step up your social game-women of the channel
TRANSCRIPT
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Step up your social game
Jackie FunkMarketing Exec and Social Evangelist@jackiefunk#WOTC14
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32 May 2023
Why all the hype about social?
Social Selling is here to stay
We are all social recruiters
Social Engagement requires social ambassadors
Let’s put social to work for us
Agenda
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The “big 3” have more than 1.8+ million active members
… generating 1 billion+ unique interactions every day
… in more than 200 countries.
The pace of change
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Why social “should” be important to all of us
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Make social engagement a differentiator.
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Reputation is everything….personal,
professional, online, offline Social Opportunity –
Offers real-time connections.
Social Reality – Once it’s “out there”, it’s out there!
Visibility – greater visibility into what others are saying.
Reputation Management – greater obligation to monitor, respond and escalate.
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Reminder…as a social ambassador, you are an extension of your
brand.
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Stuff happens…it’s how you deal with it that really matters.
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132 May 2023
Know your social media policy (or create one!)
Social never sleeps (who is keeping an eye on it?)
Don’t “mix up” your accounts (personal and pro)
When in doubt, seek guidance from above (first)
Consider automation (but don’t become a machine)
A Few Engagement Rules to Live By…
Create enthusiastic social ambassadors (think amplification)
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Let’s talk Social Recruiting
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The world we live in…
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Reputation is everything….personal,
professional, online, offline
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But there are challenges…
More resumes
Increase in employee referrals
Recruiters using social
Higher quality candidates
Harder to screen
Your reputation is on the line if there’s no follow-up
Are they trained?
What if we lose them in the pile?
…so don’t dive in blindly!
Recruiters need to add value
Requires content strategy and business knowledge
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Let’s Talk Social Selling
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Did you know?
Companies with a blog have 97% more inbound links than others
34% of marketers use Twitter to successfully generate leads
There are now over 1B with Google+ enabled accounts
70% of marketers used Facebook to acquire new customers
86% of buyers engage in web research independent of the sales cycle
There are over 39M students and recent college grads on LinkedIn
B2B marketers using blogs generate 67% more leads
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As marketers and social sellers, where should we impact the
buying cycle?
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1. Monitor and Listen!
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2. Get in the Mix!
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Where appropriate, ALWAYS link to further information or back to your website!
Achievements, awards and accolades
Thought leadership and discussion pieces
Showcasing our people and culture
Technology reviews and demonstrations
New solutions and services
Expert perspectives and opinions
Behind the scenes from events or trade shows
Any hot off the press company news
Industry and partner updates
3. Engage and Impress
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Get Serious4Social in 15 Minutes/Day
1. Invite 3 people to connect – LinkedIn2. Comment on 1 status update –
LinkedIn3. Share 1 LinkedIn status update –
LinkedIn/Twitter4. My modified Twitter 4-1-1: For every
1 self-serving tweet:– Share 4 pieces of relevant content
written by others– Re-tweet 1 meaningful tweet– Favorite 1 informative tweet
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“You don’t have to be great to start…but you have to start to be great.”- Zig Ziglar
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A few parting thoughts
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Are you ready to step up your social game?
Keep the conversation going with me at @jackiefunk
Visit my new blog at Blog.Serious4Social.comKeep sharing the goodness of #WOTC14