storwize v7000 & v7000 unified arrow
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Presentation - 17th April New Partner EventStorwize V7000 & V7000 Unified - Dominic ColeTRANSCRIPT
© 2012 IBM Corporation1
Dominic Cole
V7000 Business Development Manager,
IBM UKi
Storwize Unified – Beat the CompetitionStorwize Unified – Beat the Competition
© 2012 IBM Corporation2
… while IT budgets are growing less than 1% per year.
The demands placed on the data centre have never been greater
32.6 million servers worldwide
85% idle computer capacity
15% of servers run 24/7 without being actively used on a daily basis
Between 2000 and 2010
servers grew 6x (‘00-’10)
storage grew 69x (‘00-’10)
virtual machines grew 51% CAGR (‘04-’10)
Internet connected devices growing 42% per year
1.2 Zetabytes (1.2 trillion gigabytes) exist in the “digital universe” 50% YTY growth
25% of data is unique; 75% is a copy
Data centres have doubled their energy use in the past five years
18%increase in data center energy costs projected
Since 2000 security vulnerabilities grew eightfold
04/10/23© IDC
Top Storage Requirements in UKTop Storage Requirements in UK
Ease of Management
Scalability
IO Performance
Integrated DP & DR
Density / Floorspace
3
IDC European Storage Survey 2011
$
The Business Challenge
• Data Growth 20-40% per year
• Capex Required More Infrastructure More Energy
• Capex Budget Reality Only 1-5%/year increase
• Inescapable data growth meets budget reality
• Operational impacts Can’t just buy
more/cheaper storage Energy requirements/costs Increasing Energy costs CRC Legislation – reduce
energy requirements
time
Data
Capex Budget Reality
Opex
Capex Required
Every two days now, we create as much information as we did from the dawn of civilisation up until 2003
Eric SchmidtExecutive Chairman, Google
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Analysing Storage Efficiency
Raw Usable Allocated Active Data Size
30% lossRAIDSpares
30% lossRAIDSpares
30% lossLUN SizesPerformance
30% lossLUN SizesPerformance
15% lossUnused LUN’sZero access
15% lossUnused LUN’sZero access
40% lossUtilisation40% lossUtilisation
The Vision Of Your Tomorrow The Vision Of Your Tomorrow Changing the Storage cost curveChanging the Storage cost curve
Reducing cost and energy Reducing cost and energy requirementsrequirements
© 2012 IBM Corporation
Introducing Storwize V7000 & V7000 Unified
Dominic ColeV7000 Business Development [email protected]
© 2012 IBM Corporation7
Storwize V7000 Significant Milestones – 4Q11
Over 7,000 V7000 systems purchased WW since Nov 2010 GA
Over 17,500 total enclosures deployed WW
Over 200 PBs of capacity !!
One of the fastest product ‘ramp-up’ in IBM Storage’s history
Over 3,500 Customers Worldwide – Presence in every major country and industry – Over 1,200 net new IBM Storage customers
Delivering “5x9’s” data availability
Now shipping ‘Unified’ systems (for both ‘file’ and ‘block’ data)
…. More than 35% of the sales are to new IBM customers ….…. More than 35% of the sales are to new IBM customers ….
© 2010 IBM Corporation
Introduction
IBM had been leading the (storage) industry for the last 10 years with its Storage Virtualization products
In 2010 the core technology behind IBM Storage Virtualization was released within the Storwize V7000 Platform
The software and hardware is entirely developed by IBM’s Systems and Technology Group
The Storage Development team for SVC and Storwize V7000 is based in the UK, at IBM ‘s Hursley Laboratory.
