power of emotional connections in storytelling
DESCRIPTION
TRANSCRIPT
![Page 1: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/1.jpg)
WE CREATE EMOTIONAL CONNECTIONS THROUGH AUTHENTIC STORYTELLING
BY PLANNING, PRODUCING AND PRESENTING ONLINE VIDEO
![Page 2: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/2.jpg)
Jon Hollyn Jill
![Page 3: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/3.jpg)
Finding An Emotional Connection
![Page 4: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/4.jpg)
ACHIEVING COMMON GROUND
Emotional Connection =
![Page 5: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/5.jpg)
Opening the door to TRUST & BELIEVABILITY!
Finding Common Ground =
![Page 6: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/6.jpg)
Positive Decision Making Without FEAR, UNCERTAINTY & DOUBT!
Trust & Believability =
![Page 7: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/7.jpg)
Without Story = $1.49 / With Story = $197.50
Where’s the ROI?
![Page 8: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/8.jpg)
What is the ROI of your Mother?
![Page 9: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/9.jpg)
WHAT DO YOU WANT VIDEO TO DO FOR YOU?
“I want video to help me____________!”
![Page 10: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/10.jpg)
PLAN PRODUCE
PRESENT PERSUADE
![Page 11: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/11.jpg)
PLAN PRODUCE
PRESENT PERSUADE
![Page 12: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/12.jpg)
PLAN
BOLT ONGOALSAUDIENCEEMOTIONDELIVERYCOST
![Page 13: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/13.jpg)
PLAN
BOLT ONGOALSAUDIENCEEMOTIONDELIVERYCOST
![Page 14: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/14.jpg)
PLAN
A plan for attaching video storytelling to sales and marketing processes...
BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
![Page 15: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/15.jpg)
PLAN
BOLT ONGOALSAUDIENCEEMOTIONDELIVERYCOST
![Page 16: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/16.jpg)
PLAN
Let’s Identify Some Targets...
BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
![Page 17: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/17.jpg)
PLAN
- FIND NEW PEOPLE- INTRODUCE WHO WE ARE- EXCUSE TO CONNECT- ADD CLARITY- SUSTAIN A CONVERSATION- PARTNER STRATEGICALLY- MORE OPPORTUNITIES TO SELL
BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
Possible target goals may be...
![Page 18: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/18.jpg)
PLAN
BOLT ONGOALSAUDIENCEEMOTIONDELIVERYCOST
![Page 19: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/19.jpg)
01: Fran 02: Dan 03: Claire 04: Bob
PLAN
Where Be Your People?
Identify them by the stage of your sales cycle...
BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
![Page 20: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/20.jpg)
PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
FIND
INTRODUCE
WHY
DIGEST
TELL
ABOUT US
CONFIRM
PROVE
CLIENT STORY
BELIEVE
REINFORCE
BEST PRACTICES
01: Fran 02: Dan 03: Claire 04: Bob
! AWARE
!I LIKE IT
$I’M BUYING
$$BUY AGAIN
?UNAWARE
![Page 21: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/21.jpg)
PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
DIGEST
TELL
ABOUT US
CONFIRM
PROVE
CLIENT STORY
BELIEVE
REINFORCE
BEST PRACTICES
02: Dan 03: Claire 04: Bob
!I LIKE IT
$I’M BUYING
$$BUY AGAIN
FIND
INTRODUCE
WHY
01: Fran
! AWARE
?UNAWARE
![Page 22: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/22.jpg)
PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
FRAN: Why Story
![Page 23: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/23.jpg)
PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
DIGEST
TELL
ABOUT US
CONFIRM
PROVE
CLIENT STORY
BELIEVE
REINFORCE
BEST PRACTICES
02: Dan 03: Claire 04: Bob
!I LIKE IT
$I’M BUYING
$$BUY AGAIN
FIND
INTRODUCE
WHY
01: Fran
! AWARE
?UNAWARE
![Page 24: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/24.jpg)
PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
DAN: About Us Story
![Page 25: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/25.jpg)
PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
DIGEST
TELL
ABOUT US
CONFIRM
PROVE
CLIENT STORY
BELIEVE
REINFORCE
BEST PRACTICES
02: Dan 03: Claire 04: Bob
!I LIKE IT
$I’M BUYING
$$BUY AGAIN
FIND
INTRODUCE
WHY
01: Fran
! AWARE
?UNAWARE
![Page 26: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/26.jpg)
PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
CLAIRE: Client Story
![Page 27: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/27.jpg)
PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
DIGEST
TELL
ABOUT US
CONFIRM
PROVE
CLIENT STORY
BELIEVE
REINFORCE
BEST PRACTICES
02: Dan 03: Claire 04: Bob
!I LIKE IT
$I’M BUYING
$$BUY AGAIN
FIND
INTRODUCE
WHY
01: Fran
! AWARE
?UNAWARE
![Page 28: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/28.jpg)
PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
BOB: Best Practices Story
![Page 29: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/29.jpg)
PLAN
BOLT ONGOALSAUDIENCEEMOTIONDELIVERYCOST
![Page 30: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/30.jpg)
What is an Emotional Connection?
