stratoshear revolutionizing mobile advertising. about stratoshear stratoshear is a new-age media...
TRANSCRIPT
StratosHear
Revolutionizing mobile advertising
About StratosHear
StratosHear is a new-age Media & Technology venture, incorporated in Feb 2007, providing mobile
based media solutions for brands and advertisers. The platform has a very advanced targeting and
profiling engine that ensures that the right ads are delivered to the right people through the right
channels. Additionally, the platform comes equipped with a comprehensive system that includes
content management, inventory optimization, revenue maximization, billing / reporting modules.
• Our Products: Ads on Audio (2G) / Video (3G) Telecom side and Banner/Video on WAP/Mobile
App
• Our DNA : Product Innovation, Service Excellence & Passion
• Our USP: 360 degree mobile advertisement solution – Teleco & Non-Teleco Ad Platform
• Our Teleco Ad Platform uses patent-pending technologies to ensure ads are efficiently & effectively
delivered
• Exclusive partnership with Mobile Audio Ads with Airtel, Tata (CDMA and GSM) and Idea
AdRBT Audio
Advertisement on Ring Back Tone
AdRBT – Audio Advertising Platform
• AdRBT replaces the Ring Back Tone with the Advertiser’s Ad jingle and enhances brand
awareness amongst masses.
• More than 2 million subscribers across India and across operators
• Day, time, region, languages, operator targeting available
Why a subscriber opts in for AdRBT
Operator gives lots of benefits to people participating as Ad Subscribers
Free gifts to Ad Subscribers Discount coupons in partnership with various brands
50% off on the monthly Ring Back Tone subscription charge
Benefits of AdRBT
Millions of people from various operators calling each other everyday
Phone Ringing
Calling Person hears Ads till the called person
does not pick up the phone
Caller calls an AdRBT subscriber & hears Ads when phone rings instead of the normal tring tring
Caller tells other friends about the Ads that he hears and thus bringing in Brand awareness
Esteemed Client List
Entertainment Domain & AdRBT
For entertainment domain clients:
Channel promotion jingles
Case Study
Objective: Channel launch & to create awareness and anticipation for the new Channel, as well as building affinity for the theme Jingle
Targeting: 16 circles across North, East and West India
Deliverables: 11 million impressions to be delivered in 10 days
Unique impressions reach at the end of the campaign was approximately 85%
Entertainment Domain & AdRBT
For entertainment domain clients:
Promotion jingles of daily shows
Case Study
Objective: Drive up the TRP of the show in the Hindi speaking regions
Targeting: 13 circles across North and West India
Deliverables: 9 million impressions to be delivered in 20 days
Unique impressions reach at the end of the campaign was approximately 90%
Automobile Domain & AdRBT
For Automobile domain clients:
Wishing Indians on the World cup victory
Objective: 2 days Roadblock wishing Indians on the World cup victory
Targeting: PAN India
Deliverables: 12 million impressions to be delivered 2 days
Unique impressions reach at the end of the campaign was 90%
Case Study
Automobile Domain & AdRBT
For Automobile domain clients:
Launch of new Car
Case Study
Objective: To promote the launch of new car and book test drives
Targeting: PAN India using Ad jingles
Deliverables:
Model Impressions Duration
Tata Manza 11 million 3 weeks
Etios Liva 3 million 15 days
Chevrolet Spark
5 million 1 week
Brand Advertisers & AdRBT
For Brand Advertisers:
Launch of new products
Case Study
Objective: Spread awareness about the new model before it was available in shops
Targeting: UP (East & West), Delhi, Bihar & Jharkhand
Deliverables: 2 million impressions to be delivered 5 days
Unique impressions reach at the end of the campaign was 85%
34%
37%
16%
13%
Bihar&Jharkhand
Delhi
UttarPardesh (East)
UttarPardesh (West)
Brand Advertisers & AdRBT
For Brand Advertisers:
Wishing customers on occasions
Case Study
Objective: Wishing customers a Happy New Year
Targeting: PAN India in 13 different languages
Deliverables: 3 million impressions to be delivered 3 days
Unique impressions reach at the end of the campaign was 90%
Mobiadz
WAP
StratosHear – WAP (MobiAdz)
• Premium Mobile WAP Ad Network
• Serves 6.5 - 7 billion Text / Banner Ad requests per month via WAP
• More than 700 unique publishers
• Extensive targeting
– Handset manufacturer
– Handset OS
– Handset Functionality
– Operator
– Channel/ Site Genre
• Targeting Family Branded, Non branded, Adult sites available
Click to Landing Page to provide more information on products and services
Click to Call on the IVR Media portals
Click to Lead
Click to e-mail
Click to download applications, games, wallpapers etc.
Other Click Functionalities
Click to SMS
Our Client list
WAP - Mobiadz
For entertainment domain clients:
Click to call functionality on WAP
Case Study
Objective: To divert traffic to their IVR portal and promoting the short code to callers from several operators
Targeting: Operator targeting
Deliverables: Maximizing revenue for the IVR portal
CTR: .7%
Conversion rate: Up to 30% achieved
For search engine clients:
Click to download functionality on WAP
Objective: To get more and more users to download the application
Deliverables: Maximizing revenue for the client through increased downloads
CTR: .7%
Conversion rate: Up to 27% achieved
Click to Download Case Study
Click to Download Case Study
Objective: To get more and more users to download the ICICI mobile application
Deliverables: Maximizing revenue for the client through increased downloads
CTR: .5%
Conversion rate: Up to 24% achieved
Click to Download Case Study
Objective: To get more and more users to download the Toyota Waku-Doki theme song / ringtone
Deliverables: Maximizing awareness for the client through increased downloads
CTR: .3%
Conversion rate: Up to 55% achieved
