steam final trend report for 2005 -2016 rep… · headers at the top of each page is a band...

Global Tourism Solutions (UK) Ltd

71 Heol Gwys

Upper Cwmtwrch

Swansea

SA9 2XH

Telephone: 0798 445 5388

Emai l : [email protected]

Website: www.globaltourismsolutions .co.uk

Final

CEREDIGION COUNTY COUNCIL

STEAM FINAL TREND REPORT FOR 2005-2016



This report is copyright © Global Tourism Solut ions (UK) Lt d 2017 Report Prepared by: Cat hy James. Dat e of Issue: 26/ 10/ 17

CONTENTS

USER GUIDESTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST

This report is copyright © Global Tourism Solut ions (UK) Lt d 2014 Report Prepared by: David Calway. Dat e of Issue: 25/ 02/ 14

USER GUIDE

Report Section Design and FeaturesHeadersAt the top of each page is a band containing key information about your report

User Controls (Excel File)Above the Headers is a band containing User Controls, these allow you to adjust various features of your report to suit your needs. When using these controls the report recalculates and represents your STEAM report outputs automatically. You may notice some delay between changing a setting and seeing the result, or being able to adjust a further setting, this is entirely normal.

UnitsEach section of the report automatically adjusts number formatting to present data in the most easily understandable way. Different visitor types can generate impacts at very different scales and

as a result you may see figures for one group of visitors in thousands and another in mill ions. The units we use are:

FTEs = Full Time Equivalent jobs supported£000s / 000s = thousands of pounds or thousands of tourist days / tourist numbers

£m / m = mill ions of pounds or mill ions of tourist days / tourist numbers£bn / bn = bill ions of pounds or bil l ions of tourist days / tourist numbers

Tourist Numbers / Tourist Days / Average Length of StayThe term Tourist Numbers relates to the estimated number of individual visits to the area. Each type of visitor tends to stay, on average, a different length of time (Average Length of Stay). The

term Tourist Days relates to the estimated number of days spent within the area by the different visitor types. If you divide the tourist numbers by tourist days, you have the Average Length of Stay for that Visitor Type

STEAM TREND REPORT FOR 2008-2012

THE NATIONAL FORESTTotal

ECONOMIC IMPACT

Historic PricesHistoric Prices

2008 to 2012

The section of the report you are viewing

The Years shown andIndexation being applied (i f applicable)

The period covered by the report

The geographical / administrative area covered by the report

REPORT CONTROLS - Please adjust the report outputs using the drop-down controls below

INDEXATIONReflect Price Inflation?

COMPARISONYEAR

HIGHLIGHT % CHANGESGREATER THAN OR EQUAL TO:

FOCUSYEAR

Drop down fields allow you to change the Years shown in the tables and charts and in some sections of the report a llow you to focus on specific Visitor Types. Where there is a financial component to the section you are viewing, you will be able to Index the historic financial data, by applying an inflationary factor based on the most recent report year shown in that report section. Where there

i s a trend or comparative element to the section and percentage changes are shown, you have the option to apply highlighting to those va lues that are above a certain percentage threshold (+/-3% for example). In the Comparative Headlines section, the Focus Year can be any year from the trend period, the Comparison Year can only be set as a year which is earlier than the focus year.

A l ink back to the "Home" page, a l lowing navigation to each

section of the report

The Visitor Type being presented. This will change in those report sections with User Controls relating to Visitor Type (Excel File)

3

COMPARATIVE HEADLINESSTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST

2012 2011 +/- % 2012 2011 +/- % 2012 2011 +/- % 2012 2011 +/- % 2012 2011 +/- % 2012 2011 +/- %

Tourist Days M 0.52 0.42 25.3% 0.27 0.24 12.3% 0.75 0.75 0.7% 1.54 1.40 10.0% 6.77 7.24 -6.4% 8.32 8.64 -3.8%

Tourist Numbers M 0.28 0.22 27.0% 0.04 0.04 12.6% 0.32 0.31 0.8% 0.64 0.58 11.7% 6.77 7.24 -6.4% 7.42 7.81 -5.1%

Direct Expenditure £M 243.30 235.94 3.1%

Economic Impact £M 56.14 44.33 26.6% 13.62 11.38 19.7% 32.56 31.10 4.7% 102.32 86.80 17.9% 221.62 227.88 -2.7% 323.94 314.68 2.9%

Direct Employment FTEs 691 589 17.3% 188 167 12.6% 339 331 2.5% 1,218 1,087 12.1% 2,277 2,390 -4.7% 3,495 3,477 0.5%

Total Employment FTEs 4,458 4,437 0.5%

2012 2011 +/- % 2012 2011 +/- %

29.56 23.44 26.1% 536 474 13.1%

64.36 63.45 1.4% 992 998 -0.7%

25.36 25.23 0.5% 474 482 -1.5%

89.21 89.27 -0.1% 1,253 1,280 -2.1%

34.81 34.55 0.8% 240 243 -1.3%

243.30 235.94 3.1% 3,495 3,477 0.5%

80.63 78.75 2.4% 963 960 0.3%

323.94 314.68 2.9% 4,458 4,437 0.5%


COMPARATIVE HEADLINES

Indirect

TOTAL

Accommodation

Food & Drink

Recreation

Shopping

Transport

TOTAL DIRECT

PERCENTAGE CHANGE BY VISITOR TYPE AND PERFORMANCE MEASURE - COMPARING 2012 & 2011 - IN HISTORIC PRICES

Comparing 2012 and 2011

All £'s Historic Prices

KEY PERFORMANCE INDICATORS BY TYPE OF VISITOR - COMPARING 2012 & 2011 - IN HISTORIC PRICES

KEY

All Staying Visitors Day Visitors

Sectoral Distribution of Economic Impact - £M including VAT in Historic Prices Sectors

Sectoral Distribution of Employment - FTEs

KEY Serviced Non-Serviced SFR All Staying Visitors Day Visitors All Visitor Types

Tourist Days

Tourist Numbers

Total Economic Impact

Direct Employment

A Fal l of 3% or more

All Visitor TypesAn increase of 3% or more Staying in Paid Accommodation Staying with Friends and

Relatives (SFR)Less than 3% change Serviced Non-Serviced

25

.3%

27

.0%

26

.6%

17

.3%

0.0%

10.0%

20.0%

30.0%

9.1%

19.9%

7.8%

27.5%

10.7%

24.9%

Accommodation

Food & Drink

Recreation

Shopping

Transport

Indirect

12.0%

22.2%

10.6%28.1%

5.4%

21.6%

Accommodation

Food & Drink

Recreation

Shopping

Transport

Indirect

12

.3%

12

.6%

19

.7%

12

.6%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

0.7

%

0.8

%

4.7

%

2.5

%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

10

.0%

11

.7%

17

.9%

12

.1%

0.0%

5.0%

10.0%

15.0%

20.0%

-6.4

%

-6.4

%

-2.7

%

-4.7

%

-8.0%

-6.0%

-4.0%

-2.0%

0.0%

-3.8

%

-5.1

%

2.9

%

0.5

%

-6.0%

-4.0%

-2.0%

0.0%

2.0%

4.0% 4

KEY MEASURESSTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST

2008 2009 2010 2011 2012

-0.2% 3.7% 9.6% 12.8%

-2.0% -2.7% -2.0% -7.0%

-1.6% -1.6% -0.5% -4.3%

-1.2% -2.3% 0.4% 0.8%


Total Employment

TOURIST DAYS - Total

M

TOTAL EMPLOYMENT SUPPORTED - Total

FTEs

"Expon." = Exponential Trendline% Change from 2008

Economic Impact - Historic Prices

Tourist Numbers

Tourist Days

Historic Prices £M

TOURIST NUMBERS - Total

M

TotalKEY MEASURES

Historic Prices

2008 to 2012

Historic Prices

Economic Impact - Historic Prices - Total

28

7.1

2

28

6.4

2

29

7.7

7

31

4.6

8

32

3.9

4

2008

2009

2010

2011

2012

Economic Impact Expon. (Economic Impact)

7.9

7

7.8

1

7.7

6

7.8

1

7.4

2

2008

2009

2010

2011

2012

Tourist Numbers Expon. (Tourist Numbers)

8.6

9

8.5

5

8.5

5

8.6

4

8.3

2

2008

2009

2010

2011

2012

Tourist Days Expon. (Tourist Days)

4,4

22

4,3

68

4,3

22

4,4

37

4,4

58

2008

2009

2010

2011

2012

EMPLOYMENT Expon. (EMPLOYMENT)

2009

2010

2011

2012

-0.2%

4.0%

5.7%

2.9%

% ChangeYear on Year

2009

2010

2011

2012

-2.0%

-0.7%

0.7%

-5.1%


2009

2010

2011

2012

-1.6%

0.0%

1.1%

-3.8%


2009

2010

2011

2012

-1.2%

-1.1%

2.7%

0.5%

% ChangeYear on Year 5-11

ACCOMMODATION SUPPLYSTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST

Serviced Accommodation'ACCOM

MODATI

'ACCOM

MODATI

'ACCOM

MODATI'ACCOMMODATION SUPPLY'!$L$10:$L$13'ACCOMMODATION SUPPLY'!$M$10:$M$13'ACCOMMODATION SUPPLY'!$N$10:$N$13'ACCOMMODATION SUPPLY'!$O$10:$O$13

2012.Accommodation - Establishments.Serviced Accommodation 12012.Accommodation - Bed Spaces.Serviced Accommodation 1+50 Room 8 -8 1,539 +50 Room 8 -8 1,539

2012.Accommodation - Establishments.Serviced Accommodation 22012.Accommodation - Bed Spaces.Serviced Accommodation 211-50 Room 17 -17 878 11-50 Room 17 -17 878

2012.Accommodation - Establishments.Serviced Accommodation 32012.Accommodation - Bed Spaces.Serviced Accommodation 3<10 Room 50 -50 421 <10 Room 50 -50 421

2012.Accommodation - Establishments.Serviced Accommodation 42012.Accommodation - Bed Spaces.Serviced Accommodation 4#N/A #N/A Serviced Total 75 -75 2,838

2012.Accommodation - Establishments.Serviced Accommodation 52012.Accommodation - Bed Spaces.Serviced Accommodation 5#N/A #N/A #N/A #N/A #N/A #N/A

2012.Accommodation - Establishments.Serviced Accommodation Total2012.Accommodation - Bed Spaces.Serviced Accommodation TotalServiced Total 75 -75 2,838 #N/A #N/A #N/A #N/A

#N/A #N/A #N/A #N/A

#N/A #N/A #N/A #N/A

#N/A #N/A #N/A #N/A

#N/A #N/A #N/A #N/A

'ACCOM

MODATI

'ACCOM

MODATI

'ACCOM

MODATI'ACCOMMODATION SUPPLY'!$L$24:$L$28'ACCOMMODATION SUPPLY'!$M$24:$M$28'ACCOMMODATION SUPPLY'!$N$24:$N$28'ACCOMMODATION SUPPLY'!$O$24:$O$28

2012.Accommodation - Establishments.non-serviced Accommodation 12012.Accommodation - Bed Spaces.non-serviced Accommodation 1Self catering 34 -34 284 Self catering 34 -34 284

2012.Accommodation - Establishments.non-serviced Accommodation 22012.Accommodation - Bed Spaces.non-serviced Accommodation 2Static caravans/chalets#N/A 36 Static caravans/chalets#N/A 36

2012.Accommodation - Establishments.non-serviced Accommodation 32012.Accommodation - Bed Spaces.non-serviced Accommodation 3Touring caravans/camping19 -19 1,554 Touring caravans/camping19 -19 1,554

2012.Accommodation - Establishments.non-serviced Accommodation 42012.Accommodation - Bed Spaces.non-serviced Accommodation 4Youth Hostels 2 -2 368 Youth Hostels 2 -2 368

2012.Accommodation - Establishments.non-serviced Accommodation 52012.Accommodation - Bed Spaces.non-serviced Accommodation 5#N/A #N/A Non-Serviced Accommodation Total 55 -55 2,242

2012.Accommodation - Establishments.non-serviced Accommodation Total2012.Accommodation - Bed Spaces.non-serviced Accommodation TotalNon-Serviced Accommodation Total 55 -55 2,242 #N/A #N/A #N/A #N/A

#N/A #N/A #N/A #N/A 57.7% of all Establishments42.3% of all Establishments

#N/A #N/A #N/A #N/A 55.9% of all Beds44.1% of all Beds

#N/A #N/A #N/A #N/A 130 accommodation establishmentsThe

largest #N/A #N/A #N/A #N/A 5,080 beds

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecA total of

130 2012.Accommodation.Serviced Accommodation2,169 2,169 2,169 2,172 2,172 2,172 2,172 2,691 2,838 2,838 2,838 2,838 2,838 #REF!

2012.Accommodation.Non-Serviced Accommodation1,934 1,903 2,017 2,021 2,036 2,242 2,242 2,242 2,242 2,032 1,934 1,934 2,242


Non-Serviced Accommodation

2012 Staying VisitorsACCOMMODATION SUPPLY

DISTRIBUTION BY TYPE

Self catering

Static caravans/chalets

Touring caravans/camping

Youth Hostels

Non-Serviced Accommodation Total

Jan

Feb

Mar

Ap

r

May Jun

Jul

Au

g

Sep

Oct

No

v

De

c

Bed Spaces by Month

+50 Room

11-50 Room

<10 Room

Serviced Total

Jan

Feb

Mar

Ap

r

May Jun

Jul

Au

g

Sep

Oct

No

v

De

c

Bed Spaces by Month

Serv

ice

d A

cco

mm

od

atio

nN

on

-Se

rvic

ed

A

cco

mm

od

atio

n

A total of 130 accommodation establishments provided a maximum of 5,080 beds for use by visitors during 2012.

The largest number of beds was provided by touring caravans/camping establishments (1,554 beds)Tota

l

57.7% of all Establishments 55.9% of all Beds

42.3% of all Establishments 44.1% of all Beds 44

REPORT SECTIONS

Page

DISTRIBUTION OF IMPACT: by MonthSTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST


TOURIST DAYS - 2012 - 000s - Distribution of Impact by Month DIRECT EMPLOYMENT SUPPORTED - 2012 - FTEs - Distribution of Impact by Month

2012Total

DISTRIBUTION BY MONTH


Economic Impact - Historic Prices - £M - Distribution of Impact by Month TOURIST NUMBERS - 2012 - 000s - Distribution of Impact by Month

22.5

7

19.8

3

28.4

4

21.3

6 26.0

7

23.4

1 29.1

2

40.4

2

25.4

5

19.2

6

37.4

4

30.5

7

0%

20%

40%

60%

80%

100%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Serviced Accommodation Non-Serviced Accommodation

SFR Day Visitor

All Visitors Monthly Totals

536.

85

485.

63

731.

65

439.

77 590.

90

504.

71

618.

69 832.

86

546.

89

380.

33

979.

39

768.

