"The power of the lawyer is in the uncertainty ofthe law."

- Jeremy Bentham

Thank you for Downloading!

If you're looking to market your law firm in today's digital world, then you've come

to the right place!

This book will provide a deep insight into the world of online legal marketing, while

simultaneously supplying you with the necessary know-how to give your law firm a

strong online presence.

Before diving right into our "Legal Marketing Beginner's Guide," let's take a look at

what this book is all about.

Why We Wrote This Book:

Today, in the era of Digital Renaissance, you’re one click away from finding all the

necessary information and strategies to carry out a successful legal marketing

campaign. The problem is finding the time to filter through all the fluff and find the

real meat. There are plenty of blogs, articles and research papers that contain

The Legal MarketingBeginner's Guide

strategies, tactics and tips on the subject of online marketing, however, there just

isn't enough information specific to online marketing for law firms. Often times the

tips and suggestions that you're likely to hear can be more confusing than they are

helpful. This is exactly where this book comes in; to help you begin your online

marketing journey.

Written specifically for legal marketing online, this "Legal Marketing Beginner's

Guide" contains an introduction to the necessary information, proven strategies

and key elements that are necessary to carry out a successful legal marketing

campaign that your law firm can be proud of.

No more aimlessly searching the internet for the best way to market your law firm.

The "Legal Marketing Beginner's Guide" was created by a group of dedicated

professionals to serve as an introduction to your legal marketing efforts. It contains

a list of real, market tested strategies, that have consistently been proven and will

help to set your law firm up for the success and growth you've always wanted.

Who This Book Is For:

This book is specifically written for lawyers who looking to learn and understand

how to market their firms in the digital world. This information will help you to

build your brand, increase the amount of traffic and leads to your website and give

your law firm the "Authority Status" that comes with a strong online presence. The

digital world is constantly evolving, but once you find the right information, tools,

resources and the ability to understand how to use and implement it all ... it will be

smooth sailing! (You can even automate it!)

Your online presence can help you to drastically increase your case load and reach a

new success for your law firm that you might not have thought possible.

Thanks for downloading ... Now let's get started!

- Brett Wysocki, BW Legal Marketing

1. The LegalMarketingBeginner's Guide

2. Introduction 3. ProfessionallyDone Website

4. ContentMarketing/BlogWriting

5. Pay Per Click(PPC)

6. VideoMarketing

7. SEO (SearchEngineOptimization)

8. EmailMarketing

9. Social MediaMarketing

10. Thanks ForReading!

11. TopRecommendedTools & Resources

12. Contact BWLegal Marketing

Table Of Contents

The internet has revolutionized the way people do business and communicate with

each other in today's world . This huge spectrum of exposure has plenty to offer; an

increase of visibility, promotion of your services and converting leads to paying

clients. 

In order for law firms to gain leverage and earn advantages in today's competitive

market, it's critical for them to have a solid web presence as the law firm's website

is the client's first impression and thus the yardstick by which potential clients

judge your firm and how they perceive your services will be.

If you know the right tools and strategies to leverage, and you know how to use

them, you'll have a real leg up on your competition. You need to replicate what the

top law firm's in the country are doing by finding the best strategies that bring you

the biggest ROI. Whether it's overall income, highly-targeted potential clients,

increasing your law firm's case load or saving more of your most important

commodity; time ... We've got you covered!

IntroductionDigitally Marketing Your Law Firm

Most lawyers don't focus enough time on marketing, or worse yet, they hire an

unqualified company to do it for them. As a result, they waste their money and it

becomes difficult for them to reach potential clients. Today's digital world requires

you to become more nimble and savvy ... your leveraging technology, the internet,

social media and various other platforms. With that said, most clients are seeking

immediate results and satisfaction.

Appearing in the top of the major search engines such as Google is a necessity. If

you're website looks professional, trustworthy and you provide a great service

(remember: people check online reviews), the customer will usually always trust

who Google recommends as the "top choice" in anything a consumer is searching

for whether it's a question, directions, advice, specific products/services, etc. 

