[email protected] stephanie simpson professional copywriter copyright stephanie simpson 2010...

[email protected] Stephanie Simpson Professional Copywriter Copyright Stephanie Simpson 2010 - 2014 Location Based Advertising Made Easy With iLaunch Mobile Phone App Described as the Craigslist of Smartphones, this new app allows people and businesses to advertise to their local community for free! It can be a struggle for todays small business to target consumers effectively. Advertising can be expensive, as can maintaining any kind of presence on the web. This is where iLaunch a new mobile phone application for iPhone and Android based smart phones can help. iLaunch is designed to provide location based advertising to the community. It is free to download, and allows any individual to advertise for free within a vicinity of 10km. App developer Mushtaq Bahadur explained the reasoning behind iLaunch; The reason I came up with the idea was because I really did become fed up with how much money is required to market a business, even to local users when doing online SEO. It is often the case that small, local businesses have little presence on the web. They may have a simple online brochure, or use free marketing techniques via social media websites and blogs. Any website development or search engine optimisation is expensive for a small business, and may not necessarily be the best way to target their key customers. Its a barrier that stops the average person with an idea from moving forward Mr Bahadur commented Small businesses need money and expertise to advertise and market on google. This app removes that barrier, making it easy for small, local businesses to have an online presence in their target community. Both businesses and consumers will benefit from this new form of social marketing Both individuals and businesses will benefit from using iLaunch. Once the app is downloaded, customers will be able to browse categories of interest. These include Hotels, Events, Classifieds, Directory, Property, Products, Flights, Adults and Jobs. Once a category is selected the app automatically works out the users location using a combination of GPS and mobile towers to pinpoint the exact position. Using that location, the app contacts the iLaunch server, which then provides a list of all the products, events or services within a 10km radius. The list is presented in order of distance from the users location, making it easy to find close by attractions, products and services. The app is slightly different for businesses, in the form of a paid for version. After registering on the iLaunch website, businesses are able to construct a virtual local business free of charge. A product inventory can be uploaded, which will then be available to any customers within a 10km radius. This location based advertising is perfect for smaller businesses such as shops and restaurants who rely on the local population to drive sales. Press Release iLaunch Phone App iLaunch is free to download Customers can download iLaunch easily by visiting www.ilaunch.com and pointing their phone at the appropriate QR code. Businesses can also download the QR codes in poster form, so that customers who enter their premises can easily access the application.www.ilaunch.com This is how iLaunch helps the offline world sell online, by eliminating the need for expensive SEO or website development and simply targeting the most relevant consumers for small businesses; the local population. Informative, Formal

[email protected] Stephanie Simpson Professional Copywriter Copyright Stephanie Simpson 2010 - 2014 Press Release - Young Adult Alcohol Brands SLTN Young Adult Brands All comments to be attributed to Simon Green, Marketing Director at Global Brands. Which styles of drink are currently proving most popular with young adult consumers? What do you think are the reasons for their popularity? There are a number of key drinks that are proving popular among young adult consumers, most of which are centred around the Big Night Out opportunity where young consumers (typically 18-24) are going out less (-11%) but spending more when they do (+4.2%). With an increase of spend on each occasion, consumers expect more from their drinking experience with a focus on theatre, experience and premiumisation. RTDs are a key focus within the drinks line up for 18-24 year olds who consume more than any other age group. Worth 4400 per outlet per annum, there is a high demand for operators to stock a traditional RTD. As the number one student RTD, VK continues to appeal to traditional RTD drinkers, whilst adding experience and interest to the category through a range of multi-fruit flavours, VK Ice Storm, which contains edible glitter and a versatile liquid that can be mixed to create innovative shared serves in fishbowls and ice buckets. Benefiting from huge ATL investment alongside ITVs Keith Lemon, Hooch is not only popular among drinkers who enjoyed it the first time round, it has successfully recruited a new generation of younger drinkers, who both relate to Keith Lemon and seek out retro brands. Since its re-launch in 2012, Hooch has experienced unprecedented growth, with more TV bursts scheduled, we predict further growth into 2015. Beyond RTDs, Big Night Out occasions create a demand for straight serves, with sales growing at +5.6%. Innovative serves, such as Corkys Mango Glitter Mix, add excitement to the occasion through edible glitter suspended in the liquid, whilst the remaining Corkys range can be served over ice and used in a variety of twisted shots and cocktails. Herbal liqueurs continue to grow +28% and are enjoyed either as straight serves or in energy drink mixers of cocktails. Jungfrau Herbal Liqueur offers a great tasting liqueur to operators looking to benefit from this opportunity, at a reasonable price point to enable bars and clubs to benefit from more generous profit margin. Spirit Beers are also incredibly popular among young adult drinkers. Despite a -5% volume decline in overall on-trade beer sales, spirit beers continue to buck this trend, growing 67% and set to be worth 171m in 2015. With young consumers favouring sweeter tasting flavours, spirit beers such as Amigos Tequila Flavoured Beer, Amigos Black and Buddys Bourbon Flavoured Beer deliver on taste in addition to offering consumers credible brands they want to be seen with. Young adult is a fairly broad term. What are the different demographics within the 18-30 age group, and which types of drink popular with each group? Consumer tastes evolve with age and, whilst there is some cross over with the drinks enjoyed by a 19 year old vs a 29 year old, broadly speaking we see 18-24 year old student consumers opting for traditional RTDs such as VK on high energy nights out, whilst 25- 30 year old young professionals enjoy a non- traditional, over-ice serve such as Hoopers or Hooch, as part of a more relaxed occasion. [continues] Informative, Industry Insight