08

0%

20%

40%

60%

80%

100%



SFR Day Visitor


3,91

3

3,40

4

4,76

1

3,60

7 4,33

4

3,90

4 4,63

6

6,18

1

4,19

9

3,19

2

6,16

5

5,20

0

0%

20%

40%

60%

80%

100%



SFR Day Visitor


607.

04

522.

99

776.

21

534.

60 676.

54

591.

01 717.

20 966.

35

627.

93

444.

39

1,02

0.78

831.

07

0%

20%

40%

60%

80%

100%



SFR Day Visitor


Share of100%

Share of100%

Share of100%

Share of100%

14

DISTRIBUTION OF IMPACT: by SectorSTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST

2008 2009 2010 2011 2012 2012

Accommodation £M 17.24 19.53 19.88 19.53 24.63 0.0 7.60% Accommodation (7.6%)

Food & Drink £M 49.29 49.78 50.78 52.88 53.63 0.1 16.56% Food & Drink (16.6%)

Recreation £M 19.66 19.83 20.19 21.02 21.14 0.0 6.52% Recreation (6.5%)

Shopping £M 70.04 70.49 71.58 74.39 74.34 0.1 22.95% Shopping (23.0%)

Transport £M 26.88 27.14 27.66 28.79 29.01 0.0 8.96% Transport (9.0%)

Direct Revenue £M 183.11 186.78 190.09 196.61 202.75 0.2 62.59% Direct Revenue (62.6%)

VAT £M 32.04 28.02 33.27 39.32 40.55 0.0 12.52% VAT (12.5%)

Direct Expenditure £M 215.15 214.80 223.36 235.94 243.30 0.2 75.11% Direct Expenditure (75.1%)

Indirect Expenditure £M 71.97 71.63 74.42 78.75 80.63 0.1 24.89% Indirect Expenditure (24.9%)

TOTAL £M 287.12 286.42 297.77 314.68 323.94 0.3 100.00% TOTAL (100.0%)

2008 2009 2010 2011 2012 2012

Accommodation FTEs 455 470 462 474 536 536 12.0% Accommodation (12.0%)

Food & Drink FTEs 995 978 970 998 992 992 22.2% Food & Drink (22.2%)

Recreation FTEs 482 473 468 482 474 474 10.6% Recreation (10.6%)

Shopping FTEs 1,289 1,262 1,247 1,280 1,253 1,253 28.1% Shopping (28.1%)

Transport FTEs 242 238 236 243 240 240 5.4% Transport (5.4%)

Direct Employment FTEs 3,463 3,420 3,384 3,477 3,495 3,495 78.4% Direct Employment (78.4%)

Indirect Employment FTEs 959 948 938 960 963 963 21.6% Indirect Employment (21.6%)

TOTAL FTEs 4,422 4,368 4,322 4,437 4,458 4,458 100.0% TOTAL (100.0%)

SECTOR / YEAR

SECTORAL DISTRIBUTION OF EMPLOYMENT - FTES

SECTORAL DISTRIBUTION OF ECONOMIC IMPACT - £M INCLUDING VAT IN HISTORIC PRICES

TOTALSECTORAL ANALYSIS

Historic Prices

SECTOR / YEAR

2003 to 2012

2012 Prices

24.63 53.63

21.14

74.34

29.01

40.55

80.63

2012

Accommodation (7.6%)

536992

474

1,253

240

963


Indirect Employment (21.6%)

Food & Drink (22.2%)

Recreation

(10.6%)

Transport (5.4%)


2012


Recreation (6.5%)

Shopping

(23.0%)

Transport (9.0%)

VAT (12.5%)

Indirect Expenditure (24.9%)

SECTORAL DISTRIBUTION OF ECONOMIC IMPACT - £M INCLUDING VAT IN HISTORIC

PRICES

Shopping (22.2%)

15

DISTRIBUTION OF IMPACT: by Visitor Type

13

VISITOR DAYSSTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Q1 Q2 Q3 Q4

-9.2% -19.6% -17.2% 2.3% -17.2% -4.3% -9.2% 0.8% -0.1% -7.0% 15.0% 13.8% -4.3% -15.5% -7.9% -2.8% 9.5%

0.3% -2.1% -1.1% -20.0% -11.6% -8.3% -0.5% 2.4% -1.8% -5.7% -5.4% 6.0% -3.8% -0.9% -13.3% 0.3% -1.6%

0.1% -0.5% -0.3% -5.0% -2.9% -2.1% -0.1% 0.6% -0.4% -1.4% -1.3% 1.5% -0.9% -0.2% -3.3% 0.1% -0.4%

2008 M 0.67 0.65 0.94 0.52 0.82 0.62 0.79 0.96 0.63 0.48 0.89 0.73 8.69 2.26 1.96 2.38 2.10

2009 M 0.60 0.56 0.77 0.66 0.84 0.62 0.75 0.97 0.72 0.45 0.89 0.71 8.55 -1.6% 1.93 2.12 2.44 2.06

2010 M 0.50 0.45 0.74 0.68 0.72 0.73 0.72 1.04 0.79 0.56 0.95 0.67 8.55 0.0% 1.69 2.13 2.55 2.18

2011 M 0.61 0.53 0.78 0.67 0.77 0.64 0.72 0.94 0.64 0.47 1.08 0.78 8.64 1.1% 1.92 2.08 2.30 2.33

2012 M 0.61 0.52 0.78 0.53 0.68 0.59 0.72 0.97 0.63 0.44 1.02 0.83 8.32 -3.8% 1.91 1.80 2.31 2.30

2008 2009 2010 2011 2012

Total M 8.69 8.55 8.55 8.64 8.32

All Visitor Types M 8.69 8.55 8.55 8.64 8.32

Share of Total % 100.0% 100.0% 100.0% 100.0% 100.0%

Annual Change in Share %

Change in Share from 2010 %

Avg Ann. Change in Share %

Note: This report caters for a period of up to 12 years. Parts of this page are intentionally left blank to accommodate new data as it becomes available.


SHARE OF MARKET

An increase of 3% or more M

TOTAL%

ChangeLess than 3% change Q1 Q2 Q3 Q4


TOURIST DAYS Total

Total TOURIST DAYS

% Change 2008 to 2012

Ann

ual

Chan

ge% Change 2011 to 2012

Average Annual Change

TOURIST DAYS BY: MONTH AND QUARTERCALENDAR YEAR

2008 to 2012

QUARTERKEY Total

20

08

20

09

20

10

20

11

20

12

8.00

8.20

8.40

8.60

8.80

0.0%

50.0%

100.0%

150.0%

Total M Share of Total %

Tourist Days by Year and Share of TotalM

30-36

VISITOR NUMBERSSTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST


-10.9% -21.7% -18.6% -2.2% -20.3% -9.6% -12.2% -3.4% -4.3% -12.9% 14.1% 15.4% -7.0% -17.3% -12.3% -6.5% 8.5%

0.0% -2.9% -1.8% -23.9% -13.4% -10.7% -1.2% 0.5% -3.8% -8.9% -6.3% 6.5% -5.1% -1.6% -15.9% -1.2% -2.5%

0.0% -0.7% -0.4% -6.0% -3.3% -2.7% -0.3% 0.1% -0.9% -2.2% -1.6% 1.6% -1.3% -0.4% -4.0% -0.3% -0.6%

2008 M 0.60 0.62 0.90 0.45 0.74 0.56 0.70 0.86 0.57 0.44 0.86 0.67 7.97 2.12 1.75 2.14 1.96

2009 M 0.53 0.53 0.74 0.58 0.77 0.56 0.66 0.86 0.66 0.41 0.86 0.65 7.81 -2.0% 1.80 1.91 2.18 1.92

2010 M 0.43 0.42 0.70 0.59 0.64 0.65 0.62 0.93 0.72 0.51 0.92 0.60 7.76 -0.7% 1.56 1.89 2.27 2.03

2011 M 0.54 0.50 0.74 0.58 0.68 0.57 0.63 0.83 0.57 0.42 1.04 0.72 7.81 0.7% 1.78 1.83 2.02 2.18

2012 M 0.54 0.49 0.73 0.44 0.59 0.50 0.62 0.83 0.55 0.38 0.98 0.77 7.42 -5.1% 1.75 1.54 2.00 2.13

2008 2009 2010 2011 2012

Total M 7.97 7.81 7.76 7.81 7.42

All Visitor Types M 7.97 7.81 7.76 7.81 7.42

Share of Total % 100.0% 100.0% 100.0% 100.0% 100.0%





Total TOURIST NUMBERS

TOURIST NUMBERS BY: MONTH AND QUARTERCALENDAR YEAR

QUARTERKEY Total

2008 to 2012

TOURIST NUMBERS Total

SHARE OF MARKET

An increase of 3% or more M

TOTAL%



% Change 2008 to 2012

An

nu

al

Ch

an

ge

% Change 2011 to 2012

20

08

20

09

20

10

20

11

20

12

7.20

7.40

7.60

7.80

8.00

8.20

50.0%

100.0%

150.0%

Tourist No.s by Year and Share of TotalM

23-29

DIRECT AND TOTAL EMPLOYMENTSTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST


-5.1% -13.8% -13.0% 6.1% -12.7% 1.1% -4.9% 7.4% 7.5% 2.5% 18.8% 16.7% 0.8% -10.9% -3.1% 3.3% 14.1%

2.8% 0.9% 1.3% -14.6% -7.8% -4.0% 2.0% 7.4% 4.8% 2.4% -0.4% 9.1% 0.5% 1.7% -8.8% 4.9% 3.4%

0.7% 0.2% 0.3% -3.6% -2.0% -1.0% 0.5% 1.8% 1.2% 0.6% -0.1% 2.3% 0.1% 0.4% -2.2% 1.2% 0.9%

2008 FTEs 4,124 3,950 5,475 3,399 4,962 3,859 4,873 5,756 3,906 3,115 5,189 4,455 4,422 4,516 4,073 4,845 4,253

2009 FTEs 3,788 3,488 4,584 4,122 5,049 3,894 4,689 5,858 4,388 2,992 5,206 4,358 4,368 -1.2% 3,953 4,355 4,978 4,185

2010 FTEs 3,217 2,896 4,358 4,199 4,402 4,407 4,472 6,184 4,729 3,493 5,446 4,061 4,322 -1.1% 3,490 4,336 5,128 4,333

2011 FTEs 3,805 3,374 4,699 4,221 4,702 4,065 4,545 5,757 4,008 3,118 6,189 4,766 4,437 2.7% 3,959 4,329 4,770 4,691

2012 FTEs 3,913 3,404 4,761 3,607 4,334 3,904 4,636 6,181 4,199 3,192 6,165 5,200 4,458 0.5% 4,026 3,948 5,005 4,852

2008 2009 2010 2011 2012

Total FTEs 4,422 4,368 4,322 4,437 4,458

Total Employment FTEs 4,422 4,368 4,322 4,437 4,458

Share of Total % 100.0% 100.0% 100.0% 100.0% 100.0%




Note: This report caters for a period of up to 12 years. Parts of this page are intentionally left blank to accommodate new data as it becomes available.



Total TOTAL EMPLOYMENT

EMPLOYMENT BY: MONTH AND QUARTERCALENDAR YEAR

QUARTERKEY Total

2008 to 2012

EMPLOYMENT Total

SHARE OF MARKET

An increase of 3% or more FTEs

TOTAL%



% Change 2008 to 2012

Ann

ual

Chan


2008

2009

2010

2011

2012

4,250

4,300

4,350

4,400

4,450

4,500

0.0%

50.0%

100.0%

150.0%

Total FTEs Share of Total

Employment (FTEs) and Share of Total (%)FTEs

37-43

UNINDEXED ECONOMIC IMPACT

16-22

INDEXED FINANCIAL DATASTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST

2012 2011 +/- % 2012 2011 +/- % 2012 2011 +/- % 2012 2011 +/- % 2012 2011 +/- % 2012 2011 +/- %

Tourist Days M 0.52 0.42 25.3% 0.27 0.24 12.3% 0.75 0.75 0.7% 1.54 1.40 10.0% 6.77 7.24 -6.4% 8.32 8.64 -3.8%

Tourist Numbers M 0.28 0.22 27.0% 0.04 0.04 12.6% 0.32 0.31 0.8% 0.64 0.58 11.7% 6.77 7.24 -6.4% 7.42 7.81 -5.1%


Economic Impact £M 56.14 44.33 26.6% 13.62 11.38 19.7% 32.56 31.10 4.7% 102.32 86.80 17.9% 221.62 227.88 -2.7% 323.94 314.68 2.9%

Direct Employment FTEs 691 589 17.3% 188 167 12.6% 339 331 2.5% 1,218 1,087 12.1% 2,277 2,390 -4.7% 3,495 3,477 0.5%


2012 2011 +/- % 2012 2011 +/- %

29.56 23.44 26.1% 536 474 13.1%

64.36 63.45 1.4% 992 998 -0.7%

25.36 25.23 0.5% 474 482 -1.5%

89.21 89.27 -0.1% 1,253 1,280 -2.1%

34.81 34.55 0.8% 240 243 -1.3%

243.30 235.94 3.1% 3,495 3,477 0.5%

80.63 78.75 2.4% 963 960 0.3%

323.94 314.68 2.9% 4,458 4,437 0.5%



Indirect

TOTAL

Accommodation

Food & Drink

Recreation

Shopping

Transport

TOTAL DIRECT





KEY





Tourist Days

Tourist Numbers


Direct Employment




25

.3%

27

.0%

26

.6%

17

.3%

0.0%

10.0%

20.0%

30.0%

9.1%

19.9%

7.8%

27.5%

10.7%

24.9%

Accommodation

Food & Drink

Recreation

Shopping

Transport

Indirect

12.0%

22.2%

10.6%28.1%

5.4%

21.6%

Accommodation

Food & Drink

Recreation

Shopping

Transport

Indirect

12

.3%

12

.6%

19

.7%

12

.6%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

0.7

%

0.8

%

4.7

%

2.5

%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

10

.0%

11

.7%

17

.9%

12

.1%

0.0%

5.0%

10.0%

15.0%

20.0%

-6.4

%

-6.4

%

-2.7

%

-4.7

%

-8.0%

-6.0%

-4.0%

-2.0%

0.0%

-3.8

%

-5.1

%

2.9

%

0.5

%

-6.0%

-4.0%

-2.0%

0.0%

2.0%

4.0% 45-59

KEY IMPACT MEASURES:MONTHLY DATA BY

VISITOR TYPE

ANNEX

STEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST


4.6% -4.7% -4.2% 20.0% -3.8% 13.1% 4.9% 23.9% 21.4% 16.1% 34.2% 29.2% 12.8% -1.7% 8.0% 16.8% 28.1%

4.4% 2.9% 3.1% -13.3% -6.4% -2.2% 3.6% 12.4% 8.1% 5.7% 2.5% 11.3% 2.9% 3.5% -7.3% 8.5% 6.1%

1.1% 0.7% 0.8% -3.3% -1.6% -0.6% 0.9% 3.1% 2.0% 1.4% 0.6% 2.8% 0.7% 0.9% -1.8% 2.1% 1.5%

