storytelling - extension.iastate.edu · web viewthe power of storytelling. the power of...
TRANSCRIPT
Polka Dotted Pig
Movies or Meetings
Facebook or TV
The Power of Storytelling
By
Wade M. Weber & Amy ForetteIowa State University Extension and Outreach
AUDIENCES ARE CHANGING
In an age of infobesity, being able to communicate Iowa State University Extension and Outreach’s message with relevance and timeliness is as important as ever. When presenting with large or small audiences, I used to think it was 90% content and 10% how, but now it really is 50-50. The how is more important than ever.
THREE WORD IMAGES TO ENABLE SKILL DEVELOPMENT
Polka Dotted Pig – Unique elements in presentation. Utilize Mavens (persons outside your industry to give you additional perspective) and Mystery (adding narrative, involving unanswered questions, sharing unresolved challenges, etc.)
(Question: What could you do to increase the polka-dotted pigs in your communication?)
Movies or Meetings – Engagement that involves story, conflict, action and resolution. Nancy Duarte says vary what could be with what is throughout your message
Meetings Movies
1) Data Drama
2) Words Action
3) Obstacles Conflict
4) Goals Resolution
(Question: What steps can you take to make your messages more like movies?)
Facebook or Television – plan for interaction and participation around questions
E – Experiential
P - Participatory
I – Image-Rich
C - Connected
(Question: How EPIC is your communication? How might you involve your listeners in more interactive ways?)
RESOURCES
Referenced from Habitudes for Communicators – Dr. Tim Elmore;
http://newscred.com/theacademy/learn/visual-storytelling
http://neomam.com/interactive/13reasons/
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