Although there are traditional marketing strategies that work, your core marketing

strategy will be built around finding and attracting new prospective clients through

digitally marketing your law firm.

There has been a dramatic shift in the way people look for professional services,

not just over the past decade, but in recent years as well. Marketing is about having

the right strategy, but if you're busy running your law firm it can be time consuming

and complex. After all, you went to school to learn law, not marketing. So, to

simplify things, we've written the "Legal Marketing Beginner's Guide" to focus on

breaking down the complicated world of digital marketing into various strategies

that will provide you with the critical information that's necessary to market you're

law firm in the constantly changing digital world.

Incorporating the strategies that work best for you will help you to shape your law

firm’s online marketing plan, while helping your firm to build an authentic brand

and the authority status and trust that comes along with it.

So, let’s start the journey into the world of legal marketing in the digital era.

Professionally Done Website

A professionally done, high quality website is mandatory in today’s world. It’s

common knowledge that EVERYONE searches the internet for products, services,

answers, advice, reviews and more; you’re website is you’re first impression and the

most basic form of your law firm’s presence online.

Other components of your online marketing plan should include content/blog

marketing, video marketing, SEO, email marketing and various other strategies that

tie back to your website. So, it’s best to have your website professionally done by a

legal marketing/web design company who focuses specifically on legal marketing

and law firm web design.

Professionally Done Website

Why Is It A Useful Marketing Strategy?

It’s incredible how many legal websites we’ve seen that, prior to our services,

looked very old and outdated.

Your website is your calling card and needs to be developed in a way that positions

your law firm as a brand and build’s trust with prospective clients. It’s the potential

client’s first impression and your website can say a lot about your practice before

the client even knows who you are. As the saying goes, “You only get one first

impression.”  So make it a good one and build a high quality, professionally

built, custom website that showcases your talent, incorporates your mission, your

expertise and the image that you want your law firm to portray.

How It Can Be Implemented In Marketing Your Law Firm

Now that you know why it’s important to have your website professionally done by

a marketing firm that specializes in legal marketing and law firm web design, it’s

time to find out what attributes make a great website.

Make sure your website has the following attributes:

Easily navigable/gives the users a friendly experience

It should be mobile friendly -- responsive on any device

Helps the user to get in touch with your law firm easily. Either via a Contact

Form, Phone  Number or a Call to Action Button

Should include testimonials or case studies of your clients

Make it personal by avoiding stock photos or images from the Internet and

instead include  images of your team and your firm

Search Engine Optimized (SEO). This will be discussed more in depth later on in

this book, but  for now it simply means that your website is configured in a way

that helps Google find you  when someone is searching for a law firm online.

(You want to appear first in the search  engines)

Without these aforementioned qualities, today’s impatient, spoiled clients will

move on to the next, most convenient, professional/trustworthy site that Google

tells them is the answer.

Content Marketing/Blog Writing

The centerpiece of your legal marketing campaign should be the content on your

website. High quality content builds trust in your law firm’s brand and furthermore

establishes your law firm as an “authority”and if done correctly, an industry leader.

A quality blog should be a staple point in your online marketing arsenal, as it will

establish the fact that you and your firm are experts in your given practice. If your 

content is good enough, you’ll more than likely have other lawyers checking it out

as well.

Why Is It A Useful Marketing Strategy?

Content Marketing/BlogWriting

Before hiring a lawyer or contacting a law firm, most people conduct their legal

research on their own. With that being said, having good quality content on your

website will provide potential clients with helpful material and advice that will

further establish your law firm as one that they can trust. This can directly convert

a potential client into a paying client. With your informative blog post and value

driven advice, you can start a relationship with potential clients that is already built

on trust, meaning they are more likely to contact you when they decide they need

legal counsel. 

How Can It Be Implemented In Marketing Your Law Firm?

Original content in any form, article or blog, is the most important ingredient of

your law firm’s website. 