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© 2012 IBM Corporation
IBM Storwize V7000 Built on Proven IBM Storage Technologies
IBM SVC
• Storage virtualization• Global & Metro Mirror• FlashCopy• Thin provisioning• Volume mirroring
XIV Storage
• Innovative easy to use graphical user interface
DS8000 Family
• RAID 0,1,5,6,10 capabilities
• Easy Tier
Built on proven IBM Enterprise storage technologies – its like a “Greatest Hits” album
Widest range of external storage virtualisation support available
IBM Storwize V7000
SONAS*
• File services• Remote copy• File snapshots• ILM with HSM• Quotas
* These capabilities are part of Storwize V7000 Unified
© 2011 IBM Corporation
100% Virtualised Storage– Online data migration improves flexibility– Virtualizes external storage (optional)– Now Unified Storage for File & Block (optional)
Enterprise class Storage Efficiency built in– Easy Tier for performance– Active Cloud Engine for ILM (file)– Thin provisioning, snapshots – Sophisticated local and remote mirroring (optional)
Easy to set up and manage– Innovative, intuitive GUI eliminates complexity– Non-disruptive data migration included
Optimized for Virtual Server Environments– Virtual storage for flexibility– VMware integration for manageability
New Standard for Midrange Storage: Storwize V7000 & V7000 Unified
Storage
Virtualization Incredible
Ease of Use Easy Tier
Clustered Scalability
Active Cloud Engine
Unified File Support
© 2010 IBM Corporation
Modular, midrange disk storage that grows as your needs grow
– Scales to (240) HDDs (Single System)
Enterprise class capabilities in a midrange offering– Virtualization, thin provisioning, FlashCopy, Easy Tier all
built in– Sophisticated local and remote mirroring
High Performance in a Midrange Disk System– Up to 100,000 IOPS for “database-like” 70/30 R/W
workload
Easy to set up and manage– Innovative, intuitive GUI eliminates complexity
– Nondisruptive data migration included, unique in a product of this class
Ushering in a new era in storage efficiency– Save up to 75% of space using space efficient FlashCopy– Increase disk utilization up to 30%
Investment protection– Virtualize external storage arrays and extend asset life
Expand EasilyExpand Easily
Start SmallStart Small
IBM Storwize V7000: A New Era in Midrange Storage Efficiency
© 2011 IBM Corporation
Start Small and Grow Easily
Start smallOne 24-bay control enclosure
Gro
w B
ig
Scale UpEasily add up to 9 expansion enclosures
Expand capacity up to 240TB
Scale OutCluster with another Storwize V7000
Expand capacity up to 480TB
Grow Bigger
Go Faster
Cluster up to 4x V7000
IBM Systems and Technology Group
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Virtual Server Infrastructure
Virtualisation Built-In - Virtualise the ‘Complete Infrastructure’
Virtual Storage Infrastructure
Tivoli Storage Productivity Center
Storage VirtualisationStorwize V7000
Man
age
Man
age
FREE Virtual C
entre Plug-In for Storwize V7000
Storwize V7000
© 2011 IBM Corporation14
Storage VirtualisationBuilt Into EveryStorwize V7000
•14
Storage Controllers
Host Servers
IBM DS4000EMCHP EVA
SAN Volume Controller or V7000
StorageManagement
Storage Pool
Physical Disks
Host Volumes
© 2011 IBM Corporation
Automated Tiering
Automaticrelocation
SSD
HDD
“Easy Tier” pools identify the busiest data extents and automatically relocate them to highest performing Solid-state Disks
Remaining data extents can take advantage of higher capacity, price optimized disks
Virtualisation Virtualized volumes are
mapped to physical devices
Achieves more usable capacity using less physical storage
Increase disk utilisation by 30% or more Improve efficiency and ultimately save money
Used
Used
Used
Used
Used
Used Used Used
Thin Provisioning
Without thin provisioning, pre-allocated space is reserved whether the application uses it or not
With thin provisioning, applications can grow dynamically, but only consume space they are actually using
Dynamicgrowth
More productive use of available storage
Across all supported host platforms
Zero-aware Thick to Thin migration
Storage Efficiency Built-In
© 2010 IBM Corporation
Storwize V7000 + DCS3700 = Lowest Cost per TB
16
Our customers are looking to store ever more data. They want class-leading features but at the same time find themselves constrained by:
*Budget
*Rack Space
*Power & Cooling
Leveraging Storwize V7000 to virtualise DCS3700 addresses all of these points while maintaining the full functionality of Storwize V7000.
