innovate or die: building a culture of strategy and innovation
Post on 21-Oct-2014
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Douglas Merrill provides a rare look into how Google fosters its renowned culture of innovation. In a fast-paced talk, he contrasts Google's strengths with those of other companies that are struggling to stay relevant. The best companies know that innovation is a process you can learn and implement. Merrill lays out a blueprint for innovation as strategy, as culture. How do you foster ideas in their infancy? What corporate structures drive innovations, and which ones get in the way? And how do you recognize the innovation that's already happening in your organization? Innovation, he shows us, is already happening at your organization, at every organization. But the mediocre companies kill it unwittingly. Having championed innovation at Google, Merrill demonstrates, with striking clarity, how to design a different kind of company-- one where culture, strategy and innovation are interrelated and drive massive, sustainable growth.TRANSCRIPT
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The Innovator’s OpportunityDouglas Merrill
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Come writers and critics who prophesize with your pen
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Juggling is just a coordinated set of drops
Losing control in the new world
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Technology changed the world
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66% of Fortune 100 gone in 20 years
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Cheaper businesses emerged
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Online activities matter… even to offline stores
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Product development in the new world
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People want to connect to a community
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Listen to your users
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But don’t listen too carefully
“If I had asked my customers what they wanted, they'd have asked for a faster horse.”-- Henry Ford
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Learn from your users
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In fact, let your users do your job
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Getting it doneBuilding a new business
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Don’t be afraid to do dumb things
Google.stanford.edu (Circa 1997)
Google.com (Circa 1999)
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This is the world callingAlways “over hire” and diversity matters….
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Talk about everything*
* Almost, anyway
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People do what you measure
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Forget everything I’ve said
Change happens.To you, or by you.
Pick.
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THANK YOU
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