2008 £M 21.57 20.80 29.68 17.80 27.09 20.69 27.76 32.62 20.96 16.59 27.90 23.66 287.12 72.05 65.58 81.34 68.15

2009 £M 19.96 18.15 24.46 22.25 27.61 21.05 27.22 34.24 23.90 16.14 28.19 23.24 286.42 -0.2% 62.57 70.90 85.37 67.58

2010 £M 17.40 15.70 24.52 23.87 25.35 25.25 27.18 37.82 27.20 19.94 31.02 22.52 297.77 4.0% 57.61 74.48 92.20 73.48

2011 £M 21.62 19.27 27.58 24.63 27.84 23.94 28.10 35.95 23.54 18.22 36.53 27.48 314.68 5.7% 68.46 76.41 87.58 82.22

2012 £M 22.57 19.83 28.44 21.36 26.07 23.41 29.12 40.42 25.45 19.26 37.44 30.57 323.94 2.9% 70.83 70.84 94.99 87.27

2008 2009 2010 2011 2012

Total £M 287.12 286.42 297.77 314.68 323.94

All Visitor Types £M 287.12 286.42 297.77 314.68 323.94

Share of Total % 100.0% 100.0% 100.0% 100.0% 100.0%




TotalECONOMIC IMPACT

Historic Prices

SHARE OF MARKET

% Change 2008 to 2012

% Change 2011 to 2012

Average Annual Change An

nu

al

Ch

an

ge


Total

Q1 Q2 Q3 Q4

Historic Prices

2008 to 2012

ECONOMIC IMPACT - IN HISTORIC PRICES Total

%

Change

CALENDAR YEARECONOMIC IMPACT BY:

QUARTER

TOTAL

KEY

An increase of 3% or more

Less than 3% change

ECONOMIC IMPACT £M - IN HISTORIC PRICES

MONTH AND QUARTER

20

08

20

09

20

10

20

11

20

12280.00

300.00

320.00

340.00

50.0%

100.0%

150.0%

Economic Impact by Year and Share of Total£M

APPENDICES

TOURIST DAYS TOURIST NUMBERS DIRECT AND TOTAL EMPLOYMENTSTEAM OVERVIEW

A-1




USER GUIDE

Report Section Design and FeaturesHeadersAt the top of each page is a band containing key information about your report

User Controls (Excel File)Above the Headers is a band containing User Controls, these allow you to adjust various features of your report to suit your needs. When using these controls the report recalcul ates and represents your STEAM report outputs automatically. You may notice some delay between changing a setting and seeing the result, or being able to adjust a further setting, this is entirely normal.

UnitsEach section of the report automatically adjusts number formatting to present data in the most easily understandable way. Different visitor types can generate impacts at very different scales and

as a result you may see figures for one group of visitors in thousands and another in mill ions. The units we use are:

FTEs = Full Time Equivalent jobs supported£000s / 000s = thousands of pounds or thousands of tourist days / tourist numbers

£m / m = mill ions of pounds or mill ions of tourist days / tourist numbers£bn / bn = bill ions of pounds or bill ions of tourist days / tourist numbers

Visitor Numbers / Visitor Days / Average Length of StayThe term Visitor Numbers relates to the estimated number of individual visits to the area. Each type of visitor tends to stay, on average, a different length of time (Average Length of Stay). The

term Visitor Days relates to the estimated number of days spent within the area by the different visitor types. If you divide the visitor numbers by visitor days, you have the Average Length of Stay for that Visitor Type


CEREDIGION COUNTY COUNCILDAY VISITOR

ECONOMIC IMPACT


2005 to 2016

The section of the report you are viewing

The Years shown andIndexation being applied (i f applicable)

The period covered by the reportThe geographical / administrative area covered by the report

REPORT CONTROLS - Please adjust the report outputs using the drop-down controls below

INDEXATIONReflect Price Inflation?

COMPARISONYEAR

HIGHLIGHT % CHANGESGREATER THAN OR EQUAL TO:

FOCUS

YEAR

Drop down fields allow you to change the Years shown in the tables and charts and in some sections of the report a llow you to focus on specific Visitor Types. Where there is a financial component to the section you are viewing, you will be able to Index the historic financial data, by applying an inflationary factor based on the most recent report year shown in that report section. Where there i s a trend or comparative element to the section and percentage changes are shown, you have the option to apply highlighting to those va lues that are above a certain percentage threshold (+/-3% for example). In the Comparative Headlines section, the Focus Year can be any year from the trend period, the Comparison Year can only be set as a year which is earlier than the focus year.

A l ink back to the "Home" page,

a l lowing navigation to each section of the report

The Visitor Type being presented. This will change in those report sections with User Controls relating to Visitor Type (Excel File)



2016 2015 +/- % 2016 2015 +/- % 2016 2015 +/- % 2016 2015 +/- % 2016 2015 +/- % 2016 2015 +/- %

Visitor Days M 0.389 0.337 15.3% 5.988 5.977 0.2% 0.274 0.277 -1.0% 6.652 6.591 0.9% 1.484 1.489 -0.3% 8.136 8.080 0.7%

Visitor Numbers M 0.203 0.176 15.2% 0.913 0.912 0.1% 0.115 0.116 -1.0% 1.231 1.205 2.2% 1.484 1.489 -0.3% 2.716 2.694 0.8%


Economic Impact £M 29.91 25.76 16.1% 223.79 223.32 0.2% 10.50 10.50 0.0% 264.21 259.58 1.8% 46.74 46.43 0.7% 310.95 306.01 1.6%

Direct Employment FTEs 1,077 1,057 1.9% 3,025 3,021 0.1% 108 109 -0.6% 4,210 4,186 0.6% 457 456 0.2% 4,667 4,643 0.5%


2016 2015 +/- % 2016 2015 +/- %

52.75 51.97 1.5% 2,150 2,170 -0.9%

76.26 74.39 2.5% 1,365 1,349 1.2%

26.30 25.78 2.0% 415 383 8.3%

42.85 42.04 1.9% 535 540 -0.9%

33.11 32.78 1.0% 202 202 0.3%

231.27 226.96 1.9% 4,667 4,643 0.5%

79.68 79.05 0.8% 878 871 0.7%

310.95 306.01 1.6% 5,545 5,514 0.6%








Visitor Days

Visitor Numbers


Direct Employment


Indirect

TOTAL

Accommodation

Food & Drink

Recreation

Shopping

Transport

TOTAL DIRECT





KEY


15

.3%

15

.2%

16

.1%

1.9

%

0.0%

5.0%

10.0%

15.0%

20.0%

17.0%

24.5%

8.5%13.8%

10.6%

25.6%

Accommodation

Food & Drink

Recreation

Shopping

Transport

Indirect

38.8%

24.6%

7.5%

9.6%

3.6%

15.8%

Accommodation

Food & Drink

Recreation

Shopping

Transport

Indirect

0.2

%

0.1

% 0.2

%

0.1

%

0.0%

0.1%

0.1%

0.2%

0.2%

0.3%

-1.0

%

-1.0

%

0.0

%

-0.6

%

-1.5%

-1.0%

-0.5%

0.0%

0.5%

0.9

%

2.2

%

1.8

%

0.6

%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

-0.3

%

-0.3

%

0.7

%

0.2

%

-0.5%

0.0%

0.5%

1.0%

0.7

%

0.8

%

1.6

%

0.5

%

0.0%

0.5%

1.0%

1.5%

2.0%



Visitor Types: TotalServiced AccommodationNon-Serviced AccommodationSFRStaying VisitorDay Visitor


Unindexed Key Measures

Unindexed Key Measures by Year and Visitor Type for the Period 2005 to 2016



2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

4.3% 11.0% 20.9% 13.0% 18.0% 26.1% 25.5% 25.8% 26.0% 29.2% 31.2%

0.0% 2.0% 2.4% -1.0% -2.3% -1.6% -3.7% -5.9% -3.8% -3.8% -3.0%

1.5% 3.4% 7.8% 1.7% 2.5% 3.3% -0.5% -3.2% -4.4% -5.0% -4.4%

1.2% 2.5% 5.4% 1.0% 1.4% 0.9% -1.8% -3.9% -9.8% -2.4% -1.8%


Historic Prices £M

Visitor Numbers - Total

M

TOTALKEY MEASURES

Historic Prices

2005 to 2016

Historic Prices

Economic Impact - Historic Prices - Total

Total Employment

Visitor Days - Total

M

Total Employment Supported - Total

FTEs

"Linear" = Linear Trendline% Change from 2005


Visitor Numbers

Visitor Days

23

6.9

2

24

7.0

6

26

3.0

8

28

6.4

4

26

7.6

8

27

9.5

5

29

8.6

7

29

7.3

6

29

8.1

2

29

8.4

8

30

6.0

1

31

0.9

5

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

Economic Impact Linear (Economic Impact)

2.8

0

2.8

0

2.8

6

2.8

7

2.7

7

2.7

3

2.7

6

2.7

0

2.6

4

2.6

9

2.6

9

2.7

2

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

Tourist Numbers Linear (Tourist Numbers)

8.5

1

8.6

3

8.8

0

9.1

7

8.6

5

8.7

2

8.7

9

8.4

6

8.2

3

8.1

3

8.0

8

8.1

4

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

Tourist Days Linear (Tourist Days)

5,6

48

5,7

13

5,7

90

5,9

52

5,7

06

5,7

28

5,6

98

5,5

46

5,4

29

5,0

93

5,5

14

5,5

45

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

EMPLOYMENT Linear (EMPLOYMENT)

