strategic plan 2018 - 2021 · strategic plan that sets out our roadmap for the next three years. it...

EMPOWER ING YOUTH FOR L I FE .

STRATEGIC PLAN 2018 - 2021

strategic-plan12d.indd 13 16/08/2018 1:16 pm

Message from our president

We are grateful for Olive Johnston, who, opened her home to local at-risk youth. Over the years, the services she offered local youth grew and adapted to suit their changing needs. Her services to the community later became what we now know as St Kilda PCYC. Throughout that time, her vision has remained constant - to empower youth for life.

St Kilda PCYC is a vital community hub that works with people across all ages and over the last few years we have seen some changes to our operations as we have adapted to the changing regulatory and operating environment that we work within.

In 2017, we started the conversation of change with our club members, staff and community through our stakeholder survey. The results from survey were used to inform a strategic analysis of our business, programs and operating environment and we are proud to present our first-ever Strategic Plan that sets out our roadmap for the next three years.

It has been over 70 years since Olive first opened her home as a hub for youth and with your continued support, we hope to build on that legacy of empowering youth while at the same time creating a vital community hub that will continue to support all locals now and into the future.

Charlie McFadden President

STRATEGIC PLAN 2018 - 2021 | Page 01.


It dawned on Mrs. Johnston that if nothing was to be done, these young men would go on to live very difficult lives and, as such, the need for a charitable association became apparent. With that, the first meeting of the then, St. Kilda Boy’s Club, was held at her home on September 22, 1947. The initial meeting was attended by 14 youngsters who were all catered for with games, outdoor activities and even homemade supper.

As news spread, numbers grew and space became scarce. No less than three weeks later, her home could no longer support the fifty youths she had managed to bring in and so

the Club moved from Church Hall to Church Hall, even going as far as to use one of the prestigious meeting rooms in the St. Kilda Town Hall. It wasn’t long before young women from the area began to attend as well, which resulted in Mrs. Johnston changing the club’s name to St. Kilda Boys’ and Girls’ Club, in 1948.

In 1956, following a period of unease, the club called upon the local Police to help protect its future and, in so doing, the club moved to its first permanent location on Frampton Street and took on a new identity; The St. Kilda Police and Citizens’ Youth Club, as it’s known today.

It was nineteen years later, in 1975, that PCYC relocated to 179 Inkerman Street in St. Kilda and it remains there today. The original

site was donated by a local butcher for the sole use of the Club and over the years it has been modified and reorganised to cater for the needs of this generation.

Now the club can offer young people a range of activities, including the best basketball hall around and a first-class boxing hall.

Today the club continues to provide outstanding programs, services and activities to people of all ages, striving to empower the youth we work with and to give them the opportunities they need to excel and develop their skills.

OurBeginnings

The St. Kilda Police and Citizens’ Youth Club was founded in 1947 by, Mrs. Olive Johnston, following the discovery of a few local youths stealing apricots from her front garden.

Page 02. | STRATEGIC PLAN 2018 - 2021


Empowering youth - our mission is to be a collaborative partner with government, community and business recognised for excellence in youth development. We are open, inclusive and accessible.

PCYC provides movement, recreational, sporting, cultural and learning activities that support young people.

We support all ages through our gym, which is inclusive and open to the whole community offering classes to suit all ages and lifestyles.

How?St Kilda PCYC works with youth communities across the Port Phillip and Stonnington municipalities. Our programs equip young people with valuable life-long skills.

> Mobile Activity Centre (MAC) – engages young people and runs Monday, Wednesday & Saturday

> Duke of Edinburgh Award

> Girls Group Program

> Koori Youth Bootcamp

> Witness the Fitness

> School Holiday Programs

> Wicked Schools Education

> EGGS Homework Club

> Youth Boxing & Judo

> Recording Studio for Youth Music Projects

> Tuesday Vibes

> Friday Night Activities.

BIG IDEAS: Social enterprise with a strong business model and community connection, empowering youth to live lives that are healthy, happy and reach their full potential.

