2015 IXDA Munich

Grace Ascuasiati

Psychology + Marketing research

Design research + Strategic design

2015 IXDA Munich

Workshop facilitation

2015 IXDA Munich

Strategic design

Is the application of design process to increase an organization’s innovative and competitive qualities.

It focuses on the "big picture" systemic challenges.

To deliver more complete and resilient solutions.

2015 IXDA Munich

Workshop

A meeting at which a group of people engage in intensive discussion and activity on a particular subject or project.

2015 IXDA Munich

2015 IXDA Munich

2015 IXDA Munich

Strategic design workshops

Facilitating engagement through intensive discussion and activity

to increase an organization’s innovative and competitive qualities.

Focus on "big picture" systemic challenges.

Deliver more complete and resilient solutions.

2015 IXDA Munich

Why?

Holistic understanding To involve everyone in the design process

2015 IXDA Munich

How?

With a process, tools and What How

2015 IXDA Munich

1

23

ChallengesDefining & scoping

the problems

IdeasProposing solutions

FactsUser research

The process

2015 IXDA Munich

2015 IXDA Munich

The tools

Create choices Make choices

Defer Judgement

Divergence Convergence

2015 IXDA Munich

The tools

Divergence ConvergenceQuantity Freedom Instinctive Childish Imaginative

Quality Disciplined Intelectual Adult Criticism

2015 IXDA Munich

2015 IXDA Munich

Att

ractive

ness

Effort

home page

login

number

porting App

ecommerce

2015 IXDA Munich

Att

ractive

ness

Effort

Do it right away

Delegate

Plan to do ASAP

Must have

Could have

Should have

Postpone

Won’t have

2015 IXDA Munich

< | >

< | >

1

23

Facts

Challenges< | >

Ideas

The process & The tools

2015 IXDA Munich

The tools

Boosting creativity

2015 IXDA Munich

The tools

2015 IXDA Munich

Substitute Combine Adapt Modify Put to another use Eliminate Reverse

2015 IXDA Munich

The tools

2015 IXDA Munich

Let’s rock!

2015 IXDA Munich

People love bike sharing. Being able to jump on a working bike anytime, anywhere is ultimate freedom and peace of mind. No storage or repair needs, no hassle.

However, a lot of bikes don’t seem to work as they should. The more you use the system, the worse it gets.

Bike sharing services

2015 IXDA Munich

Facts

Relevant pieces of information

#not ideas #sometimes questions

The system is not an

option for regular

commuting during

peak hours because it

takes time to find a

bike that is not broken.

2015 IXDA Munich

Challenges

Scoping the problem in a generative format

#not ideas #sometimes questions

How might we support

commuters in finding

a good bike when they

need one?

2015 IXDA Munich

How might we

support commuters

in finding and a

good bike when they

need one?

How might we

increase usage

during commuting

hours?

How might we

differentiate good

bikes from broken

ones?

Why?

What is stopping us?

2015 IXDA Munich

IdeasA solution to a challenge

#all sorts of them

Commuting

reservation: Bikes can

be booked 30 min in

advance at an

additional small fee.

2015 IXDA Munich

Visualization and refinement

What next?

2015 IXDA Munich

The tools

#closure is important #storytelling

2015 IXDA Munich

How do I use all of this?

Finally…

2015 IXDA Munich

• Detailed design briefing • List of clear constraints • Stakeholder commitment • Knowledge for future projects

Some take aways

2015 IXDA Munich

Thank you.