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Storyline
The launch of the first fully electric Audi started a new era of Vorsprung. It is Audi’s bold answer to the challenges of the future.
Our task: to shape a smart and unforgettable live experience that makes technology and the departure into new spheres tangible.
We created an icon to shake up the world: a rocket launch.
So, we turned the event into a space mission and sent 3500 passengers on a journey. The product show itself integrated Audi’s innovation themes into the Space Trip by narrating them as existing missions.
Lift Off
Mission #1New Premium
Mission #2Brand Entry
Mission #3e-tron
Mission #4Audi Sport
IntroMission Briefing
Electric has gone Audi. And so it begins.
Let’s shake up the world!
AudiDealer Meeting 2019
Finale
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Custom built spaceship
AudiDealer Meeting 2019
The stand construction, staged as a 40 m long spaceship with 220 seats, turned the show into an immersive event. Ceiling and wall projections created an all-round spatial experience, including the illusion of flying. The spaceship was sent 18 times to distant worlds – each to a future-oriented Audi theme.
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Ready for the show
AudiDealer Meeting 2019
The staging was consistently played out in every detail: From the architecture, media, showelements to the costumes of the performers. Also, a futuristic voice-over accompanied the individual show elements and completed the illusion. Each Audi theme became its own mission in distant galaxies, from premium to entry-level models, from Audi Sport to e-tron. So, the dealer meeting became a tremendous celestial adventure.
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From space to earth
AudiDealer Meeting 2019
On the Circuito Ascari the guests were able to “test race” the Audi e-tron. The primary focus at the e-tron brand pavillon in the center of the race track and the exhibition in the pit lane was the personal exchange with experts. A perfect setting to turn Audi’s visions of future mobility into an unforgettable experience.
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Meeting the future
AudiDealer Meeting 2019
Before the final show, visitors could follow workshops and talks on e-tron topics in the 4 forums of the Cosmodrome.