strategic plan project rachel anderson, amy carson, christina johnson, jonathan sears and emily...
DESCRIPTION
Must consider: Community changes Mission Statement Develop a plan that: Helps the library evolve Compliments the composition of SuperdupervilleTRANSCRIPT
Strategic Plan Project
Rachel Anderson, Amy Carson, Christina Johnson,
Jonathan Sears and Emily Wursten
Make New Friends, Keep the Old:Providing Super Service to a Diverse Population
influx of young adult patrons◦ adapt its services to a
changing populationYET◦ operate in a way that is
familiar and pleasing to its long-time patrons
The Organizational ProfileThe SPL
"To help all members of the community in their pursuit of knowledge and happiness.“ -The mission statement of the SPL
The Stakeholders…
Must consider: • Community changes• Mission Statement
Develop a plan that:• Helps the library evolve• Compliments the composition of
Superduperville
Environmental ScanGeographic Area
Population/DemographicsIncome
EconomyEducation
Issues & Trends
Current Reality
SWOT AnalysisStrengths
WeaknessesOpportunities
Threats
Rachel Anderson – Library Director, Team Leader, Member of Library Board,
Emily Wursten – Director of Programs and Volunteers, Team Secretary, Budget Analysis
Amy Carson – Reference Director, Community Analysis Christina Johnson – Electronic Resources and
Technology Director Jonathan Sears – Youth Services Director
Planning Team
Teens are a different animal Different wants and needs Danger of alienating current patronage. $$>Budget and community backing<$$ Library board buy-in Staff buy-in
Planning Factors
Fulfill many needs Identify unfulfilled needs. Expansion:
Facilities Staff Technology
Strategic Profile & Future Vision
Initiative 1: Redefine library as community center.
Goal 1.1: Research, and design a multifunctional room for library and community use.
Objective: Finalize plans and build community room. Goal 1.2: Design, and staff a self-sustaining coffee shop.
Objective: Finalize plans and build coffee shop. Obective: Hire manager and staff to operate.
Goal 1.3: Reduce physical size of reference section to make room for coffee shop.
Objective: Weed outdated resources and acquire online databases to replace sections of physical collection.
Strategic Initiatives
Initiative 2: Give teenagers a reason to become regular patrons.
Goal 2.1: Research (including input from teens) and design a teen center.
Objective: Finalize plans and build teen center. Goal 2.2: Create position and interview candidates for teen
services librarian. Objective: Hire teen services librarian.
Goal 2.3: Expand teen collection and technology. Objective: Allocate budget for graphic novels, manga,
teen books and magazines. Objective: Research and apply for technology grants.
Strategic Initiatives
Library Extension is Built and move-in
ready
Teen Materials moved from
Children's into Teen Center
Reference Material Moved into
Community Center
Reference Section and Foyer Renovated
to increase Foyer size
Reference Materials Returned to
Reference SectionCoffee Shop put in
Foyer
Library Renovation is Finished
Action Plan
Community RoomFor the Library or Community to host recreational, educational, or cultural events.
Teen CenterWhat our teens want:• couches, beanbags, cushions• xbox, playstation• tv/dvd player, plus access to
dvds to watch• listening posts with a wide
choice of music• cds, computer games to
borrow• books, magazines, graphic
novels, manga• free internet and email• somewhere to crash• somewhere to study• friendly staff – but not in the
space itself thanks!
Artists rendering : Atlantic City Teen Space
(Boyce, 2011)
Coffee ShopThe Coffee Shop will sell fresh brewed coffee, tea, and orange juice along with an assortment of muffins, and cookies.
SPL received a General Library Improvement Bond for 1.2 Million dollars.
• Most of the fund will go to the contractor, who will build and finish the areas of construction and renovation to the point that the rooms have shelves and are move-in ready.
