1. STICKERNATION.COM Srini Kumar * 12/14/06 2006 All Rights Reserved

2. Agenda

The Product And The Irresistible Offer

How did I get the idea?

Website And Operations

Amazing Margins

Who buys custom stickers?

Marketing, Branding, Promotion Strategy

Competitive Strategy

Vision For The Future

3. StickerNation.com?

Based out of Asheville, NC

We print custom vinyl b&w stickers

• withlow minimums(as few as 125)

• for reallycheap(125 for $25)

• asfastas we can (3 weeks)

Unlike CafePress, we send you the stack

• A minimum order (125 stickers): $12 profit

• Add-ons ($5/$10) go straight to bottom line

• Viral marketing is built into the product

We Are Expanding The Sticker Market

product* history * website * manufacturing * margins * customers *marketing * competition * the future 4. The Irresistible Offer

Express Yourself

• Help America Speak Its Mind

Everybody Loves Stickers

• Highly portable and high visibility

We Make Stickers Cheap & Fast

Dont Offer Everything Under The Sun

• Black, White, Fast, Cheap

We Make Sticker Printing Super Easy

The Best Promo Bang For The Buck

product* history * website * manufacturing * margins * customers *marketing * competition * the future 5. How did I get the idea?

Always loved slogans (radicalism, punk)

Worked atKinkosMenlo Park

LearnedAdobe Illustrator

Printed stickers; had fun with them

Lived in Palo Alto during 1993 cmon everybody lets learn HTML period

Eventually gravitated to vinyl

• All of the stickers I made were my own ideas

2000: Why not Open Source The Factory ???

product *history* website * manufacturing * margins * customers *marketing * competition * the future 6. The Website

Very easy to use: Net is ideal for custom merch

Only a few variables needed to order

• Message (extra lines = $10 each)

• Font (non-default font = $5)

• Tagline (custom tagline = $10; default tagline = printed at StickerNation.com)

• Quantity ($25 for 125, $50 for 250, $90 for 500, $160 for 1000, $300 for 2000)

Tallies up the price(including $5 shipping)

Customer pays via CC portal or PayPal

Customer gets email receipt

Me and my assistant get production order

product * history *website* manufacturing * margins * customers *marketing * competition * the future 7. Operations

I receive an email and the order

I confirm receipt of payment

• Orders paid immediately: great cash flow

I lay the order out on a sheet

• Takes about five minutes per order

When the sheet is full I email the printer

One week turnaround from printer

Asheville assistant packs & ships order

product * history * website *manufacturing* margins * customers *marketing * competition * the future 8. Amazing Margins

Fixed Costs:

• Rent for Office: $375/mo

• Mailroom Assistant: $1200/mo

• Lets say the total FC = $3000/mo

Variable Costs:

• It costs me $180 for a 125 sheet

• I can fit 18 orders on a sheet @ $25-$35

MARGIN: 250%-350%

This means well be able to MARKET

product * history * website * manufacturing *margins* customers *marketing * competition * the future 9. Customers: Who Buys Stickers?

Individuals

• Politics

• Culture/Society

• Wiseacres

Small Businesses and Professionals

Website Owners

Bands

Teams, Church Groups, etc.

product * history * website * manufacturing * margins *customers*marketing * competition * the future 10. Marketing Strategy

Understand our customer

Best website and smoothest operations

Invest InDirect Mail

• The catalog request list is thousands long

• We need to put together a CRM strategy

The Need For Speed

• Issue a get your stickers in two weeks or theyre free guarantee (cf. Dominos)

Viral Marketingand Word Of Mouth

product * history * website * manufacturing * margins * customers *marketing* competition * the future 11. Our Brand: Freedom, Creativity

The name StickerNation implies:

• Citizenship

• Freedom of Speech/Our Rights

• Community; Togetherness

When people think of custom stickers:

• Promoting something

• Fun and cool and customized

• Creative and clever

Epitomized By My Book !!!

product * history * website * manufacturing * margins * customers *marketing* competition * the future 12. Promotion Strategy: EVENTS

Make StickerNation part of every event

Great party favors

Memento of good times

People will start collecting them

Each sticker is limited edition

We do weddings, birthdays, bar mitzvahs, new product/project launches

product * history * website * manufacturing * margins * customers *marketing* competition * the future 13. Competitive Strategy

More stickers, less money

Our best competitors are totally focused on the punk rock kid psychographic

Our marketing isfocused on the small business and professional market

• Higher LTV and greater reorder percentage

• Obvious need for our product

Address the competitive market with hip but free marketing; try to attract CafePress users

Crossing The Chasm

Promote the Sticker Nation book !!!

product * history * website * manufacturing * margins * customers *marketing *competition* the future 14. Coming Attractions

Flash Preview Functionality

Gift Certificates

Discount Codes

CRM and Autoresponder (Salesforce?)

Owning Our Own Stickerpress

Custom Pins? T-shirts? Coffee Mugs?

Color Sticker Business Cards

product * history * website * manufacturing * margins * customers *marketing * competition *the future 15. one of our fans 16. Thank You !!!

Our website again: http://www.StickerNation.com

My email:[email_address]

If you have any ideas for promotion or niche markets for StickerNation or if you want to try out the service please get in touch with me

Also:SEND ME AN ANGEL!!!