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InFashion: Fun! Fame!

Fortune! 2ndEdition

Elaine Stone

Copyright 2011 Fairchild Books

All rights reserved. No part of this presentation

covered by the copyright hereon may be

reproduced or used in any form or by any

meansgraphic, electronic, or mechanical,

including photocopying, recording, taping, or

information storage and retrieval systems

without written permission of the publisher.

ISBN: 978-1-60901-308-0

GST R 133004424

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Part Three

The Secondary LevelThe Producers of Fashion

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Key Concepts

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Categories of accessories

Merchandising and marketing of

accessories

Market segments in accessories

Advertising and promotion of

accessories

Trends in the accessories industry

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Footwear

Organization andOperation

Womens Shoes

Mens Shoes

Childrens Shoes

Athletic Shoes

Merchandising and

Marketing

Industry Trends

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Handbags

Organization andOperation

Backpacks

Merchandising andMarketing

Industry Trends

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Gloves

Organization andOperation

Merchandising and

Marketing

Industry Trends

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Millinery

New range of headwear,from streetwise Kangol

hats, berets, and caps to

elegant fedoras

Flamboyant hats indesigner shows

Awareness of the

dangers of overexposure

to the sun

Popularity of baseball

caps

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Eyewear

Protect eyes from thesuns harmful ultraviolet

(UV) rays

High fashion styles

Dozens of styles popular

at the same time

Designer frames for

prescription eyeglasses

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Jewelry

Organization andOperation

Fine Jewelry

Costume Jewelry

Bridge Jewelry

Ethnic Jewelry

Watches

Merchandising and

Marketing

Industry Trends

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Other Accessories There are many categories ofaccessoriesand much variation within

categories

Other important categories:

Handkerchiefs

Umbrellas

Hair ornaments

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http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=3OG45lY7pISXuM&tbnid=GngPnSYMbupcAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.people.com%2Fpeople%2Fgallery%2F0%2C%2C1007278_787993%2C00.html&ei=liVuUsDQNKr3iwL7i4HYBQ&bvm=bv.55123115,d.cGE&psig=AFQjCNGUoORdiePCHSI8Mfjr_spvb9IWLA&ust=1383036679845213

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Trends in the

Fashion

AccessoriesIndustries

Market Weeks and Trade

Shows

Summer and January

Transitional and March

Fall and May

Holiday and August

Spring and November

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Trade Talk

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bridge jewelry

carat

costume or fashion jewelry

karat

millinery

sterling silver

vermeil