storytelling: a lunch n' learn session
TRANSCRIPT
The Rise of Storytelling
...and everyone is a storyteller
word stories
Run your business anywhere.
Organize your favorite things
It’s how people meet.
Build Better Business Software.
Why storytelling matters.
People see/hear >100,000 words/day of content: TV, radio, social media, video games, text messages, Web.
Consumers have lots of information about your
products
Product is Irrelevant
Storytelling is a better approach to marketing &
sales
Old Way:“Let me tell you
about our product’s features
and prices”
New Way:“Let me tell you a
story……”
What does storytelling deliver?
Stories Show How You’re
Unique
Stories build emotional connections
Stories Are Remembered…..
And Shared
“Airbnb believes in the power of storytelling because when people share stories…..they start caring more about each other.” - Venetia Pristavec
Stories make the complex
simple
Stories DeliverStories are inspiring
How to effectively tell stories.
Know Your Audience
It’s About the Experience
“Capturing life’s most exciting moments, and
sharing them with others.” – Suzanne
Watson
Be interesting and creative
A cartoon (not a press release) when raising $30M
Be Honest
Celebrate Customers’ Successes
