUR INSTITUTION STREAM VIDEO

70 %

30%

Page 22: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

COMPARISON BY CARNEGIE CLASSIFICATION

70 %70 %

56% 44%

Baccalaureate

8%

92%

70%

30%

Associate

78%

22%33%

68%

Masters

ARL

Doctorate

92%

8%

Page 23: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

PLAN TO STREAM W/IN 3 YEARS

Page 24: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

MEDIA COLLECTION&

CONVERSION

Page 25: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

PHYSICAL MEDIA COLLECTION SIZE

Page 26: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

FORMAT SHIFT - PHYSICAL TO DIGITAL

Page 27: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

FORMAT SHIFT - PHYSICAL TO DIGITAL

Page 28: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

INTENTION TO FORMAT SHIFT W/IN 3 YEARS

Page 29: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

INTENTION TO FORMAT SHIFT W/IN 3 YEARS

Have already shifted format Have not shifted format

Page 30: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

HOW SHIFTED

Page 31: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

MEDIA SELECTION

Page 32: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

WHO SELECTS PHYSICAL VIDEO

Page 33: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

PRIMARY SELECTOR FOR PHYSICAL VIDEO

Page 34: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

PRIMARY SELECTOR FOR STREAMING VIDEO

Page 35: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

MEDIA FUNDING

Page 36: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

FUNDING SOURCES FOR PHYSICAL VIDEO

Page 37: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

PRIMARY FUNDING FOR PHYSICAL VIDEO

Page 38: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

PRIMARY FUNDING FOR STREAMING VIDEO

Page 39: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

IS STREAMING VIDEO INSTITUTIONALLY FUNDED

87%

13%

Page 40: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

HOW DOES YOUR INSTITUTION FUND STREAMING Departments for course-related work

Online instruction funds

Incorporated into the Media Services budget

Site license paid by University IT

Continuing Education / Distance Learning

Grant money

Consortium divides the funding between member schools

Page 41: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

WHO SELECTS INSTITUTIONALLY FUNDED Faculty with direction from Media Services Library recommends with support from

Academic Depts Streaming library acquisitions librarian Media Services specialist Department chairs/Deans Information Technology Teaching faculty work with Head of Extended

