strategies for list development and management

Upload: cisco-partner-marketing-accelerate

Post on 07-Apr-2018

217 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/3/2019 Strategies for List Development and Management

    1/32

    W|qf|ckmcw bnq Hmw| Lcrchnpocj| fjl Ofjfkcocj|

    cfj njf sc n c nClm|nq Lmqcg|nq( Ofqdc|mjk " Aswmjcww Lcrchnpocj|Ofqdc|mjkWecqpf Ofqdc|mjkWecqpf

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    2/32

    Bfg|w Jn| N mjmnj9 Ofqdc|mj Wecq fwOc|enlnhnk}

    Ofqdc|mj Wecq f qcwcfqge mw f|ecqcl bqno bmrc wnsqgcw9

    Wsqrc}w nb 100(000$ ofqdc|cqw

    Wsqrc}w nb 13(000$ gnjwsocqw

    Hfa |cw|w fjl pfq|jcqcl qcwcfqge Acw| nb qcwcfqge bqno |emql pfq|} nqkw

    Wecqpf Gfwc W|slmcw =00$

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    3/32

    Ofqdc|mj Wecq fw Jc{whc||cqw

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

    {{{*ofq c jkw cqpf*gno

  • 8/3/2019 Strategies for List Development and Management

    4/32

    \ec Mopnq|fjgc nb f Knnl Enswc Hmw|

    HcflKcjcqf|mnj

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    5/32

    \{n F qnfgecw |n Hmw| Lcrchn ocj|9 Asmhl rw*As}.Qcj|

    ? /

    jc{whc||cq nbbcqw( gnj|cj| nbbcqw( |qflc wen{w.crcj|w(gecgdanucw nj qckmw|qf|mnj.nqlcq bnqow( c|g*

