storming global language barriers,or how to inspire intra-preneurs

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Storming Global Language Barriers, or How to Inspire Intra - preneurs Peter S. Crosby Head of Enterprise Sales World Summit on Innovation & Entrepreneurship NYC | October 2013

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How to Inspire Intra-preneurs in bug organizations from the outside… 1. Challenge 2. Dream-weave 3. Business Value 4. Higher Ground 5. We are the Champions!

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Page 1: Storming Global Language Barriers,or How to Inspire Intra-preneurs

Storming Global Language Barriers, or How to Inspire Intra-preneurs

Peter S. Crosby Head of Enterprise Sales

World Summit on Innovation & Entrepreneurship NYC | October 2013

Page 2: Storming Global Language Barriers,or How to Inspire Intra-preneurs

How to Inspire Intra-preneurs…

1. Challenge

2. Dream-weave

3. Business Value

4. Higher Ground

5. We are the Champions!

Page 3: Storming Global Language Barriers,or How to Inspire Intra-preneurs

Languages in the World? 6,700

Page 4: Storming Global Language Barriers,or How to Inspire Intra-preneurs

Global Internet Usage: non-USA75%

Page 5: Storming Global Language Barriers,or How to Inspire Intra-preneurs

YouTube = International… And You?

•70% of YouTube traffic comes from outside USA

•YouTube localized: 56 countries / 61 languages

Page 6: Storming Global Language Barriers,or How to Inspire Intra-preneurs

Global Internet Penetration: only 34%

Opportunities with 4 Billion Internet Newbies?

Page 7: Storming Global Language Barriers,or How to Inspire Intra-preneurs

Universal Translator

Page 8: Storming Global Language Barriers,or How to Inspire Intra-preneurs

Closed Captions

Dotsub’s Business Value

1. Local Access / Global Reach

2. FCC 508-Caption Compliance

3. Audience Engagement

• 6 to 10 x Increased Views

• 46% More Completed Views

4. Search Engine Optimization

5. Ad / Sponsor Monetization

6. Costs 70-80% less than old

Language Service ProvidersTranslations as Subtitles

Page 9: Storming Global Language Barriers,or How to Inspire Intra-preneurs

Dotsub Customers

Page 10: Storming Global Language Barriers,or How to Inspire Intra-preneurs

"If you talk to a man

in a language he

understands,

that speaks to his

head.

If you talk to him

in his own language,

that speaks to

his heart."

The BIG

Question

Page 11: Storming Global Language Barriers,or How to Inspire Intra-preneurs

127 of 196 Constitutions Specify Languages

Page 12: Storming Global Language Barriers,or How to Inspire Intra-preneurs

Who are the Champions?

Early Acknowledgement

Visible Rewards

Widespread Appreciation

Page 13: Storming Global Language Barriers,or How to Inspire Intra-preneurs

Peter S. Crosby – [email protected] – 650-533-3313

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