If you’re having trouble while thinking of topics to write, simply think about the

questions your clients and potential clients ask when they speak with you. The best

way to do this is to keep a list of questions that clients have asked you or that you

have encountered while handling various cases. Answers to each of these

questions can make great blog posts, as hundreds of other people “Google” these

same questions every day throughout the country. If your posts are both top

quality and well optimized (SEO), this is how you build a national presence to help

build your firm’s newly found “authority status,” which directly relates to the level

of trust people will have with your firm.

You can include video, images, infographics, related blog posts and various others

forms of content to engage your readers, answer their questions and solve their

problems. Content marketing is about giving and providing serious value. This is

what earns the trust and establishes you as someone important in the legal

community.

You can also have the option to let people leave comments on your blog. This

would allow you to engage with potential clients and directly start building and

nurturing a relationship with them.

 

Pay Per Click (PPC)

PPC is essentially advertising within search engines such as Google. When you

search something on Google, you will notice that the first few searches have the

word “Ad” prefixed to it. These PPC “Ads” are also called sponsored ads.

Below is an example of a PPC Ad for a personal injury lawyer for Palm Coast, FL:

Pay Per Click (PPC)

You will notice it says "Ad" in green underneath the title, next to website's URL.

Advertisers, such as competing law firms, are paying to appear at the top of the

search engines by paying each time a person clicks on the words they are bidding

for, hence the name “Pay Per Click” or “PPC.”  Every time someone clicks on that

sponsored result, the advertiser pays for it. This is why it’s important to go after

highly targeted, sales intent keywords and have a good understanding of

what you’re doing. With a Google AdWords campaign, your law firm can start

advertising for certain keywords in specific areas and locations. The cost of each

click varies depending on factors such as keyword competition.

Why Is It A Useful Marketing Strategy?

Once you’ve got your website, you need to immediately start thinking about

marketing. There are many advantages to marketing online and if done right, it will

be more cost effective, efficient and your least risky marketing option.

The simple concept behind PPC is when your ad is hosted on the Google Search

Engine Result Page (SERP), you pay the host for every click your ad receives. It’s

simple, free to set up and easy to maintain. Not to mention, if you sign up for a

Google Adwords account, you’ll get FREE access to the Google Keyword Planner

where you will be able to visually see the keyword terms and phrases that people

are searching in Google under your particular niche with the estimated

amount searches and traffic you can  expect to get from each keyword. Google

will require a credit card to sign up, but you don’t need to spend any money once

you’ve signed up. You could literally never purchase any ads and still have the

benefit of using the Keyword Planner at no cost.

The benefit of PPC advertising is that if your host doesn’t send any traffic to your

website (meaning you don’t get any clicks), then you don’t pay anything. You’ll also

soon find out more about what keywords and keyword phrases potential clients are

searching for. This new-found knowledge can come in real handy in the future and

can be used in other marketing campaigns such as creating SEO landing pages, or in

Lehman’s terms, a hidden page on your website that is optimized specifically

around a certain keyword. The only way people can “land” on these specific pages

is through the search engines, usually not through navigation of your site. 

For example, if I’m a law firm in Chicago that specializes in divorce, I’d probably

want to optimize around the search term “divorce lawyer Chicago” or “divorce

lawyer Chicago IL.” If you focus on a specific area such as Arlington Heights, you’d

want to niche down to “divorce lawyer Arlington Heights, Il.” You get the idea.

The key is limiting your downside by having a clear understanding of your budget,

your clients, your competitors and your conversion rates.

How Can It Be Implemented In Marketing Your Law Firm?

The best thing about Google search and display ads is that they are basically

targeted based on people’s browsing history and specific search terms. You get

highly specific and target oriented results based on people’s demographics and

interests. 

However, a PPC campaign is more than just creating ads. 

You need to define your search terms and create various ads and landing pages that

people will be taken to when they click those ads. The more relevant and targeted

that each landing page is to your ad, the better chance you have of converting your

lead. You should also be constantly testing to see what works and what doesn’t.

