storming global language barriers,or how to inspire intra-preneurs
DESCRIPTION
How to Inspire Intra-preneurs in bug organizations from the outside… 1. Challenge 2. Dream-weave 3. Business Value 4. Higher Ground 5. We are the Champions!TRANSCRIPT
Storming Global Language Barriers, or How to Inspire Intra-preneurs
Peter S. Crosby Head of Enterprise Sales
World Summit on Innovation & Entrepreneurship NYC | October 2013
How to Inspire Intra-preneurs…
1. Challenge
2. Dream-weave
3. Business Value
4. Higher Ground
5. We are the Champions!
Languages in the World? 6,700
Global Internet Usage: non-USA75%
YouTube = International… And You?
•70% of YouTube traffic comes from outside USA
•YouTube localized: 56 countries / 61 languages
Global Internet Penetration: only 34%
Opportunities with 4 Billion Internet Newbies?
Universal Translator
Closed Captions
Dotsub’s Business Value
1. Local Access / Global Reach
2. FCC 508-Caption Compliance
3. Audience Engagement
• 6 to 10 x Increased Views
• 46% More Completed Views
4. Search Engine Optimization
5. Ad / Sponsor Monetization
6. Costs 70-80% less than old
Language Service ProvidersTranslations as Subtitles
Dotsub Customers
"If you talk to a man
in a language he
understands,
that speaks to his
head.
If you talk to him
in his own language,
that speaks to
his heart."
The BIG
Question
127 of 196 Constitutions Specify Languages
Who are the Champions?
Early Acknowledgement
Visible Rewards
Widespread Appreciation
Peter S. Crosby – [email protected] – 650-533-3313
Thanks from !