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

4.3%

6.5%

8.9%

-6.6%

4.4%

6.8%

-0.4%

0.3%

0.1%

2.5%

1.6%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.0%

2.0%

0.3%

-3.3%

-1.3%

0.8%

-2.1%

-2.3%

2.2%

0.0%

0.8%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

1.5%

1.9%

4.2%

-5.6%

0.7%

0.8%

-3.7%

-2.7%

-1.3%

-0.6%

0.7%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

1.2%

1.3%

2.8%

-4.1%

0.4%

-0.5%

-2.7%

-2.1%

-6.2%

8.3%

0.6%




2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

7.9% 14.6% 20.5% 5.4% 7.8% 32.4% 20.6% 24.6% 11.4% -9.8% 4.7%

4.0% 4.9% 10.7% -3.8% -5.2% 11.4% -2.1% -4.2% -16.4% -22.1% -10.3%

5.5% 7.6% 12.7% -1.7% -2.7% 13.8% 0.4% -1.4% -13.9% -20.5% -8.4%

0.7% 1.0% 1.3% -0.4% -0.6% 1.2% -0.4% -0.6% -2.3% -19.8% -18.3%


Historic Prices £M

Visitor Numbers - Serviced Accommodation

000s

SERVICED

ACCOMMODATION

KEY MEASURES

Historic Prices

2005 to 2016

Historic Prices

Economic Impact - Historic Prices - Serviced Accommodation

Direct Employment

Visitor Days - Serviced Accommodation

000s

Direct Employment Supported - Serviced Accommodation

FTEs



Visitor Numbers

Visitor Days

28

.56

30

.81

32

.73

34

.40

30

.09

30

.78

37

.81

34

.45

35

.57

31

.80

25

.76

29

.91

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


22

6.2

2

23

5.2

9

23

7.3

6

25

0.4

0

21

7.7

3

21

4.4

1

25

2.0

3

22

1.4

9

21

6.7

2

18

9.0

6

17

6.1

8

20

2.9

7

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


42

4.2

6

44

7.4

0

45

6.6

3

47

7.9

8

41

6.9

2

41

2.6

2

48

2.7

1

42

6.1

3

41

8.4

6

36

5.1

4

33

7.2

4

38

8.8

0

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


1,3

19

1,3

27

1,3

32

1,3

36

1,3

13

1,3

11

1,3

34

1,3

13

1,3

10

1,2

88

1,0

57

1,0

77

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

7.9%

6.2%

5.1%

-12.5%

2.3%

22.9%

-8.9%

3.3%

-10.6%

-19.0%

16.1%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

4.0%

0.9%

5.5%

-13.0%

-1.5%

17.5%

-12.1%

-2.2%

-12.8%

-6.8%

15.2%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

5.5%

2.1%

4.7%

-12.8%

-1.0%

17.0%

-11.7%

-1.8%

-12.7%

-7.6%

15.3%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.7%

0.3%

0.3%

-1.7%

-0.1%

1.7%

-1.6%

-0.2%

-1.7%

-17.9%

1.9%




2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

4.5% 11.5% 24.3% 15.5% 22.1% 28.2% 28.3% 27.5% 27.2% 34.4% 34.6%

2.1% 4.5% 10.3% 2.6% 4.5% 4.8% 1.4% -1.9% -3.9% -6.5% -6.3%

2.1% 4.1% 10.6% 3.2% 5.1% 5.4% 1.1% -2.0% -4.5% -5.4% -5.2%

1.8% 3.2% 7.9% 2.3% 3.6% 2.6% -0.8% -3.6% -9.2% 11.8% 12.0%


Historic Prices £M

Visitor Numbers - Non-Serviced Accommodation

000s

NON-SERVICED

ACCOMMODATION

KEY MEASURES

Historic Prices

2005 to 2016

Historic Prices

Economic Impact - Historic Prices - Non-Serviced Accommodation

Direct Employment

Visitor Days - Non-Serviced Accommodation

000s

Direct Employment Supported - Non-Serviced Accommodation

FTEs



Visitor Numbers

Visitor Days

16

6.2

2

17

3.7

7

18

5.3

8

20

6.6

7

19

1.9

1

20

2.9

0

21

3.1

2

21

3.2

2

21

2.0

1

21

1.4

5

22

3.3

2

22

3.7

9

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


97

4.9

5

99

5.0

1

1,0

18

.58

1,0

75

.41

1,0

00

.44

1,0

19

.05

1,0

21

.90

98

8.2

0

95

6.5

7

93

6.6

9

91

2.0

0

91

3.2

1

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


6,3

16

.07

6,4

46

.46

6,5

76

.77

6,9

85

.81

6,5

17

.08

6,6

41

.31

6,6

55

.41

6,3

87

.19

6,1

89

.60

6,0

32

.55

5,9

76

.60

5,9

88

.39

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


2,7

01

2,7

49

2,7

88

2,9

15

2,7

62

2,7

98

2,7

72

2,6

78

2,6

03

2,4

52

3,0

21

3,0

25

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

4.5%

6.7%

11.5%

-7.1%

5.7%

5.0%

0.0%

-0.6%

-0.3%

5.6%

0.2%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2.1%

2.4%

5.6%

-7.0%

1.9%

0.3%

-3.3%

-3.2%

-2.1%

-2.6%

0.1%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2.1%

2.0%

6.2%

-6.7%

1.9%

0.2%

-4.0%

-3.1%

-2.5%

-0.9%

0.2%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

1.8%

1.4%

4.6%

-5.2%

1.3%

-0.9%

-3.4%

-2.8%

-5.8%

23.2%

0.1%




2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

2.6% 5.5% 10.8% 11.1% 12.8% 19.4% 22.4% 26.7% 30.2% 30.6% 30.6%

0.3% -1.2% -0.4% -0.1% -2.2% -1.5% -2.8% -2.6% -2.6% -3.4% -4.4%

0.3% -1.2% -0.4% -0.1% -2.2% -1.5% -2.8% -2.6% -2.6% -3.4% -4.4%

0.3% -1.2% -0.2% -0.1% -2.2% -3.6% -4.8% -4.7% -11.5% -8.9% -9.4%


Historic Prices £M

Visitor Numbers - SFR

000s

SFRKEY MEASURES

Historic Prices

2005 to 2016

Historic Prices

Economic Impact - Historic Prices - SFR

Direct Employment

Visitor Days - SFR

000s

Direct Employment Supported - SFR

FTEs



Visitor Numbers

Visitor Days

8.0

4

8.2

6

8.4

8

8.9

1

8.9

3

9.0

8

9.6

0

9.8

5

10

.19

10

.47

10

.50

10

.50

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


12

0.6

2

12

0.9

3

11

9.2

3

12

0.1

6

12

0.4

7

11

8.0

0

11

8.7

7

11

7.2

2

11

7.4

5

11

7.4

5

11

6.4

9

11

5.2

8

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


28

7.1

7

28

7.9

0

28

3.8

6

28

6.0

6

28

6.8

0

28

0.9

1

28

2.7

5

27

9.0

8

27

9.6

1

27

9.6

1

27

7.3

3

27

4.4

5

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


11

9

11

9

11

8

11

9

11

9

11

6

11

5

11

3

11

4

10

5

10

9

10

8

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2.6%

2.8%

5.0%

0.2%

1.6%

5.8%

2.6%

3.5%

2.8%

0.3%

0.0%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.3%

-1.4%

0.8%

0.3%

-2.1%

0.7%

-1.3%

0.2%

-0.8%

-1.0%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.3%

-1.4%

0.8%

0.3%

-2.1%

0.7%

-1.3%

0.2%

-0.8%

-1.0%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.3%

-1.4%

0.9%

0.1%

-2.0%

-1.4%

-1.3%

0.2%

-7.2%

3.0%

-0.6%




2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

4.9% 11.7% 23.3% 13.9% 19.7% 28.5% 27.0% 27.1% 25.1% 28.0% 30.3%

2.2% 4.0% 9.4% 1.3% 2.2% 5.4% 0.4% -2.3% -5.9% -8.9% -6.8%

2.2% 4.1% 10.3% 2.8% 4.4% 5.6% 0.9% -2.0% -5.0% -6.2% -5.3%

1.5% 2.7% 6.2% 1.4% 2.2% 1.9% -1.1% -3.2% -9.7% -2.1% -1.5%


Historic Prices £M

Visitor Numbers - Staying Visitor

M

STAYING VISITORKEY MEASURES

Historic Prices

2005 to 2016

Historic Prices

Economic Impact - Historic Prices - Staying Visitor

Direct Employment

Visitor Days - Staying Visitor

M

Direct Employment Supported - Staying Visitor

FTEs



Visitor Numbers

Visitor Days

20

2.8

2

21

2.8

3

22

6.6

0

24

9.9

9

23

0.9

3

24

2.7

5

26

0.5

3

25

7.5

2

25

7.7

7

25

3.7

3

25

9.5

8

26

4.2

1

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


1.3

2

1.3

5

1.3

8

1.4

5

1.3

4

1.3

5

1.3

9

1.3

3

1.2

9

1.2

4

1.2

0

1.2

3

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


7.0

3

7.1

8

7.3

2

7.7

5

7.2

2

7.3

3

7.4

2

7.0

9

6.8

9

6.6

8

6.5

9

6.6

5

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


5,1

68

5,2

43

5,3

09

5,4

90

5,2

41

5,2

79

5,2

65

5,1

11

5,0

02

4,6

65

5,0

58

5,0

88

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

4.9%

6.5%

10.3%

-7.6%

5.1%

7.3%

-1.2%

0.1%

-1.6%

2.3%

1.8%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2.2%

1.8%

5.1%

-7.4%

1.0%

3.1%

-4.7%

-2.7%

-3.7%

-3.1%

2.2%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2.2%

1.9%

5.9%

-6.8%

1.6%

1.2%

-4.4%

-2.9%

-3.1%

-1.3%

0.9%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

1.4%

1.0%

3.1%

-4.0%

0.8%

-0.1%

-2.8%

-1.9%

-4.5%

8.9%

0.6%




2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

0.4% 7.0% 6.9% 7.8% 7.9% 11.8% 16.8% 18.3% 31.2% 36.2% 37.1%

-2.0% 0.2% -3.9% -3.1% -6.4% -7.7% -7.3% -9.1% -1.9% 0.7% 0.4%

-2.0% 0.2% -3.9% -3.1% -6.4% -7.7% -7.3% -9.1% -1.9% 0.7% 0.4%

-2.0% 0.2% -3.7% -3.1% -6.4% -9.6% -9.2% -11.0% -10.6% -4.9% -4.7%


Historic Prices £M

Visitor Numbers - Day Visitor

M

DAY VISITORKEY MEASURES

Historic Prices

2005 to 2016

Historic Prices

Economic Impact - Historic Prices - Day Visitor

Direct Employment

Visitor Days - Day Visitor

M

Direct Employment Supported - Day Visitor

FTEs



Visitor Numbers

Visitor Days

34

.10

34

.22

36

.48

36

.45

36

.74

36

.80

38

.14

39

.84

40

.35

44

.75

46

.43

46

.74

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


1.4

8

1.4

5

1.4

8

1.4

2

1.4

3

1.3

8

1.3

6

1.3

7

1.3

4

1.4

5

1.4

9

1.4

8

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


1.4

8

1.4

5

1.4

8

1.4

2

1.4

3

1.3

8

1.3

6

1.3

7

1.3

4

1.4

5

1.4

9

1.4

8

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


48

0

47

0

48

1

46

2

46

5

44

9

43

3

43

5

42

7

42

9

45

6

45

7

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.4%

6.6%

-0.1%

0.8%

0.2%

3.6%

4.4%

1.3%

10.9%

3.7%

0.7%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

-2.0%

2.2%

-4.1%

0.8%

-3.4%

-1.4%

0.5%

-1.9%

7.9%

2.6%

-0.3%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

-2.0%

2.2%

-4.1%

0.8%

-3.4%

-1.4%

0.5%

-1.9%

7.9%

2.6%

-0.3%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

-2.0%

2.2%

-4.0%

0.7%

-3.4%

-3.4%

0.5%

-1.9%

0.4%

6.4%

0.2%






Distributions

Distribution of Key Impacts by Visitor Type, Month and Sector for the Period 2005 to 2016




Visitor Days - 2016 - M - Share of Total Direct Employment Supported - 2016 - FTEs - Share of Total

2016TOTAL

DISTRIBUTION BY VISITOR TYPE


Economic Impact - Historic Prices - £M - Share of Total Visitor Numbers - 2016 - M - Share of Total

TOTAL£310.95m

TOTAL2.72m

TOTAL8.14m

TOTAL4,667 Direct FTEs5,545 Total FTEs

10%

72%

3%

85%

15%

Serviced

Non-Serviced

SFR

Staying Visitor

Day Vis i tor

Total

£M29.91

223.79

10.50

264.21

46.74

310.95

7%

34%

4%

45%55%

Serviced

Non-Serviced

SFR

Staying Visitor

Day Vis i tor

Total

M0.20

0.91

0.12

1.23

1.48

2.72

5%

74%

3%

82%

18%

Serviced

Non-Serviced

SFR

Staying Visitor

Day Vis i tor

Total

M0.39

5.99

0.27

6.65

1.48

8.14

23%

65%

2%

90%

10%

Serviced

Non-Serviced

SFR

Staying Visitor

Day Vis i tor

Total

FTEs1,077

3,025

108

4,210

457

4,667




Visitor Days - 2016 - 000s - Distribution of Impact by Month Direct Employment Supported - 2016 - FTEs - Distribution of Impact by Month

2016TOTAL

DISTRIBUTION BY MONTH


Economic Impact - Historic Prices - £M - Distribution of Impact by Month Visitor Numbers - 2016 - 000s - Distribution of Impact by Month

7.4

5

8.02

18.5

3

22

.03 29

.31

30

.60

52

.44

62

.90

36.8

9

24

.46

9.77

8.5

5

0%

20%

40%

60%

80%

100%



SFR Day Visitor


99.3

1

121.

05 208.

21

179.

53 254.

36

245.

93

377.

76

508.

25

287.

10

226.

42

12

7.8

4

80

.17

0%

20%

40%

60%

80%

100%



SFR Day Visitor


2,8

68

2,94

2 4,7

24

5,31

5

6,32

7

6,4

04

8,87

5

10

,45

0

6,8

08

5,5

73

3,24

1

3,01

5

0%

20%

40%

60%

80%

100%



SFR Day Visitor


190.

46

203.

21 521.

20

630.

84 840.

50

852.

37 1,29

2.18

1,54

6.53

89

7.6

6

687.

99

258.

45

214.

730%

20%

40%

60%

80%

100%



SFR Day Visitor


Share of100%

Share of100%

Share of100%

Share of100%



2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2016

Accommodation £M 33.83 35.72 38.20 42.06 38.35 39.92 43.04 42.28 42.19 40.19 43.31 43.96 0.0 14.14% Accommodation (14.1%)

Food & Drink £M 49.79 51.85 55.13 60.02 56.23 58.89 61.37 61.00 61.25 61.82 61.99 63.55 0.1 20.44% Food & Drink (20.4%)

Recreation £M 17.16 17.86 18.98 20.73 19.45 20.40 21.13 21.06 21.13 21.40 21.49 21.92 0.0 7.05% Recreation (7.0%)

Shopping £M 27.84 28.86 30.67 33.12 31.32 32.70 33.83 33.87 34.04 34.75 35.04 35.71 0.0 11.48% Shopping (11.5%)

Transport £M 21.76 22.57 23.98 25.89 24.46 25.48 26.50 26.48 26.63 27.16 27.31 27.59 0.0 8.87% Transport (8.9%)

Direct Revenue £M 150.38 156.85 166.95 181.82 169.82 177.40 185.87 184.69 185.25 185.33 189.14 192.72 0.2 61.98% Direct Revenue (62.0%)

VAT £M 26.32 27.45 29.22 31.82 29.72 31.04 37.17 36.94 37.05 37.07 37.83 38.54 0.0 12.40% VAT (12.4%)

Direct Expenditure £M 176.69 184.30 196.17 213.64 199.54 208.44 223.04 221.63 222.30 222.40 226.96 231.27 0.2 74.38% Direct Expenditure (74.4%)

Indirect Expenditure £M 60.22 62.76 66.90 72.80 68.14 71.11 75.63 75.73 75.82 76.08 79.05 79.68 0.1 25.62% Indirect Expenditure (25.6%)

TOTAL £M 236.92 247.06 263.08 286.44 267.68 279.55 298.67 297.36 298.12 298.48 306.01 310.95 0.3 100.00% TOTAL (100.0%)

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2016

Accommodation FTEs 1,879 1,883 1,881 1,870 1,878 1,869 1,881 1,881 1,868 1,868 2,170 2,150 2,150 38.8% Accommodation (38.8%)

Food & Drink FTEs 1,290 1,312 1,338 1,400 1,310 1,323 1,312 1,255 1,220 1,301 1,349 1,365 1,365 24.6% Food & Drink (24.6%)

Recreation FTEs 540 548 559 587 550 556 548 526 511 398 383 415 415 7.5% Recreation (7.5%)

Shopping FTEs 658 666 679 705 665 670 659 635 618 514 540 535 535 9.6% Shopping (9.6%)

Transport FTEs 252 255 260 270 255 256 253 243 237 193 202 202 202 3.6% Transport (3.6%)

Direct Employment FTEs 4,618 4,665 4,718 4,831 4,658 4,674 4,654 4,540 4,454 4,274 4,643 4,667 4,667 84.2% Direct Employment (84.2%)

Indirect Employment FTEs 1,030 1,048 1,072 1,121 1,048 1,054 1,045 1,006 976 819 871 878 878 15.8% Indirect Employment (15.8%)

TOTAL FTEs 5,648 5,713 5,790 5,952 5,706 5,728 5,698 5,546 5,429 5,093 5,514 5,545 5,545 100.0% TOTAL (100.0%)


SECTOR / YEAR


SECTORAL DISTRIBUTION OF ECONOMIC IMPACT - £M INCLUDING VAT IN HISTORIC PRICES


Historic Prices

SECTOR / YEAR

2005 to 2016

Historic Prices

43.95863.547

21.918

35.71027.592

38.545

79.677

2016


2,150

1,365

415

535

202

878




Recreation (7.5%)

Transport (3.6%)


2016


Recreation (7.0%)

Shopping

(11.5%)

Transport

(8.9%)

VAT (12.4%)


SECTORAL DISTRIBUTION OF ECONOMIC IMPACT - £M INCLUDING VAT IN HISTORIC

PRICES

Shopping (9.6%)





Unindexed Economic Impact

Unindexed Economic Impact by Month, Year and Visitor Type for the Period 2005 to 2016




15.9% 39.4% 32.5% 24.5% 23.6% 27.2% 40.0% 36.3% 33.6% 33.3% 9.5% 25.2% 31.2% 29.9% 25.2% 36.9% 25.5%

9.5% 16.5% -3.8% -11.0% -4.4% 1.0% 4.0% 5.6% 2.4% 2.8% 1.8% 7.9% 1.6% 3.2% -4.4% 4.3% 3.5%

1.4% 3.6% 3.0% 2.2% 2.1% 2.5% 3.6% 3.3% 3.1% 3.0% 0.9% 2.3% 2.8% 2.7% 2.3% 3.4% 2.3%

2005 £M 6.430 5.750 13.98 17.69 23.72 24.05 37.46 46.13 27.60 18.35 8.920 6.826 236.92 26.16 65.46 111.19 34.10

2006 £M 6.941 6.175 14.01 21.08 23.54 24.87 39.47 46.07 28.35 20.38 9.299 6.879 247.06 4.3% 27.12 69.49 113.89 36.55

2007 £M 7.971 6.918 15.03 22.43 26.27 26.52 40.42 48.21 30.47 21.65 10.12 7.070 263.08 6.5% 29.92 75.22 119.10 38.84

2008 £M 7.484 7.543 17.82 21.55 30.30 29.17 44.84 50.11 35.03 22.86 11.14 8.612 286.44 8.9% 32.85 81.01 129.97 42.61

2009 £M 7.038 7.056 15.12 22.00 27.78 26.91 41.91 50.42 32.33 21.34 9.401 6.368 267.68 -6.6% 29.21 76.69 124.67 37.11

2010 £M 5.860 6.556 15.56 23.33 27.12 28.53 43.06 51.37 36.50 23.20 10.75 7.705 279.55 4.4% 27.98 78.98 130.93 41.66

2011 £M 7.829 8.093 15.36 27.12 28.87 31.08 45.58 54.97 37.27 24.71 11.23 6.565 298.67 6.8% 31.28 87.07 137.82 42.51

2012 £M 7.514 8.257 17.12 24.99 27.71 30.45 47.63 53.34 36.33 23.92 12.13 7.978 297.36 -0.4% 32.89 83.14 137.29 44.03

2013 £M 7.489 7.748 17.48 23.52 30.16 29.83 48.28 54.94 36.69 23.14 11.37 7.483 298.12 0.3% 32.71 83.51 139.90 41.99

2014 £M 7.481 9.052 17.50 24.39 27.87 30.39 48.24 56.48 35.80 21.23 12.09 7.955 298.48 0.1% 34.03 82.65 140.52 41.27

2015 £M 6.809 6.883 19.27 24.76 30.66 30.31 50.40 59.56 36.04 23.81 9.592 7.918 306.01 2.5% 32.96 85.73 146.01 41.32

2016 £M 7.453 8.018 18.53 22.03 29.31 30.60 52.44 62.90 36.89 24.46 9.767 8.546 310.95 1.6% 34.00 81.94 152.23 42.78

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Total £M 236.92 247.06 263.08 286.44 267.68 279.55 298.67 297.36 298.12 298.48 306.01 310.95

