rnc consulting 4 smart marketing & strategic pr 2015
TRANSCRIPT
Is a full service PR & Marketing FirmSpecializing in Corporate, Non-Profit,
Fashion & Beauty . RNC believes strategic PR & Smart Marketing is key to
staying ahead of your competition.
www.consultrnc.com
“RNC Consulting is the result of hard work and dedication to
ensuring growth locally and abroad.”
We grow business on & off line – through digital tools and solutions as well as through being active in the
industry, and believing in networking and education of the digital age so business owners can leverage
technology and not be fearful and at a lost with the latest marketing trends. RNC stays current and tests the market when it comes to advising our clients where to
put their marketing dollars.
www.consultrnc.com
Business Services
Do you have an idea you want to turn into a business?
Have you started a business and see where a business team or one on one coaching would assist you in growing your business?
We Meet You Where You Are: Below is some of our areas of focus with our start up clients:
•THE FOUNDATION : Entrepreneurship Fundamentals 1. Know The Traits of A Successful Entrepreneur 2. Understand The Lean Start Up Methodology 3. Understand Why Most Businesses Fail 4. Know Your Why Behind What You’re Doing 5. Knowing That You Don’t Know What You Don’t Know•LEVEL 1. Question & Answer Stage – Framing Your Ideas & Preliminary Market Research1.1 Ask Yourself The Right Questions 1.2 Draft Your Business Model Road Map 1.3 Understand Your Market, Customers & Competitors.
Business Development
our services
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Business Services
LEVEL 2. The Building Stage – REBRAND & Building Your Operations2.1 Identify & Create A Minimum Viable Product 2.2 Create & Protect Your Brand 2.3 Set Up Your Social Networks 2.4 Set Up Your Landing Page & eCommerce Website 2.5 Optimize Your Website For Maximum Conversions & Sales 2.6 Optimize Your Social Networks For Maximum Follower Growth & Engagement 2.7 Set Up Your Business Key Performance Indicators To Measure Your SuccessLEVEL 3. Testing/Launch Stage – Gaining Traction 3.1 Create A Marketing Strategy & Find People Who Believe In What You Believe In 3.2 Build Brand Loyalty By Engaging With Your CustomersLEVEL 4 . Business Development – Expanding Your Business 4.1 Scale Up Operation, Legal Framework, Tax Structures, Upgrades Marketing Channels etc 4.2 Get Funding
Business Development
our services
We LOVE To See Businesses Position Themselves For The Future!
www.consultrnc.com
Web Services
SEO Services & SEO Friendly Websites
our services
We found that not all websites are SEO friendly, and that no matter how pretty a site is if it is on page 13 then nobody sees it.
So we started to design SEO friendly websites that practically jumped to Page One all by themselves. Fully optimized from the ground up with custom headers, call to action forms, blog pages, contact pages, social share buttons, all legal disclaimer pages and a ton of SEO tools to help you maintain your website. Each one of our Website Packages comes with Optimization.
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Web Services
SEO Services & SEO Friendly Websites
our services
We Will Bend Over Backwards To Help You Get Profit Producing Results With Our SEO Services & Packages
BASIC WEBMASTER SERVICEBasic Webmaster Service: No Contracts month to month webmaster service includes us becoming part of your team handling the monthly updates to your websites core functions, updates to plugins, theme, and WordPress structure. Doing monthly Malware & Virus checks. It also includes minor changes as needed, adding content written by you upon request, and gate keeping. (Forward any unknown emails or sales emails to us for verification. If any are worth you looking at we will let you know).
www.consultrnc.com
Web Services
SEO Services & SEO Friendly Websites
our services
We Will Bend Over Backwards To Help You Get Profit Producing Results With Our SEO Services & Packages
WEBMASTER ON STEROIDSEnhanced Webmaster Service: Includes all of our basic webmaster service plus we optimize and maintain your business directory listings in 50 local directories, once optimized each month we add fresh content, pictures, services, menu item, what ever you need automatically for you. We add 1 form of optimized content to your website each month for the search engines to see and rank you better. This includes, RSS feed syndication, Social network updates, each month. Social content updates subject to your website being a WordPress CMS
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Web Services
SEO Services & SEO Friendly Websites
our services
www.consultrnc.com
Web Services
SEO Services & SEO Friendly Websites
our services
All website packages include:
• Account setup and configuration• SEO-Friendly WordPress® content management• One year of DNS, domain registration, and website
hosting for one domain• Installation of Google Analytics and Webmaster Tools• Built-in RSS for easy integration with other technologies• Planning of your site structure• Professional graphic design• Contact Form with email notification• DIY Content Updates and Flexibility• Basic SEO Planning using our standard checklist
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Web Services
SEO Services & SEO Friendly Websites
our services
Website add-ons available:
• Logo and brand development• Print & marketing collateral design• Social media setup and integration• Email & inbound marketing campaigns• Professional writing and blogging assistance• Ongoing internet/inbound marketing strategy
and support• Integration with Hubspot and Salesforce
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Web Services
SEO Services & SEO Friendly Websites
our services
Other Services Are:
• Call Tracking• Webmaster Service• Website Designed• 50+ Business Listings• Content Posts• Social Marketing• Classifieds Marketing• Video Marketing , Internet Commercials, Explainer Videos
Each Business is Different.
