your powerpoint sucks learn visual storytelling
TRANSCRIPT
Your PowerPoint Sucksand what you can do about it
Mark Gibsonwww.admarco.net
Agenda
Visual Perception Basic Storytelling Visual Storytelling
Once Upon a
time
Typical PowerPoint Slide
• If you stay awake through it, you get a medal– Hierarchical bullets for sure• But not too small so you can’t read them
• Then there’s the build!• A product image perhaps ->• Features and Benefits• The pub is looking good! • Don’t leave white space
This Way
A New Way
AgendaVisual Perception
Z ZZZZ
ZZ
Z
A Picture is Worth a Thousand Words
Memory Experiment 1.
2500 Images 90% after 3
days
63% after 1 Year
Recall
Pictorial Superiority Effect (PSE)
10 seconds
Memory Experiment 2
Oral = 10% after 3 days
Oral + =65% after 3 days
Recall
Presentation Rules
Simultaneously2. Words +
1. Words + >
Words alone
4.
No extraneous material
5. Animation
+ Narration
>
Animation +
On screen text
3.
Words + pictures
in proximity >
Words
How Pictures Transfer Meaning
Color is important
Stop/Danger/Problems/Pain
Caution/Warning/Pay Attention
Go/Safety/As it could be/Solution
Sky/Proof-points/Next-Steps
Status-quo/As is
Attention - Brain is easily Bored
10 Minutes
Emotional Hook
- Tell a Story
- Trigger Emotions
-10 minute Chunks
- Create Contrast
FactsFa
cts
FactsFactsFacts
Fact
s
FactsFacts
Fact
s
FactsFactsFacts
Fact
s
Facts
Facts
Emotions
Emotions Outweigh Facts
Start with the Gist
?Meaning
before
Detail??
Agenda
Basic Storytelling
The Hero’s Journey
BuyerIt’s all about ME!
What’s in it for me?
Presentation Form
Call to Adventure
Future-Transformed
Call to Action
Solution
TensionPain
Contrast
Beginning Middle End
SparklineStatus Quo -As is
As it could be
Presentation Form
Your Presentation Sucks
Beginning - Status Quo
Presentation FormTurning Point 1. Call to Adventure
This Way
A New Way
Presentation FormMiddle – Contrasting Information
As Is As it Could be
Presentation FormMiddle – Contrasting Information
Contrast
Emotions Content Delivery
You
Presentation FormTurning Point 2. Call to Action
We can help!
Presentation FormEnd - Resolution
Results
Presentation FormCross the Threshold
Next Steps1. Meeting Summary2. Stakeholder Buy-in3. Proposal4. References5. Kick-off
Agenda
Visual Storytelling
Once Upon a
time
c
Story
Truth
c
Story
c
Truth
c
c
Story
Truth
c
Storyc
c
Truth
Visual Story Telling
Visual Story TellingStart with the buyer
Implications
Role & Goals
Barriers
Competition
Constraints
Industry Issues
Customers
Online Behaviour
Buyer Needs
Visual Story TellingStory Thesis
What are their issues?
What alternatives exist?
How can you help - how can they use it?
Why is it important to them?
Who is Audience?
Why should they care – what will they get?
Why should they buy from you?
Engagement - Rapport
Big Idea
Status Quo - black
Call to Adventure - As it Could Be - green
Complications -pain in red
Body - Contrast
Resolution - Value - Proof Points
Call to Action - Next Steps
Visual Storytelling Sequence
Beginning
Middle
End
Visual Story TellingEngagement – can I share a story?
I like this guyI like this guy
Want to hear
a story?
Electrolux
Sure
Rapport
Visual Story TellingStatus Quo – Your Presentations Suck
Visual Story TellingAs it Could be
Visual Story TellingComplications
Get the Red stuff out
Drill down on their issues
Write it down
Qualify it
Visual Story Telling
These Not These
Create contrast
Visual Story TellingResolution
Visual Story TellingCall to Action
http://www.admarco.net/contact-advanced-marketing-concepts
http://www.admarco.net/contact-advanced-marketing-concepts
mark [email protected]
+1 650-333-0703
The End