    As}.qcj| ? Fgvsmqmjk cofmh fllqcwwcw |eqnske |emql/( ( (

    lf|fafwcw( c|g*

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    6/32

  • 8/3/2019 Strategies for List Development and Management

    7/32

    A1AQf|mjknbNp|mj\cgejmvscw

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    8/32

    Wn en{ ln ns f||qfg| n |/mjw>

    Jc{whc||cqw fjl fhcq|w

    Gnj|cj| nbbcqw %{em|c pfpcqw( gfwc w|slmcw( lconw- Wngmfh oclmf pqnwpcg|mjk

    Gn/qckmw|qf|mnj

    Gnj|cw|w

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    9/32

    Jc{whc||cqw fjl Fhcq| qn qfow

    Lncw nsq cofmh qn qfo9

    Kmrc |eco wpcgmfh fggcww> Wfrc |eco onjc} nq |moc>

    Clsgf|c |eco>

    Fkkqckf|c qchcrfj| mjbnqof|mnj> Cj|cq|fmj |eco>

    Pqnrmlc mjbnqof|mnj |ec} gnshlj| kc| chwc{ecqc>

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    10/32

    Jc{whc||cqw fjl Fhcq|w

    Gmwgn Mjlsw|q} " Aswmjcww Jc{whc||cqw

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    11/32

    Jc{whc||cq fjl Fhcq|w

    Gmwgn Cucgs|mrc \enske| Hcflcqwemp Splf|cw

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    12/32

    Jc{whc||cqw fjl Fhcq|w

    Njhmjc Gfhhw/|n/Fg|mnj

    Pqnomjcj| phfgcocj| nj }nsq wm|c9 Np|/mj hmjd fanrc |ec bnhl nj |ec enocpfkc

    \np Hcb| fjl \np Qmke| fqc pqmoc qcfh cw|f|c

    Nj crcq} pfkc

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    13/32

    Jc{whc||cqw fjl Fhcq|w

    Njhmjc Gfhhw/|n/Fg|mnj

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    14/32

    Jc{whc||cqw fjl Fhcq|w

    \chh Wsawgqmacqw [ef| |n Cupcg|

    Acjcbm|/nqmcj|cl gnp} Bqcvscjg}

    Pqmrfg} w|f|cocj|

    Wfophc mwwsc

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    15/32

    Jc{whc||cqw fjl Fhcq|w

    \cw| |ec Mopfg| nb Mjgcj|mrcw

    Lchh WOA np|/mj mjgcj|mrc |cw|

    Gqcf|cl kqfpemg fl bnq w|nqc fhcq|w

    Nbbcqcl 10#/nbb gnspnj bnq jc{ wsawgqmacqw

    Qfj pqnon|mnj lsqmjk enhmlf} wenppmjk wcfwnj

    Qcwsh|9

    6

  • 8/3/2019 Strategies for List Development and Management

    16/32

    Jc{whc||cqw fjl Fhcq|w

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    17/32

    Jc{whc||cqw fjl Fhcq|w

    Qckmw|qf|mnj Bnqo Acw| Pqfg|mgcw

    Dccp m| fw wmophc fw pnwwmahc Cfge fllm|mnjfh qcvsmqcl bmchl mjgqcfwcw }nsq

    f fj njocj qf c

    Gnjwmlcq |{n/pfkc bnqo9 gfp|sqc cofmh fllqcww njh} nj

    f c njc qc scw| fllm|mnjfh mjbnqof|mnj nj f c |{n

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    18/32

    Jc{whc||cqw fjl Fhcq|w

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    19/32

    Gnj|cj| Nbbcqw

    [em|c f cqw

    Acw| nb fjl \np 60 Fjjsfh gnj|cj|

    Gfhgshf|nqw.\nnhw.[mlkc|w

    Gnopfqf|mrc hm|.pqnlsg| kqmlw cAnndw

    En{/|nw

    \qflc wen{.Mj/pcqwnj crcj| bnhhn{ spw

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    20/32

    Gnj|cj| Nbbcqw

    Qckmw|qf|mnj bnqo9 En{ Osge Mjbnqof|mnj>

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    21/32

    Gnj|cj| Nbbcqw

    ]ns Gfj FwdAs|

    Jcrcq Qfqch} Wnoc|mocw Fh{f}w

    66#

    61#

    65#

    17#

    76#

    1;#

  • 8/3/2019 Strategies for List Development and Management

    22/32

    Wngmfh Oclmf Pqnw cg|mj

    Wngmfh oclmf qcwcjgc cu fjlw qcfge9

    Ahnk HmjdclMj Kqnspw

    Ns|qcfge gfopfmkjw {m|e gnj|cj|

    [em|cpfpcq nbbcq( {camjfq qckmw|qf|mnjw( c|g*

    Lqmrc |qfbbmg afgd |n gcj|qfh esa %{cawm|c.gnopfj} ahnk-

    Gfp|sqc cofmh fllqcww |ecqc

    Kc| }nsq gsqqcj| gnj|fg|w |n wefqc gnj|cj| {m|e |ecmq pccqw Ac||cq qcwsh|w |efj Bnq{fql |n f Bqmcjl frk* 17*

  • 8/3/2019 Strategies for List Development and Management

    23/32

    Gn/Qc mw|qf|mnj

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    24/32

    Gn/Qc mw|qf|mnj

    71# wcc cqbnqofjgc c sfh |n enswc jfocw

    Nj frcqfkc( 60# |n 10# {mhh gn/qckmw|cq Dc}w |n Wsggcww9

    Wmomhfq |fqkc| fslmcjgc

    Fppcfhmjk nbbcq Acjcbm|/nqmcj|cl gnp}

    Wcpfqf|c wckocj| fjl |qfgd pcqbnqofjgc

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    25/32

    Gnj|cw|w

    A1A W{cc w dcc m| qchcrfj|

    \mgdc| |n fj mjlsw|q} |qflc wen{( jn| f gqsmwc Pqnlsg|w nq wcqrmgcw( jn| f Efqhc}

    Hmom|cl kmrcf{f}w

    Crcq}njc {mjw wofhh pqmyc rw* njc {mjjcq.njc amk

    13 lcon pfgdw

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    26/32

    Fg smqmj Jfocw bqno \emql Pfq|mcw

    Hmw| Qcj|fh

    Hmw| n{jcqw mjghslc |cgejnhnk} gnopfjmcw( mjlsw|q}kqnspw fjl fwwngmf|mnjw( jmgec psahmgf|mnjw

    Bmjl f knnl Hmw| Aqndcq |ec} efrc |ec mjwmlc( (

    {ef| n|ecq dmjlw nb ofqdc|cqw fqc swmjk |eco( c|g*

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    27/32

    Fgvsmqmjk Jfocw bqno \emql Pfq|mcw

    3 \mpw bnq Hmw| Qcj|fh Wsggcww

    6* Swc np|/mj hmw|w njh}1* \fdc flrfj|fkc nb Wchcg|w

    7* Pqnrmlc qchcrfj| nbbcq bnq |emw fslmcjgc

  • 8/3/2019 Strategies for List Development and Management

    28/32

    Fg smqmj Jfocw bqno \emql Pfq|mcw

    Njhmjc A1A gnj|fg| lf|fafwcw

    nnrcqw

    Imkwf{

    \chcpqnwpcg|mjk

    Penjc gfhhw |n |fq c|cl gnj|fg|w |n cw|fahmweqchf|mnjwemp( kc| |eco |n np|/mj bnq bs|sqcgnoosjmgf|mnj

    sf gf nj9 w c gnj fg c q k pcqwnj flcgmwmnjofdcq nq mjbhscjgcq> Gsqqcj| jcclw( bs|sqchfjw>

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

    Gsw|nomyc bnhhn{/sp afwcl nj gnjrcqwf|mnj

  • 8/3/2019 Strategies for List Development and Management

    29/32

    \fdcf{f w

    F knnl enswc hmw| mw njc nb }nsq onw| cbbcg|mrc hcfl kcjgefjjchw

    Kqn{mjk }nsq n{j np|/mj hmw| mw |ec acw| fppqnfge

    crc np nq np o yc cof jc{w c cq nq pqn sg f cqpqnkqfow

    Fslm| nsq gnj|cj| hmaqfq fjl bmjl f w bnq gno chhmjgnj|cj| nbbcqw

    Cupfjl }nsq qcfge |eqnske wngmfh( gn/qck( |fqkc|cl

    gnj cw n cqw Wspphcocj| np|/mj cbbnq|w {m|e w|qf|ckmg hmw| qcj|fh( njhmjc

    qnw cg|mj fjl |chcofqdc|mj

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    30/32

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    31/32

    Qcwnsqgcw

    ]nsq |fdcf{f bhfwe lqmrc mjghslcw |{n Hmw| Asmhlmj

    Qcwnsqgcw bqno Ofqdc|mjkWecqpfw Acw| Pqfg|mgcw mj CofmhOfqdc|mjk Efjlannd* [c cjgnsqfkc }ns |n |fdc

    6 N |/Mjw ;3 f cw

    1- Hmw| Qcj|fh %7< pfkcw-

    1060 Gmwgn W}w|cow( Mjg* Fhh qmke|w qcwcqrcl*wpmsw

  • 8/3/2019 Strategies for List Development and Management

    32/32