strategem 2013 chapter 2
TRANSCRIPT
-
7/27/2019 Strategem 2013 Chapter 2
1/3
-
7/27/2019 Strategem 2013 Chapter 2
2/3
Case Writers: Vamsi Krishna and Sidha
It was a late evening when Rajust getting to the parking lot of
in Kerala. They needed to res
eccentricities and challenges.
The parent firm, Gogolia Inc.
Kerala Market with two of thei
and Apparel Stores (Thomas Br
make a positive cash flow from
until 15th July. The managemen
and most importantly results.
AnandaBhavan was a chain of
Tier-I and Tier-II cities. The G
food in the country but in Keral
plates. The problem was clear
Brio around in Kochi, he found
pre-fixed with a Non-. Such was
Rakesh was determined to find
have very less competition in t
industry seemed attractive whe
Thomas France was an apparel
Gogolias. This brand was prese
spread again in Tier-I and Tier-
7 in Kochi, 4 in Trivandrum,
Western attire and did not sell
The figures eternally seemed to
signs of improvement.
Rakesh now has 2 days to thin
and make suggestions to the B
rth Jain All Cop
esh Venkataram, Regional Business Heahis company thinking about the how they
ape their strategy to suit the geography
ad decided in August 2012 that they wo
major businesses: Restaurant Chain (A
tain). Their finance team had predicted th
he business by April 2013 but they had no
was getting really restless and wanted an
28 high-class vegetarian restaurants spre
ogolias had a brand reputation of servin
a their employees were only driving the fl
hen the manager of the Restaurant drove
hat wherever he saw the word: Vegetarian
the state of demand for vegetarian food i
out how to tackle this issue and his logic
e current scenario; this was the main re
Rakesh was in Delhi.
rand which contributed to 50 % of sales r
nt in all the malls and also had separate
I cities. In Kerala, they had opened 17 sto
each in Kozhikode and Trissur. They
the traditional attire of Kerala: the mond
e in the Red and the bottom-line bled bad
of what he would do to get things up in
and CEOs of Gogolia in Delhi. Rakesh p
2013
rights Reserved
, Kerala wasould survive
with its own
ld enter into
andaBhavan)
at they would
t broken even
wers, actions
ad across the
the best veg
es away from
around in his
it was always
the city. Still
was that they
son why this
venue for the
retail outlets
es in August.
rimarily sold
e and sarees.
ly showing no
Kerala region
ondered over
-
7/27/2019 Strategem 2013 Chapter 2
3/3
Case Writers: Vamsi Krishna and Sidha
various options such as changVegetarian Food and creating d
the decision of entering Kerala
traditional attire. He was imme
from the car behind his, the sig
gathered himself and decided t
options and analyze them finan
will be a difficult one this time s
Thinking of his extremely succ
really wanted the promotion so
Expectations
You are a group of consultants a
the red. Rakesh is guy who l
implement your crazy solutions
option, which you suggest. o
change campaign in Kerala (S
Since Kerala is a vast and educa
Rules
1) The PPT should be of 7 slide
the names of the team members
slide
2) You will have 7+2 minutes fo
rth Jain All Cop
ng the entire perception in the Food Imand for it. On the other hand, he also h
as right and should they exit or should th
sed in all these thoughts when he heard
nal had changed but Rakesh hadnt move
get a good nights sleep before he had to
ially to put his case in Delhi. The present
nce they were last in the Region wise sales
ssful previous role in Bhopal, Rakesh w
uch now and slipped into sleep.
nd are required to suggest how Rakesh sh
ves creative solutions and would not b
but he is looking for financial analysis b
should develop a strategy for promoti
bstitute for Mundus and promoting veg
ed market, it provides lot of scope.
excluding the introduction and thank yo
and the section must be mentioned on th
presentation
2013
rights Reserved
dustry aboutd to assess if
y start selling
razy honking
d the car. He
think of new
tion in Delhi
revenue list.
ndered if he
uld get out of
e hesitant to
cking for the
g behavioral
etarian food)
u slides. Only
introduction