2nd marriage dot com

8/7/2019 2nd marriage dot com

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A

PROJECT

ON

MANAGEMENT INFORMATION SYSTEM

UNDER THE GUIDANCE

OF

Mr. JITENDRA TOMAR

AMITY BUSINESS SCHOOLSECTOR-44, NOIDA

TEAM MEMBERS:

AYUSHI JALAN (E 13)SILKY MITTAL (E 48)

ANKIT AGARWAL (E 55)AKANKSHA KUMAR (E 06)NUPUR DHANAWAT (E 30)

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DECLARATIONWE, hereby declare that this project titled

SECOND

MARRIAGE.COM is prepared by us, duringthe academic year

under the guidance of Mr. JITENDRA TOMAR,Faculty of amity

Noida with the help of the practical exposuregained from seeing

the physical stores.

I also declare that this project work is the

result of our own effort and has not been

submitted to any other university or

institution for the award of any degree.

Also this project is strictly for assessment

purpose and can not be held against the

company. The facts held in the project may

have been altered to protect the interest of

the company.

Date 01.11.2007

Place NOIDA

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ACKNOWLEDGEMENT

It is with deep sense of gratitude that we

express our indebtedness to everybody

who has been instrumental in helping us in

completing the project. I would like to

thank Mr.Jitendra Tomar for providing me

the opportunity to work with their

esteemed organization.

We would also like to acknowledge the

support of our friends in the college who

have directly and indirectly helped me.

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TABLE OF CONTENTS

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Chapter Details Page N

1.

Introduction

COMPANY

CATALOG

06

2. Marketing Strategies 16

3. Financial Statement 29

4.HR Policies

43

5.

IT strategies

Software , hardware andplatforms

Securities

Payment system

Revenue model

40

6. Cyber Law 49

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The Promoting Body

Looking into the vast potential of virtual

development in the National Capital Region as per

details given above, few visionaries from variousfields but having a common interest of providing

most qualified and skilled manpower decided to

establish a HEAD OFFICE IN CANAUGHT

PLACE, NEWDELHI to cater to the need of ever

increasing second marriages in the region and it was

established on 29th march 2008 by Ms. AYUSHI

JALAN.

Details of Promoters including theirbackground:

SECOND MARRIAGE has been promoted

by the following members:

1. Ms. Ayushi Jalan

Chairman

2. Ms.Silky Mittal

Vice Chairman

3. Mr. Ankit Agarwal

Chief Secretary

4. Ms. Akanksha Kumar

Treasurer

5. Ms.Nupur Dhanawat

Member

The Promoters have vast retail experience,

which includes administration of higher

respond.

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ABOUT THECOMPANYBUSINESS IDEA

Secondmarriage.com is an interactive

matrimonial service which acts as a

platform for individuals looking to get

married again. On the website users can

create their own profile for other members

to search and can also search through a

large database of other profiles. Users can

also chat in the chat room which is only for

the members of the site.

The website will focus on a very specific

target market, which are the people who are

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separated, divorced or widowed.

The unique selling point of the website is

the fact that Indians are very reserved about

talking about a subject of a broken

marriage. Through this websites individuals

can cut through these reservations and the

family tensions, to either find a new partner

or interact with people who have been

through the same experience as them.

Separation in the Indian society leads to a

lot of depressions among these individuals,

interacting and chatting with other people

online helps a lot. People are more open

about talking about their problems when

they know that the other person has gone

through a similar situation.

The website will also provide counseling

sessions through an online chat room.

Reputed psychiatrists will come online on

certain times of the day to answer

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questions and talk to people. Through this

we hope to help people suffering from

depression or seeking other advice on how

to move on in life.

SERVICE

SThe website- www.secondmarriage.com

HOMEPAGEThe first web page that shows up when we

type www.secondmarriage.com in our

browser. This page will have a very well

designed interface.

The interface will include the following:

Login box

Register as new member box

Navigation links

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Company info

Punch lines, ad service information

MATRIMONIA

L

To search for profiles or to create a profile a

user needs to first register them to the

website. A registration link will be present

on the homepage which will direct the user

to the registration page.