Our services are NOT one size fits all.
Each Business is evaluated then
recommendations are made.
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Web Services
Internet Branded Web Marketing Packages
our services
Are you in the market for a Website that will work for you?
One that will accelerate your BRAND?
One that will have your consumers pulling out their credit cards?
At RNC we understand website aren’t just meant to be pretty anymore but work for you even while you are sleeping!
www.consultrnc.com
Marketing Services
Full Serivce Marketing
our services
Creating a solid marketing plan is all about the end goal and objective, not just the here and now. We want to know what your vision is for your company, then we can work backwards to determine what will work best and be the most effective. At Limelight, we believe in an integrated approach for all of your marketing efforts. After all, they go hand-in-hand and should be managed by one team! From marketing strategy to creative design followed through with detailed execution, RNC becomes your marketing partner. Our services include branding, public relations, social media management, content marketing and, online and digital marketing campaigning.
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Marketing Services
Full Serivce Marketing
our services
Branding & Design: Building a brand is more than just attractive design, it is thoughtful and synergistic with your core philosophies and company mission. It should evoke a feeling of what your company stands for…comfort, safety, delicious, reliable, “insert adjective here”. We understand that it is so much more than a logo slapped on various marketing materials, rather, it’s a story and helps to make connections. Those connections should help drive awareness, relevancy and value for your company or your product. We will work with you to create an authentic design that helps to form the foundation of your brand.Your identity is created through its visual elements that must be consistent in design. We will create logos; stationery; marketing collateral such as: brochures, flyers, websites, books; products and packaging; apparel; signage; and, messaging. Everything we create should support your brand as a whole.
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Marketing Servicesour services
Public Relations: Every brand has a story and we want to help you shout it from the rooftops. Our public relations team has the media relationships and experience to effectively craft your message and get you in the Limelight. We will help you find your story, whether it be an event, company highlight, milestone or employee changes. We also have extensive experience in crisis communications, public information, public involvement, community outreach and event planning.
Social Media Management: Whether you have set up your social media pages or you are starting from scratch, we can help you create a social media plan that works for your brand. Just as every social media platform is different, so is every business objective; therefore, we customize our social media plan based on what YOU need. We work with Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+, Foursquare, or any other platform that is the right fit for your business. We stay ahead of the trends, not behind them.
Full Serivce Marketing
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Marketing Servicesour services
We will:Create business accounts and profilesCustom branded designPage posting and engagement monitoring, including content developmentManage ad or offer campaignse-Newsletter design, content creation, database managementSEO services that work in collaboration with social media platformstraiing, consultations, workshops, presentations
Full Serivce Marketing
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Marketing Servicesour services
Content Marketing: The latest buzz in marketing is called content marketing and, basically, it means you’re sharing information to your customers and prospects without selling them a hard pitch. Rather than pushing your products or services, you are providing information that makes your prospect more intelligent. This approach says that if we deliver consistent and relevant information to our buyers or prospects, they will ultimately be our loyal customers. RNC can work with your business to develop a content marketing strategy and create content that is shared through your website, blog, e-Newsletter, articles and various social media platforms.
Online and Digital Marketing: Through website design and development, Search Engine Optimization (SEO), pay-per-click ads, local business directory listings, brand reputation management, and mobile marketing, the digital and online marketing landscape can be difficult to navigate and it all starts with your website. Your website is often the first impression prospective clients or customers get and within seconds, decide whether or not you’re the right company to do business with.
Full Serivce Marketing
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Marketing Servicesour services
Experiential Marketing: Experiential marketing allows customers to engage and interact with brands, products, and services in sensory ways that provide a personal experience to help people connect to a brand and make intelligent and informed purchasing decisions. These customer experiences through events, promotions, demonstrations, or tradeshows drive sales and increase brand image and awareness. It’s the difference between telling people about features of a product or service and letting them experience the benefits for themselves. When done right, it’s the most powerful tool out there to win brand loyalty. Here at RNC, our results-driven expertise takes your brand beyond traditional marketing and brings it directly into the hands of your consumers. Allow us to conceptualize, plan and execute a customized interactive consumer experience that puts your brand into action. We provide a full suite of experiential marketing services that ensures that a cohesive message is delivered from concept to execution.
