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“Dennis ShiaoDirector, Content Marketing, DNN Corp.

Jason MillerGlobal Content Marketing Leader, LinkedIn“

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Peg FitzpatrickBest-selling Author, The Art of Social Media

Dave KerpenFounder & CEO, Likeable Local

Anita NewtonVice President, Marketing Adknowledge

Sabel HarrisDirector of Demand Generation, Contactually

Aaron LeeSocial Media Manager, Post Planner

Ritika PuriCo-Founder, Storyhackers

Pam MooreFounder, Marketing Nutz Social Media

Rebekah RadiceCMO, Post Planner | Founder, Rebekah Radice LLC

STRATEGIES FOR USING LINKEDIN FOR MASTERFUL

CONTENT MARKETING IN 2016

In order to have even your best content get seen, consider reusing it, posting at least 10 times on different days and times…creative and copy. One piece of great content can turn into a huge opportunity, as long as you reuse and recycle.

Don’t forget to cross-promote within your LinkedIn Groups and via your personal profile . . . [and] tap into the power of your employees as an extension of your marketing team.

In 2016, the content producers and marketers who will come out ahead will be the ones who treat LinkedIn as a serious distribution opportunity.

Don’t be afraid to test out new features, schedule content at optimum times via automation tools such as Buffer and publish content on personal profiles as well as brand and showcase pages.

Have employees share & post your content: Your employees are your biggest advocates. . . 99% of the top global brands had employees share to their networks.

See who [in your organization] has the most connections and [publish through them] then combine it with a topic your audience wants to read. You'll have a lethal and powerful content marketing post.

To break through [the clutter], skip the click bait, and opt for substance. It is better to have a piece of quality content read by few readers than a puff piece ready by many.

[Your blog] needs images that share automatically when people hit the social sharing buttons [and] need to be tested to see what it looks like when the content is shared. If people won't look good sharing… they won’t.

Leverage LinkedIn as a listening tool to inform future content. Learn about challenges faced by users in LinkedIn Group discussions, then develop content to solve those challenges.

Using Direct Sponsored Content (DSC) on LinkedIn marketers can A/B test creative and copy, personalize content in the feed, and control what content you publish on your company page

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