At the registration page the following

information will be asked from the user:

Username

Password

E-mail Address

Name and other personal information

(Will be optional)

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PROFILE

Once registered a member will be asked to

setup their profile. The profile is

compulsory to make for all members.

Through this profile other members can

search for the user once the user has

completed the process.

The profile will have the following items:

Age

Sex

Location

Divorce/Widow

Other Items

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membersA member can also search through the

database of existing members using an

advanced search to find a right match. The

search will have all the options in the profile

ad will give many options from those to

narrow your result.

The search criteria will include:

Basic Info

o Gender

o Age in years

o Height

o Complexion

Religious & Social Background

o Religion

o Mother Tongue

Education & Career

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Lifestyle

Location

The SelectionProcess

From the search results the members can

go through all the profiles. If the member

likes a profile there is an option to add the

profile to your favorites for later viewing or

you can click the send message button to

write a message to get in touch with the

members that you like.

The ChatRoom

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The website will include a chat room which

will be restricted to the members only. The

chat room will provide a platform for

members to interact with other members on

a real-time basis.

There will be an option to view profiles of

members while chatting with them.

The CounsellingSessions

At regular intervals, reputed psychiatrists

and psychologists will give counseling

sessions through chat rooms. These

sessions will be advertised on the website

before the sessions are to take place.

The sessions can also be on a one to one

basis depending on the request of the

customer and the discretion of the

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counselor.

STRUCUTUREOF WEBSITE

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18

About Us Contact Us

Products

Sign in

Select Occasion

Get Well Soon

Condolences

Love

Birthdays

Anniversaries

Congratulations

New Born

Login

New U

Registr

Services

Offline Payment

Delivery Policy

Privacy Policy

Administrator

Home

Index.htm

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Mission of thePromoting BodyThe primary goal of the members is toprovide such an atmosphere to the generalpublic which is conducive to growing andmaturing in all fields having knowledge andthe ability for analytical thinking so thatthey are able to face the technological andethical changes in this fast moving world.

It is amply clear from the facts stated as

above, that there is a very high demand ofsecond marriage in the region, which isincreasing exponentially. The secondmarriage facilities in the region arecomparatively inadequate.

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MARKET SIZE ANDSEGMENT2ndShaadi.com will exist in an international

interlinked environment through the

internet. Our major market is in India but the

service can be used by people all over the

world as the service is open to all thru the

wide gates of the internet. The market size

is focused upon the people who are

separated, divorced or widowed.

WidowsIn India , widows of re marriageable ages

are mainly from West Bengal where there is

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the highest proportion of widows (65.1%)

followed by Karnataka (63.2%), Andhra

Pradesh (63.1%), Tamil Nadu (60.3%) and

Orissa (60.2%). Overall, Pondicherry had the

highest proportion of widows (67.7%).

Even the small have a proportion of widows

like Nagaland (24.5), Sikkim (32.1), Haryana

(36.5), Mizoram (38.7) and Punjab (39.5).

Widows here consist of both, Men and

Women of ages between 18-38 years.

The above figures are from the United

Nations, Population Division, and World

Population Prospects: 2004 Revision, New

York, 2005. Vol I: Comprehensive Tables;

Vol II: Sex and Age; United Nations, World

Population Projections to 2150, New York,

2005.

Divorcees

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The number of Divorced people in India is

also increasing tremendously. There has

also been an increase in the number of

divorce cases and the growing acceptability

of divorce in India, especially in urban

areas.

According to a recent survey conducted by

IndiaToday, in four metros Delhi,

Mumbai, Chennai and Kolkata almost 70

per cent of the divorce cases now involve

couples below 35 years of age, driven apart

by stressful lifestyle and intolerance. The

survey also found a dramatic increase in

the number of cases filed by women.

Also thru a meeting with Expert Dr. Jitendra

Nagpal, a Psychiatrist at VIMHANS, Delhi

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We came to know that about 10 to 15

percent of the married population does seek

advice for either continuing the marriage or

even optioning for a breakup. And this is

true not just for 14 or 7 years old married

couple but also for people married just for

about six months. He also mentioned that

divorces have gone up 15 times in the last

15 years, which is seen as a dramatic

change in our social ethos.

So we consider the above as our market

size and the ages from 18 -40 as our age

segmentation.

