partnership presentation updated 1 9-14
TRANSCRIPT
AGENDA
The Digital World
The Digital MarketingInstitute
The Product The Process The Price
AGENDA
The Digital World
The Digital MarketingInstitute
The Product The Process The Price
The Digital World
By 2018, Internet advertising will be
poised to overtake TV as the largest advertising
segment. (pwc.com)
In 2014, mobile ad spending will account
for one quarter of digital spend globally
(eMarketer.com)
Only 29% of marketers currently feel they are
equipped to measure their Digital efforts effectively.
(Adobe, 2013)
Digital media was the fastest growing media category in
2013, increasing 16% to $118bn and reaching a 24%
market share globally.(magnaglobal.com)
There are 7billion people on the planet 5.1 own a
cell phone, 4.2 own a toothbrush.
(Starcom MediaVest)
There are more than 350million active users
accessing facebook through their mobile.
(Facebook)
AGENDA
The Digital World
The Digital MarketingInstitute
The Product The PartnershipProcess
The Price
Who We AreThe Digital Marketing Institute is
the global Certification Standard
in Digital Marketing for Students,
Educators & Industry.
We produce more graduates
trained to a single digital
marketing standard than anyone
else in the world.
AGENDA
The Digital World
The Digital MarketingInstitute
The Product The PartnershipProcess
The Price
Digital Marketing Search Marketing
Social Media Marketing
Mobile Marketing
Strategy and Planning
Digital Marketing Digital Marketing
PROFESSIONALDIPLOMA
SPECIALISTDIPLOMA
POSTGRADDIPLOMA
MASTERS
Digital Marketing
Assistant
Digital Marketing
Specialist
Digital Marketing
Manager
Digital Marketing
Director
DIGITAL MARKETING INSTITUTE
CAREER ROADMAP
Professional Diploma
Product Department
Industry Experts
Syllabus Advisory Council
International Partners
Committees
Programme Creation,Validation andSyllabus Review Process
Industry Validationthrough our Syllabus Advisory Council
Our Professional Diplomas are validated by the world’s top digital and marketing brands through an iterative syllabus review.
Industry. Facebook, Google, Twitter, Microsoft, Paypal
Agencies. Ogilvy, McCann Blue, iProspect
Practitioners. 150+ Subject Matter Experts
EU. European Committee of Standardization
Academic Accreditation/Quality AssuranceQualifications are accredited by the
Scottish Qualifications Authority,
aligned to the Irish National
Framework of Qualifications, and
mapped to the European
Qualifications Framework
Recognisable, transferable, international qualifications.
The following countries have aligned their national qualifications with the European Qualifications Framework
European Qualifications Framework
Our Education Partners include
Our International Partner network consists of Education Partners in more than 50 countries
making our Professional Diploma the most widely taught international certification in digital
marketing. Over 10,000 graduates to date.
Our Partner Network
Cenfotec University is a digital technology focused university located in Santa Marta, San José, Costa Rica with a second campus launching in 2014 in Panama, South America. It was founded in 2000 by a group of software development companies to supply the increasing demand of professionals within this sector. The university offers a range of professional accreditation programmes with companies including Cisco, Oracle and IBM.Partnership signed in July 20132013: First class commenced in November (26 students) 2014: 150 projected
Vega is a brand of The Independent Institute of Education - South Africa’s leading private provider of higher education. Their courses are taught at campuses in Johannesburg, Cape Town, Pretoria, Durban and Bloemfontein. Partnership signed in October 2012 2013: 139 students2014: 200 students projected
London School of Marketing is one of the world’s largest and most successful providers of marketing courses leading to professional qualifications. It is based in Hyde Park Corner, Central London with other study locations including Imperial College London and University College London.Partnership signed in April 20132013: 50 students2014: 150 students projected
Our Partners’ Success
Digital Marketing Introduction
Professional Diploma in Digital
Marketing
30 hours10 modules3 hour exam
Search Engine Marketing (SEO)
Web Analytics
Social Media 1
Social Media 2
Mobile Marketing
Display Advertising
Email Marketing
Digital Marketing Planning
Search Engine Marketing (PPC)
1. 3i Principles
• Initiate
• Iterate
• Integrate
Digital Marketing Institute Methodologyis the principles based framework for the application of digital marketing to achieve business goals
2. Framework
Visual Scheme
Digital Channels
Strategic Choices
Quality Scale
4. Implementation
Customer Goals
Business Goals
Application
3. Tools
Search
Social
Mobile
Source: Digital Marketing Institute ©
Professional Diploma Assessment Methodology
• 3 sections, 180 minutes long in total.
• Approximately 200 questions, including multiple choice, image-based multiple choice, “hot spot” and “drag and drop” types of questions.
• Exam is preceded by a 5-minute tutorial.
• Required to achieve 60% score.
• Failure to pass one or more sections- required to re-take the entire exam.
• Students will be shown results by section in percentage and an overall pass/fail grade.
• Those results will be printed and available to access in the student’s online testing account.
Computer Based Testing
AGENDA
The Digital World
The Digital MarketingInstitute
The Product The PartnershipProcess
The Price
Our PartnershipAs a Partner organisations you will be authorised
and trained by the Digital Marketing Institute to
offer our qualifications in your market.
You will be guided through a proven on-boarding
process which will enable you to teach our syllabus
in 12 weeks.
Onboarding Delivery Requirements Next Steps
Each partner is assigned an
Onboarding Manager.
Onboarding is a 12 week process and
takes place in 4 stages.
We are committed to helping each
partner build and sustain a profitable
business practice.
Onboarding
On-boarding
Stage 1: Access to the Resources
• Syllabus/Courseware
• 1500 PowerPoint Slides
• Lecturer Handbooks
• Student Handbooks
Certified professional training qualification
for trainers who deliver Digital Marketing
Institute (DMI) programmes.
We will train and certify your experts. They
will join an exclusive community of certified
trainers.
The Certified Training Professional
Programme (CTPP) is a pre-requisite quality
assurance measure from DMI which helps
assure standardised delivery of DMI
programmes worldwide.
Training the
Trainers
Stage 2: Certified Training Professional Programme (CTPP)
Decide on your Marketing plan, tools and
channels. Co-brand marketing materials
with our marketing department
Develop Sales strategy with your dedicated
Account Manager
Familiarise yourself with the Operational
requirements.
Planning
Stage 3: Sales Plan, Marketing & Operations Training
Boot camps
2 lectures per day for 5 days
5-10 week programmes
1-2 lectures per week
Followed by
Examination
Programme
Delivery
Stage 4: Deliver the course
You are flexible to choose the delivery method according to your target market:
AGENDA
The Digital World
The Digital MarketingInstitute
The Product The PartnershipProcess
The Price
Global Partner Registration Fee
€10,000
License Fee per Student
€350-€450
Partnership Investment
Requirements
The Benefits
The Benefits
1. Access to the most widely taught Digital Marketing syllabus available
2. Industry designed and validated training programme
3. Streamlined on-boarding process ensuring a quick start
4. Healthy annual return on investment
Complete Application Form
Partnership Evaluation
Contract
Onboarding
Next Steps
1-4 weeks
8-12 weeks