Key Objectives1. A successful, thriving gym,

enhancing the health and wellbeing of all users

2. Inclusive programs for all ages, available across wide range of hours

3. Youth programs that promote health and wellbeing, empowering youth to reach their potential

4. Become a Youth Hub meeting needs of youth in the community

5. Our people are the best they can be – skilled, friendly and leaders in their roles

6. Our club is inviting, optimistic and attractive to members and connected to wider community.

Gym#NLLSMŶV8NSŻ



Mobile Activity Centre (MAC)


Our People

> Inclusive Club Culture & Image

> Professional, Progressive & Capable Staff

> Focus on Leadership & Succession

> Responsive to Members

Our Business

> Stable Reserves

> Affordable Fees

> Sustained Income Growth

> Facilities Fully Utilised across Opening Hours

Our Programs

> Programs to Suit all in Local Community

> Social, Healthy & Fun Activities

> Prioritise Disadvantaged Youth

> Processes to Maximise Funding Grants

/SQ�#NLLSMŶV> Media & Marketing focus across Stonnington, Port Phillip & Glen Eira LGA

> Partnership Focus

> Support Skilled Volunteering



Our Management Team

Whowe are

THE TEAM

Our BoardCharlie McFadden President

Dennis Edlin Vice President

Christine Perkal Treasurer

Dagmar Andersen Board Member

Joy Hawkins Board Member

Ramon Lopez Board Member

Pierre Te Angina Board Member

Callan Young Board Member


Our Management TeamChristine Fitzherbert General Manager

Chloe Dickson Operations Manager

Donny Pelsoczy Youth Manager

Jacob Kernahan Facilities Manager & Youth Services Officer

CLUB MEMBERS - Approximately 600

VOLUNTEERS - Our current team of volunteers are crucial to ensuring we can provide the support our community needs.

PARTNERS - Include Salvation Army Crisis Centre, Father Bob Foundation, St Kilda & Windsor Primary Schools, Oakwood School Caulfield Campus, Port Melbourne Primary School, Cities of Port Phillip and Stonnington, Caulfield hospital / Alfred Health, Elwood Secondary College, Victoria PCYC & PCYC NSW.

LONGSTANDING GRANT PROVIDERS - include City of Stonnington, City of Port Phillip, RACV Community Foundation, Duke of Edinburgh Award, Igniting Change, Melbourne Street EATZ, REA Group, Toyota Community Grants, Department of Justice, Rotary Club Albert Park.


St Kilda PCYC is both a gym and delivers quality youth programs. This is our point of difference from commercial gym providers and other youth services.

The focus of this Strategy is sound business growth, to support expanded youth programs. Achieved by developing programs across demographics that are not the traditional market for a commercial gym.

The Community Profile projections 2016 – 2026 provide growth opportunities for St Kilda PCYC, in areas such as:

1. Population density - Inner Melbourne Action Plan 2016-26 (IMAP) looks at the features of the five inner Melbourne LGA, with population density greater than 57 persons per hectare – community and activity spaces are pivotal to health and wellbeing.

2. Increased numbers of households, with an increased proportion of those households having fewer occupants.

3. The demographic with greatest growth being older than 65 years, whilst young adults remain the largest number within the local population.

4. A shift from funding agencies and moving into tailored individual wellbeing packages for older and people with disabilities opens an opportunity for St Kilda PCYC to further develop Masters and accessible programs, a Youth

disadvantage and homelessness - Housing affordability across the IMAP area has relatively high rates of mortgage stress and lower rates of rental stress in comparison to State average. In areas perceived to be affluent, young people without family support have fewer safe housing and supported public education facilities.

5. First Peoples - St Kilda PCYC acknowledges the traditional owners of the land of our Club, Yalukut Willam Clan of the Boon Wurrung. We pay our respect to their Elders, both past and present. We acknowledge

St Kilda PCYC is located in the St Kilda Precinct of the City of Port Phillip. With a long Club history in delivery of youth programs, the St Kilda PCYC community extends beyond this location.

and uphold their continuing relationship to this land. 2016 Census recorded people who identified as Aboriginal or TSI (320 in Port Phillip and 303 in Stonnington). Due to a range of services and culturally important sites, the area is also an important meeting place for Indigenous people and St Kilda PCYC seeks to enhance these program activities and culturally competent partnerships.

6. Cultural Diversity – Port Phillip and Stonnington both have significant populations born overseas (31.3 % & 31.5%, respectively).

#NLLSMŶV


1 Rental Stress is defined as per the NATSEM (National Centre for Social and Economic Modelling) model as households in the lowest 40% of incomes, who are paying more than 30% of their usual gross weekly income on rent.

