Storytelling for start-Ups They say that the art of business is telling the right story to the right person. What’s the story of your startup or brand? Storytelling, or providing consistent and compelling content to build a picture of a company, is becoming more important as people scrutinise brands and businesses.

Come on, let’s get started.

If we are told

facts we decode them into

meaning

If we are told

a story Our brains activate

as if we were

experiencing it

First hand

“personal stories and gossip make up 65% of our conversations” - Jeremy Hsu

A massive proportion of our everyday conversations is taken up by personal storytelling and improving your storytelling skills will not only help you in the business world, but in your everyday relationships too.

“A great story is at the heart of every successful business”

Customers must be convinced to buy your company's products or services, employees and colleagues to go along with a new strategic plan or reorganization, investors to buy (or not to sell) your stock, and partners to sign the next deal.

A social media campaign done correctly. Dollar Shave Club has

earned over 14,000 views on their

wonderfully in your face story

about their products. Tell us about

your company in an interesting

way, and just maybe we’ll listen.

Dollar shave club.com 1

Stories are memorable When facts and information are framed by a compelling story, you'll not only hold the attention of your audience,

but you'll also make the information presented more memorable.

Stories Travel further

Because stories are so memorable, they're easy for listeners to recount in the future. So, if you arm your audience with a good story, they'll be able to

communicate the details of your business more clearly.

A man walks the streets of London shouting #FuckThePoor.

Social experiment from poverty

charity, The Pilion Trust, to see

whether we really do care about

those less fortunate.

Fuck The Poor 1

Stories inspire action As a founder, you have to court investors, great employees, and even customers who are willing to work through the kinks with you. A compelling

and inspiring story about what you do, why you do it, and how it will make something better will help attract and motivate people.

The evolution of storytelling Storytelling is as old as humans are and has evolved slowly over time, first from oral cultures and into written cultures. Over many centuries,

the book has been the main medium used for stories – but now the internet has made it easier than ever to share stories.

Cave paintings Hieroglyphics Books The Internet

Sabia shows how new technology has always helped us tell our own

stories, from the walls of caves to

his own onstage iPad.

The evolution of storytelling Joe sabia

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The evolution of storytelling Storytelling is as old as humans are and has evolved slowly over time, first from oral cultures and into written cultures. Over many centuries,

the book has been the main medium used for stories – but now the internet has made it easier than ever to share stories.

Social media is all about

storytelling

Create a story in 140 characters It takes real thought to tell a story in only 140 characters. Try to follow the suggestions

below for maximum effect on your Twitter feed.

Topical Try posting about recent events and add something new – an opinion, fact, image, etc.

Clear & Concise It should be very specific and brief, after all you only have 140 characters!

Focused & Relevant Stick to the point, and keep it relative to what future followers might be interested in.

Shareable Make sure it would make complete sense to a stranger before posting, with no half stories.

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A ‘Hashtag’ is just a keyword that you can insert into your post. Other users can use your hashtag to interact with you or others using the keyword. You can insert a hashtag keyword anywhere in a post – just type # and then your keyword of choice.

A #hashtag is a keyword

For example, to engage our local area, Exeter,

we would use the hashtag #Exeter.

Use keywords that appeal to

local audiences

Use niche tags to create

followings Try creating your own

hashtag that your followers can use to

interact with you.

Find other relevant tags

to engage Try and look for similar

hashtags other users might be using to build a

larger following.

Be consistent with your

hashtagging Try and be consistent

with the hashtags you use to appear genuine and

less like a spammer.

Jimmy Fallon & Justin Timberlake show you what a Twitter

conversation sounds like in

real life. It’s not pretty.

#hashtag with Jimmy Fallon & Justin Timberlake

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Overusing hashtags is a crime Try not to overuse hashtags in a Twitter post or conversation. A good rule of thumb is two hash tags per

post maximum. Any more than that and you’ll put off more people than you can reach.

You can also ‘favorite’ posts It takes real thought to tell a story in only 140 characters. Try to follow the suggestions

below for maximum effect on your Twitter feed.

Seen less as ‘Spam’ You can favourite lots of posts without looking like you’re spamming, which is a good thing.

Engages with other users It’s good at engaging with other users and they’ll get a notification.

Don’t favorite popular posts Try not to favourite very popular posts as you won’t get much of a response.

Only favorite relevant posts Only favourite the posts which are relevant to your last two posts.

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Use everything you can to tell your story Use text, images and video in various combinations to keep followers engaged and interested. TWITTER is great for text, while INSTAGRAM is

a great app for images and VINE is great for Twitter videos, with a maximum of 6 seconds per video – super shareable!

Use Text Twitter is good here

Use Photos Use the instagram app

Use Videos Use the Vine app

Oreo cookies are great at this stuff Oreo was a first mover in leveraging Vine to create snack-sized video content for fans in social media, and quickly emerged

as an innovator and leader on the platform by amplifying the fan experience across Facebook and Twitter.

More characters

to your story

Yorkshire tea joins the party

Getting a conversation going is easy

Things to takeaway

Tell a descriptive, visual and engaging story about who you are and what you do. Make the reader feel involved!

Don’t present facts, tell stories 1 The golden rule of social media is keep it interesting. Don’t

push what you do on other people, let them come to you.

Keep it interesting 2

Engaging your community openly and honestly without a sales objective is the best kind of engagement you can have.

Engagement is everything 3 Twitter is about starting or joining the conversation

about recent events. Get in all the practice you can!

Just start a conversation 4

www.cork-screw.org

Storytelling Done!