STRATEGIES TO GROW

YOUR BUSINESS

Presented by:

Marguerite Orane

”If you don’t know where you want to go, any road will get you there”

1. Where do you want your business to be?

2. Where are you now?

3. What choices will you make to get to your

vision?

Perf

orman

ce

The Vision Gap

VISIONof

SUCCESS

Marguerite Orane, Free & Laughing Inc.

2019 2029

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GROWTH STRATEGIES:

1. New Experiences:

2. New Features:

3. New Offerings:

4. New Customers:

5. New Markets:

6. New Models:

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NEW EXPERIENCES

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Sell more of the same to your

existing customers

Get to know them better

Create great relationships

Give them delightful

experiences EVERY TIME

Make them your RAVING FANS!

NEW FEATURES:

5

Sell enhanced products/services to the same customers

Know what they like and want more of

Add improvements, new features

Upgrade regularly

NEW OFFERINGS:

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Develop new products/services to sell to your existing market

Find new needs to solve for your existing markets

NEW CUSTOMERS:

Sell more of your existing products/services to new customers

Who else needs your product?

Get your existing customers to “sell” for you

Find new niches

Figure out how to go “mainstream”

New geographical markets

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NEW MARKETS

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SELL NEW PRODUCTS TO NEW CUSTOMERS:

NEW GEOGRAPHICAL MARKETS

NEW PRODUCTS

NEW MODELS

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Sell in a new way

Reimagine how you sell

KEY TO GROWTH?

KNOW YOUR CUSTOMER!

STRUCTURING FOR GROWTH:

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How fast do you want to grow?

• Organic

• Partnership

• Acquisition

IMPLEMENTATION:ALIGN CULTURE & STRATEGY

Culture

Structure

StrategyStrategy

Structure

Culture

- 17Marguerite Orane, Free & Laughing Inc. 46

• Culture is key

• Leaders must lead

• Communication –

”oxygen to the

organization”

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“FASTEN YOUR SEATBELT FIRST BEFORE BEFORE

TAKING CARE OF OTHERS”

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TAKE CARE OF YOURSELF:

Mind Body SpiritReadingAffirmationsJournalingGratitudeVisualisation

BreathingYogaWalkingRunning???

MeditationPrayer

BEFORE you check technology

Marguerite Orane

“Vision without action Is a daydream;Action without vision is a nightmare

Vision + Action = success”

WHAT WILL YOU DO IN THE NEXT WEEK?

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And remember:

“A journey of a thousand miles

begins with a single step”

Take time to enjoy your journey!