Heart Data Distribution Personal
PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
![Page 31: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/31.jpg)
BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
SIMON SINEK: Start With Why
PLAN
![Page 32: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/32.jpg)
Gut Feeling
Facts & Data
BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COSTPLAN
![Page 33: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/33.jpg)
01. Primary Emotional Connection
02. Secondary Emotional Connection
Why is Why important? Cart before the horse
BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COSTPLAN
![Page 34: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/34.jpg)
01. Primary Emotional Connection
02. Secondary Emotional Connection
Horse before the cart...
BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COSTPLAN
![Page 35: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/35.jpg)
PLAN
BOLT ONGOALSAUDIENCEEMOTIONDELIVERYCOST
![Page 36: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/36.jpg)
PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
Think “How Aggressive?” Ongoing Conversation
![Page 37: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/37.jpg)
PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
No recipe for the One Hit Wonder...
![Page 38: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/38.jpg)
PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
CONGRATULATIONS! You now know there are over 76 million people dumber than you...
76,489,492
![Page 39: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/39.jpg)
PLAN
BOLT ONGOALSAUDIENCEEMOTIONDELIVERYCOST
![Page 40: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/40.jpg)
PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
How much you got? Please provide a budget...
![Page 41: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/41.jpg)
PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
Think Phone Bill! What can you spend monthly?
![Page 42: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/42.jpg)
PRODUCEPLAN
PRESENT PERSUADE
![Page 43: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/43.jpg)
PRODUCE
AUTHENTICSTORYCLIENT VS. VIEWERHURDLES
![Page 44: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/44.jpg)
PRODUCE
AUTHENTICSTORYCLIENT VS. VIEWERHURDLES
![Page 45: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/45.jpg)
AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
We actually CAN handle the truth...
![Page 46: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/46.jpg)
PRODUCE
AUTHENTICSTORYCLIENT VS. VIEWERHURDLES
![Page 47: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/47.jpg)
Story is the fastest way to achieve Common Ground
AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
![Page 48: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/48.jpg)
What makes a Story?
Question Journey Reflection Reward Story
?
AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
![Page 49: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/49.jpg)
AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
![Page 50: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/50.jpg)
AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
![Page 51: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/51.jpg)
AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
![Page 52: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/52.jpg)
AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
![Page 53: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/53.jpg)
AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
![Page 54: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/54.jpg)
PRODUCE
AUTHENTICSTORYCLIENT VS. VIEWERHURDLES
![Page 55: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/55.jpg)
F
Client
V
Viewer
FactsData
Compliance
RelevantBelievableReward
AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
![Page 56: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/56.jpg)
F
Client
V
Viewer
FactsData
Compliance
RelevantBelievableReward
AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
![Page 57: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/57.jpg)
AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
![Page 58: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/58.jpg)
AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
![Page 59: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/59.jpg)
AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
![Page 60: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/60.jpg)
AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
![Page 61: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/61.jpg)
AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
![Page 62: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/62.jpg)
AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
![Page 63: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/63.jpg)
AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
![Page 64: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/64.jpg)
PRODUCE
AUTHENTICSTORYCLIENT VS. VIEWERHURDLES
![Page 65: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/65.jpg)
AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
Breaking down hurdles with story...
![Page 66: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/66.jpg)
PRODUCEPLAN
PRESENT PERSUADE
![Page 67: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/67.jpg)
PRESENTBREADCRUMBDEEPER DIVECROSS DATABASE
![Page 68: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/68.jpg)
PRESENTBREADCRUMBDEEPER DIVECROSS DATABASE
![Page 69: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/69.jpg)
BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
Where next? What’s next?
