storytelling 101
TRANSCRIPT
STORYTELLING 101
with...it starts
DNA
Epic DNA
Presentation
Story
storya presentationwithout a
like...sounds
(cricket, cricket...)
like...looks
presentationa story
without a
like...sounds
(the one that got away)
like...looks
(very cheesy)
bothyou need
epic.to be
to tell a story?want
know how?don’t
are a few quick tipshere
for you.just
themeaDevelop
storyyourChoose
and...
contentyourOutline
Okay...
get started!Let’s
yourpresentation...
a brandneeds
a single messageneeds
a core ideaneeds
becausea theme...
will get youresults.
It looks like this:
BIGthe
idea
next...
story.yourChoose
threethere are
types of stories
Rockstarthe
Maverickthe
Sherlockthe
dig in!Let’s
Rockstarthe
storyherothis is the
is givenchallenge
is rejectedchallenge
is finally embracedchallenge
savedthe world is
It looks like this:
Everyday, the efforts of this…
strive
to…strive
PREPARE
PREPARE
ORGANIZE
PREPARE
ORGANIZEand
PREPARE
ORGANIZE
TEACHand
Maverickthe
storychange the
this is the world
dreamersthe
differencethe makers
rulebreakersthe
changedworld isthe
It looks like this:
The power ofOne.
This is the
This is the
storyof…
onewoman
with
womanone
life
woman
with
one
lifepassion
woman
with
one
lifepassion
goal
woman
with
one
stAcyThis is
womanone
woman
who
one
wants
woman
who
one
wantsto
woman
who
one
wantsto
change
woman
who
one
Sherlockthe
storysolutionthis is theproblem/
presentedproblem
determinedsolution
is a charactereach concept
It looks like this:
Say
HELLO to…
Tyson.
A. K.A.
80'sMr.
Say
HELLO to…
Amber.
A. K.A.
Ms.Rock-
star
now...
a themeyou have
a storyyou have
a foundationyou have
finally...
contentyourOutline
fivethere are
stages
tease your ideastage 1
State the problem & solution
unveil the mysterystage 2
Preview your content
inform & ignitestage 3
Highlight your 3 points
lockdownstage 4
Review your content
launchstage 5
Have a call to action
Review
3
themeaDevelop
storyyourChoose
contentyourOutline
Celebrate!
Storytelling 101that’s
www.ethos3.com