• The bond will also purchase furniture and equipment for the areas
Budgeting
• Conflicts– Community Room and appropriate use– Teen Center and material– Coffee Shop and no profit
• Progress– 25% Circulation increase in YA Literature monitored by
Circulation– Door counter to monitor Teen Center use– Attending staff will use counters to keep tract of activities
done by teens– Computer logons will monitor computer use– Community room reoccurring activities aim for 80%
retention
Performance Management
Advertising in Schools◦ School Newspaper and Yearbook◦ Art Contest◦ Cross-Advertising in School Library
Marketing Strategies
Advertising in Community◦ Flyers in grocery store, post office, other public
places◦ Make local clubs and churches aware the
community center area of the library is open to their meetings and activities
◦ http://www.youtube.com/watch?v=11Wx25Mk-Ek
Marketing Strategies
In-House Advertising◦ Posters and Flyers advertising upcoming remodel
and grand opening◦ “Pardon Our Dust”◦ On website, blog and Facebook page - chronicle
changes as they happen through video and pictures
Marketing Strategies
Contingencies
What if….
• By remodeling the existing library space to better serve a more diverse population of Superduperville, SPL is fulfilling their mission of providing vital service to a changing community. While the current conditions and services are adequate and serving a large portion of the community well, this strategic plan addresses the yet-to-be-served individuals of the community and attempts to draw in all community members. After all, it is the mission of the SPL "to help all members of the community in their pursuit of knowledge and happiness.” The strategic plan will allow the library to embrace this statement more fully and will seat SPL deep into the hearts of its patrons.
In Conclusion
Team Project Activities
FormingStormingNorming
Performing
Bolan, K. (2006). Looks like teen spirit. School Library Journal, 52(11), 44-8.Bolan, K. (2009). Teen spaces: the step-by-step library makeover (2nd ed). Chicago, IL:
American Library Association.Boyce, J. (2011). Teen space/the lounge: Atlantic City free public library, New Jersey.
Voice of Youth Advocates, 33(6), 534-6.Czarnecki, K. (2010). Public libraries by design. School Library Journal, 56(11), 23-25.Czerw, J. & Honnold, R. (2010). New green teen space, Battery Park City branch, New York
public library. Voice of Youth Advocates, 33(2), 136-7.Dempsey, B. (2010). For love or money. Library Journal (1976), 135(15), 20-3.Feinberg, S. & Keller, J.R. (2010). Designing space for children and teens in libraries and
public places. American Libraries, 41(4), 34-7.
Senville, W. (2009). Public libraries: The hub of our communities. APLIS, 22(3), 97-103.Su, I. (2010). Our library their space: The Dunedin city library teen space. APLIS, 23(2), 61-
66.Weinberg, K. (2009). House calls: Teen space makeover; teens and local newspaper
collaboratefor affordable changes. Voice of Youth Advocates, 32(5), 386-7.
Wikipedia.org (2011). Logan, Utah. Retrieved from: http://en.wikipedia.org/wiki/Logan,_Utah
References
• Adams, S.S. (2010). Marketing the Homework Center Digitally. Young Adult Library Services, 8(2), 11-12.
• Barber, P., & Wallace, L. (2009). The Power of Word-of-Mouth Marketing. American Libraries, 40(11), 36-9.
• Creakman, R., Diaz-Todaro, M., Domingues, L., Ellis, K., Emmrich, M.K., Hamilton, V., &…• Sommers, K. (2008). Teen space picks. Library Journal (1976) part Library by Design
(Spring 2008), 18-21, 24-25.• Faris, C. (2009). Betwixt and Between: Tweens in the Library. Children & Libraries: The Journal
of the Association for Library Service to Children, 7(1), 43-45. Retrieved from EBSCOhost.• Gallo, E. (2008). Attractive displays for teen spaces. Young Adult Library Services, 6(4), 32-34.• Horn, L. (2011). Online Marketing Strategies for Reaching Today's Teens. Young Adult Library
Services, 9(2), 24-7.• Jacobson, T.B. (2011). Facebook as a Library Tool: Perceived vs. Actual Use. College &
Research Libraries, 72(1), 79-90.• Meraz, G. (2010). The Untapped Market. Texas Library Journal, 86(4), 118.• Perry, D. (2010). Getting the Word Out: Adventures in Marketing Our Library. Indiana Libraries,
29(2), 29-31.• Peters, T. (2010). As the book changes form the library must champion its own power base:
Readers. APLIS, 23(1), 16-21. Retrieved from EBSCOhost.• Serrano-Cobos, J. (2010). The future of information and libraries. Interview with Eric Lease
Morgan. El Profesional de la Información, 19(2), 212-214. doi:10.3145/epi.2010.mar.14
Further Reading