Size of Market Living

outside IndiaNRI Population A huge population of

Indians or people of Indian origin live

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outside India. The internet is the perfect

platform to target such an audience and

provide our services to them. Below is a list

of populations according to country to give

an Idea of the size of the population.

Asia

Nepal 4,000,000 Sri Lanka 950,000

Bhutan 70,000 Afghanistan 46,000 Malaysia 1,800,000 Singapore 425,000 Myanmar 400,000 Thailand 65,000 Indonesia 30,000 Philippines 30,000 Hong Kong 25,000

Middle East

Saudi Arabia 1,400,000 United Arab Emirates

1,200,000 Kuwait 500,000 Oman 350,000 Qatar 175,000 Bahrain 140,000

Yemen 100,000

Africa

South Africa 1,200,000 Mauritius 800,000 Kenya 70,000

Europe

United Kingdom 1,500,0 Netherlands 300,000

France 70,000 Germany 60,000 Switzerland 60,000 Italy 50,000 Portugal 20,000 Sweden 15,000

North America

United States 2,500,000 Canada 800,000 Trinidad and Toba

520,000 Jamaica 34,000 Guadeloupe 6,000 Grenada 3,000

Latin America

Guyana 315,000 Suriname 160,000 French Guiana 12,000 Belize 10,000

Oceania

Fiji 350,000

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Uganda 60,000 Tanzania 50,000 Madagascar 30,000 Mozambique 21,000 Zambia 20,000

Zimbabwe 20,000

Australia 150,000 New Zealand 70,000

These figures tell us that there is a big wide

market waiting to be approached for the

services that we are providing.

The IndianSubcontinent as a Market

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The site is not only limited to Indians as

there is a huge market in other countries

like Pakistan, Bangladesh and Sri Lanka.

These countries, like India, have a large

number of people living in other

countries .Persons from these countries will

constitute to a large part of our market.

Targetmarket

The market that this website will target is

very specific in nature. The market consists

of people who are separated, divorced or

widowed. Further our target audience is

divided by location. The first division

includes those who live in India; the second

includes Indians living abroad.

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Further dissection of the market is given

below:

For Indian Market

o Demographic factors

Age 18 45years

Income Levels middle to

high income groups

Gender- Target both male

and female

Educational level High

school and above

Computer Literacy

Proficient with internet use.

o Psychographic factors

life style

Will target people

living in the metros

who live in where the

lifestyle of people is

more open and liberal.

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Attitude

Will focus on people

with a more liberal

outlook towards life.

For Indians Living Abroad

o This part of the market will be

targeted only through the

internet, which means they will

be computer literate. The Indian

Diaspora is doing very well and

the use of internet is very high

within this group.

Market Trends

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Bharat Matrimonials

vivah Matrimonials

Description of a close Competitor:

Shaadi.com Matrimonial service

Shaadi.com is the biggest competitor for

our Startup .as of now Shaadi.com has

more than 70 % market share.

Services they offer

Matrimonial service

o Thing to note is that this site also

has an option for divorced or

separated people

Its a paid service.

o Silver membership Lets a

member contact the other

member and chat with them.

Rs.1,750 for 3 months

Rs.2,550 for 6 months

Rs.3250 for 12 months.

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Key Barriers

to entry Social Barriers

o The main barrier to the entry for

our company is our social values.

Our country is socially very rich

and does not encourage these

kinds of services as our country is

the same country where not so long

ago sati was still practiced. On the

brighter side the times are

changing and Indias culture is

becoming more liberal by the day.

Computer Literacy

o The internet

usage in India is very low as in

India people are not that

computer savvy, adding to it the

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The growth rate of the second-marriage

market exceeds that of the conventional

industry.One reason is that those who tiethe knot again tend to be financially more

independent than young couples having

their first shot at marriage. Industry insiders

estimate the value of the market at US$2.3

billion as of last year.

The industry is basically based upon

marriage thru the internet. So it may also

cover up the international society which

would be beneficial. Nations such as the

following have a good market for our

service .

Critical Risk Factors ( SWOT

ANALYSIS )Strengths:

1) Unique Service.

2) Specific target audience.

Weakness:

1) Crew is new to the industry.

2) Lack of experience.

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3) First movers advantage.

