STORE BASED RETAILING

NAME: FRAZER TAYLOR STD: SYBCOM B ROLL NO: C-10 4437

WHAT IS RETAILING ?

FINAL CONNECTION

MANUFACTURER

N NO OF CONSUMER

RETAIL FORMATS

STORE BASED

BASIS OF OWNERSHIP

BASIS OF MERCHANDISE OFFERED

NON STORE BASED

STORE BASED RETAILING

A tangible based retailing channel.

Customers buy products by seeing their practical explosure in stores.

ON THE BASIS OF OWNERSHIP

1) Individually owned and operated

2) Corporate chains

3) Franchising

4) Leased department

5) Consumer co-operatives

1) Individually owned and operated:

The owner & proprietor and a few locals or family members.

The biggest advantage available to an independent retailer….

2) Corporate Retail Chain: Operating multiple retail units.

Corporate chains can sell at lower prices.

3) Franchising:

A franchise is a form of contractual agreement.

A parent company lends

its name and technology.

For instance, McDonalds is a well-known franchisor.

4) Leased department: When a section of a

department in a retail store is leased/ rented to an outside party.

They are termed as shop in shops.

It is a good method available.

5) Consumer cooperatives:

Consumers share in the store’s profits through price reductions or dividends.

ON THE BASIS OF MERCHANDISE OFFERED

1)SUPERMARKETS

2)HYPERMARKETS

3)CONVENIENT

STORES

4)DEPARTMENTAL

STORES

5) SPECIALITY

STORES

SUPER MARKET

A conventional supermarket is a self service food store offering groceries, meat & produce.

For example : Haldiram ,reliance fresh etc.

HYPER MARKET

Derived from a French word “hypermarche “.

They are similar to one stop shopping.

E.g.. Big bazaar

CONVENIENCE STORES

It provides a limited variety & assortment of merchandise.

It enables consumers to make purchase quickly.

For example : Mc Donald's, KFC etc.

DEPARTMENTAL STORES

It carries a broad variety & deep assortment .

organize their stores into distinctly separate department.

For example : Pantaloons , Globus, MAX etc.

SPECIALITY STORES

It concentrates on a limited number of complementary merchandise.

provide a high level of service.

For example : Archie's , Tanishq etc.

Thank you …..