[email protected] Stephanie Simpson Professional Copywriter Copyright Stephanie Simpson 2010 - 2014 The Rise of Consumer Robots Technology has come a long way over the last couple of decades a fact that becomes all the more evident when we examine the evolution of consumer robots. Twenty years ago, the thought of owning a robot in the home one that could clean the house, watch the kids, or perform our most menial of household chores would seem preposterous. Yet this is the reality we are now facing. Recently, a number of companies have rolled out a variety of consumer robots, and fantasy is set to become reality as this emerging market is jump started. ABI Research predicts personal robot sales will pass $15 billion by 2015. Since the Sony Aibo, the popular pet robot which was discontinued in 2006, development of personal robots has been an area of interest, and several companies have stepped up to the mark with new, innovative products and services. Bossa Nova Robotics recently announced Ballbot a personal or consumer robot which is able to take commands and act as a personal maid, carrying out simple household chores. The $5,000 unit marks an important transition that robots are making moving from the world of industry right into our homes. Sarjoun Skaff, the co-founder of Bossa Nova commented on how Ballbot will open up a whole new slew of uses insisting that there is a groundswell of robotic devices that cooperate with people. Skaffs words tie in with what experts are predicting about our interaction with robots in the future. Manuela Veloso, robotics professor of Carnegie Mellon University, expresses the view that robots will be accepted in everyday life as consumers become more comfortable with the machines. She comments that consumer robots are becoming an increasingly more prominent part of the American home, and may be fixtures within several years. Her view on the acceptance of artificial intelligence becoming a key part of peoples home lives is echoed by experts in the field who predict that, in 10 years, general purpose robots will perform household chores, or even serve as butlers at cocktail parties. These general-purpose robots will cost between $25,000 and $30,000 per unit making the Ballbots $5,000 price tag seem rather modest. But this recent evolution of the robot marketplace doesnt stop with Ballbot. A new version of Romo the smartphone robot developed by Romotive, has recently been introduced. This clever device operates like a remote control car, using the consumers iPhone as its brain and was coined by CEO Keller Rinaudo as Skype with wheels. Rinaudo commented on how consumers use it for everything from chase the cat, to monitor their children while they are away, which shows that consumers are already becoming comfortable with allowing a robot to perform such tasks for them. [continues] Web Article Consumer Robots Informative, Entertaining, SEO Optimised

