Strategic Goals & ObjectivesStrategic Goals & Objectives

Transformational Leadership in ActionTransformational Leadership in Action

Open vs. Closed Systems

Open

Model of Strategic Communication

Situational KnowledgeGoal SettingCommunication CompetenceAnxiety Management

Model of Strategic Communication

Situational KnowledgeContextual/situation

BossPeersSubordinates

Model of Strategic Communication

Goal Setting (personal/organizational)Clear goals

DefinedStated

AppropriateSituationCostTimeRealistic

Model of Strategic Communication

Communication Competence Knowledge Skill Motivation

Type of message Type of channel Style of delivery

Situation driven Adapting to values/needs of organization

Model of Strategic Communication

Anxiety ManagementJob interviewsMeetings

SuperiorsPeersSubordinates

Group/Committee Meetings

FedEx: Group Exercise

Page 40Read scenarioAnswer questionsReport to class

Model of Strategic Communication & Transformational Leadership

Mission VisionValuesInternal Control

Willingness to riskTolerance for ambiguity

Transformational Leadership

Time consuming process!SJSUG&O

Must involve all significant members of management

Those who participate in decision making are more likely to support final plan.

Mission Statement

In just a few (1 to 2) sentences a mission statementneeds to communicate the essence of your organizationto your stakeholders and to the public. For example: At the Developmental Studies Center we develop, evaluate,

and disseminate programs [business] that foster children's ethical, social, and intellectual development [purpose]. While nurturing children's capacity to think skillfully and critically, we also strive to deepen children's commitment to prosocial values such as kindness, helpfulness, personal responsibility, and respect for others - qualities we believe are essential to leading humane and productive lives in a democratic society [values]. and productive lives in a democratic society.

Mission Statement

In just a few (1 to 2) sentences a mission statement needs to communicate the essence of your organization to your stakeholders and

to the public.

See page 28

Mission Statement

Gavilan’s Mission Statement In an environment that nurtures creativity

and intellectual curiosity, Gavilan College serves the community by providing a high quality learning experience and preparing students for higher education, technical and public service careers, life-long learning and participation in a diverse global society.

Mission Statement Examples

http://www.gavilan.edu/facilities/chapter1.htm http://www.hartnell.cc.ca.us/academics/policies/mission.

html http://www.aarp.org/leadership/Articles/a2003-01-13-aar

phistory.html http://www.dole.com/company/about/mission.jsp

Organizational Structure

Actual environment where business occursBuilding “brick and mortar” InternetPhone

Tall vs. FlatP. 32

Vision

Where specifically are we going? How will we get there? Requires Necessary Communication Skills

Creative Insight Sensitivity Focus Versatility Patience Global Attitude

Vision

Developing visionNew ideas/ways of being

Clarifying visionReadily understood

Acting on visionBehave consistent with vision

Benefits of visionAll activities guided by vision

Shared Core Values

Always about what people wantHonesty IntegrityExcellenceTeamworkPersonal ResponsibilityDiversity

Ethical behaviorSustained TrustEmpowerment InnovationCreativityPassion

Internal Control

Policies and ProceduresBureaucratic structure

Employee HandbookHow To manuals

Willingness to riskSharing of power and control

Tolerance for ambiguityAbility and willingness to deal with chaos

Environmental Factors

What factors outside the organization (community/customers/government regulations) need to be factored into the revised strategic plan of the organization?

Include information gathered from the depth interviews and customer surveys.

Who are our stakeholders?

Identifying Stakeholders

Customers Suppliers Employees Community Competition

Strategic Goals & Objectives

List the strategies necessary to meet the revised vision/mission of the organization (political/economical/cultural/fiscal/human).

What steps will we take to meet goals/objectives? How do we measure/qualify our success/failure? How do we track our progress against plans

and/or competition? What is our benchmark?

Benefits of Strategic Goal Setting

Replaces individual MBOs

Drives all aspects of organization Financial decisions HR/Performance

reviews Marketing Operations

Unified perception Clear focus and

resulting activity

Question/Class Discussion

What is the mission and vision of your employer? Is it communicated effectively?

Are those statements accurate? Internalized/Externalized Reality/Fiction

How does the communication climate operate? (see p. 36) Supportive? Participative? Open/Closed? Trusting/Credible?

End of Presentation