eddie de guia 'changing the tv channel: the impact of cross channel marketing for mobile game...
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Eddie de Guia 'Changing the TV Channel: The impact of cross channel marketing for mobile game developers' Motility AdsTRANSCRIPT
Changing the TV Channel The impact of Cross Channel Marketing for
Mobile Game Developers.
BERLIN, 05/21/14 | Eddie de Guia
How we came to be
2013 TV v. Mobile Ad SpendTV: $66.35BMobile: $7.1B
Power of TV
"Television is still the undisputed champion when it comes to brand advertising. The next step in TV and digital cross-platform advertising is to use the power of TV's reach to drive instant action on the part of consumers using mobile devices...
…The power of this mobile-TV connection has been demonstrated again and again through SMS voting, fundraising telethons, etc. The challenge for the advertising and marketing industry has been to create, measure and monetize the engagement and action of this two-screen marketing strategy. ActivateTV solves this problem.“
- Mike Vorhaus, President Frank N. Magid Associates
ActivateTV
ActivateTV - Flow
ActivateTV – Benefits
• Power and Reach of TV
• Efficient downloads PLUS significant organic lift
• 100% turnkey – production, media buying and optimization
• Completely trackable
• Significant discounts, efficient media planning, and
performance based pricing that leverages Motility’s 13 years
in digital marketing and performance TV.
ActivateTV operates across major cable and broadcast channels within countries: Brazil, France, Germany, UK, and US
ActivateTV – Distribution
BERLIN, 2 Feb 2011 | Author 12
Motility Ads Case Study