4) Growing divorce rates in

India.

5) Free of cost service.

3) Less startup capital.

4) Low infrastructure.

5) Low technical know how.

Opportunity:

1) Increasing Divorce rates.

2) The rate of divorce in 1991 in

India was 7 out of every 1000

marriages, in 2002 it went to 9

out of 1000, but in 2005 it was

11 out of 1000.

3) Target Segment increasing by

the day.

4) Growing computer

awareness.

Threats:

1) Very specific target audienc

2) Large number of competito

in the market.

3) Emergence of sim

competitors.

4) Lack of computer literacy

India.

5) The reservations towa

second marriages in India.

ResourceRequirements

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Resource requirements will vary according

to the lifecycle stage that the website is in.

The resource requirements listed here are

those required for initial startup till the first

year of operations.

Business Premises

For the first year of operations the business

will be run from home. Running it from

home will cut costs of setting up an office.

Real Estate prices are very high these days

and by saving this cost we can deploy more

money into promoting the site initially.

Equipment

3 Personal computers

UPS power backup which supports all

three computers.

One dedicated Phone Line.

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Financial Viability

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Cost Projections

Cost projections for the first year are as

follows:

Item Cost(inrupees

Domain name registration 500

Website Hosting 5,000Website Development 50,000Phone Line + Broadband 12,000Total 67,500

ProfitProjections

For the first 3 months we do not expect to

generate any revenue. The main focus for

the first three months will be to generate as

many hits on the website as we can. This

will be made possible by doing direct

marketing through email marketing and PR

articles.

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The Profit Generations for the rest of the

year are given as follows:

Month Revenue (in Rupees)1st Month 02nd Month 03rd Month 04th Month 6505th Month 1,2506th Month 1,2507th Month 1,2508th Month 1,2509th Month 1,25010th Month 1,25011th Month 2,50012th Month 3,750Total 14,400

Profit For year 2:

Month Revenue (

Rupees)1st Month 5,0002nd Month 6,2503rd Month 7,500

4th Month 8,7505th Month 10,0006th Month 11,2507th Month 12,5008th Month 13,7509th Month 15,000

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Projected cash balances form the cash flowanalysis. It alerts the business of liquidityproblems. Liquidity i.e. availability of cashis so Important that even a profitablecompany can run into crisis if it does nothave cash to pay for its obligations as theyfall due.

The cash flow analysis below suggests thatthe Company will have healthy liquidityposition by the end of the first year and thisobviates the need for further cash flow

analysis.

911.5

6.7

182

86.9

4.6

115

74.7

2.2

69

65.9

(1.2)

47

58.3

(2.4)

59

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412.9

(4.6)

83

320.5

(7.6)

129

229.7

(9.2)

205

1 40

(10.3)

297

CashFlow

OpenCash-

Inflow

Profit/(Loss)

fromoperations

i.e.NetProfit

Inflow

CashBalances

Break EvenAnalysis

Taking the initial Costs into consideration

the company will break even after one and a

half years of operation. This break even

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point has come about using the minimum

investment model for this project.

Projected closing Balance Sheetfor first three y Assets 1 st yr2nd Yr 3rdY

Fixed assets

269.3 59.3

Current assets 538.6260 52.7

1 st Yr2 nd Yr 3 rd Yr

Liabilities 193.656 50

(Liability to share holders)

Profit/Loss before Tax 345213.3 9.3

Taxes @ 35.5% 122.5

75.7 3.3

Net Profit/Loss 225.5137.6 6

Dividend -- -

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Reserves/Retained Profit 225.5137.6 6

Cumulated Reserves 366.1143.6 6

Financial Analysis

Net Profit for first Three Years

0

50

100

150

200

250

Year

NetProfitinRupees(lakhs)

Capital Requirements

Initial Capital required to start the venture

will be put up by us only.

At the end of the first year more resources

will be required to market the website

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further. For the operations during the

second year another 5lacs will be required.

Sources of capital:

Venture Capitalists

Bank Loans

Family and friends

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Management & Personnel

The initial stages of the venture will require

only three key people to manage the

website.

Technology Manager

o Responsibilities

The technology manager

will look after the day to

day operations of the

website.

Updating the website

through the backend

interface.

