Story Checklist:

To write the story, think along this path:

What benefit do you want to end up with?

What problems are involved in NOT having that benefit, or in achieving that benefit? (see pain and problems checklist)

Then tell a story about you, a client, or a fictional character that had those problems, wanted your benefit, and STRUGGLED to figure it out on their own, finally figured it out with lots of struggle and pain, and then life is great.

Write it out:

Character: _______________________

Desire (benefits desired) _______________________

Problem with getting there_______________________

Decides to make a change or accept the challenge: _______________________

Describe the struggle in detail: _______________________

Describe how good it feels to finally attain the benefits: _______________________