storytelling will change your life
TRANSCRIPT
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“Start with why?”
– Simon Sinek
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Why does a more expensive Mac out perform the whole PC category in sales?
5%Mac Sales
4%PC Sales
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Why is the domineering, short-tempered, petulant, rude, spiteful, and controlling
Steve Jobs well loved?
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Why do we still drink Coke when it’s been linked to obesity, kidney damage, and certain cancers?
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Why is Pixar the only animation studio without a flop?
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Storytelling Will Change Your Life
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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People forget facts, but they never forget a great story.
—Jennifer Aaker Professor of Marketing at
Stanford Graduate School of Business
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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• Stories are about people.
• Stories stir up emotions.
• Stories don’t tell: they show.
• Stories have a clear meaning.
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Why does a more expensive Mac out perform the whole PC category in sales?
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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http://youtu.be/Rzu6zeLSWq8Apple (unreleased) Think Different ad - Narrated by Steve Jobs (1997)
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Why does a more expensive Mac out perform the whole PC category in sales?
Stories are about people.
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Stories are about people.
http://youtu.be/pBjEDdBEGZcDon't rely on fate. Discover the all new AXE. Upgraded.
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Stories are about people.
http://youtu.be/d-JAqEJ7XScP&G - Thank You Mama - Best Job 2012 HD 2M
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Why is the domineering, short-tempered, petulant, rude, spiteful, and controlling
Steve Jobs well loved?
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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http://youtu.be/9GMQhOm-DqoApple Confidential - Steve Jobs on "Think Different" - Internal Meeting Sept. 23, 1997
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Why is the domineering, short-tempered, petulant, rude, spiteful, and controlling
Steve Jobs well loved?
Stories stir up emotions.
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Stories stir up emotions.
http://youtu.be/yKn6Atc1vUkApple iPad Air TV AD Pencil
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Stories stir up emotions.
http://youtu.be/jiyIcz7wUH0?list=UUE_M8A5yxnLfW0KghEeajjwApple - iPad Air - TV Ad - Your Verse
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Stories stir up emotions.
http://youtu.be/ODmfmUWqlSAApple - iPhone 5s - TV Ad - Powerful
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Stories stir up emotions.
http://youtu.be/AuObzDf8m_ETomorrow Starts Now. Nike Magista
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Why do we still drink Coke when it’s been linked to obesity, kidney damage, and
certain cancers?
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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http://youtu.be/DKy4utFUN-kCoca Cola - Security Cameras
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Why do we still drink Coke when it’s been linked to obesity, kidney damage, and
certain cancers?
Stories don’t tell: they show.
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Stories don’t tell: they show.
http://youtu.be/oiu9PcEyQ5YCoca-Cola Happiness Truck Philippines
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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“When I was in India…” —Mon Jimenez
Current Secretary of Tourism of the Philippines
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Why is Pixar the only animation studio without a flop?
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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http://youtu.be/X25aIZ7URHMInside Pixar: We're About Telling Stories
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Why is Pixar the only animation studio without a flop?
Stories have a clear meaning.
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Stories have a clear meaning.
http://youtu.be/XBH1dcHoL6Y25 Years of Pixar Animation
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Storytelling is the most powerful way to put ideas into the world today.
—Robert McKee
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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http://youtu.be/mpOjnXcy8NEWe're All Storytellers
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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We are All Storytellers
Let us tell stories…
Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014
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Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014