AHECSOUTHCAROLINA

Strategic Planning for Health Strategic Planning for Health in the Communityin the Community

D. Beth Kennedy, M.S.

Laurine T. Charles, M.H.S.

S.C. Area Health Education Consortium

19 Hagood Avenue Suite 802

P.O. Box 250814

Charleston, SC 29425-0814

kennedyb@musc.edu

charlelt@musc.edu

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Developed as part of an Developed as part of an Enhanced AHEC Community Enhanced AHEC Community

Partnership for Health Partnership for Health Professions Workforce and Professions Workforce and Educational Reform project Educational Reform project

funded by the Health funded by the Health Resource and Service Resource and Service Administration (HRSA) Administration (HRSA)

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ObjectivesObjectives

Strategic planning models Elements of strategic planning

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Community Strategic PlanningCommunity Strategic Planning

Mapping the way to health

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Why Strategic PlanningWhy Strategic Planning

Communities, health care organizations, changes in health care industry

Charting the way for improved health Reviewing external influences and

determining how to integrate strategic behaviors into planning

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Basic Questions to AnswerBasic Questions to Answer

Who are we?

Where are we now?

Where are we going?

How do we get there?

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Critical StepsCritical Steps

Establish common values, mission, aims Examine internal environment Examine external environment Develop strategic plan for intervention

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Establishing Shared Values, Establishing Shared Values, Mission, AimsMission, Aims

Who we are? Where we are now? Where are we going?

Vision Statement Mission Statement Statement of Values

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Internal EnvironmentInternal EnvironmentSWOTSWOT

Strengths

Weaknesses

Opportunities

Threats

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Internal Environment Internal Environment Assessment ToolsAssessment Tools

The Civic Index

Asset Mapping

The Outcomes Toolkit

Guided Dialogue

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External Environment External Environment AssessmentAssessment

Environmental threats to health

Changing demographics

Disparities in health

Technology and economy

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Developing the PlanDeveloping the Plan

Goals Objectives

SMART Strategies Action Plans

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Continuous ImprovementContinuous ImprovementAnother Tool for PlanningAnother Tool for Planning

First applied in Japan to improve production

Data driven Quality hallmark Focus on process Applied to health

care over the last decade

Many names CQI, TQI, TQM, CI

Institute for Healthcare Improvement: Model for

Improvement

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What are we trying to accomplish?

How will we know a changeis an improvement?

Act PlanWhat changes can

we make to get an improvement?

Study Do

Model for Improvement

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Model for Improvement : Model for Improvement : A Simple Guide for PlanningA Simple Guide for Planning

What do we wish to accomplish?

How will we know an improvement has been made?

What will we change to create the improvement?

Our AIM

Our MEASURES

Our Learning Cycle (PDSA)

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PDSA Learning CyclePDSA Learning Cycle

Plan, Do, Study, Act P: Who,What, When D: Implement and

measure S: Study data and

reflect A: Determine next

step to hold gain and improve

Creating new knowledge

Short cycles

Small successes

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Developing the PlanDeveloping the Plan

Group construction Data collection Defining who, what, when, and

resources Drafting, reviewing, and approving

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Format of a Strategic PlanFormat of a Strategic Plan

Outline Goals Objectives Strategies/Action Plan Timeline Budget Accountable Persons or Groups

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Dynamics of Community Dynamics of Community PlanningPlanning

Inclusion of all viewpoints

Trust and acceptance Insider / outsider Tuft

Resource utilization

Recognizing the natural power bases

Understanding and appreciating differences

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SummarySummary

Planning for improving the health of a community requires a systematic, strategic approach.

Building a healthy community requires a shared vision, mission, and aim.

Planning preparation assesses both the internal and external environment.

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Summary, ContinuedSummary, Continued

Many methods are available for developing a strategic plan, but all share common characteristics that ad structure and direction to the planning process.

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Discussion TimeDiscussion Time

Using the SCORECARD for your community, identify an environmental threat and discuss how you would go about constructing a strategic plan for improvement.