strategic human resource management lecture 13
TRANSCRIPT
Ask employees what they want
• “High-performing organizations make employee communications a priority,”
• They know an engaged workforce makes for a more successful organization. And to engage employees, they understand the need to communicate strategically with them.”
• Here are three ways to make employee communications an effective part of your integrated strategy:
1. Make Employee Communications a Priority
2. Get People Involved
3. Seek Every Opportunity to Recognize
Make Employee Communications a Priority
• Establish a regular communication schedule that is tailored to your organizational culture. Some ideas include:
1. A weekly email update on company progress2. A monthly conference call with management
Get People Involved
Seek Every Opportunity to Recognize
• Add well-defined employee recognition and reward elements.
• Include them in your publicity or advertising campaigns
• Recognize them with awards.
Four ideas for enhancing employee communication
1. Promote leadership development
2. Promote communities of practice
• Cross-functional communities of practice are formed by employees from different departments who share similar professional duties and interests.
3. Improve employee on-boarding
• Employees who understand mission, values and strategic goals from day one will feel more connected.
• In the long run, they will be more engaged employees.
4. Build a central communication resources website
• Build a central communication resources website.
• A central communication resource website would help align communication strategy, coordinate delivery and improve effectiveness.
Benefits of effective Communication
Quiz
• Several environmental factors may upset career planning and development efforts of organization while implementing strategic HRM.
• Overcome these challenges in light of transformation strategy and organization development strategy.