2016 - 2026 Port Phillip Stonnington Glen Eira

Number of dwellings 58,392 > 72,340 54,741 > 65, 086 60,464 > 69,363

Household Size 1.95 < 1.94 2.15 < 2.13 2.53 < 2.47

Age Structure > 2.8 % under age > 21 % under age > 4.1 % under age

> 33.1% retirement age > 25.5% retirement age > 20% retirement age

> 24.6% working age > 15.3% working age > 12.36% working age

Our


IINDUSTRY TYPE - we are predominantly a not-for-profit organization supporting the disadvantaged within our community with a commercial gym operation underpinning these activities

INDUSTRY CHARACTERISTICS - In the inner Melbourne area there are two general models for the fitness industry, either providing small group/individual fitness classes or high quality equipment focus that is available across most or all of a 24 hour period. There is a consumer demographic not as well served by these models and that is the focus of St Kilda PCYC business and program growth across the life of the Strategic Plan. St Kilda PCYC club members value the bespoke club facilities and inclusive community ‘feel’.

Many of the youth programs are funded through successful application for Grants, resulting from

a sound reputation in professional delivery of quality programs and mature partnerships with community agencies. Fundraising within the National PCYC network remains a predominant income source and therefore insulates from fitness industry trends. There is a general trend towards direct donations and to get in front of this trend, St Kilda PCYC seeks to grow corporateand community sponsorship, direct donation and partnerships in delivery of programs.

TRENDS - The fitness industry is dynamic and subject to trends, as consumers move through different phases of life and seek fresh

Our"SRHMŵR�+

Programs

> Fitness centre – weights, classes and a range of program ages,

> Basketball & boxing gym

> Youth programs based around activity, recreational programs, music and supported learning

> Accommodation for vulnerable youth

> Partnerships with community agencies in delivery of youth programs Industry Category: Not-For-Profit Fitness Centre, with program focus that is inclusive of groups that may be at risk of marginalization.

experiences. Ensuring St Kilda PCYC continues to provide a customer experience that builds loyalty and long-term membership, will support sustainable growth. The hallmarks of this customer experience are based on the people in our Club – staff who are engaged, professional and responsive remain a high priority. In inner Melbourne, population pressures and smaller households have created demand for fitness facilities with quality equipment and ‘space to play’. St Kilda PCYC is one of very few where the two co-exist and this point of difference is the basis of further marketing and program development

STABILITY - With the fitness industry is generally quite unstable and subject to trends, St Kilda PCYC remains stable due to location and business evolution. Areas with least stability arise in youth program and accommodation, due to reduced public investment and corresponding focus on public-private partnerships and Corporate philanthropy.



Opposite page: Accommodation for vulnerable youth. Above: Masters Class.


| STRATEGIC PLAN 2018 - 2021

PILLARS AREA OF FOCUS PRIORITY GOALS SUCCESS MEASURE

Our People > Management capability

> Develop leadership and skills of staff

> Strengthen volunteering.

> Management succession plan, including key management support

> Monthly 1-on-1 professional supervision to focus on individual development that supports Club growth

> Structured volunteer induction and support program.

> Capability plan that includes succession planning, focus of staff skills & key management functions

> Regular volunteer promotion and induction to be scheduled.

Our Business > Planning & Performance to increase revenue

> Grow gym programs in a commercial sense

> Facilities maintained at a high standard

> Rooming house accommodation at a high standard and residents well supported.

> Sponsorship & Fundraising Action Plan

> Media & Marketing Plan

> Asset & Facilities staged replacement program to be developed

> Ongoing occupation to ensure mortgage & maintenance are maintained

> Partnership with support agencies to support young residents.

> 15% revenue growth quarterly tracked quarterly

> 15% return on facilities & membership

> Marketing Plan and signature events developed

> Asset Register audited annually, including Scheduled replacement

> Full tenancy with a youth focus (>25 yo)

> Partnership/s to ensure case management support.

Our Programs > Develop Partnerships that grow business and lead to Youth Hub

> Partnerships that contribute to Youth Programs.

> Influence partnerships that will be long standing and address whole-of-person wellbeing for youth

> Formalise partnerships to support sustainable program delivery.

> Schedule of Grants applications and key partnerships in place

> Externally recognised excellence in youth services delivery.

/SQ�#NLLSMŶV > Grow the Masters Programs and programs that support vulnerable groups

> Develop events and activities that enhance social inclusion.

> Activate use of club facilities across all opening hours

> Programs targeted to maximise social inclusion

> Survey key agencies/groups in aged care, young mums, health services.

> Social and fitness classes for a range of ages and physical ability in place

> Plan for cafe/drop in space

> Tournaments and music events involving other Clubs.



www.stkildapcyc.org 179 Inkerman Street, St.Kilda VIC 3182 Phone: (03) 9534 7584.


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