a look at our work from the perspective of the movie

S T O P P I N G

AT T H E S O U R C E

Contagion does an excellent job at depicting real organizations at work in containing a pandemic. But a short movie can’t dive too deep or show all angles.

We will show you how technology is being designed and used around the world to make a difference in public health.

Spanning remote villages and the world’s largest cities, high-tech and low-tech, routine events and pandemics.

All the information is from real-world projects in which InSTEDD is helping NGOs, health agencies, and governments improve their ability to improve health and safety with technology.

rural & urban

In the film, the outbreak starts in an urban environment. Most of humanity lives in urban settings, however the largest interface between humans and animals (a key factor for zoonotic diseases) happens in rural areas.

GLOBAL CHALLENGES

Obtaining and processing information to help early detection

and early response.

Lack of trained people to process information and coordinate a rapid response.

Rapid response in remote areas

with challenges with language, connectivity, and education.

Thousands of village health workers use GeoChat to create mobile surveillance networks covering even the most remote areas. Many outbreaks are now contained locally.

InSTEDD’s field design work and iLabs invent ways so people with low literacy can report accurately.

| our work

sharing information

In the film, the outbreak is investigated trying to find ‘Patient X’ and understand the disease. Pen and paper

are always useful, but how can investigators in the CDC and beyond actually share information with each

other to accelerate the containment?

GLOBAL CHALLENGES

Investigators need to share information regardless of the tools

they have. Even agreeing on what data may be important takes time.

Governments, NGOs, hospitals, WHO, CDC, and others need to

collaborate and share data to understand the outbreak. Yet each one needs to control its information.

InSTEDD designed for the US Center for Disease Control peer to peer data sharing tools that work even when internet and GPRS is not available.

Investigations are often international. InSTEDD works globally to provide tools that help countries share disease data in secure, timely ways.

| our work

real time investigations

In the film, the information about the disease in the early stages appears quickly. Usually, finding

clues and accessing helpful information for analysis takes more time.

GLOBAL CHALLENGES

Every clue counts – pictures, video, and location play an important role in helping investigators.

There is a tradeoff between timely, high-quality, and complete information. Unfortunately, having all 3 simultaneously isn’t possible.

InSTEDD created modern tools for the Android tablet to support the New York Health Department in capturing and reporting multimedia data from the field.

InSTEDD provides tools to help curate real-time streams of information, find outlier health events, and filter data with the aid of machine learning.

| our work

global & local

In the film, the investigation is global. The ultimate goal is to contain and slow down outbreaks at their source - locally. And no one knows better how to do that than

the people who live there.

GLOBAL CHALLENGES

Most tools are designed for narrow purposes, while outbreaks demand more free-form collaboration.

Supporting local innovators in designing and implementing tools that fit their context.

InSTEDD tools are used everyday in surveillance and have been repurposed by the users on the go – from responding to floods to tracking new emerging diseases.

InSTEDD Innovation Labs are teams of designers, tech savvy and entrepreneurial people that invent & build the technologies their communities need.

| our work

regional networks

In the film, international agencies such as CDC and WHO play a crucial role in coordinating the

investigation and response. These days, a new form of organization is emerging that can complement their

function: regional networks of neighboring countries.

GLOBAL CHALLENGES

Diseases aren’t contained by borders or boundaries. The movement of

animals and workers is a major force in disease spread.

Investigators in neighboring countries need to build trust before events

happen. The politics of each outbreak are different and can even lead to threatened national security.

InSTEDD supports the Mekong Basin Disease Surveillance Network with mobile

tools on sentinel border sites, that help track outbreaks as they cross borders.

InSTEDD technologies work internationally allowing agencies to share appropriate

information, securely, and 24x7. Users include Cambodia, China, Lao PDR,

Myanmar, Thailand and Vietnam.

| our work

agile technology design

In the film, technologies are used that provide an instant display and understanding of data, yet the

development of information sharing technology is not highlighted. What happens when agencies with

disparate systems need to work together?

GLOBAL CHALLENGES

Accurately predicting the quality, sources and formats of relevant

information.

Lack of widely implemented,

supported and updated standards.

Adapting technologies to the users rather than the other way around.

InSTEDD’s approach is centered on working closely with users, listening and iterating the

process. We build and integrate custom systems when requested and provide the InSTEDD platform as free and open source.

As the 2009 H1N1 outbreak developed,

InSTEDD provided WHO with geoclustering tools that allowed them to compare reported vs. confirmed case spread based on their internal systems.

| our work

information flow

The film shows how easily modern society can be disrupted. Helping people get the information they need to help themselves is not done enough, even though the technology to do so already exists. The World Disaster Report confirms that “Disaster-affected

people need information as much as water, food, medicine, or shelter. Information can save lives, livelihoods and resources.”

GLOBAL CHALLENGES

Supply chains, transportation systems, and other infrastructures are fragile.

Lack of information amplifies the deaths and suffering of any event. Mobiles are an not used enough to provide personally relevant information to those threatened by the event.

InSTEDD provided AlertNet with the technology to send SMSs with aid

information to tens of thousands of survivors of the Haiti earthquake. 85% of

recipients acted differently as a result.

InSTEDD provided the American Red

Cross with tools that save key members hours in the activation of community

volunteers during times of crises.

| our work

official & crowdsourced data

In the film, “Nothing spreads like fear”. In our world information flows rapidly via mobiles and computers.

This information multiplies and replicates through tools like Twitter and Facebook. But is this viral

information flow being harnessed for good?

GLOBAL CHALLENGES

Reliability and accuracy social networks/media are questionable.

The truth itself may be unverified, complex, and open. Raw data is

typically not available or trustworthy.

Response agencies often are not social-media savvy, and their messages are easily overrun.

InSTEDD’s TaskMeUp and Riff tools allow teams to sift through live streams of information like tweets, news, blogs and SMS – combining crowd, expert, and algorithm-sourced data.

Simple mobile tools from InSTEDD speed up the validation of what’s really happening and educate health workers and reporters on what to look for.

| our work

Building Capacity within communities to foster a local culture of innovation

Ensuring Usefulness and Impact through research and evaluation

Collaborating with End Users through a bottom up design and development process

Creating Technologies for social good collaboration

At InSTEDD, we envision a world where communities everywhere design and use technology for their health, safety and development. We strive to achieve this vision through 4 key areas:

Learn more at www.instedd.org/contagion

rural & urban

sharing information

real time investigations

global & local

regional networks

agile technology design

information flow

official & crowdsourced data

the projects with local impact and global reach

the iLabs where social needs meet innovation

the technologies that make a difference

the services that can help create scalable impact

the domain expertise to guide the process

the global network to support the effort

facebook.com/InSTEDD @InSTEDD youtube.com/instedd flickr.com/instedd slideshare.net/instedd

All ™, ® and © contents –names, texts and logos- are property of their respective owners. !CONTAGION is a Warner Bros. Pictures trademark.!

The InSTEDD logo is © InSTEDD.!This presentation is shared under Creative Common: CC-by-nc-nd!

No celebrities were harmed during this research.!

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This wouldn’t have ben possible without….!

Everyone who worked on Contagion…! ..and everyone who works in public health every day!

This would not have been possible without...

Everyone who worked on the film and everyone who works in public health everyday!

All ™, ® and © contents –names, texts and logos- are property of their respective owners. Contagion is a Warner Bros. Pictures trademark.

The InSTEDD logo is © InSTEDD.This presentation is shared under Creative Common: CC-by-nc-nd

No celebrities were harmed during this research.