Download - Step by step insight building
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STEP BY STEP INSIGHTBUILDING
@MarekSzade
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ASK PEOPLE WHAT THEY NEEDCOMPARE THAT WITH BUYING TRENDS
ADD SALES/MARKETING GOALS
@MarekSzade
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HOW TO GET ANSWERS?
@MarekSzade
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ASK ABOUT THE ENVIRONMENT, WORKLOAD,TEAMWORK
@MarekSzade
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ASK ABOUT PEOPLE YOU ARE INTERVIEWING,TRY TO SEE WHAT ARE THEIRS MOTIVATION
@MarekSzade
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LOOK BEYOND THE OBVIOUSDON'T BE AFRAID TO REFRAME THE PROBLEM.
@MarekSzade
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USING „KALEIDOSCOPIC THINKING” TOREFRAME THE PROBLEM
@MarekSzade
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HOW WOULD SOMEONE WHO KNOWS NOTHINGABOUT THIS PROBLEM OR ISSUE APPROACH IT?
@MarekSzade
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WHAT DO WE KNOW TO BE IMPOSSIBLE, WHICH IF ITWERE POSSIBLE WOULD CREATE AN AUTHENTIC
BREAKTHROUGH?
@MarekSzade
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HOW WOULD THE WORLD'S BEST PROBLEM SOLVINGATTACK THIS ISSUE?
@MarekSzade
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WHAT IS THE ONE OBSTACLE THAT, IF SURMOUNTED,WOULD CREATE THE GREATEST MOMENTUM FOR US
IN THIS ISSUE?
@MarekSzade
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IF WE PUT ABSOLUTELY NO LIMITATIONS ON WHAT'SPOSSIBLE, WHAT IS THE MOST OUTRAGEOUS
SOLUTION TO THIS PROBLEM?
@MarekSzade
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IF WE HAD TO GET THIS RESOLVED IN THE NEXTTHIRTY MINUTES, HOW WOULD WE DO IT?
@MarekSzade
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REMEMBER
@MarekSzade
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INSIGHT IS A CONSEQUENCE OF A PROBLEM.IF YOU ARE DEALING WITH A PROBLEM YOUR INSIGHT
IS ALREADY WAITING TO BE DISCOVERED.
@MarekSzade