stephen marshall 2016 · write your learning outcome… advr 3270: communicate accurately and...
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Communicating InformationStephen Marshall
2016
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You are here…
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Mission: Create + Practice = Careers
EDU must provide and support maker-space labs to deliver learning outcomes for career-building foundations
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Communication Ecosystem – My world
Brand• Promise• Identity• Experience• Content
Audience• Demographics• Psychographics• Behavior• Interests
Channel• Paid• Owned• Earned
Measure/Optimize
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Write your learning outcome…
ADVR 3270: Communicate accurately and effectively to the client by presenting the appropriate data insights as well as their respective actionable suggestions.
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Datavisualizationexample…
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When efficiency is vital
Source:http://www.telegraph.co.uk/science/2016/03/12/humans-have-shorter-attention-span-than-goldfish-thanks-to-smart/Image:https://commons.wikimedia.org/w/index.php?curid=12268882
8 seconds
9 seconds
Stories matter
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Imagesources:http://www.forbes.com/sites/brentdykes/2016/03/31/data-storytelling-the-essential-data-science-skill-everyone-needs/#34c8721ff0c8https://www.linkedin.com/pulse/20140826163245-136958930-keep-it-simple-stupid-the-communication-guide-for-leadership
Stories are effective but must be simple…
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Our typical structure…
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But information stories are different…
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Think like a journalist… Inverted Pyramid
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Always think visual first…
http://blog.hubspot.com/marketing/power-of-visual-communication-infographic#sm.0000uvwhu3q4wdplqw71a5h229igw
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Select and write items especially relevant…
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Example: storyboarding…
Application:Require students to use cards to outline paper/presentation
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Example: paper vs. presentation deck
Application: Assign a presentation deck for the same paper
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Example: paper vs. abstract
Application:a. Have students write abstracts for
articlesb. Assign a 5 page paper then assign
editing it to one page
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Example: use storytelling platforms….
Assignment:i. Who are you?ii. Where are you from?iii. Why did you come to ETSU?iv. Where and what will you be
doing in five years?
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Questions?Please connect with me if you have ideas, examples or want to collaborate:[email protected]
https://www.linkedin.com/in/stephenmarshallphd
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Write a teaching idea…