© 2010 IBM Corporation
Storwize V7000 + DCS3700 = Lowest Cost per TB
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The DCS3700 provides: *Extremely low per TB cost
*Extreme density of 45TB per U of rack space
*60x 3TB drives in just 4U controller
*Up to 180 drives / 540TB in 12U
*Excellent power consumption with efficient PSU's and variable fans
*Intelligent design lowers cooling requirement
*Unrivalled serviceability for this density
-Drives contained in 5 drawers of 12 disks
-All drives remain accessible even when drawers extended for drive replacement
© 2010 IBM Corporation
Storwize V7000 + DCS3700 = Lowest Cost per TB
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Deploy SSD, SAS 15k & SAS 10k in Storwize V7000
Deploy smaller quantities of NL-SAS in Storwize V7000
BUT...
If your customer wants to purchase more than 2 trays of 3.5" NL-SAS
You should consider combining Storwize V7000 & DCS3700.
Business Partner buy price from:
1 x V7000 + DCS3700 with 180TB raw = £280 per TB*
1 x V7000 + DCS3700 with 360TB raw = £227 per TB*
1 x V7000 + DCS3700 with 540TB raw = £210 per TB*
These prices are for a fully featured high capacity system and include 3 years support and maintenance on the whole solution. Just add disks and enclosures to the V7000.
© 2011 IBM Corporation20
What this is Unified storage system with tightly
integrated management for both block and file capabilities
Support for NFS/CIFS/FTP/HTTPS/SCP file protocols in addition to existing block functions (FCP and iSCSI)
File replication and file level snapshots for business continuity and disaster recovery in addition to existing block functions
Why It Matters Convergence of even more workloads into one Storwize V7000 Unified system for greater storage
efficiency
Enables consolidation of multiple stand-alone file servers to reduce management effort
Upgrade path for installed Storwize V7000 systems (planned availability 1H2012)
Enables deployment of a broad set of applications from within a single storage system, especially in shared storage environments
V7000 Unified
V7000 Unified
6U
Storwize V7000 Unified
© 2011 IBM Corporation21
What’s Different About Storwize V7000 Unified?
Based on highly successful Storwize V7000 block storage system
Fully integrated user interface for block and file data simplifies management
– Not a “unified” launcher for two different interfaces
IBM Active Cloud Engine™ technology delivers automated storage efficiency capabilities
– True policy-based management of files– With user-defined policies!
Built-in IBM Tivoli Storage Manager client simplifies backup to TSM server
– Support for NDMP enables use of third-party backup clients
Simple USB key based initial setup: extends successful Storwize V7000 approach
© 2011 IBM Corporation22
IBM Active Cloud Engine™ for Storwize V7000 Unified
IBM Active Cloud Engine Value
– Lowers storage cost by moving files transparently to the most appropriate tier of storage
– Controls storage growth by moving older files to tape and deleting unwanted or expired files
– Enhances administrator productivity by automating file management
– Improves data protection by identifying files for backup or DR
– High-performance: can scan billions of files in minutes
© 2011 IBM Corporation
Externally Virtualized HP EVA
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File Example Using Active Cloud Engine
SATA
60 days
EasyTierSSD / SAS
File creation
180 days(deduplicate)
NL-SAS
30 days
Intelligent Backup(deduplicate)
Backupcatalog
offersBetter efficiency: Progressive incremental, deduplicationTighter control: File-level policy control Faster recovery: Backup catalog vs NDMP
© 2011 IBM Corporation25
Why Active Cloud Engine?
IBM Active Cloud Engine Will Enable Active Clouds
Single view of files – wherever you are in the world Files flow to the users – Users don’t have to chase their files
Files live closer to users – Policy-driven distribution speeds file access
Files appear tolive in the cloud
© 2011 IBM Corporation26
Storwize V7000 can provide youwith a necessary capacity upgrade…
PLUS rejuvenate your existing storage investment with:
•New features: Unified & Thin Provisioning
•Better utilisation & efficiency •A great GUI & VMware integration•Spectacular ease of use
AND provide a proven migration path off your old storage whenyou are ready with no disruption.
© 2011 IBM Corporation27
Storwize V7000 even has the ability to give your existing storage a performance boost with included Easy Tier and optional SSD’s
New functionality can be delivered to the platform via software updates and licenses. You can benefit from these on both V7000 and your existing storage.
MTS UKI
© 2012 IBM Corporation28
What are we offering?