This is a process known as A/B Testing.  A/B testing ensures the greatest Cost Per

Acquisition or CPA (cost per new client) and an ideal amount  of leads in exchange

of your monthly advertising budget.

PRO TIP: Check out Ispionage. It’s a service that allows you to literally steal your

competition’s traffic by uncovering their conversion strategy. Ispionage will help

you find profitable keywords, find out how much your competition is spending on

Adwords per month, it offers downloadable competitor keyword lists, shows your

competitions top performing ads, keywords and more! This tool is a must if you

choose to do your own PPC ads.

You can literally create an AdWords account, create an ad and if done in a

professional manner, start showing up in Google SERP today and be taking on new

clients by tomorrow! PPC can start yielding return on your marketing investment

almost immediately by driving instantaneous traffic to your website. When the goal

of advertising is always conversions, you don’t want to send people to your

law firm’s homepage every time. It’s important to have different landing pages for

specific ads as it helps in increasing the conversion rates by creating highly relevant

ads that are targeted at specific clients and demographics alike.

Video Marketing

There’s a classic rule of thumb when it comes to marketing online—why tell when

you can show and tell? This is where video marketing comes in as key area of

opportunity for your law firm to stand out in the online crowd. At the time this was

written, YouTube is the 2nd largest search engine in the World, only to Google.

Studies show that less than 30% of content on any given page is actually read, but

the average website visitor will engage with a video for almost 3 minutes! Video

captures attention and keeps people engaged.

As a lawyer, you can create a YouTube channel with a series of videos that talks

about your areas of expertise and specific scenarios or value points that you think

your potential clients may be interested in. In the digital-age, it’s easier than you

think to create a quality video that will help bolster your law firm’s legitimacy, build

your brand and set yourself apart from your competition. Heck, the quality

Video Marketing

of today’s cell phone cameras can record incredible high-quality pictures and videos

that can be cut and edited resulting in amazing marketing videos.

Why Is It A Useful Marketing Strategy?

Video is eye catching, dynamic and way more engaging than written content. Have

you ever sent a text or email that was not properly received or understood in the

tone you intended? Your content is no different, your message can get lost in

translation if you’re relying on text alone. Video marketing is more fluent and

engaging, it’s something that will be understood exactly the way you intended it to

be,  over and over again.

There are several studies that show video ads are twice more likely to get

click-throughs than still  images. Additionally, many search engines are now indexing

videos as part of their search results which means that videos are becoming

important to SEO.

How Can It Be Implemented In Marketing Your Law Firm?

With videos, you can get really versatile in terms of the route you choose. Believe it

or not, you can get high quality videos for the fraction of a cost that your spending

on traditional advertising. Just as in the past, content moved from text, to text and

images, to television and video. Online marketing is starting to require online video

both to capture and engage potential clients as well as help drive their

search engine marketing efforts.

It can be something as simple as an introductory video to connect with your

audience, show your expertise and start building your brand. Better yet, you could

get a customer testimonial from a satisfied client who describes their experience

with your firm, and why they are happy with your services.

Another route you could go is through whiteboard or animation explainer videos.

These videos usually contain short pitches about your company, who you are, what

you do and most importantly how the client will benefit from using your services. 

Additionally, for those who want to spend a little bit more, you could have a

professional spokesperson  hired to do a quick pitch for your law firm or to promote

any of your specific services. Although a professional spokesman may cost a bit

more, it’s more engaging and you are able to sell emotion,  emphasis and other

related things that often get lost in translation through plain text or images.

Video marketing achieves various important goals. First, it personalizes your law

firm while  simultaneously engaging your prospective clients. Second, it ensures that

your message is clearly delivered and not lost in translation, which happens all the

time with text and images. Lastly, it’s something that most of your competitors are

not doing, and when done correctly, can really separate you in terms of trust and

brand recognition.

 

SEO (Search Engine Optimization)

In a layman’s terms Search Engine Optimization or SEO stands for “showing up on

Google”. SEO in itself is an esoteric topic in the realm of online marketing. If SEO is

a primary part of your online marketing plan, the best advice is to hire an expert.

