STEVEN SU COPYWRITER stevendsu.com301 E 75th St, Apt 7G, New York, NY 10021914.980.0265 | stevendsu@gmail.com

Client: Kidrobot

Insight: They’re not just toys, they’re pieces of art – art that only adults can a�ord.

Idea: Unleash the kid in all of us.

Client: Dr. Ing-Wen Tsai Taiwan Presidential Candidate Democratic Progressive Party

Insight: With the Taiwan Presidential Elections approaching, Dr. Tsai’s campaign slogan “Light up Taiwan” needs some adjustments for her American tour.

Idea: Democracy is both backbone and the common language of Taiwan and the U.S.

Client: United States Army

Insight: We have taken the US military for granted.

Idea: What would life be like without the US Army?

Client: WISH (Working to Imrpove Student Health)

Insight: Students are not getting the proper care for health at school.

Idea: Every child’s health and health education should be just as important as any other subject or class.

Client: Novartis China

Insight: Hypertension is a serious disease.

Idea: Blood�ow is the key to treating hypertension.

Client: TANG (Taiwanese American Next Generation) Booth at Passport to Taiwan (Union Square)

Insight: TANG stands out as a fun camp that helps to build the Taiwanese American identity.

Idea: Build an interactive human vending machine that sells Taiwanese snacks and brings more tra�c to the booth.

Client: Car2Go

Insight: Mass transit can be very annoying.

Idea: Enjoy the freedom of driving a car in the city.

STEVEN SU COPYWRITER stevendsu.com301 E 75th St, Apt 7G, New York, NY 10021914.980.0265 | stevendsu@gmail.com