Hardware maintenance (post warranty only)– IBM Service – Only new parts used, full remote tech support, etc
What can we do – EMC, STK, HP, SUN, etc – Includes EVA, Symmetrix, DMX, Clarion & Connectrix – and now DMX3 & DMX4
Why do customers come to us?
To help reduce support costs – we’re very competitive
To help them break the EMC warranty cycle – greater flexibility
Gives them a viable & credible alternative to the OEM
How can we help you?
We can help break the EMC stranglehold – foot in the door
We can offer short term support for migrations – EMC displacement
We can support non-IBM products that remain – V7000 / HP EVA
Recent bids vary from £100K to $1M p.a.
IBM maintenance OfferingsIBM maintenance Offerings
MTS UKI
© 2012 IBM Corporation29
Multi-Vendor IBM Support - What’s in it for you?
Overcome most common objection to heterogeneous storage virtualisation
Opportunity to propose a broader solution – increase revenue
BP’s get paid on this in the same way they get paid on any IBM maintenance - same discounts, margins etc.
We are currently offering an additional 12 points of margin on new multivendor contracts sold by 30th June
BP’s can always use the "fee for lead" promo and get paid for passing the lead to MTS.
IBM maintenance OfferingsIBM maintenance Offerings
04/10/23© IDC
Top Features in the UKTop Features in the UK
Ease of Management
- Great GUI and VMware integration
Scalability
- Scale-up or scale-out without disruption
IO Performance
- Up to 1m IOPS with 4-way cluster
Integrated DP & DR
- Integrated TSM client and ILM capability
- FlashCopy Manager protects VMware, Exchange, SQL, Oracle & DB2
Density / Floorspace
- Virtualise dense, low-cost IBM DCS3700
30
IDC European Storage Survey 2011
© 2012 IBM Corporation
A New Standard for Midrange Storage: Storwize V7000 & V7000 Unified - Features & Advantages
Easy Tier ClusteredScalability
Active Cloud Engine
Unified File Support
Incredible
Ease of Use Storage
Virtualization
Performance& Save Cost Vs. HDD’s
Low Entry Price & Linear Growth Costs
Reduce CostsSpeed Backup& Ease Admin
Consolidate File Server & NAS Sprawl
ImproveProductivity & Reduce Costs
Use Existing Assets & Ease
Migration
Storwize V7000 now 74% off list to T2 BP using Value Seller
© 2012 IBM Corporation
Storwize V7000 - Easy As 1-2-3 easy interface to manage ALL existing storage
• Reduce on-going administration costs with extreme ease-of-use• Integrated application protection for VMware, Exchange, SQL, Oracle, DB2
unique complementary deployment methods1.Rejuvenate almost any existing storage with data in place
• Reduce depreciation costs by sweating existing assets• Simplify management where growth & costs are spiralling
2.Migrate any quantity of existing data with “Thick to Thin” non-disruptive data movement• Reduced disruption & risk to business processes & applications• Migration to IBM Storwize V7000 is easier than staying with same vendor
exceptional ways to optimise storage & reduce costs1.Maintain and maximise investment in existing storage assets
2.Add leading-edge storage efficiency to new V7000 AND existing storage
3.Be Licensed to Kill current license/maintenance costs with FREE V7000 features
© 2012 IBM Corporation
Storwize V7000 - Easy As 1-2-3 for IBM BP’s great margin stack with Value Seller
• Earn up to 74% discount off list with no cap to your earning potential with quick turnaround• BP’s trading Storwize V7000 are said to be earning 20% NRM and beyond on many deals
low-conflict ways to sell to new or existing accounts1.Rejuvenate almost any competitive or older IBM DS storage avoiding forklift upgrade
• Unique positioning that avoids usual 3-5 year upgrade cycle so you can sell to anyone• Offer a different approach where your competition suggest upgrades or go direct
2.Migrate any quantity of existing data FREE but with strong value statement to customer• Low cost & low risk method of migration with IBM or BP led services offering• Migration to V7000 is easier than same vendor and more profitable for you
unique ways to show your value to the customer1.Competitive non-disruptive offering preserving investment & confidence in existing storage
2.Total support from IBM with enablement, incentives and unique backing of UK Hursley Labs
3.Provide low-cost future-proof solution that enables deployment of new features