Programs Center for Distributed Learning/Distance

Education Consortium Don’t know

Page 42: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

TOTAL VIDEO EXPENDITURES LAST FISCAL YEAR

Page 43: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

TOTAL VIDEO EXPENDITURES LAST FISCAL YEAR

Page 44: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

ANTICIPATED SPENDING IN NEXT FISCAL YEAR

Hard Copy Video Formats

Page 45: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

ANTICIPATED SPENDING IN NEXT FISCAL YEAR

Streaming Videos – Individually Licensed

Page 46: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

ANTICIPATED SPENDING IN NEXT FISCAL YEAR

Streaming Video Subscriptions

Page 47: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

ANTICIPATED SPENDING IN NEXT FISCAL YEAR

Page 48: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

LICENSINGMODELS

Page 49: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

SUBSCRIPTION COLLECTIONS

Page 50: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

PURCHASED/LICENSED IN PERPETUITY COLLECTIONS

Page 51: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

PURCHASED/LICENSED IN PERPETUITY TITLES

44%

56%

Page 52: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

TERM LICENSED TITLES

66%34%

Page 53: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

LICENSE TITLES FOR COURSE RESERVE

29%

71%

Page 54: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

DIGITIZATIONON

REQUEST

Page 55: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

DIGITIZE & STREAM ON FACULTY REQUEST

41%

58%

Page 56: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

PRIMARY POLICY FOR DIGITIZATION ON REQUEST

Page 57: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

LIMITS APPLIED TO DIGITIZATION ON REQUEST

Page 58: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

WRITTEN POLICY STATEMENTS ON DIGITIZING

22%

78%

22%

Page 59: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

WRITTEN POLICY STATEMENTS ON DIGITIZING

78%61%

39%10%

90%

StreamDigitize on Request

StreamDon’t digitize on Request

Page 60: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

GUIDING DOCUMENTS

Page 61: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

DISCOVERY&

ACCESS

Page 62: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

DISCOVERY & ACCESS TO STREAMING VIDEO

Page 63: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

PRIMARY ACCESS POINT TO STREAMING VIDEO

Page 64: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

TITLE LEVEL CATALOG RECORDS

Page 65: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

CATALOG RECORD SOURCES

Page 66: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

TECHNICALINFRASTRUCTURE

Page 67: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

TECHNICAL INFRASTRUCTURE

Page 68: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

PRIMARY RESPONSIBILITY FOR INFRASTRUCTURE

Page 69: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

HOSTING FOR STREAMING VIDEOS

Page 70: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

PERCENTAGE OF COLLECTION HOSTED

Page 71: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

HOSTING PLATFORMS

Page 72: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

WORKLOAD

Page 73: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

LICENSE NEGOTIATION

Page 74: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

STAFF TIME DEVOTED TO STREAMING

Page 75: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

HINDSIGHT

Page 76: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

QUESTIONS NOT ASKED

Does your library have a media librarian? Does your institution have a media unit

separate from the library? What is the size of your streaming video

collection? Do your collection development policy

documents specifically address streaming video?

You indicated you do not catalog your streaming videos. Why not?

How satisfied are you with you with the catalog records / meta data provided by vendors?

Page 77: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

OBSERVATIONS

Page 78: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

Streaming video has become a common vehiclefor content delivery in academic libraries.

Regardless of Carnegie classification libraries have primary funding, operational, and decision-making roles in providing streaming video content to their institution.

Libraries prefer, and for the most part provide, title level access to streaming videos in their collections.

BUT, video remains an outlier in the day-to-day treatment of content in academic libraries.

Catalog records for streaming videos depend largely on vendors providing the records or metadata.

Page 79: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

There is no dominant model for acquisition of streaming videos. Subscription plans appear to be emerging as the dominant approach.

Librarians are largely unaware of the technological infrastructure used to serve streaming video.

Staffing needs for managing streaming videos appears to be low, but many libraries do notknow what the actual staffing commitment is.

Librarians employ multiple approaches to meet the challenges streaming video presents regarding copyright.

Page 80: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

GUIDING DOCUMENTS

Page 81: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

Association of Research Libraries & Center for Social Media. (January 2012). Code ofbest practices in fair use for academic and research libraries. Washington, DC,American University.

http://www.arl.org/pp/ppcopyright/codefairuse/

Besser, Howard et al. (December 2012) Video at risk: Strategies for preserving commercial Video Collections in Libraries. NY: NYU.

http://www.nyu.edu/tisch/preservation/research/video-risk/

Brewer, Michael & ALA Office for Information Technology Policy. (2008). Fair use evaluator.

http://librarycopyright.net/resources/fairuse/

Center for Social Media. (June 2008). Code of best practices in fair use for online Video.

http://centerforsocialmedia.org/fair-use/best-practices/code-best-practices-fair-use-online-video

Crews, Kenneth D. Fair use checklist.

http://copyright.columbia.edu

U.S. Copyright Office. Copyright law of the United States of America, Circular 92.

http://www.copyright.gov/title17/92chap1.html

U.S. Copyright Office. TEACH Act, 17 USC § 110(2).

http://www.copyright.gov/title17/92chap1.html#110

Page 82: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

AREAS FOR ADDITIONALRESEARCH

Page 83: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

Case studies for work flow and personnel demands

Use data Return on Investments – cost per use Quality of and satisfaction with vendor-

provided catalog records and meta data Impact of proliferation of vendor interfaces /

analysis of those interfaces Integration of streaming video metadata

with discovery tools

Page 84: Streaming Video in Academic Libraries: Preliminary Results from a National Survey

QUESTIONS