stepes – instant human translation services for the digital world, carl yao (csoft international)

11
© 2017 CSOFT INTERNATIONAL First Mobi le Transla tion Ecosyst em

Upload: taus-enabling-better-translation

Post on 20-Mar-2017

45 views

Category:

Presentations & Public Speaking


0 download

TRANSCRIPT

Page 1: Stepes – Instant Human Translation Services for the Digital World, Carl Yao (CSOFT International)

© 2017 CSOFT INTERNATIONAL

World’s First

Mobile

Translation

Ecosystem

Page 2: Stepes – Instant Human Translation Services for the Digital World, Carl Yao (CSOFT International)

For Agile, Global Businesses

Page 3: Stepes – Instant Human Translation Services for the Digital World, Carl Yao (CSOFT International)

Big Translation

3.6 Billion Bilingual People

Page 4: Stepes – Instant Human Translation Services for the Digital World, Carl Yao (CSOFT International)

Continuous Translation

• Businesses now demand high quality translation fast and on a continuous basis.

• Agile translation with “Big Translation” using the network effect.

Page 5: Stepes – Instant Human Translation Services for the Digital World, Carl Yao (CSOFT International)

Multichannel Translation

• We live in a multichannel world in which information is fast-changing and distributed through many channels.

Page 6: Stepes – Instant Human Translation Services for the Digital World, Carl Yao (CSOFT International)

Instant Human Translation

• It’s like Google Translate, but powered by human translators from around the world.

Page 7: Stepes – Instant Human Translation Services for the Digital World, Carl Yao (CSOFT International)

Changed Expectations

• The hyper-connected world has radically changed basic customer expectations about speed. Fast delivery is no longer a matter of weeks or days; it’s now minutes and seconds.

Page 8: Stepes – Instant Human Translation Services for the Digital World, Carl Yao (CSOFT International)

Time is Money• Translation in Minutes instead of

hours and days.

Page 9: Stepes – Instant Human Translation Services for the Digital World, Carl Yao (CSOFT International)

Digital ExplosionIn an Internet Minute…

12k Hotels Booked

5k Restaurant Reservations

18k New Support

Requests

15k Product Reviews

21M MessagesWhatsApp

$204k in Sales @ Amazon

2.4M Search Queries

347k New tweets

Page 10: Stepes – Instant Human Translation Services for the Digital World, Carl Yao (CSOFT International)

Always-on Translation• Content is becoming smaller, more

fragmented, and in need of on-demand translation in minutes and around the clock.

• Legacy localization services are no longer sufficient in meeting these always-on, agile, and fast translation requirements of the digital age.

Page 11: Stepes – Instant Human Translation Services for the Digital World, Carl Yao (CSOFT International)