STEP BY STEP INSIGHTBUILDING

@MarekSzade

ASK PEOPLE WHAT THEY NEEDCOMPARE THAT WITH BUYING TRENDS

ADD SALES/MARKETING GOALS

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HOW TO GET ANSWERS?

@MarekSzade

ASK ABOUT THE ENVIRONMENT, WORKLOAD,TEAMWORK

@MarekSzade

ASK ABOUT PEOPLE YOU ARE INTERVIEWING,TRY TO SEE WHAT ARE THEIRS MOTIVATION

@MarekSzade

LOOK BEYOND THE OBVIOUSDON'T BE AFRAID TO REFRAME THE PROBLEM.

@MarekSzade

USING „KALEIDOSCOPIC THINKING” TOREFRAME THE PROBLEM

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HOW WOULD SOMEONE WHO KNOWS NOTHINGABOUT THIS PROBLEM OR ISSUE APPROACH IT?

@MarekSzade

WHAT DO WE KNOW TO BE IMPOSSIBLE, WHICH IF ITWERE POSSIBLE WOULD CREATE AN AUTHENTIC

BREAKTHROUGH?

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HOW WOULD THE WORLD'S BEST PROBLEM SOLVINGATTACK THIS ISSUE?

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WHAT IS THE ONE OBSTACLE THAT, IF SURMOUNTED,WOULD CREATE THE GREATEST MOMENTUM FOR US

IN THIS ISSUE?

@MarekSzade

IF WE PUT ABSOLUTELY NO LIMITATIONS ON WHAT'SPOSSIBLE, WHAT IS THE MOST OUTRAGEOUS

SOLUTION TO THIS PROBLEM?

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IF WE HAD TO GET THIS RESOLVED IN THE NEXTTHIRTY MINUTES, HOW WOULD WE DO IT?

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REMEMBER

@MarekSzade

INSIGHT IS A CONSEQUENCE OF A PROBLEM.IF YOU ARE DEALING WITH A PROBLEM YOUR INSIGHT

IS ALREADY WAITING TO BE DISCOVERED.

@MarekSzade