[email protected] Stephanie Simpson Professional Copywriter Copyright Stephanie Simpson 2010 - 2014 How To Get Read In A Rush: Look Fabulous In 30 Minutes Or Less I hate having to rush. But sometimes it's necessary. Sometimes the thought of an extra half hour in bed is too good to resist! And other times, well, I just have better things to be doing in the morning than styling my hair, or waiting for my body moisturiser to dry. That's why I've pulled together a list of simple but extremely effective ways of cutting corners during your morning routine, without compromising on your hygiene, outfit, hair or make-up Cut Corners I'm not saying you shouldn't shower. If you're anything like me, then you probably don't feel human until you've scrubbed yourself awake in the morning! But showering can encompass a lot of different elements that take up valuable time; Wash hair, Apply conditioner, Wash body while conditioner soaks into hair, Wash face with special facial soap (never the same soap we use for our bodies, no sir!), shave appropriate parts of the body, Rinse conditioner, Exit shower, Apply moisturiser, Wait for moisturiser to dry... The list could go on! Do we really need all these different layers of grooming? In my opinion, yes. But I think it's time to cut some corners. Instead of sticking to your usual routine, try the following: Use a two-in-one shampoo and conditioner Use a high quality body scrub, suitable for face and body, like LOral Paris Go 360 Deep Exfoliating Scrub Only shave where necessary! Use an in-shower moisturiser like Nivea You might be thinking 'no way - I have to use a conditioner on my hair' - but this leads me rather nicely on to my next point, about the wonders of hairpieces. Use A Clip-On Ponytail To Save Time Washing, drying and straightening or styling your hair can take up a lot of time, and add a lengthy process to your routine. When I'm in a rush, or if I'm limited when it comes to resources or space. to get ready (such as in the changing rooms at the gym) I use a clip-on ponytail. These are a fantastic way to get a great looking hairstyle in just minutes! If you're in a hurry and have skipped showering, you can apply some dry shampoo to your hair, put it up into a bun or ponytail and then attach the hairpiece over the top of it. Alternatively, If you've showered and washed your hair, you can part blow-dry your hair and tie it up into a tight bun, leaving your fringe free if you have one. [continues] Web Article Health & Beauty Informal, Entertaining, SEO Optimised

[email protected] Stephanie Simpson Professional Copywriter Copyright Stephanie Simpson 2010 - 2014 Thorntons Competition - Bottle Neck Hanger Copy: Outside WIN a luxury break for two Explore the historic Chatsworth House and Gardens, located in the heart of the Peak District, followed by a welcome bottle of Cava, dinner for two and a luxury over night stay at the exclusive CASA Hotel. To enter visit www.thorntonscholiq.com.www.thorntonscholiq.com Inside Thorntons Chocolate Liqueur is offering you the chance to win two passes to the historic Chatworth House and Gardens in the heart of the Peak District followed by a luxury over night stay for you and a loved one at the exclusive CASA Hotel in the market town of Chesterfield. Your stay will include a chilled bottle of Cava on arrival, dinner for two at the Cocina restaurant and bed & breakfast. To enter visit www.thorntonschocliq.com and input your details.www.thorntonschocliq.com Terms and conditions apply: This stay is mid-week or weekend and must be redeemed within 6 months of the prize draw. Bookings are subject to availability and must be made direct with CASA Hotel using the gift voucher redemption number provided to the winner. A reasonable allowance of 25pp will be provided for dinner at Cocina and excludes alcohol. The winner will be required to produce a credit or debit card upon arrival to cover any additional room charges. Guests will be required to cover the costs of any additional charges upon departure. Supporting Internal Communications Copy: Bottles of Thorntons Chocolate Liqueur will be fitted with a neck-hanger, offering consumers the chance to enter a competition to win a luxury four star break for two. In order to enter the competition, customers must log on to the Thorntons Chocolate Liqueur website and input their details. The neck hanger itself is a four page booklet-style hanger, fastened securely to the bottle neck with elastic. Terms and conditions will be printed on the neck hanger. The competition will run from February 1 st to August 15 th 2014. Sales Copy Competition & Comms Informative, Informal

[email protected] Stephanie Simpson Professional Copywriter Copyright Stephanie Simpson 2010 - 2014 RASPBERRY & NETTLE TASTING NOTES A sparkling alcoholic brew made using natural raspberry flavours and real raspberry juice, Hoopers Raspberry & Nettle perfectly balances the sweet berry notes of the fruit with the soft earthy tones of British nettle to deliver complete refreshment. BEST SERVED WITH FOOD The sharp notes of raspberry in Hoopers Raspberry & Nettle cut through complex flavours, making it a perfect match to meaty casseroles and rich desserts, such as chocolate fudge cake and salted caramel brownies. Hoopers Alcoholic Brews - Tasting Notes and Web Copy STRAWBERRY & ELDERFLOWER TASTING NOTES A sparkling alcoholic brew made using natural Strawberry and Elderflower flavours and real strawberry juice. Hoopers Strawberry & Elderflower is bursting with strawberry freshness which fades into a gentle elderflower finish. BEST SERVED WITH FOOD The sweet fruit tones and light floral notes of Hoopers Strawberry & Elderflower compliments light summery desserts including Eton Mess, classic cheesecake and vanilla ice cream. Web Copy Product Descriptions & Tasting Notes Informative, Informal, Descriptive