Testing and control of the

website

Upgrading software and

hardware

Make decisions about

change in technology and

up gradation.

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o Background & Skills

Should be proficient in

Website development

languages and models.

Should have at least a

masters in computer

application

Marketing Manager

o Responsibilities

Will be responsible for

marketing the website in

the best possible way.

Will also be responsible for

doing PR for the website.


Should have sufficient

knowledge of website

marketing.

Should be at least a

Bachelors degree in

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business or equivalent

experience

Operations Manager

o Responsibilities


keeping the operations of

the website on track.

Will maintain records of all

transactions and accounts.


making future projections

and making critical

business decisions.


Should have sufficient

skills in management.

Should be at least a

Bachelors degree in

business or equivalent

experience.

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Future Projections ofpersonnel requirementsAt the end of the first year of operations we

will increase our personnel to five. The

additions will be of one IT professional and

one marketing/PR professional.

As the traffic to the website increases the

need for more personnel will be seen.

Professional AdvisorsFor the first year of operations professional

advice will be sought from friends and

family who are into certain fields like

Accounting, Legal services and consulting.

After the completion of the first year we will

need one lawyer and one accountant on a

retainer ship basis.

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HRPOLICES

Our HR vision is to create a committed

workforce through people enabling

processes & knowledge sharing practices

based upon our value system. We are in the

process of increasing our workforce to

cater to our needs of increased production

capacity and increased sales.

Key HR policies are Absence management

Alcohol & drug policies

Codes of conduct

Company cars & business travel

Disciplinary procedures

Dress codes & corporate clothing

Grievance procedures

Harassment

Human capital measurement International assignments

Internet & e-mail policies

Redundancy

Relocation

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Developing humanresources with marketvalueWhile the system serves as the core of our

manufacturing, we consider human

resources development for future growth

our key management mission.

As people grow increasingly mobile,

investment in personnel developmentbecomes all the more important. Therefore,

we will implement a personnel program

designed to give employees the place and

opportunity to meet challenges, develop

their capabilities and increase their market

value.

The best employers do more than issue pay

cheques. They improve life in the workplace

and in the surrounding community as well.

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IT STRATEGIESRevenue Model

Revenue for the first one year of

operations will come only from two

sources. CPM

o Cost-per-thousand-impressions,

or CPM for short, is a term used

in describing the amount that

advertising costs per thousand

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impressions. It gets its

abbreviation because M is the

Roman numeral for thousand.

Pop-undero Pop-under is the ad format that

opens in a smaller window

behind the active browser

window. It is also known as pop-

behind. Pop-unders are not

noticed by the users until they

close the active window. Pop-

unders are usually paid in CPM

and are less intrusive than pop-

ups.

Monthly Page

Views

2 Banners @ Rs.20

CPM

Pop Under @ Rs.150

CPM25,000 Rs.1250/month Rs.750/month

100,000 Rs5,000/month Rs.3,000/month

1,000,000 Rs50,000/month Rs.30,000/month

30,000,000 Rs15,00,000/month Rs.9,00,000/month

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SECURITIESThere are many kinds of intellectualproperty, but the ones most important to

online businesses are:

The Company will have to makesure that it does not infringe otherscopyright when obtaining contentfor the site as well as the reverse.The essence of this law is that

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copyright owners have the right toprevent others from reproducing(copying), modifying, publiclydisplaying or distributing a piece ofwork (be it text information,graphics, icons, audio-visual clips,Java programs or other types ofworks commonly placed on Websites).

A copyrights main function is toprotect the creative effort of theowner of a hand-made itemespecially if it is a source of

livelihood/income. In other words,to protect the owner of copyrightedmaterial from any potential damageto revenue prospects caused byunauthorized use of that material isthus of great relevance tocommercial websites. Copyrightmaybe registered but it existsautomatically upon creation without

registration.

Avoiding copyright infringementIncase a contractor is hired to

develop the website, the Companymust have a written agreement inorder to transfer the ownership ofcopyright (which will enable thecontrol of future website designs andamendments). Without such an

agreement the developer of thewebsite will remain the owner of thecopyright. Thus it is necessary to:

Obtain licenses from third partyconsultants to use copyrightmaterial that they have created to

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place on the website and complywith any terms of use attached tothe material

Display the copy-right symbol along with name of author andyear of creation (for example,2ndmarriage.com). This can beuseful as evidence of when thework was created. It also putsothers on notice that ownershipof copyright in the work is beingasserted.

