copywriter website design ideas
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Copywriter website design ideasTRANSCRIPT
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Will Lake
My work reflects my background. That’s because my career history covers many disciplines which influence my copywriting today. And that means I bring knowledge and expertise that stretches way beyond mere writing. From market positioning and the art of persuasion to knowing just what makes people tick: I understand audiences and I ‘get’ brands.It doesn’t matter what business you’re in, the messages you give out and the way you communicate with them speak volumes about your brand. Get it wrong, and you shoot yourself in the foot. Get it right, and you’re taking some very big steps towards wherever you’d like your brand to go.Never underestimate the significance of words.
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Will Lake
Client Graham & Brown / Ten Associates
Brief Superfresco’s been around for a while now, but even best-selling wallpapers need to get out there and sell themselves. Working with 10 Associates again, the Wordplay campaign used a powerful combination of concept, language and imagery to showcase the brand. The ads appeared in national media and lifestyle magazines including Elle Decoration and Homes & Gardens, as well as design industry journals like Design Week and Blueprint.
ExcerptIts rude to stare, but just try taking your eyes of the stunning new wallpaper in our Flock effect Range.
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