![Page 70: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/70.jpg)
PRESENTBREADCRUMBDEEPER DIVECROSS DATABASE
![Page 71: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/71.jpg)
BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
![Page 72: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/72.jpg)
BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
![Page 73: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/73.jpg)
BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
![Page 74: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/74.jpg)
BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
![Page 75: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/75.jpg)
BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
![Page 76: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/76.jpg)
BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
![Page 77: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/77.jpg)
BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
![Page 78: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/78.jpg)
BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
![Page 79: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/79.jpg)
BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
![Page 80: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/80.jpg)
BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
![Page 81: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/81.jpg)
BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
![Page 82: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/82.jpg)
PRESENTBREADCRUMBDEEPER DIVECROSS DATABASE
![Page 83: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/83.jpg)
BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
![Page 84: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/84.jpg)
PRODUCEPLAN
PRESENT PERSUADE
![Page 85: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/85.jpg)
PERSUADEEXCUSEONGOINGNOT ABOUT YOU
![Page 86: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/86.jpg)
PERSUADEEXCUSEONGOINGNOT ABOUT YOU
![Page 87: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/87.jpg)
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
Getting permission to interrupt
FIND
INTRODUCE
WHY
DIGEST
TELL
ABOUT US
CONFIRM
PROVE
CLIENT STORY
BELIEVE
REINFORCE
BEST PRACTICES
01: Fran 02: Dan 03: Claire 04: Bob
! AWARE
!I LIKE IT
$I’M BUYING
$$BUY AGAIN
?UNAWARE{SALES
VIDEOS
![Page 88: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/88.jpg)
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
FIND
INTRODUCE
WHY
DIGEST
TELL
ABOUT US
ENGAGE ONGOING INDUSTRY
CONFIRM
PROVE
CLIENT STORY
BELIEVE
REINFORCE
BEST PRACTICES
01: Fran
00: Ernie
02: Dan 03: Claire 04: Bob
! AWARE
!I LIKE IT
$I’M BUYING
$$BUY AGAIN
?UNAWARE
E
Getting permission to interrupt
{SALESVIDEOS
{MARKETINGVIDEOS
![Page 89: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/89.jpg)
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
![Page 90: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/90.jpg)
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
Everyone Has A Blurry Space
![Page 91: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/91.jpg)
PERSUADEEXCUSEONGOINGNOT ABOUT YOU
![Page 92: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/92.jpg)
✆
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
![Page 93: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/93.jpg)
✆ $
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
![Page 94: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/94.jpg)
✆ $
4 weeks
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
![Page 95: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/95.jpg)
✆ $
4 weeks
✔
18mn
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
![Page 96: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/96.jpg)
✆ $
4 weeks
✔
18mn
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
![Page 97: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/97.jpg)
✆ $
4 weeks
✔
18mn
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
![Page 98: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/98.jpg)
✆ $
4 weeks
✔ ▶ ▶ ▶ ▶
18mn
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
![Page 99: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/99.jpg)
✆ $
4 weeks
✔
x▶ ▶ ▶ ▶
18mn
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
![Page 100: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/100.jpg)
✆ $
4 weeks
✔
x▶ ▶ ▶ ▶
18mn
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
![Page 101: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/101.jpg)
✆ $
4 weeks
✔
4
x▶ ▶ ▶ ▶
18mn
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
![Page 102: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/102.jpg)
✆ $
4 weeks
✔
4
x▶ ▶ ▶ ▶
18mn
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
![Page 103: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/103.jpg)
Email Clicks WITH Embedded video
Email Clicks WITHOUT Embedded video
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
![Page 104: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/104.jpg)
EMOTIONALEQUITY!
What is an Emotional Connection?
Heart Data Distribution Personal
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
![Page 105: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/105.jpg)
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
Who would get your permission?
![Page 106: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/106.jpg)
PERSUADEEXCUSEONGOINGNOT ABOUT YOU
![Page 107: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/107.jpg)
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
![Page 108: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/108.jpg)
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
To work... it can’t be about you. Get over it!
FIND DIGEST
ENGAGE ONGOING INDUSTRY
CONFIRM BELIEVE
01: Fran
00: Earl
02: Dan 03: Claire 04: Bob
E
SALES VIDEOS
MARKETINGVIDEOS
AUDIENCE CROSSOVER
WEB TO WEBSITE
{
{
![Page 109: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/109.jpg)
EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
To work... it can’t be about you. Get over it!
FIND DIGEST
ENGAGE ONGOING INDUSTRY
CONFIRM BELIEVE
01: Fran
00: Earl
02: Dan 03: Claire 04: Bob
E
THE ADS
THE ARTICLES
EXCUSE TOINTERRUPT
{
{
STORYBOOK
![Page 110: Power of Emotional Connections in Storytelling](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c467b64a7959c04c8b45fe/html5/thumbnails/110.jpg)