stephen waddington from speed on social media, search and pr
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Where social meets search and PRReputation Online Live
Stephen Waddington@wadds
Searching for Stephen Waddington
Overview
SEO
Networks & community
Opportunity for brands
Social search
Once upon a time
15 / 09 / 1997
Google launches
The importance of search
Buy your way into search results
Or earn your place in search results
The rise of SEO
Doubleclick Ad PlannerGoogle Trends and Insights
Google Keyword ToolsGoogle Analytics
“A database of intentions”Andrew Smith, Escherman
A missed opportunity for PR
Doubleclick Ad Planner
Diminishing search returns
The rise of web spam
We’ve forgotten about the audience
In search of Karen Barber
Daily Mail
Daily Mail
Daily Mail
In search of Karen Barber
Search gives way to networks
Changing habits
Personal discovery
Networked media
Meet Freya
Building a presence in the conversation
Social search
Social search
Social search
Social recommendation
Earning influence
Future of search
Thank you