All Visitor Types £M 236.92 247.06 263.08 286.44 267.68 279.55 298.67 297.36 298.12 298.48 306.01 310.95

Share of Total % 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%





TOTAL

%

Change


QUARTER

TOTAL

KEY


Less than 3% change

ECONOMIC IMPACT £M - IN HISTORIC PRICES / PERCENTAGE CHANGES

MONTH AND QUARTER

TOTALECONOMIC IMPACT

Historic Prices

SHARE OF MARKET

% Change 2005 to 2016

% Change 2015 to 2016

Average Annual Change Ann

ual

Chan

ge


TOTAL

Q1 Q2 Q3 Q4

Historic Prices

2005 to 2016

ECONOMIC IMPACT - IN HISTORIC PRICES

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.00

100.00

200.00

300.00

400.00

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

Total £M Share of Total %





48.1% 31.0% 30.3% -35.1% -4.8% -7.4% -1.0% 0.6% 4.2% 17.7% 78.8% -1.9% 4.7% 34.6% -14.1% 1.2% 28.0%

7.4% 17.5% 13.7% -27.9% 14.1% 30.3% 20.8% 13.0% 22.4% 26.4% 38.5% 9.7% 16.1% 13.1% 6.8% 18.3% 26.9%

4.4% 2.8% 2.8% -3.2% -0.4% -0.7% -0.1% 0.1% 0.4% 1.6% 7.2% -0.2% 0.4% 3.1% -1.3% 0.1% 2.5%

2005 £M 0.750 1.006 1.548 2.078 2.590 2.952 4.455 5.097 4.059 2.180 0.960 0.883 28.56 3.303 7.620 13.61 4.022

2006 £M 0.778 1.138 1.678 2.286 2.677 2.960 5.336 5.563 3.928 2.124 1.287 1.055 30.81 7.9% 3.594 7.923 14.83 4.467

2007 £M 0.879 1.806 2.056 2.564 3.106 3.347 4.659 5.590 4.042 2.343 1.309 1.029 32.73 6.2% 4.741 9.018 14.29 4.681

2008 £M 1.045 1.723 2.180 2.345 2.779 2.336 5.233 5.715 4.826 2.931 1.858 1.432 34.40 5.1% 4.947 7.460 15.77 6.220

2009 £M 1.368 1.612 1.368 2.195 2.553 2.703 4.459 5.878 3.711 2.088 1.282 0.873 30.09 -12.5% 4.348 7.450 14.05 4.243

2010 £M 0.779 1.225 1.534 2.490 2.684 3.037 4.578 5.326 4.042 2.684 1.462 0.934 30.78 2.3% 3.539 8.211 13.95 5.080

2011 £M 1.371 1.787 2.128 3.099 2.818 3.851 5.812 6.662 4.579 3.180 1.589 0.935 37.81 22.9% 5.287 9.768 17.05 5.705

2012 £M 0.903 1.386 1.884 3.016 3.645 3.805 4.472 5.827 4.311 2.394 1.658 1.152 34.45 -8.9% 4.174 10.47 14.61 5.203

2013 £M 0.908 1.219 1.787 2.632 3.294 3.194 6.248 6.954 4.295 2.675 1.296 1.067 35.57 3.3% 3.915 9.120 17.50 5.039

2014 £M 0.934 1.222 1.352 2.243 2.835 3.107 5.244 6.192 3.838 2.139 1.802 0.893 31.80 -10.6% 3.507 8.185 15.27 4.834

2015 £M 1.034 1.122 1.774 1.872 2.160 2.097 3.649 4.535 3.457 2.030 1.240 0.789 25.76 -19.0% 3.930 6.130 11.64 4.058

2016 £M 1.110 1.318 2.017 1.349 2.465 2.733 4.410 5.127 4.231 2.566 1.717 0.866 29.91 16.1% 4.445 6.547 13.77 5.149

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Serviced £M 28.56 30.81 32.73 34.40 30.09 30.78 37.81 34.45 35.57 31.80 25.76 29.91


Share of Total % 12.1% 12.5% 12.4% 12.0% 11.2% 11.0% 12.7% 11.6% 11.9% 10.7% 8.4% 9.6%

Annual Change in Share % 3.5% -0.2% -3.5% -6.4% -2.1% 15.0% -8.5% 3.0% -10.7% -21.0% 14.3%

Change in Share from 2005 % 3.5% 3.2% -0.4% -6.7% -8.7% 5.0% -3.9% -1.0% -11.6% -30.2% -20.2%

Avg Ann. Change in Share % 3.5% 1.6% -0.1% -1.7% -1.7% 0.8% -0.6% -0.1% -1.3% -3.0% -1.8%


SERVICED ACCOMMODATION

%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

SERVICED

ACCOMMODATION

ECONOMIC IMPACT

Historic Prices

SHARE OF MARKET

% Change 2005 to 2016

% Change 2015 to 2016


ual

Chan

ge



Q1 Q2 Q3 Q4

Historic Prices

2005 to 2016


2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.00

10.00

20.00

30.00

40.00

0.0%

5.0%

10.0%

15.0%

Serviced £M Share of Total %





8.7% 44.8% 30.5% 30.3% 27.0% 32.3% 47.6% 44.8% 31.3% 33.4% -15.1% 41.3% 34.6% 28.5% 29.9% 42.3% 21.7%

15.3% 25.1% -6.6% -9.7% -6.8% -0.5% 3.2% 6.0% 0.2% -0.8% -9.2% 7.8% 0.2% 1.5% -5.4% 3.6% -1.0%

0.8% 4.1% 2.8% 2.8% 2.5% 2.9% 4.3% 4.1% 2.8% 3.0% -1.4% 3.8% 3.1% 2.6% 2.7% 3.8% 2.0%

2005 £M 3.070 2.547 9.663 12.94 17.17 17.69 27.54 32.19 20.65 12.97 6.080 3.698 166.22 15.28 47.80 80.38 22.75

2006 £M 3.268 2.626 9.692 15.56 16.86 18.65 28.12 32.71 21.37 14.92 6.278 3.717 173.77 4.5% 15.59 51.07 82.20 24.92

2007 £M 4.222 2.703 10.20 16.21 18.92 19.88 29.45 34.21 23.04 15.80 6.964 3.769 185.38 6.7% 17.13 55.01 86.71 26.54

2008 £M 3.521 3.158 11.10 16.33 22.93 23.29 33.85 36.17 27.45 16.86 7.086 4.928 206.67 11.5% 17.78 62.55 97.47 28.87

2009 £M 2.874 3.039 10.16 16.16 20.90 20.65 31.52 35.56 25.14 15.74 6.424 3.739 191.91 -7.1% 16.07 57.71 92.22 25.90

2010 £M 2.798 2.807 10.28 17.06 20.14 21.78 32.50 37.09 28.89 17.03 7.524 5.000 202.90 5.7% 15.89 58.97 98.48 29.56

2011 £M 3.765 3.406 9.862 20.47 21.81 23.40 33.93 39.07 28.73 17.88 7.197 3.591 213.12 5.0% 17.03 65.69 101.73 28.67

2012 £M 3.870 3.889 11.65 18.05 19.65 22.52 36.27 38.78 27.87 17.75 8.164 4.755 213.22 0.0% 19.41 60.22 102.92 30.67

2013 £M 3.763 3.609 12.12 17.11 22.07 22.56 34.91 38.73 28.18 16.66 7.952 4.326 212.01 -0.6% 19.50 61.74 101.83 28.94

2014 £M 3.732 5.156 12.48 17.97 19.96 22.77 35.69 39.68 26.61 14.99 7.682 4.736 211.45 -0.3% 21.37 60.70 101.98 27.41

2015 £M 2.893 2.948 13.50 18.67 23.40 23.52 39.38 43.97 27.06 17.44 5.683 4.847 223.32 5.6% 19.35 65.59 110.42 27.97

2016 £M 3.335 3.688 12.61 16.87 21.81 23.40 40.66 46.62 27.12 17.30 5.160 5.226 223.79 0.2% 19.63 62.08 114.39 27.69

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Non-Serviced £M 166.22 173.77 185.38 206.67 191.91 202.90 213.12 213.22 212.01 211.45 223.32 223.79


Share of Total % 70.2% 70.3% 70.5% 72.2% 71.7% 72.6% 71.4% 71.7% 71.1% 70.8% 73.0% 72.0%

Annual Change in Share % 0.3% 0.2% 2.4% -0.6% 1.2% -1.7% 0.5% -0.8% -0.4% 3.0% -1.4%

Change in Share from 2005 % 0.3% 0.4% 2.8% 2.2% 3.5% 1.7% 2.2% 1.4% 1.0% 4.0% 2.6%

Avg Ann. Change in Share % 0.3% 0.2% 0.9% 0.5% 0.7% 0.3% 0.3% 0.2% 0.1% 0.4% 0.2%


NON-SERVICED ACCOMMODATION

%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

NON-SERVICED

ACCOMMODATION

ECONOMIC IMPACT

Historic Prices

SHARE OF MARKET

% Change 2005 to 2016

% Change 2015 to 2016


ual

Chan

ge



Q1 Q2 Q3 Q4

Historic Prices

2005 to 2016


2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.00

50.00

100.00

150.00

200.00

250.00

0.0%

20.0%

40.0%

60.0%

80.0%

Non-Serviced £M Share of Total %





30.6% 30.6% 30.6% 30.6% 30.6% 30.6% 30.6% 30.6% 30.6% 30.6% 30.6% 30.6% 30.6% 30.6% 30.6% 30.6% 30.6%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

2.8% 2.8% 2.8% 2.8% 2.8% 2.8% 2.8% 2.8% 2.8% 2.8% 2.8% 2.8% 2.8% 2.8% 2.8% 2.8% 2.8%

2005 £M 1.119 0.376 0.428 1.020 0.656 0.506 0.820 0.868 0.447 0.447 0.348 1.008 8.043 1.922 2.182 2.136 1.803

2006 £M 1.148 0.386 0.439 1.047 0.674 0.519 0.842 0.891 0.459 0.459 0.357 1.035 8.256 2.6% 1.973 2.240 2.192 1.851

2007 £M 1.180 0.396 0.451 1.076 0.692 0.533 0.865 0.916 0.472 0.471 0.367 1.064 8.485 2.8% 2.028 2.302 2.253 1.902

2008 £M 1.240 0.417 0.474 1.131 0.727 0.560 0.909 0.962 0.496 0.495 0.386 1.117 8.913 5.0% 2.130 2.418 2.367 1.998

2009 £M 1.242 0.417 0.475 1.133 0.729 0.562 0.911 0.965 0.497 0.496 0.387 1.120 8.934 0.2% 2.135 2.424 2.373 2.003

2010 £M 1.262 0.424 0.482 1.151 0.740 0.570 0.926 0.980 0.505 0.504 0.393 1.138 9.075 1.6% 2.169 2.462 2.410 2.035

2011 £M 1.335 0.449 0.510 1.218 0.783 0.603 0.979 1.036 0.534 0.533 0.416 1.203 9.600 5.8% 2.294 2.604 2.549 2.152

2012 £M 1.370 0.460 0.523 1.249 0.803 0.619 1.004 1.063 0.548 0.547 0.426 1.234 9.847 2.6% 2.353 2.671 2.615 2.208

2013 £M 1.417 0.476 0.542 1.293 0.831 0.640 1.039 1.100 0.567 0.566 0.441 1.277 10.19 3.5% 2.435 2.764 2.706 2.285

2014 £M 1.456 0.489 0.557 1.328 0.854 0.658 1.068 1.131 0.582 0.582 0.453 1.313 10.47 2.8% 2.502 2.841 2.781 2.348

2015 £M 1.461 0.491 0.558 1.332 0.857 0.660 1.071 1.134 0.584 0.583 0.455 1.316 10.50 0.3% 2.510 2.849 2.789 2.354

2016 £M 1.461 0.491 0.558 1.332 0.857 0.660 1.071 1.134 0.584 0.584 0.455 1.317 10.50 0.0% 2.510 2.849 2.789 2.355

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

SFR £M 8.043 8.256 8.485 8.913 8.934 9.075 9.600 9.847 10.19 10.47 10.50 10.50


Share of Total % 3.4% 3.3% 3.2% 3.1% 3.3% 3.2% 3.2% 3.3% 3.4% 3.5% 3.4% 3.4%

Annual Change in Share % -1.6% -3.5% -3.5% 7.3% -2.7% -1.0% 3.0% 3.2% 2.6% -2.2% -1.6%

Change in Share from 2005 % -1.6% -5.0% -8.3% -1.7% -4.4% -5.3% -2.5% 0.7% 3.3% 1.1% -0.5%

Avg Ann. Change in Share % -1.6% -2.5% -2.8% -0.4% -0.9% -0.9% -0.4% 0.1% 0.4% 0.1% 0.0%


SFR

%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

SFRECONOMIC IMPACT

Historic Prices

SHARE OF MARKET

% Change 2005 to 2016

% Change 2015 to 2016


ual

Chan

ge


SFR

Q1 Q2 Q3 Q4

Historic Prices

2005 to 2016


2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.00

2.00

4.00

6.00

8.00

10.00

12.00

0.0%

1.0%

2.0%

3.0%

4.0%

SFR £M Share of Total %





19.6% 39.9% 30.5% 21.9% 23.1% 26.7% 40.6% 38.6% 26.9% 31.1% -0.8% 32.5% 30.3% 29.7% 24.1% 36.2% 23.1%

9.6% 20.5% -4.1% -10.6% -4.9% 2.0% 4.6% 6.5% 2.7% 2.0% -0.6% 6.6% 1.8% 3.1% -4.1% 4.9% 2.3%

1.8% 3.6% 2.8% 2.0% 2.1% 2.4% 3.7% 3.5% 2.4% 2.8% -0.1% 3.0% 2.8% 2.7% 2.2% 3.3% 2.1%

