strategy or culture?
DESCRIPTION
How do consumer trends influence the PR-, communication-, advertising business?TRANSCRIPT
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DTH GE LO EN AGE O FEA
VD R
TISING
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ZEITGEIST
I WE
STAKEHOLDER
LONG TERM DEVELOPMENT
BETTER
SOCIETY
ANTI- BONUS CULTURE
NATIONALIZATION
LOCALIZATION
CASH
CONTROL
SIMPLICITY
USE
PROTECT
SHAREHOLDER
SHORT TERM PROFIT
MORE
INDIVIDUAL
BONUS CULTURE
PRIVATIZATION
GLOBALIZATION
CREDIT
DEREGULATION
COMPLEXITY
OWN
RISKTAKING
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ZEITGEIST
I WE
CHANGE
WELLBEING
NETWORKING
SUSTAINABLE
IDEALS
STABILE
TRADITION
RELIABLE
PROVEN SUCCESSES
SAFE &
SOLID
CONTROL
FREEDOM
VISION
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TRENDSTOGETHER
REAL
PROVEN
MATRIX
LOCAL
POLARIZATION
TRANSPARANT
UNPLUGGED
ERGONOMIX
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“BUILDING A BETTER
AIRLINE, NOT JUST A
BIGGER ONE”Delta Airlines, campagne 2010
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RESET
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“YOUR BRAND IS NO STRONGER THAN YOUR REPUTATION AND WILL
INCREASINGLY DEPEND ON WHAT COMES UP WHEN YOU’RE GOOGLED
Allan Jenkins
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TRANSPARANT
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TRANSPARANT
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TRANSPARANT
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TRANSPARANT
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TRANSPARANT
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TRANSPARANT
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“WE HELPED DIAGNOSE THE PROBLEM...
HELP US PRESCRIBE THE SOLUTION
Sarah Palin, 2010 campaign
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POLARIZATION
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A true story about what it’s really like to work at:“The happiest place on earth”
POLARIZATION
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POLARIZATION
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POLARIZATION
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THE DUTCH BOOMERS, AKA THE
STUFFED GENERATION, FENDING FOR
THEMSELVESPOLARIZATION
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“COMING TOGETHER IS A BEGINNING.
KEEPING TOGETHER IS PROGRESS.
WORKING TOGETHER IS SUCCESS!”
Henry Ford
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TOGETHER
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TOGETHER
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TOGETHER
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TOGETHER
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TOGETHER
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“THE WEB IS DEAD, LONG LIVE THE
INTERNET”
WIRED Magazine, 2010
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JUST ANY DINNER PARTY IN 2011
MATRIX
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MATRIX
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MATRIX
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MATRIX
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WHEN TOP NYC CREATIVE DIRECTORS
GOOGLED THEMSELVES........
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UNPLUGGED
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UNPLUGGED
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UNPLUGGED
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UNPLUGGED
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UNPLUGGED
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“ADVERTISING IS THE TAX YOU PAY
FOR BEING UNREMARKABLE”
Robert Stephens, founder of Geek Squad
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#WTF! HAVE WE GOT HERE?
ERGONOMIX
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ERGONOMIX
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Risk alert!
You are in a hazardous
environment. Try parking your car somewhere else.
OK
ERGONOMIX
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ERGONOMIX
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“LOCAL IS THE NEW GLOBAL”
Marian Salzman, 2008
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MASS RETAIL SUFFERS UNDER THE HANDS OF THE INTERNET. HOWEVER, LOCAL, PERSONAL AND FOCUSSED PROVES THE RETAIL
CONCEPT IS FAR FROM DEAD!
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LOCAL
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LOCAL
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LOCAL
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“NIET ELK OUD VROUWTJE IS EVEN
BETROUWBAAR, ELKE GOLF GELUKKIG WEL”
Volkswagen, campagne 2010
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PROVEN
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PROVEN
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PROVEN
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“ALL FACE AND NO TROUSERS?”
Jeremy Clarkson, Topgear
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REAL
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REAL
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REAL
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REAL
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REAL
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REAL
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“CULTURE EATS STRATEGY FOR
BREAKFAST”
Ford war room, mantra
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ZEITGEIST
CONNECTION
MANY TO MANY
ATTRACT
INVOLVE
INTERACTION
RETURN ON INVOLVEMENT
EXPERIENCE
INSPIRATION
ACT
WHAT I WANT
DO
CULTURE
DIRECT
SEEK ATTENTION
INTERRUPT
REACT
RETURN ON INVESTMENT
IMAGE
USE
PROMISE
WHAT YOU NEED
TELL
STRATEGY
ONE TO MANY
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Bob van Leeuwen
@capibaro
06 10915818
Bob van Leeuwen