However, it’s important for you to at least know what it is and learn some of the

basic principles. 

Why Is It A Useful Marketing Strategy?

The Google search engine constantly searches the Internet for content (web pages,

text, images, video, etc.) and attempts to index it against search keywords and this

process is known as crawling. SEO is the deliberate process of making your content

found by Google and showing up as far up the list on a search page as possible.

SEO (Search EngineOptimization)

It’s important to also note that the search engines use constantly changing

algorithms in order to constantly get better at finding the most relevant content in

regards to the keywords and keyword phrases people search. They also use these

algorithms to detect “black hat” or spammy techniques that  people use to cheat the

system and try to rank higher in the search engines using unethical practices. This is

why it’s extremely important to hire a professional for this kind of work and it’s

definitely worth paying top dollar for.

For a law firm, the goal of an SEO initiative is for web pages, blog posts, and your

website in general to help you show up at or near the top of a relevant Search

Engine Result Page.

You can even set up a local SEO keyword strategy which means the keyword is

based upon the location of your business. For example, “divorce lawyer, San

Antonio, Texas."

Here are a few statistics from Google to show you the importance of local SEO:

20% of all search queries are for local businesses

40% of all mobile searches are for local businesses

50% of mobile searches for local businesses are followed by a visit or another

type of contact

97% of consumers search for local businesses online – only 3% are not

searching online

These are compelling numbers to show you the importance of local keyword

optimization.

How It Can Be Implemented In Marketing Your Law Firm

You need to do your keyword research for local keyword terms that you want to

rank for and then build your website around these terms. However, you need to

know that the act of SEO is an ongoing process and it can only be achieved through

a combination of:

Content publishing (blogs and articles)

On-site optimization – this is making sure that every page and post on your

website is optimized to be found and ranked by Google and other major search

engines

Various Off-Site Strategies such as link-building, which is generating quality links

from other  relevant sites to your site

A key thing to know about SEO is that it’s a long game. The moment you begin

executing an SEO campaign, it can approximately take 6 months before you start

seeing results, that is, increased traffic and lead generation. But once you conduct

the campaign successfully, the results often last and pay dividends on an ongoing

basis.

One thing to understand is that SEO is an art and a science and it is more

than simply writing and publishing blogs every week. For most law firms, it's ideal

to hire a legal marketing agency to plan and execute an ongoing SEO strategy.

Before you begin your SEO efforts, make sure you choose the right range of

keywords that you need to target. Ideally, each page on your website should be

targeting anywhere between 1 to 3 keywords. When conducting your research, you

should assess keywords based on local volume, competitiveness and relevance. At

the same time, you need to keep in mind that there is no point in targeting

keywords that are rarely searched for.

If your law firm ranks high on Google’s search engine, you’ll more than likely start

directly experiencing more traffic, more leads and a bigger case load!

 Email Marketing

Email has been around FOREVER in terms of the internet and it’s not only

surviving, but it’s thriving. The simple reason for the success of email is because of

its engagement, it’s value and it’s convenience. When you’ve got someone’s email

address, it becomes a direct way of communicating and engaging with that person

on a one-to-one basis and it certainly involves some level of trust.

Why Is It A Useful Marketing Strategy?

There’s a big demographic of people out there who enjoy reading about various

aspects of our legal system, researching various different legal niches, preferred

legal blogs for law students, etc. The list goes on and on.

If you’re content is quality enough to start capturing emails, it becomes an easy

source of income down the line. If you can generate a list of highly targeted people

who enjoy hearing from you and give you permission to communicate with them,

Email Marketing

your building loyalty and a follower base.

This is where you begin nurturing your leads through email marketing. Maybe you

send them the niche relevant legal articles, interesting cases, or better yet,

something like “Weekly Legal Tips” or another type of legal newsletter.

The goal is to keep them informed and engaged while building trust and keeping

your law firm in their mind. It’s permission marketing.