2005 £M 4.938 3.929 11.64 16.04 20.42 21.15 32.82 38.15 25.16 15.60 7.388 5.589 202.82 20.50 57.61 96.13 28.58

2006 £M 5.194 4.149 11.81 18.90 20.21 22.13 34.30 39.16 25.76 17.50 7.923 5.808 212.83 4.9% 21.15 61.23 99.22 31.23

2007 £M 6.280 4.906 12.71 19.85 22.72 23.76 34.97 40.72 27.56 18.62 8.641 5.861 226.60 6.5% 23.90 66.33 103.25 33.12

2008 £M 5.805 5.297 13.75 19.81 26.44 26.18 39.99 42.84 32.77 20.28 9.329 7.477 249.99 10.3% 24.86 72.43 115.61 37.09

2009 £M 5.484 5.068 12.00 19.49 24.18 23.91 36.89 42.41 29.35 18.32 8.093 5.732 230.93 -7.6% 22.56 67.59 108.64 32.15

2010 £M 4.839 4.457 12.30 20.70 23.56 25.38 38.00 43.40 33.44 20.22 9.379 7.071 242.75 5.1% 21.60 69.64 114.84 36.67

2011 £M 6.471 5.642 12.50 24.79 25.42 27.86 40.72 46.77 33.84 21.59 9.202 5.730 260.53 7.3% 24.61 78.06 121.33 36.52

2012 £M 6.143 5.736 14.06 22.32 24.09 26.94 41.74 45.67 32.73 20.69 10.25 7.141 257.52 -1.2% 25.94 73.36 120.15 38.08

2013 £M 6.089 5.304 14.45 21.03 26.20 26.39 42.20 46.79 33.04 19.91 9.690 6.671 257.77 0.1% 25.85 73.62 122.03 36.27

2014 £M 6.122 6.867 14.39 21.54 23.65 26.54 42.00 47.00 31.03 17.71 9.938 6.943 253.73 -1.6% 27.38 71.72 120.04 34.59

2015 £M 5.387 4.560 15.84 21.88 26.42 26.28 44.10 49.64 31.10 20.06 7.377 6.952 259.58 2.3% 25.78 74.57 124.85 34.39

2016 £M 5.906 5.496 15.19 19.55 25.13 26.80 46.14 52.88 31.94 20.45 7.332 7.408 264.21 1.8% 26.59 71.47 130.95 35.19

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Staying Visitor £M 202.82 212.83 226.60 249.99 230.93 242.75 260.53 257.52 257.77 253.73 259.58 264.21


Share of Total % 85.6% 86.1% 86.1% 87.3% 86.3% 86.8% 87.2% 86.6% 86.5% 85.0% 84.8% 85.0%

Annual Change in Share % 0.6% 0.0% 1.3% -1.1% 0.7% 0.5% -0.7% -0.2% -1.7% -0.2% 0.2%

Change in Share from 2005 % 0.6% 0.6% 1.9% 0.8% 1.4% 1.9% 1.2% 1.0% -0.7% -0.9% -0.7%

Avg Ann. Change in Share % 0.6% 0.3% 0.6% 0.2% 0.3% 0.3% 0.2% 0.1% -0.1% -0.1% -0.1%


STAYING VISITOR

%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

STAYING VISITORECONOMIC IMPACT

Historic Prices

SHARE OF MARKET

% Change 2005 to 2016

% Change 2015 to 2016


ual

Chan

ge


STAYING VISITOR

Q1 Q2 Q3 Q4

Historic Prices

2005 to 2016


2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.00

50.00

100.00

150.00

200.00

250.00

300.00

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

Staying Visitor £M Share of Total %





3.6% 38.4% 42.5% 50.7% 26.5% 31.0% 35.8% 25.6% 102.8% 45.9% 58.9% -8.0% 37.1% 30.9% 33.2% 41.3% 37.4%

8.8% 8.5% -2.6% -14.1% -1.4% -5.8% 0.0% 1.1% 0.2% 7.0% 9.9% 17.9% 0.7% 3.3% -6.3% 0.6% 9.5%

0.3% 3.5% 3.9% 4.6% 2.4% 2.8% 3.3% 2.3% 9.3% 4.2% 5.4% -0.7% 3.4% 2.8% 3.0% 3.8% 3.4%

2005 £M 1.493 1.821 2.345 1.646 3.309 2.900 4.639 7.982 2.443 2.751 1.532 1.237 34.10 5.659 7.855 15.06 5.521

2006 £M 1.747 2.026 2.198 2.187 3.334 2.742 5.175 6.905 2.589 2.874 1.377 1.071 34.22 0.4% 5.971 8.263 14.67 5.321

2007 £M 1.691 2.013 2.318 2.585 3.545 2.756 5.441 7.492 2.912 3.033 1.481 1.209 36.48 6.6% 6.022 8.886 15.84 5.723

2008 £M 1.679 2.246 4.068 1.737 3.859 2.986 4.845 7.262 2.257 2.572 1.808 1.135 36.45 -0.1% 7.992 8.582 14.36 5.515

2009 £M 1.554 1.988 3.114 2.506 3.595 3.002 5.026 8.019 2.977 3.019 1.309 0.635 36.74 0.8% 6.656 9.102 16.02 4.963

2010 £M 1.020 2.099 3.263 2.626 3.561 3.148 5.057 7.973 3.066 2.983 1.368 0.634 36.80 0.2% 6.382 9.335 16.10 4.985

2011 £M 1.358 2.452 2.855 2.324 3.455 3.226 4.860 8.200 3.427 3.116 2.033 0.835 38.14 3.6% 6.664 9.005 16.49 5.983

2012 £M 1.371 2.521 3.067 2.670 3.611 3.504 5.884 7.663 3.598 3.225 1.885 0.837 39.84 4.4% 6.959 9.785 17.14 5.947

2013 £M 1.400 2.444 3.025 2.484 3.962 3.438 6.077 8.146 3.643 3.232 1.684 0.812 40.35 1.3% 6.869 9.884 17.87 5.728

2014 £M 1.358 2.185 3.109 2.850 4.224 3.857 6.234 9.484 4.769 3.517 2.152 1.012 44.75 10.9% 6.652 10.93 20.49 6.681

2015 £M 1.422 2.323 3.430 2.886 4.244 4.031 6.300 9.920 4.943 3.750 2.215 0.966 46.43 3.7% 7.175 11.16 21.16 6.931

2016 £M 1.547 2.521 3.342 2.481 4.184 3.798 6.302 10.03 4.954 4.013 2.435 1.138 46.74 0.7% 7.410 10.46 21.28 7.586

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Day Visitor £M 34.10 34.22 36.48 36.45 36.74 36.80 38.14 39.84 40.35 44.75 46.43 46.74


Share of Total % 14.4% 13.9% 13.9% 12.7% 13.7% 13.2% 12.8% 13.4% 13.5% 15.0% 15.2% 15.0%

Annual Change in Share % -3.8% 0.1% -8.2% 7.9% -4.1% -3.0% 4.9% 1.0% 10.8% 1.2% -0.9%

Change in Share from 2005 % -3.8% -3.7% -11.6% -4.6% -8.5% -11.3% -6.9% -6.0% 4.2% 5.4% 4.4%

Avg Ann. Change in Share % -3.8% -1.8% -3.9% -1.2% -1.7% -1.9% -1.0% -0.7% 0.5% 0.5% 0.4%


DAY VISITOR

%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

DAY VISITORECONOMIC IMPACT

Historic Prices

SHARE OF MARKET

% Change 2005 to 2016

% Change 2015 to 2016


ual

Chan

ge


DAY VISITOR

Q1 Q2 Q3 Q4

Historic Prices

2005 to 2016


2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.00

10.00

20.00

30.00

40.00

50.00

0.0%

5.0%

10.0%

15.0%

20.0%

Day Visitor £M Share of Total %






Visitor Numbers

Visitor Numbers by Month, Year and Visitor Type for the Period 2005 to 2016




-18.8% 2.2% 2.6% -4.6% -9.0% -6.0% -1.2% -6.2% 17.7% 1.3% -5.4% -20.2% -3.0% -3.4% -6.8% 0.4% -5.4%

6.9% 9.9% -2.8% -12.1% -2.3% -2.1% 1.8% 2.2% 1.5% 5.2% 5.9% 9.4% 0.8% 2.7% -5.0% 1.9% 6.2%

-1.7% 0.2% 0.2% -0.4% -0.8% -0.5% -0.1% -0.6% 1.6% 0.1% -0.5% -1.8% -0.3% -0.3% -0.6% 0.0% -0.5%

2005 M 0.122 0.118 0.203 0.188 0.280 0.262 0.382 0.542 0.244 0.223 0.135 0.100 2.801 0.444 0.729 1.168 0.459

2006 M 0.133 0.125 0.194 0.221 0.274 0.258 0.403 0.489 0.247 0.233 0.131 0.093 2.801 0.0% 0.453 0.753 1.139 0.456

2007 M 0.136 0.128 0.200 0.235 0.283 0.256 0.400 0.500 0.258 0.234 0.134 0.094 2.857 2.0% 0.464 0.774 1.157 0.462

2008 M 0.126 0.136 0.269 0.193 0.302 0.264 0.383 0.481 0.246 0.219 0.147 0.099 2.867 0.3% 0.532 0.759 1.110 0.466

2009 M 0.119 0.124 0.218 0.221 0.280 0.255 0.376 0.508 0.258 0.224 0.119 0.069 2.771 -3.3% 0.461 0.756 1.142 0.412

2010 M 0.089 0.119 0.219 0.225 0.267 0.260 0.370 0.492 0.269 0.226 0.126 0.073 2.735 -1.3% 0.427 0.752 1.131 0.425

2011 M 0.111 0.135 0.197 0.225 0.260 0.264 0.358 0.491 0.273 0.228 0.143 0.071 2.757 0.8% 0.443 0.749 1.123 0.442

2012 M 0.105 0.133 0.206 0.217 0.252 0.260 0.380 0.450 0.264 0.218 0.139 0.076 2.698 -2.1% 0.443 0.729 1.093 0.433

2013 M 0.102 0.123 0.200 0.198 0.264 0.246 0.381 0.459 0.258 0.208 0.125 0.071 2.635 -2.3% 0.425 0.708 1.098 0.404

2014 M 0.099 0.121 0.196 0.206 0.256 0.254 0.373 0.489 0.282 0.203 0.139 0.076 2.695 2.2% 0.416 0.715 1.145 0.418

2015 M 0.093 0.110 0.214 0.204 0.260 0.251 0.371 0.498 0.283 0.215 0.121 0.073 2.694 0.0% 0.417 0.716 1.152 0.409

2016 M 0.099 0.121 0.208 0.180 0.254 0.246 0.378 0.508 0.287 0.226 0.128 0.080 2.716 0.8% 0.429 0.680 1.173 0.434

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Total M 2.801 2.801 2.857 2.867 2.771 2.735 2.757 2.698 2.635 2.695 2.694 2.716

All Visitor Types M 2.801 2.801 2.857 2.867 2.771 2.735 2.757 2.698 2.635 2.695 2.694 2.716

Share of Total % 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%





VISITOR NUMBERS TOTAL

SHARE OF MARKET

An increase of 3% or more VISITOR NUMBERS IN MILLIONS / PERCENTAGE CHANGES

TOTAL%



% Change 2005 to 2016

Ann

ual

Chan



TOTAL VISITOR NUMBERS

VISITOR NUMBERS BY: MONTH AND QUARTERCALENDAR YEAR

QUARTERKEY TOTAL

2005 to 2016

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.00

1.00

2.00

3.00

4.00

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%


Visitor No.s by Year and Share of TotalM




38.3% 20.7% 36.4% -48.7% -25.2% -14.9% -20.7% -18.0% -11.2% -5.0% 48.7% -16.4% -10.3% 31.6% -28.3% -16.8% 4.5%

6.9% 16.9% 13.1% -28.3% 13.5% 29.7% 20.4% 12.6% 21.9% 25.8% 37.8% 9.2% 15.2% 12.7% 6.2% 17.8% 25.8%

3.5% 1.9% 3.3% -4.4% -2.3% -1.4% -1.9% -1.6% -1.0% -0.5% 4.4% -1.5% -0.9% 2.9% -2.6% -1.5% 0.4%

2005 000s 6.8 10.1 13.2 19.8 23.1 24.5 29.4 34.3 27.4 20.4 8.5 8.7 226.2 30.1 67.3 91.1 37.7

2006 000s 7.5 10.0 13.9 19.1 23.6 27.5 31.0 36.0 26.1 18.7 11.7 10.1 235.3 4.0% 31.4 70.3 93.2 40.5

2007 000s 7.6 17.1 18.9 20.5 23.3 27.6 27.0 34.5 25.0 18.0 10.1 7.7 237.4 0.9% 43.6 71.4 86.5 35.8

2008 000s 9.3 17.1 20.6 18.6 20.1 18.8 30.2 34.4 30.6 23.6 14.2 12.9 250.4 5.5% 47.0 57.5 95.2 50.7

2009 000s 12.2 16.0 12.9 17.4 18.5 21.7 25.7 35.4 23.5 16.8 9.8 7.9 217.7 -13.0% 41.1 57.6 84.6 34.4

2010 000s 6.7 11.7 13.9 19.0 18.7 23.6 25.4 30.9 24.7 20.8 10.8 8.1 214.4 -1.5% 32.4 61.3 81.0 39.7

2011 000s 11.2 16.3 18.4 22.5 18.7 28.4 30.7 36.8 26.6 23.4 11.2 7.7 252.0 17.5% 45.9 69.7 94.1 42.3

2012 000s 7.1 12.1 15.7 21.1 23.3 27.0 22.8 31.0 24.1 17.0 11.2 9.2 221.5 -12.1% 34.9 71.4 77.8 37.3

2013 000s 6.9 10.3 14.4 17.8 20.4 22.0 30.8 35.8 23.2 18.4 8.5 8.2 216.7 -2.2% 31.7 60.2 89.8 35.1

2014 000s 6.9 10.1 10.6 14.8 17.1 20.8 25.1 31.0 20.2 14.3 11.5 6.7 189.1 -12.8% 27.6 52.6 76.4 32.5

2015 000s 8.8 10.4 16.0 14.2 15.2 16.0 19.4 25.0 20.0 15.4 9.2 6.7 176.2 -6.8% 35.1 45.4 64.3 31.3

2016 000s 9.4 12.2 18.1 10.2 17.3 20.8 23.3 28.1 24.3 19.4 12.7 7.3 203.0 15.2% 39.6 48.2 75.8 39.4

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Serviced 000s 226.2 235.3 237.4 250.4 217.7 214.4 252.0 221.5 216.7 189.1 176.2 203.0


Share of Total % 8.1% 8.4% 8.3% 8.7% 7.9% 7.8% 9.1% 8.2% 8.2% 7.0% 6.5% 7.5%

Annual Change in Share % 4.0% -1.1% 5.1% -10.0% -0.2% 16.6% -10.2% 0.2% -14.7% -6.8% 14.3%

Change in Share from 2005 % 4.0% 2.8% 8.1% -2.7% -2.9% 13.2% 1.6% 1.8% -13.1% -19.0% -7.5%

Avg Ann. Change in Share % 4.0% 1.4% 2.7% -0.7% -0.6% 2.2% 0.2% 0.2% -1.5% -1.9% -0.7%


