lori ruff lruff@integratedalliances advanced linkedin strategies for business

Lori [email protected]/in/loriruff

Advanced LinkedIn Strategies for Business

mailto:lruff@IntegratedAlliances

http://www.linkedin.com/in/loriruff

Integrated Alliancesis not associated in any way with

LinkedIn®, Twitter®, Facebook®

© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 2

• This is blended experience…o 25% Pure FUNo 25% Pure Businesso 50% is a sweet sounding mix of the two

• 75% LinkedIn, 25% Other

What to expect…

3© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

• Profile = a database record• Connected Records = network• User Generated Content (UGC)• Rules?

Social Media Defined


Who are those users?

Tech

ITWeb

Finance

Entrepreneur

Investor

Manager

© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

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The Integrated Alliances

LinkedIn Methodology


METHOD (OLOGY) TO THE MADNESS

1. Profile 2. Network 3. Search 4. Reach Out 5. Do

Business


Step 1Profile – Network Build – Searching – Reach Out - Business


Who gets the call? The deal?


LinkedIn Profile, in short

It’s… Your Professional-Business Credibility Your Biography, Business Resume Your Brochure or Ad

− For you AND your company


How do I……create my LinkedIn profile?


Profile ComponentsA. Name, Headline, PhotoB. Summary & SpecialtiesC. Experience & EducationD. Additional Information

- Web Sites - Twitter- Interests- Groups and Associations

E. Contact Settings- Personal Information

LinkedIn Groups

A

B

C

D

E


http://www.linkedin.com/groups?gid=1751&trk=myg_ugrp_ovr



Header


• Edit or View Profile− Name & Location− Industry− Headline− Photo− Status− Public Profile

Headline – Your Sound Bite

• Shows in searches, incl. GOOGLE• Your credentials• 120 characters, use 100+• Special Formatting Characters ◊ ● ○ I ♦► ■


Status – What are you working on?

• NOT What’s Happenin’ RIGHT NOW• 140 characters, use 100+• Update every 1-4 weeks• Links e.g. http://www.mylink.com


Big network, lot’s of prospects Small network, fewer prospects

YOU!


http://www.google.com/imgres?imgurl=http://www.bbc.co.uk/radio3/programmes/images/empty.jpg&imgrefurl=http://www.bbc.co.uk/radio3/musicmatters/pip/anhog/&h=150&w=205&sz=11&tbnid=JddgslmarVewqM:&tbnh=77&tbnw=105&prev=/images?q=empty+concert+pictures&usg=__jV3nbH883Mwz_VgTBIrMzl41mGM=&ei=k_IwS8H_HpWcMfLt3Y0J&sa=X&oi=image_result&resnum=3&ct=image&ved=0CAsQ9QEwAg

Network

Tom Dick Harry 1 2 3

YOU

Connected

Connected

Connected


How do I… …build my network?


People you already knowCo-workers Industry contactsClients, prospects

New people you meet

Get started inviting…


Invite The Top People* withinRegionIndustryJob TitleKeyword

Risky – use care!

The “Influencers”

More advanced inviting…

* Sorted by Connections


Join Groups!RegionIndustryPersonal InterestKeyword or Job Title

Power Network Build…


How do I… …invite individuals?


Find them, then…Invite them from their Profile


“I though that we might both benefit from connecting networks.”

“I’m a helpful networker that would like to connect with you.”

“We used to work together at The Company; we should connect on LinkedIn.”

Please Accept my invitation


How do I… …accept invitations?

“On the Flip Side”


Turn Inbound Invitations into Opportunities

THE ORDER is critical…

1. Invitations – check your Inbox2. Look at THEIR profile FIRST for biz op ideas3. Reply “Thank You for the Invite, I see…”4. ACCEPT it (automatically archived)

Copy/Paste is your buddy…28© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

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How do I… …look someone up?


Like an “online Yellow Pages”


Or, search on keywords, titles…


The Results


RESEARCH others on LinkedIn before you contact them

RESEARCH companies on LinkedIn before you engage them

CHECK OUT others who are contacting YOU before responding


Before making that call or while “on the line”

Step 4Profile – Network build – Searching – Reach Out - Business


Different views from different seats

1’s (easier):– Direct Messages or E-Mail

2’s and 3’s (harder):– Invitations to connect– Introductions through others– Direct Messages

– As a Fellow Group Member– InMail messages (pd acct. only)

1 2 3

YOU


Power Up Your Groups

1. Groups– Search– Direct Messages – E-Mail– Invitations to connect

2. Introductions


Introductions can be your key…

• Just like in real life…• Limited # allowed by LinkedIn• Hard getting Introductions to “3’s”• Delays

1 2 3

YOU -> Pass through -> ->


Contact Settings

• Define When/If/How it’s OK to contact you• Might include E-Mail Address, Phone Number• Select ALL 8 Options

I can’t go for that

Hall & Oates, 1981


LinkedIn Applications

• Show on Profile, Desktop• Marketing Applications• Collaboration uses• Most Popular:

− WordPress Blog, SlideShare, Amazon, Google Presentations


Step 5Profile – Network build – Searching – Reach Out - Business


“Takin’ Care of Business”

Market your servicesSell, S

ell, Sell

Find partnersRecruit e

mployees

Thank You

• To get the most value…Get the Book at www.RockTheWorldBook.comBuild your profile……WITH THE RADIO ON

• Connect to Mike & Loriwww.linktomike.comwww.linktolori.com

www.IntegratedAlliances.com or 303-683-960043


http://www.linktomike.com/

http://www.loriisonline.com/

lori ruff lruff@integratedalliances advanced linkedin strategies for business

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