Full Serivce Marketing
www.consultrnc.com
Our ServicesPublic Relations
• RNC Consulting Public Relations is very strategic , some of our PR Services are
• 1 year PR Plan we will write a 1 year plan and share Media List, Resources and tools as they pertain to your business.
• Serve as your Publicist with a 6 month contract, in 6 months we will have a review and we can extend the contract further, if everything is satisfactory and you desire to set new goals or have a project that you would like RNC to assist with.
• Media Coaching – RNC will assist in preparing for Interviews & Red Carpet Events • Media Placement- RNC will assist in securing you Interviews, Blogger Buzz, Print Ad
Magazines • Brand Campaign Creation• Product Information Sheets • Professional Media Kit Creation • Press Release Writing & Distribution • Event Planning & Management • Brand Ambassador
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Programsour services
Our programs have been well thought out after researching the industries and markets of the Entrepreneur, Small Business Owner, Churches, Non-Profits, Realtors & Insurance Agents and companies, Lawyers who do NOT market.We have considered what we see as issues that we could provide our expertise in and offer solutions with our custom programs and training.
THE ENTREPRENEUR:Do you have a Start-up company? Are your sales low? Have a desire to be popular in your target market? Ready to open your next location? Is your time limited? Unsure where to start? We can help you with one of our marketing/pr packages below or we’d be happy to customize a package just for you!
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our servicesWhat will You Receive
•Vision Board Work Shop, getting clear on the vision •Management/Leadership Consultation• 10 Service hours/of coaching scheduled •Coaching is used to take a look at your current business model and marketing plan, set income goals , revamp, build a branding voice and more• Social Media Management• Promotional/Advertising Material Created for Brand• Event Management/Planning with setting up your first event, tradeshow, workshop, and/or webinar• Weekly Conference Call• After-Hour Correspondence this is for the entrepreneur that is still working 9 t 5 and building a business • Bi-monthly Meeting• Blueprint (marketing plan)• Public Relations Plan• Sales Development, Sales Pitching & Closing • Lead Generation
Programs
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our services
Small Business Owners
•Service Professionals: Stylist, Make Up Artist, Barbers •Brand Building website, marketing material such as business cards, flyers and branding and set up of Social Media Pages •Packaging your story , Portfolio, Photo Shoot this could be for the Salon Owner to highlight themselves and their team •Event Management, preparation for trade shows and competition , training implementation ( how to start your own in house training sessions on and off line )•RNC also creates content for implementation of class and can design and assist with implementing a online university
Programs
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our servicesChurchesWebsite Development Social Media Setup and Management – Social Media for Ministries With A PurposeSet Up of Church Directory and Other Programs and SoftwareMaintenance Training of Tech Teams & Committees Design & Implement Church Building ProgramsYouth Programs
Non ProfitsWebsite DevelopmentContent Creation Program Development Social Media Set UpSocial Media Marketing for Non- ProfitsTraining & Facilitating of workshops, retreats, and strategic planningsEvent Management: Workshops, Training, Retreats, Board Meetings, Fundraisers
Programs
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our services• Realtor/Insurance Agent• Website Development • Branding - Image Consulting & Creation
Of Marketing Material • Strategic Marketing Plan • Social Media Management Tiers• Sales Training & Leadership
Development • Event Management – Open House, Set
Up at Realtor Events• Demographic Research
Programs
Service Professionals/Boutique Owners• Service Professionals/Boutique Owners•Website Development•Marketing Plan•Marketing Material Design & Print •Coupon Creation •Event Planning•Look Book Creation •Photography Planning•In House Social Media Training•Assist with preparation for Trade Shows, Fashion Shows & Events
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Fashion & Beauty Marketing
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Salon & Spa Marketing & Promotion
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Boutiques Buyers Program
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Talent/Model Package
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WEDDING ANNOUCEMENT
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Client Portfolioour services
Marketing Flyer Designs
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our servicesClient Portfolio
Marketing Flyer Designs
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Client Portfolioour services
Book Mock Up Designs
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Client Portfolioour services
Logos
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Client Portfolioour services
Websites
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Our Services
RNC can tailor a package to fit your needsRequest A Free Consult Today.
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THANKS FOR WATCHING
Roberta Carter
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