VISITOR NUMBERS SERVICED ACCOMMODATION

SHARE OF MARKET

An increase of 3% or more VISITOR NUMBERS IN THOUSANDS / PERCENTAGE CHANGES

TOTAL%



% Change 2005 to 2016

Ann

ual

Chan



SERVICED VISITOR NUMBERS


QUARTERKEY SERVICED ACCOMMODATION

2005 to 2016

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.00

50.00

100.00

150.00

200.00

250.00

300.00

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

Serviced 000s Share of Total %

Visitor No.s by Year and Share of Total000s




-26.8% -1.4% -4.6% -6.9% -8.1% -6.4% 2.2% 0.4% -4.6% -4.9% -40.9% -3.2% -6.3% -9.6% -7.2% -0.3% -17.2%

10.5% 19.4% -5.1% -8.1% -4.8% -1.3% 3.4% 5.3% 1.1% 0.2% -7.4% 5.4% 0.1% 1.6% -4.6% 3.5% -0.9%

-2.4% -0.1% -0.4% -0.6% -0.7% -0.6% 0.2% 0.0% -0.4% -0.4% -3.7% -0.3% -0.6% -0.9% -0.7% 0.0% -1.6%

2005 000s 34.9 23.0 80.9 83.5 102.4 102.9 140.0 149.7 103.2 76.2 54.1 24.2 975.0 138.8 288.8 392.8 154.6

2006 000s 36.0 23.2 79.6 96.0 98.6 105.7 140.6 148.4 103.9 84.8 54.5 23.8 995.0 2.1% 138.8 300.3 392.9 163.0

2007 000s 43.5 22.9 80.1 96.0 105.2 107.8 140.0 149.0 107.4 85.9 57.5 23.2 1,018.6 2.4% 146.6 309.0 396.4 166.6

2008 000s 35.8 25.4 82.8 93.1 121.0 120.2 152.6 151.5 120.3 87.7 56.3 28.5 1,075.4 5.6% 144.1 334.4 424.4 172.6

2009 000s 30.1 24.6 76.6 92.1 110.8 107.4 142.9 148.5 110.6 82.5 52.0 22.3 1,000.4 -7.0% 131.3 310.4 401.9 156.8

2010 000s 28.6 22.1 75.1 93.9 104.3 109.6 142.6 149.8 121.8 85.9 57.4 28.0 1,019.0 1.9% 125.8 307.8 414.2 171.3

2011 000s 35.2 25.2 69.6 105.6 107.2 111.8 142.1 149.4 116.8 86.0 53.1 19.8 1,021.9 0.3% 130.0 324.7 408.3 158.9

2012 000s 34.9 27.6 77.4 90.9 94.3 103.7 142.9 143.8 108.6 82.4 57.1 24.6 988.2 -3.3% 139.9 288.8 395.3 164.2

2013 000s 33.1 24.9 78.1 84.3 101.4 101.4 136.2 139.6 106.3 75.0 54.4 22.0 956.6 -3.2% 136.1 287.0 382.1 151.4

2014 000s 32.1 33.8 78.2 85.6 91.2 99.7 134.7 139.2 100.0 67.3 51.6 23.3 936.7 -2.1% 144.1 276.4 373.9 142.2

2015 000s 23.1 19.0 81.3 84.6 98.7 97.6 138.4 142.8 97.3 72.3 34.5 22.3 912.0 -2.6% 123.5 280.9 378.6 129.1

2016 000s 25.5 22.7 77.2 77.7 94.0 96.3 143.1 150.3 98.4 72.5 32.0 23.5 913.2 0.1% 125.5 268.0 391.8 127.9

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Non-Serviced 000s 975.0 995.0 1,018.6 1,075.4 1,000.4 1,019.0 1,021.9 988.2 956.6 936.7 912.0 913.2


Share of Total % 34.8% 35.5% 35.6% 37.5% 36.1% 37.3% 37.1% 36.6% 36.3% 34.8% 33.9% 33.6%

Annual Change in Share % 2.0% 0.3% 5.2% -3.8% 3.2% -0.5% -1.2% -0.9% -4.2% -2.6% -0.7%


Avg Ann. Change in Share % 2.0% 1.2% 2.6% 0.9% 1.4% 1.1% 0.7% 0.5% 0.0% -0.3% -0.3%


VISITOR NUMBERS NON-SERVICED ACCOMMODATION

SHARE OF MARKET


TOTAL%



% Change 2005 to 2016

Ann

ual

Chan



NON-SERVICED VISITOR NUMBERS


QUARTERKEY NON-SERVICED ACCOMMODATION

2005 to 2016

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.00

200.00

400.00

600.00

800.00

1,000.00

1,200.00

0.0%

10.0%

20.0%

30.0%

40.0%

Non-Serviced 000s Share of Total %





-4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4%

-1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0%

-0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4%

2005 000s 16.0 6.4 7.1 13.5 10.7 8.6 11.7 11.9 7.4 7.5 6.1 13.8 120.6 29.5 32.7 31.0 27.4

2006 000s 16.0 6.4 7.1 13.5 10.7 8.6 11.7 12.0 7.4 7.5 6.1 13.9 120.9 0.3% 29.5 32.8 31.1 27.5

2007 000s 15.8 6.3 7.0 13.3 10.5 8.5 11.6 11.8 7.3 7.4 6.1 13.7 119.2 -1.4% 29.1 32.4 30.6 27.1

2008 000s 15.9 6.4 7.1 13.4 10.6 8.6 11.7 11.9 7.3 7.4 6.1 13.8 120.2 0.8% 29.4 32.6 30.9 27.3

2009 000s 16.0 6.4 7.1 13.5 10.6 8.6 11.7 11.9 7.3 7.4 6.1 13.8 120.5 0.3% 29.4 32.7 31.0 27.4

2010 000s 15.6 6.3 6.9 13.2 10.4 8.4 11.5 11.7 7.2 7.3 6.0 13.5 118.0 -2.1% 28.8 32.0 30.3 26.8

2011 000s 15.7 6.3 7.0 13.3 10.5 8.5 11.5 11.7 7.2 7.3 6.0 13.6 118.8 0.7% 29.0 32.2 30.5 27.0

2012 000s 15.5 6.2 6.9 13.1 10.4 8.4 11.4 11.6 7.2 7.2 6.0 13.5 117.2 -1.3% 28.6 31.8 30.1 26.7

2013 000s 15.6 6.2 6.9 13.1 10.4 8.4 11.4 11.6 7.2 7.3 6.0 13.5 117.4 0.2% 28.7 31.9 30.2 26.7

2014 000s 15.6 6.2 6.9 13.1 10.4 8.4 11.4 11.6 7.2 7.3 6.0 13.5 117.4 28.7 31.9 30.2 26.7

2015 000s 15.4 6.2 6.9 13.0 10.3 8.3 11.3 11.5 7.1 7.2 5.9 13.4 116.5 -0.8% 28.5 31.6 29.9 26.5

2016 000s 15.3 6.1 6.8 12.9 10.2 8.2 11.2 11.4 7.0 7.1 5.9 13.2 115.3 -1.0% 28.2 31.3 29.6 26.2

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

SFR 000s 120.6 120.9 119.2 120.2 120.5 118.0 118.8 117.2 117.4 117.4 116.5 115.3


Share of Total % 4.3% 4.3% 4.2% 4.2% 4.3% 4.3% 4.3% 4.3% 4.5% 4.4% 4.3% 4.2%

Annual Change in Share % 0.2% -3.4% 0.4% 3.7% -0.7% -0.2% 0.9% 2.6% -2.2% -0.8% -1.8%

Change in Share from 2005 % 0.2% -3.1% -2.7% 0.9% 0.2% 0.0% 0.9% 3.5% 1.2% 0.4% -1.4%

Avg Ann. Change in Share % 0.2% -1.6% -0.9% 0.2% 0.0% 0.0% 0.1% 0.4% 0.1% 0.0% -0.1%


VISITOR NUMBERS SFR

SHARE OF MARKET


TOTAL%



% Change 2005 to 2016

Ann

ual

Chan



SFR VISITOR NUMBERS


QUARTERKEY SFR

2005 to 2016

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.00

50.00

100.00

150.00

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

SFR 000s Share of Total %





-12.9% 3.7% 0.8% -13.7% -10.7% -7.8% -1.9% -3.1% -5.9% -4.9% -26.5% -6.0% -6.8% -2.6% -10.6% -3.4% -11.9%

6.1% 15.1% -2.0% -9.9% -2.2% 2.8% 5.0% 5.9% 4.3% 4.3% 1.8% 4.0% 2.2% 3.3% -2.9% 5.2% 3.5%

-1.2% 0.3% 0.1% -1.2% -1.0% -0.7% -0.2% -0.3% -0.5% -0.4% -2.4% -0.5% -0.6% -0.2% -1.0% -0.3% -1.1%

2005 M 0.058 0.039 0.101 0.117 0.136 0.136 0.181 0.196 0.138 0.104 0.069 0.047 1.322 0.198 0.389 0.515 0.220

2006 M 0.060 0.040 0.101 0.129 0.133 0.142 0.183 0.196 0.137 0.111 0.072 0.048 1.351 2.2% 0.200 0.403 0.517 0.231

2007 M 0.067 0.046 0.106 0.130 0.139 0.144 0.179 0.195 0.140 0.111 0.074 0.045 1.375 1.8% 0.219 0.413 0.514 0.230

2008 M 0.061 0.049 0.110 0.125 0.152 0.148 0.194 0.198 0.158 0.119 0.077 0.055 1.446 5.1% 0.220 0.425 0.550 0.251

2009 M 0.058 0.047 0.097 0.123 0.140 0.138 0.180 0.196 0.141 0.107 0.068 0.044 1.339 -7.4% 0.202 0.401 0.517 0.219

2010 M 0.051 0.040 0.096 0.126 0.133 0.142 0.180 0.192 0.154 0.114 0.074 0.050 1.351 1.0% 0.187 0.401 0.526 0.238

2011 M 0.062 0.048 0.095 0.141 0.136 0.149 0.184 0.198 0.151 0.117 0.070 0.041 1.393 3.1% 0.205 0.427 0.533 0.228

2012 M 0.058 0.046 0.100 0.125 0.128 0.139 0.177 0.186 0.140 0.107 0.074 0.047 1.327 -4.7% 0.203 0.392 0.503 0.228

2013 M 0.056 0.041 0.099 0.115 0.132 0.132 0.178 0.187 0.137 0.101 0.069 0.044 1.291 -2.7% 0.196 0.379 0.502 0.213

2014 M 0.055 0.050 0.096 0.113 0.119 0.129 0.171 0.182 0.127 0.089 0.069 0.043 1.243 -3.7% 0.200 0.361 0.480 0.201

2015 M 0.047 0.036 0.104 0.112 0.124 0.122 0.169 0.179 0.124 0.095 0.050 0.042 1.205 -3.1% 0.187 0.358 0.473 0.187

2016 M 0.050 0.041 0.102 0.101 0.121 0.125 0.178 0.190 0.130 0.099 0.051 0.044 1.231 2.2% 0.193 0.348 0.497 0.193

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Staying Visitor M 1.322 1.351 1.375 1.446 1.339 1.351 1.393 1.327 1.291 1.243 1.205 1.231


Share of Total % 47.2% 48.2% 48.1% 50.4% 48.3% 49.4% 50.5% 49.2% 49.0% 46.1% 44.7% 45.3%

Annual Change in Share % 2.2% -0.2% 4.8% -4.2% 2.3% 2.2% -2.6% -0.4% -5.8% -3.1% 1.4%




VISITOR NUMBERS STAYING VISITOR

SHARE OF MARKET


TOTAL%



% Change 2005 to 2016

Ann

ual

Chan



STAYING VISITOR VISITOR NUMBERS


QUARTERKEY STAYING VISITOR

2005 to 2016

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.00

0.50

1.00

1.50

2.00

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Staying Visitor M Share of Total %





-24.1% 1.4% 4.4% 10.3% -7.4% -4.1% -0.5% -8.0% 48.5% 6.8% 16.4% -32.6% 0.4% -4.1% -2.5% 3.5% 0.6%

7.7% 7.5% -3.5% -14.9% -2.4% -6.7% -1.0% 0.1% -0.8% 5.9% 8.8% 16.7% -0.3% 2.3% -7.2% -0.4% 8.4%

-2.2% 0.1% 0.4% 0.9% -0.7% -0.4% 0.0% -0.7% 4.4% 0.6% 1.5% -3.0% 0.0% -0.4% -0.2% 0.3% 0.1%

2005 M 0.065 0.079 0.102 0.071 0.143 0.126 0.201 0.346 0.106 0.119 0.066 0.054 1.479 0.245 0.341 0.653 0.239

2006 M 0.074 0.086 0.093 0.093 0.141 0.116 0.219 0.292 0.110 0.122 0.058 0.045 1.450 -2.0% 0.253 0.350 0.621 0.225

2007 M 0.069 0.082 0.094 0.105 0.144 0.112 0.221 0.304 0.118 0.123 0.060 0.049 1.482 2.2% 0.245 0.361 0.644 0.233

2008 M 0.065 0.088 0.159 0.068 0.150 0.116 0.189 0.283 0.088 0.100 0.070 0.044 1.421 -4.1% 0.312 0.335 0.560 0.215

2009 M 0.061 0.078 0.121 0.098 0.140 0.117 0.196 0.313 0.116 0.118 0.051 0.025 1.433 0.8% 0.260 0.355 0.625 0.193

2010 M 0.038 0.079 0.123 0.099 0.134 0.118 0.190 0.300 0.115 0.112 0.051 0.024 1.384 -3.4% 0.240 0.351 0.605 0.187

2011 M 0.049 0.088 0.102 0.083 0.124 0.115 0.174 0.293 0.123 0.111 0.073 0.030 1.364 -1.4% 0.238 0.322 0.590 0.214

2012 M 0.047 0.087 0.106 0.092 0.124 0.121 0.203 0.264 0.124 0.111 0.065 0.029 1.371 0.5% 0.240 0.337 0.590 0.205

2013 M 0.047 0.081 0.101 0.083 0.132 0.115 0.203 0.271 0.121 0.108 0.056 0.027 1.345 -1.9% 0.229 0.329 0.595 0.191

2014 M 0.044 0.071 0.101 0.092 0.137 0.125 0.202 0.308 0.155 0.114 0.070 0.033 1.451 7.9% 0.216 0.355 0.664 0.217

2015 M 0.046 0.075 0.110 0.093 0.136 0.129 0.202 0.318 0.159 0.120 0.071 0.031 1.489 2.6% 0.230 0.358 0.679 0.222

2016 M 0.049 0.080 0.106 0.079 0.133 0.121 0.200 0.318 0.157 0.127 0.077 0.036 1.484 -0.3% 0.235 0.332 0.676 0.241

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Day Visitor M 1.479 1.450 1.482 1.421 1.433 1.384 1.364 1.371 1.345 1.451 1.489 1.484