Set out in the general terms andconditions, a statement, thatusers of the site obtainpermission before copying,downloading or altering materialfrom the website.

TECHNOLOGYSOFTWAREThe website itself will be designed using

specific computer languages which are

used for web-based applications. Some of

the popular languages that are being used

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today are php, jsp, c#, etc. These languages

do not need any licensing.

A data base program will run in the backend

to save all the profiles and make it easier for

the programmer to manage the data. MySQL

is a free data base management system that

has proven itself in many large websites

around the world.

HARDWAREAt least three Intel centrino based personal

computers will be used to update the

website. The website will be hosted on an

external hosting service such as Microsoft.

Hosting it on an external server cuts costs

of purchasing and maintaining your own

server, and in a country like India where

power cuts are a common occurrence

setting up your own server does not make

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sense unless you have very advanced

power backup systems, which further add

to costs.

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CYBERCRIME

Overview

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As with an investigation of any crime, acomputer crimeinvestigator must assess the amount ofdamage, identifysystems which may have beencompromised and analyze what crimes mayhave been committed. As with anyinvestigation, various leads may appear,and care must be given not to jump to cometo premature conclusions.

Techniques which are followedDifferent investigative techniques will beused if an insider or outsider committed the

crime. They will consider factors such ashow the criminal gained access, whetherthe act is malicious or accidental, andtechniques that were used that may beunusual or highly technical. As theinvestigation progresses, the designatedinternal security manager will need to keepcompany management informed as toproposed steps and progress of theinvestigation.

Methods of InvestigationsInitial assessment following computerbreach consists of a careful examinationand inventory of all potentially affectedsystems. An important first step isdetermining if a perpetrator still has controlof the any relevant computer. If they are stilllogged on, an important decision is to

decide whether to terminate the user;leaving the intruder on the system mayprovide a better opportunity of profiling andultimately identifying and apprehending theattacker. If on the other hand theinvestigator decides to lock the user outand disconnect the system from the

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network they can often limit the damage towhat the malicious user has alreadyaccomplished. To complicate mattersfurther, advanced hacker techniques suchas 'logic bombs' can automatically erase'tracks' when the connection is terminated;those tracks can include data up to andincluding all data on the computer. Whilethis risk may not be high, it does exist, andillustrates the difficult choices faced bythose working in a security breachcircumstance.

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Conclusio

nSecondmarriage.com is not only a good

business idea, but it also fulfils the needs

for a segment of our society that has been

neglected for a long time. We at

secondmarriage.com have presented this

long document about the business viability

of this project. This website is much more

than a money making Endeavour, its about

giving more opportunities to people in our

target segment to continue living the life

that they had always dreamt of. We all make

mistakes in our younger years, more

importantly in our society sometimes we

are made to make choices under family

pressure; this website gives a second

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chance to everyone who has gone through

such an experience.

The counseling sessions are a unique

feature that we will offer to treat the

thousands of people suffering from

depression caused by separation. Cases

with severe depression sometimes lead to

suicide, but we hope that through this site

we can prevent cases like these and

hopefully help them start afresh in this long

an exciting journey of life

I AYUSHI JALAN, Chairman of

WWW.SECONDMARRIAGE.COM hereby

undertake to comply with the following in

connection with my our application for

starting establishment intake capacity of

seats of SECONDMARRIAGE.COM

That the WEBSITE shall operate only from

the approved location, and that the outlets

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shall not open any other location which is

under any restriction under govt.

That the charges shall be changed as

prescribed by the Competent Authority

within the overall criteria prescribed the

Council from time to time. No capitation fee

shall be charged from the people in any

form.

That the accounts of the Institution shall

audited annually by a certified Chartered

Accountant and shall be open for

inspection by the Council or any body or

person authorized by it.

That the website shall strictly follow further

conditions as may be specified by the

Council from time to time.

AYUSHI JALAN

(Name of the authorized personGiving undertaking along with

2nd marriage dot com

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