[email protected] Stephanie Simpson Professional Copywriter Copyright Stephanie Simpson 2010 - 2014 Thorntons Chocolate Russian Serves 1 PreparationTime 5 minutes INGREDIENTS 50ml/2fl oz Thorntons Chocolate Liqueur 250ml/9fl oz cold milk 1 tsb sugar 1 tsb cocoa powder 1.Put all the ingredients into cocktail shaker or blender and combine 2.2. Pur into a martini glass and enjoy immediately Thorntons Hot Chocolate Serves 1 Preparation time 10 minutes INGREDIENTS 1 tsb caster sugar 2 tsb cocoa powder 2 tbsp. boiling water Enough hot milk to top up your cup or mug 25ml/1fl oz Thorntons Chocolate Liqueur Whipped cream and grated chocolate, to serve 1.Spoon the sugar and cocoa powder into your favourite cup or mug. Add the boiling water and stir well until a thick paste is formed 2.Pour in the hot milk, leaving enough room for the liqueur and cream. Stir well until the cocoa and sugar paste is fully incorporated then stir in the liqueur. Top with whipped cream and finish with a generous sprinkling of grated chocolate. A Grown-up treat Thorntons, which has been creating chocolates for more than 100 years, has expanded its range to create Thorntons Chocolate Liqueur. It combines West African cocoa with vodka and cream to create a smooth and velvety liqueur that can be served over ice, used as a base for cocktails, added to hot chocolate or simply drizzled over ice cream. Thorntons Chocolate Liqueur is available from Sainsburys Asda and Tesco, priced at 13.99 for 70cl. For more information, gift ideas and Thorntons products to buy online or in stores, visit thorntons.co.uk Hello! Feature Choc Therapy Informative, Informal, Descriptive

[email protected] Stephanie Simpson Professional Copywriter Copyright Stephanie Simpson 2010 - 2014 Thorntons Liqueur Facebook Page Description The brand new product developed by Global Brands and with Thorntons Master Chocolatier Keith Hurdman, is a deliciously smooth chocolate cream liqueur created in celebration of Thorntons 100 year anniversary. The unique new drink launched at a media event attended by Gino DAcampo is a combination of luxury cocoa, vodka and cream that is perfect served over ice. It can also be used as an ingredient in a selection of other drinks and desserts such as cocktails, hot chocolate or coffee, or in a rich fondant or luxurious chocolate trifle. The 70cl bottle of Thorntons 17%ABV Chocolate Liqueur will be available at RRSP 12.99 in ASDA, other major retailers and many pubs and bars across the UK. Avaliable to buy online at: http://www.thorntons.co.uk/product/Gift- Ideas/Gifts-for-Her/Thorntons-Chocolate- Liqueur-70cl/pc/2222/c/2226/741.uts Example Facebook Content and Pictorial Posts Thorntons Liqueur Facebook Content Informative, Informal, Engaging

[email protected] Stephanie Simpson Professional Copywriter Copyright Stephanie Simpson 2010 - 2014 HOT DRINKS Try Thorntons Liqueur in hot drinks for that added touch of decadence Thorntons Hot Chocolate Mix 25ml Thorntons Liqueur with your hot chocolate, adding frecs cream and chocolate sprinkles for a super indulgent experience Thorntons Mocha Simply blend 25ml Thorntons Liqueur into your coffee or latte to create a marvellous mocha. LONG DRINKS Add Thorntons Liqueur to classic cocktails for a luscious chocolate twist Thorntons Shake 50ml Thorntons Chocolate Liqueur 250ml cold milk 1bsp sugar 25ml Techienne Butterscotch 1tsp cocoa powder Fill a tall glass with ice and add all of the ingredients. Mix well then garnish with a fresh strawberry dipped in dark chocolate, and dive right in! Recipe Cards Chocolate Cocktails Informative, Informal, Descriptive

[email protected] stephanie simpson professional copywriter copyright stephanie simpson 2010...

Documents