The results of email marketing can take some time, especially at first if you don’t

know what you’re doing yet. But over time, you’ll start to see the results of your

efforts and start building your followers. Today, it's easier than ever with viral

marketing tools that generate massive amounts of leads through social sharing and

contest style competitions. These can be a great way to quickly get the word

out about your law firm.

Email marketing is also a great skill to leverage an additional stream of income. You

have the opportunity in today’s day and age to easily brand yourself, create ebooks,

digital documents, online courses, paid webinars and so on, all which are digital

products/services that require nothing but the work they take to create. With the

use of your email list, you can sell these products at the click of your mouse with an

email blast to generate passive income.

How Can It Be Implemented In Marketing Your Law Firm?

There are 3 simple steps to an effective email marketing campaign: 

You need to sign up for an email marketing service like MailChimp or Aweber

(there are various  other services out there both FREE and PAID)

You should have some sort of “lead magnet” such as an ebook, free consulation,

etc. in  exchange for email address (your value prop)

You should have multiple calls to action on your website where people can

subscribe to your  email list

You should send out monthly or at least quarterly emails to your entire list. You

can share  updates from your law firm, the new content that you have published,

the cases that you have  won or new attorneys that you have hired. Keep the

tone personal and friendly, not overly  serious.

Social Media Marketing

Social media is not just for catching up with friends. It is an incredibly powerful tool

for online marketing where it combines several other online marketing channels

into one single platform.

Every social media platform that you use is yet another online presence and

representation of your law firm and brand, just as your website. But social media

goes further and allows you to engage with your audience at a more personal level,

much like email marketing. It’s extremely important to note that each social media

channel has it’s own culture and you should be producing content “native” to each

platform if you want to be successful.

For instance, Twitter is more short form and everyone’s welcome expected to

engage with everyone. Facebook can be used for more long form content and is a

little more personal than Twitter. LinkedIn is for professionals and should be treated

as such. I think you get the idea. If you choose to take control of your own social

Social Media Marketing

media marketing efforts, it’s important you understand each respective platform

and the best ways to communicate and engage on those platforms.

Why Is It A Useful Marketing Strategy?

Social media should be an integral part of your legal firm’s online marketing

strategy. You should create pages for your law firm on LinkedIn, Twitter, Facebook,

Google+, YouTube, and even Instagram, which is rapidly becoming one of the most

important social networks on mobile devices. You can share all the content you

produce on your website and other interesting content that’s relevant to your

audience base. All your content can be easily repurposed and spread

NATIVELYacross each social media platform. My advice would be to focus on one

platform at a time if you choose to do your own marketing, so you really begin to

learn the platform and give it a fair shot before deeming it successful or

unsuccessful. If you’re a novice and you jump into trying to market across several

new platforms at once (that you don’t 

yet understand), it could be a waste of time and money, especially if you’re running

ads.

Much like email marketing, the effects probably won’t be immediate but over time

you will build a following of potential clients who will trust you and feel

comfortable calling your firm or referring it to somebody next time the need arises.

With tools such as Referral SaaSquatch, it can be extremely easy to generate high

quality leads in abundance in today’s digital world. After all, word of mouth is the

best form of marketing!

How It Can Be Implemented In Marketing Your Law Firm

Each time you write a new blog, a new whitepaper or record a new video, you can

simply push it out via social platforms to increase the visibility. If there is a common

question or interest that a number of your clients and prospects have, create a

YouTube video and explain it and then send them a personal email letting them

know you just posted it and think they may be interested. You should also be

actively engaging with people and building relationships with other online

influencers.

By and large, social media marketing holds tremendous opportunity to market and

brand your law firm if done correctly. News travels as quick as someone can take a

picture or type a text in today’s world and simultaneously, everything has the ability

to go viral and start trending if it catches enough eyes or is interesting or shock

worthy enough.

Thank You for Reading The Legal Marketing Beginner’sGuide!

We want to thank you for taking your time to read through the book. We hope that

this ebook has helped you to realize just a few of the various ways to marketing

your law firm online. If you implement these strategies correctly, you will start to

see dramatic results.

