Storyline

The launch of the first fully electric Audi started a new era of Vorsprung. It is Audi’s bold answer to the challenges of the future.

Our task: to shape a smart and unforgettable live experience that makes technology and the departure into new spheres tangible.

We created an icon to shake up the world: a rocket launch.

So, we turned the event into a space mission and sent 3500 passengers on a journey. The product show itself integrated Audi’s innovation themes into the Space Trip by narrating them as existing missions.

Lift Off

Mission #1New Premium

Mission #2Brand Entry

Mission #3e-tron

Mission #4Audi Sport

IntroMission Briefing

Electric has gone Audi. And so it begins.

Let’s shake up the world!

AudiDealer Meeting 2019

Finale

Custom built spaceship

AudiDealer Meeting 2019

The stand construction, staged as a 40 m long spaceship with 220 seats, turned the show into an immersive event. Ceiling and wall projections created an all-round spatial experience, including the illusion of flying. The spaceship was sent 18 times to distant worlds – each to a future-oriented Audi theme.

Ready for the show

AudiDealer Meeting 2019

The staging was consistently played out in every detail: From the architecture, media, showelements to the costumes of the performers. Also, a futuristic voice-over accompanied the individual show elements and completed the illusion. Each Audi theme became its own mission in distant galaxies, from premium to entry-level models, from Audi Sport to e-tron. So, the dealer meeting became a tremendous celestial adventure.

From space to earth

AudiDealer Meeting 2019

On the Circuito Ascari the guests were able to “test race” the Audi e-tron. The primary focus at the e-tron brand pavillon in the center of the race track and the exhibition in the pit lane was the personal exchange with experts. A perfect setting to turn Audi’s visions of future mobility into an unforgettable experience.

Meeting the future

AudiDealer Meeting 2019

Before the final show, visitors could follow workshops and talks on e-tron topics in the 4 forums of the Cosmodrome.