S T O R Y T E L L I N G F R O N T I E R S

Alquimia Wrg Infusions | 12th dec 2014 | MARTA SANTAMBROGIO | Do you want some tea?

S T O R Y T E L L I N G

MAKING SENSE OF THE WORLD THROUGH STORIES

GETTING A MESSAGE ACROSS GROUNDED ON A SYSTEM OF SHARED VALUES

DARVAZA CRATER

s t e r e o t y p e ssocially acceptable

e t i q u e t t e

the future of mankindthe man in the street

DEEP WATER HORIZON OIL PLATFORM EXPLODES IN THE GULF OF MEXICO 2010

f a n t a s y vs

i m a g i n a t i o n

p o s s i b l ep l a u s i b l ep r e f e r a b l eIMPOSSIBLE ARCHITECTURE |Victor Enrich

s c i e n c ef i c t i o n

entertainment

t h eh u m a ne l e m e n t

c r e d i b l eINCEPTION | Christopher Nolan

shifting bundarieswhat is real | natural | now | authenticbiology is technologydigital is tangiblemagical computingdowngrading of dreams to hopes

s t o r i e sto enjoy understand remember

HOW TO MAKE SENSE OF THE WORLD’S ...COMPLEXITY?

HURRICANE SANDY 2010

no middle g r o u n d

e p i c c h a n g e s w i t h i n s a m e generation

THE SEEDS VAULT Norway

s t o r i e sf o r w h o ? ? ? ? ? ? ? ?

s k yis nol o n g e rt h e l i m i t

3D PRINTED BUILDING ON THE MOON \ FOSTER AND PARTNERS WITH ESA2013

w e a t h e r i s a s t a t e o f m i n dRAIN ROOM \ Random International2012

technological progresss o c i e t y e v o l u t i o n

h u m a n n a t u r e

t h e l o n g n o wTOILET PAPER MAGAZINE

DIGITAL GROTESQUE | Michael Hainsmeyer2013

t h ew o we f f e c t

j u s tbecause“we can”

r e v i s i t i n g a r c h e t y p e s

s k e u m o r p h i s m or lack of imagination ?

THE CHROMATIC TYPEWRITER | Tyree Callahan2012

new rolesold characters

TALL FURNITURE \ Robert Turek

u s e l e s s s o l u t i o n sto n o n e x i s t i n g p r o b l e m s

VAN GOGH’S STARRY NIGHT CYCLING PATH | Studio Roosegarde 2014

p o e t i cs a f e t y

a l i v eself-replicatingt e c h n o l o g i e s

IN THE FUTURE | HSBC Campaign ongoing

I WANNA DELIVER A DOLPHIN | Hai Hasegawa 2012

f e a s i b l ed e s i r e s

MORPHE | Lucy McRae for Aesop2012

l e g a lf a k e db e a u t y

Neil Harbisson

the new meb o d y e d i t i n g

imposed propertiesIMPOSSIBLE ARCHITECTURE |Victor Enrich

g r o w y o u r h o u s e

SILK PAVILLION | Neri Oxam MIT2011

c h a n g e a v o w e l

BEETBOX | Scott Garner2013

s u s p e c t e d a u t h e n t i c i t y

BIOLACE Basil N°5 | Carole Collet2011 ongoing

a t a s t e o f r e a l

INGLORIOUS VEGGIES | Intermarchè2014

d e s i g nd i s s o l v i n gi n t o b e h a v i o u r

s t o r y s e l l i n g

thank you

I S S I M U M D E S I G N S T U D I O

INFUSION is the weekly report released by Alquimia WRG.

Every Friday morning we have breakfast exploring insights on the edge of creativity, strategic thinking and technology.

If you'd like to get infused, feel free to contact us at infusion@alquimiawrg.com

Q