The top law firm’s in the country are all utilizing most, if not all of the strategies

above. It is our hope that this introduction book gives you some key takeaways and

opens your mind to new ideas, opportunities and possibilities.

If you have any questions or feedback about the book, reach out and connect with

us on social media or shoot us as email. We would love to hear from you about any

suggestions or other marketing strategies that you have successfully applied to

your law firm.

If you want any help developing your law firm’s marketing strategy, contact us at

BW Legal Consulting. We look forward to hopefully having the chance to show you

why we are the best at what we do. 

Thanks For Reading!

Bonus Page

A Custom Curated List Of Our Favorite Tools & Resources

Marketing Tools: 

Ninja Outreach (influencer marketing tool) 

PixelMe  (Retarget on every ads platform all the people who clicked on your link

by using a retargeting pixel on every link you share) 

King Sumo  (viral give-a-way)  

Vyper.io  (viral marketing tools)  

Ispionage  (Spy On Your Competition – PPC & competitor research tool)

Webinar Ninja  (webinar software)  

Buzz Sumo  (find the most shared content & key influencers)  

App Sumo  (products to help you succeed in business & life)  

Aweber  (my preferred email marketing service)

Other Recommended Tools:

Wise Stamp  (email signatures and more)

Air Story  (writing software – turn notes and research into blog posts)

Beacon.by  (create professional lead magnets in minutes) 

Docusign  (esignature and online document signing) 

Top Recommended Tools &Resources

Dropbox  (personal cloud hosting service) 

WealthFront  (automate your planning and investing) 

Pocket  (save articles to pocket to view later, even offline!) 

Evernote  (capture, share & organize notes from anywhere) 

Grammarly  (free grammar checker – eliminates grammatical errors/enhances

writing) 

Momentum  (chrome extension – personalized dashboard that prioritizes tasks)

Simple Note  (note taking app – simplest way to take notes) 

Teachable  (create and sell your own online courses) 

Egnyte  (file sharing and content governance) 

Live Chat  (premium live chat software and virtual help desk for businesses

Amplifr  (social media scheduling w/ROI analytics

Grum  (instagram scheduling from your computer)

Quuu  (hand curated content suggestions for social media)

Sumo Plugin For WordPress  (the best website traffic tools)

Stepshot Guides (Makes it easy for you personally: to create software-based

learning materials )

Design Bold  (photo editor/design studio)

Canva  (photo editor/design studio)

SEO Resources:

SEO Centro  (SEO research tool)

Jaaxy  (my preferred keyword research tool) 

Long Tail Pro  (my preferred keyword research tool for long tail keywords/PPC)

Lingdingi  (landing page builder for non-programmers) 

XML Sitemap Plugin  (improve seo with xml sitemaps for WordPress plugin)

Website Auditor (Making optimized web pages has never easier - Get first-rate

SEO advice and promote your sites like an SEO expert)

All In One SEO Pack Plugin (Features like XML Sitemaps, SEO for custom post

types, SEO for blogs or business sites, SEO for ecommerce sites, and much

more.)

Google Analytics for WordPress by MonsterInsights Plugin (Integrate Google

Analytics to your WordPress website)

Learning:

Udemy  (online courses for just about anything)

Lynda  (online course – learn software, creative & business courses)

Coursera  (take the world’s best courses online)

Health/Focus

Four Sigmatic Mushroom Coffee  (regular coffee never stood a chance!)

Brain FM  (music for the brain) 

Onnit Alpha Brain  (food for thoughts – memory & focus) 

Head Space  (meditation made simple) 

Athletic Greens  (the wholefood supplement for optimal health)

Contact BW LegalMarketing

BW Legal Marketing is a full service digital marketing firmthat specializes in marketing for lawyers and law firm web

design. All our services from marketing, designing andbranding are 100% customized to each client. Our legalmarketing experts are here to drive results and establish

long term partnerships with our clients.

Visit The Website