Share of Total % 52.8% 51.8% 51.9% 49.6% 51.7% 50.6% 49.5% 50.8% 51.0% 53.9% 55.3% 54.7%





VISITOR NUMBERS DAY VISITOR

SHARE OF MARKET


TOTAL%



% Change 2005 to 2016

Ann

ual

Chan



DAY VISITOR VISITOR NUMBERS


QUARTERKEY DAY VISITOR

2005 to 2016

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.00

0.50

1.00

1.50

2.00

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Day Visitor M Share of Total %






Visitor Days

Visitor Days by Month, Year and Visitor Type for the Period 2005 to 2016




-19.2% 1.2% -1.8% -6.7% -8.4% -6.9% 0.7% -2.3% 1.4% -2.4% -23.2% -10.2% -4.4% -5.4% -7.4% -0.4% -9.3%

7.0% 12.8% -3.8% -9.5% -3.6% -1.0% 3.1% 4.3% 1.6% 2.4% 0.6% 6.3% 0.7% 1.7% -4.4% 3.2% 2.7%

-1.7% 0.1% -0.2% -0.6% -0.8% -0.6% 0.1% -0.2% 0.1% -0.2% -2.1% -0.9% -0.4% -0.5% -0.7% 0.0% -0.8%

2005 M 0.236 0.201 0.531 0.676 0.917 0.915 1.283 1.582 0.885 0.705 0.337 0.239 8.506 0.967 2.508 3.750 1.281

2006 M 0.249 0.210 0.518 0.781 0.889 0.922 1.316 1.523 0.892 0.765 0.336 0.231 8.631 1.5% 0.977 2.592 3.730 1.332

2007 M 0.269 0.214 0.525 0.796 0.942 0.938 1.300 1.536 0.923 0.776 0.350 0.229 8.799 1.9% 1.009 2.676 3.759 1.356

2008 M 0.243 0.230 0.605 0.736 1.052 1.012 1.364 1.534 0.991 0.776 0.365 0.262 9.171 4.2% 1.078 2.801 3.889 1.403

2009 M 0.224 0.214 0.526 0.758 0.968 0.929 1.293 1.542 0.939 0.744 0.317 0.199 8.653 -5.6% 0.964 2.655 3.774 1.260

2010 M 0.186 0.199 0.521 0.773 0.917 0.949 1.284 1.529 1.017 0.769 0.344 0.230 8.718 0.7% 0.906 2.638 3.831 1.343

2011 M 0.227 0.227 0.482 0.839 0.927 0.971 1.275 1.532 0.994 0.774 0.346 0.190 8.785 0.8% 0.936 2.737 3.802 1.311

2012 M 0.217 0.229 0.518 0.750 0.848 0.916 1.293 1.448 0.934 0.736 0.357 0.218 8.464 -3.7% 0.964 2.514 3.675 1.311

2013 M 0.210 0.210 0.514 0.693 0.898 0.884 1.262 1.434 0.914 0.684 0.330 0.199 8.232 -2.7% 0.935 2.475 3.609 1.214

2014 M 0.204 0.235 0.508 0.704 0.826 0.881 1.239 1.457 0.898 0.628 0.338 0.210 8.129 -1.3% 0.948 2.411 3.594 1.176

2015 M 0.178 0.180 0.542 0.697 0.872 0.861 1.253 1.483 0.883 0.672 0.257 0.202 8.080 -0.6% 0.900 2.430 3.620 1.131

2016 M 0.190 0.203 0.521 0.631 0.841 0.852 1.292 1.547 0.898 0.688 0.258 0.215 8.136 0.7% 0.915 2.324 3.736 1.161

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Total M 8.506 8.631 8.799 9.171 8.653 8.718 8.785 8.464 8.232 8.129 8.080 8.136


Share of Total % 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%





TOTAL VISITOR DAYS

% Change 2005 to 2016

Ann

ual

Chan



VISITOR DAYS BY: MONTH AND QUARTERCALENDAR YEAR

2005 to 2016

QUARTERKEY TOTAL

SHARE OF MARKET

An increase of 3% or more VISITOR DAYS IN MILLIONS / PERCENTAGE CHANGES

TOTAL%



VISITOR DAYS TOTAL

20

05

20

06

20

07

20

08

20

09

20

10

20

11

20

12

20

13

20

14

20

15

20

16

0.00

2.00

4.00

6.00

8.00

10.00

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%


Visitor Days by Year and Share of TotalM




31.2% 20.1% 16.3% -41.2% -17.2% -20.5% -17.2% -17.2% -10.0% 5.1% 76.4% -5.9% -8.4% 20.8% -24.8% -15.1% 18.8%

6.9% 16.9% 13.1% -28.3% 13.5% 29.7% 20.4% 12.6% 21.9% 25.8% 37.8% 9.2% 15.3% 12.5% 6.3% 17.8% 26.2%

2.8% 1.8% 1.5% -3.7% -1.6% -1.9% -1.6% -1.6% -0.9% 0.5% 6.9% -0.5% -0.8% 1.9% -2.3% -1.4% 1.7%

2005 000s 12.5 16.2 25.7 34.0 44.0 50.8 58.2 67.6 51.4 36.1 14.4 13.6 424.3 54.3 128.8 177.1 64.0

2006 000s 12.3 17.9 27.5 36.8 44.4 48.3 68.8 71.5 49.4 34.3 20.0 16.1 447.4 5.5% 57.8 129.5 189.7 70.5

2007 000s 13.1 27.7 31.3 40.3 49.0 53.6 55.7 68.4 47.8 35.7 19.4 14.5 456.6 2.1% 72.1 142.9 171.9 69.6

2008 000s 16.3 26.9 33.9 36.5 43.3 36.4 62.3 68.1 57.5 45.7 28.9 22.2 478.0 4.7% 77.2 116.2 187.9 96.7

2009 000s 21.4 25.2 21.3 34.2 39.7 42.1 53.1 70.0 44.2 32.5 19.9 13.5 416.9 -12.8% 67.8 116.0 167.2 65.9

2010 000s 11.7 18.5 23.0 37.4 40.3 45.6 52.5 61.1 46.4 40.3 21.9 14.0 412.6 -1.0% 53.2 123.2 160.1 76.1

2011 000s 19.7 25.6 30.4 44.3 40.2 55.0 63.5 72.8 50.0 45.4 22.6 13.3 482.7 17.0% 75.6 139.5 186.2 81.4

2012 000s 12.5 19.1 25.9 41.4 50.1 52.3 47.0 61.2 45.3 32.9 22.7 15.8 426.1 -11.7% 57.4 143.8 153.5 71.4

2013 000s 12.1 16.3 23.8 35.0 43.8 42.5 63.6 70.8 43.7 35.6 17.2 14.1 418.5 -1.8% 52.2 121.3 178.0 66.9

2014 000s 12.1 15.9 17.5 29.0 36.7 40.2 51.9 61.3 38.0 27.7 23.3 11.5 365.1 -12.7% 45.5 106.0 151.2 62.5

2015 000s 15.3 16.6 26.4 27.8 32.1 31.2 40.0 49.7 37.9 30.2 18.4 11.7 337.2 -7.6% 58.3 91.1 127.6 60.2

2016 000s 16.4 19.4 29.8 20.0 36.5 40.4 48.1 56.0 46.2 37.9 25.4 12.8 388.8 15.3% 65.6 96.8 150.3 76.0

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Serviced 000s 424.3 447.4 456.6 478.0 416.9 412.6 482.7 426.1 418.5 365.1 337.2 388.8


Share of Total % 5.0% 5.2% 5.2% 5.2% 4.8% 4.7% 5.5% 5.0% 5.1% 4.5% 4.2% 4.8%

Annual Change in Share % 3.9% 0.1% 0.4% -7.6% -1.8% 16.1% -8.4% 1.0% -11.6% -7.1% 14.5%

Change in Share from 2005 % 3.9% 4.0% 4.5% -3.4% -5.1% 10.2% 0.9% 1.9% -9.9% -16.3% -4.2%

Avg Ann. Change in Share % 3.9% 2.0% 1.5% -0.9% -1.0% 1.7% 0.1% 0.2% -1.1% -1.6% -0.4%


SERVICED VISITOR DAYS

% Change 2005 to 2016

Ann

ual

Chan




2005 to 2016


SHARE OF MARKET

An increase of 3% or more VISITOR DAYS IN THOUSANDS / PERCENTAGE CHANGES

TOTAL%



VISITOR DAYS SERVICED ACCOMMODATION

20

05

20

06

20

07

20

08

20

09

20

10

20

11

20

12

20

13

20

14

20

15

20

16

0.00

100.00

200.00

300.00

400.00

500.00

600.00

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

Serviced 000s Share of Total %

Visitor Days by Year and Share of Total000s




-26.8% -1.4% -4.6% -6.9% -8.1% -6.4% 2.2% 0.4% -4.6% -4.9% -40.9% -3.2% -5.2% -8.5% -7.2% -0.2% -14.3%

10.5% 19.4% -5.1% -8.1% -4.8% -1.3% 3.4% 5.3% 1.1% 0.2% -7.4% 5.4% 0.2% 0.6% -4.5% 3.6% -0.5%

-2.4% -0.1% -0.4% -0.6% -0.7% -0.6% 0.2% 0.0% -0.4% -0.4% -3.7% -0.3% -0.5% -0.8% -0.7% 0.0% -1.3%

2005 000s 118.6 92.2 388.3 534.2 706.3 720.4 994.0 1,137.5 711.8 533.7 243.3 135.8 6,316.1 599.0 1,960.9 2,843.2 912.8

2006 000s 122.6 92.7 382.0 614.6 680.0 739.9 998.3 1,127.8 716.7 593.5 245.2 133.1 6,446.5 2.1% 597.3 2,034.6 2,842.9 971.7

2007 000s 147.8 91.7 384.7 614.6 726.0 754.3 994.3 1,132.3 740.9 601.4 258.7 130.0 6,576.8 2.0% 624.2 2,095.0 2,867.5 990.0

2008 000s 121.7 101.8 397.6 595.9 835.0 841.7 1,083.3 1,151.5 830.0 614.1 253.5 159.8 6,985.8 6.2% 621.1 2,272.7 3,064.7 1,027.3

2009 000s 102.4 98.2 367.7 589.7 764.6 751.9 1,014.5 1,128.2 763.1 577.7 234.0 124.9 6,517.1 -6.7% 568.4 2,106.2 2,905.9 936.6

2010 000s 97.3 88.5 360.3 600.8 719.7 767.4 1,012.6 1,138.3 840.2 601.4 258.4 156.6 6,641.3 1.9% 546.1 2,087.8 2,991.0 1,016.4

2011 000s 119.7 100.8 334.1 675.9 739.9 782.9 1,008.7 1,135.8 805.9 601.7 238.9 111.1 6,655.4 0.2% 554.6 2,198.6 2,950.4 951.8

2012 000s 118.6 110.2 371.7 581.5 650.5 725.7 1,014.8 1,093.0 749.1 576.9 257.1 138.0 6,387.2 -4.0% 600.5 1,957.7 2,857.0 972.0

2013 000s 112.6 99.6 374.7 539.4 699.5 709.5 966.9 1,061.1 733.2 525.3 244.7 123.1 6,189.6 -3.1% 586.9 1,948.3 2,761.2 893.1

2014 000s 109.3 135.2 375.2 547.6 629.4 697.8 956.3 1,058.0 690.0 471.1 232.4 130.3 6,032.6 -2.5% 619.7 1,874.7 2,704.3 833.9

2015 000s 78.6 76.1 390.4 541.2 681.1 683.2 982.8 1,085.5 671.5 506.2 155.3 124.6 5,976.6 -0.9% 545.0 1,905.6 2,739.8 786.2

2016 000s 86.8 90.9 370.6 497.3 648.8 674.1 1,015.9 1,142.5 678.9 507.4 143.9 131.4 5,988.4 0.2% 548.3 1,820.1 2,837.3 782.7

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Non-Serviced 000s 6,316.1 6,446.5 6,576.8 6,985.8 6,517.1 6,641.3 6,655.4 6,387.2 6,189.6 6,032.6 5,976.6 5,988.4


Share of Total % 74.3% 74.7% 74.7% 76.2% 75.3% 76.2% 75.8% 75.5% 75.2% 74.2% 74.0% 73.6%

Annual Change in Share % 0.6% 0.1% 1.9% -1.1% 1.1% -0.6% -0.4% -0.4% -1.3% -0.3% -0.5%


Avg Ann. Change in Share % 0.6% 0.3% 0.9% 0.4% 0.5% 0.3% 0.2% 0.2% 0.0% 0.0% -0.1%


NON-SERVICED VISITOR DAYS

% Change 2005 to 2016

Ann

ual

Chan




2005 to 2016


SHARE OF MARKET


TOTAL%



VISITOR DAYS NON-SERVICED ACCOMMODATION

20

05

20

06

20

07

20

08

20

09

20

10

20

11

20

12

20

13

20

14

20

15

20

16

0.00

2,000.00

4,000.00

6,000.00

8,000.00

0.0%

20.0%

40.0%

60.0%

80.0%

Non-Serviced 000s Share of Total %





-4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4% -4.4%

-1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0% -1.0%

-0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4%

2005 000s 39.9 13.4 15.3 36.4 23.4 18.0 29.3 31.0 16.0 16.0 12.4 36.0 287.2 68.6 77.9 76.3 64.4

2006 000s 40.0 13.5 15.3 36.5 23.5 18.1 29.4 31.1 16.0 16.0 12.5 36.1 287.9 0.3% 68.8 78.1 76.5 64.5

2007 000s 39.5 13.3 15.1 36.0 23.2 17.8 29.0 30.6 15.8 15.8 12.3 35.6 283.9 -1.4% 67.8 77.0 75.4 63.6

2008 000s 39.8 13.4 15.2 36.3 23.3 18.0 29.2 30.9 15.9 15.9 12.4 35.9 286.1 0.8% 68.4 77.6 76.0 64.1

2009 000s 39.9 13.4 15.2 36.4 23.4 18.0 29.3 31.0 15.9 15.9 12.4 36.0 286.8 0.3% 68.5 77.8 76.2 64.3

2010 000s 39.1 13.1 14.9 35.6 22.9 17.7 28.7 30.3 15.6 15.6 12.2 35.2 280.9 -2.1% 67.1 76.2 74.6 63.0

2011 000s 39.3 13.2 15.0 35.9 23.1 17.8 28.8 30.5 15.7 15.7 12.2 35.4 282.8 0.7% 67.6 76.7 75.1 63.4

2012 000s 38.8 13.0 14.8 35.4 22.8 17.5 28.5 30.1 15.5 15.5 12.1 35.0 279.1 -1.3% 66.7 75.7 74.1 62.6

2013 000s 38.9 13.1 14.9 35.5 22.8 17.6 28.5 30.2 15.5 15.5 12.1 35.1 279.6 0.2% 66.8 75.9 74.3 62.7

2014 000s 38.9 13.1 14.9 35.5 22.8 17.6 28.5 30.2 15.5 15.5 12.1 35.1 279.6 66.8 75.9 74.3 62.7

2015 000s 38.6 13.0 14.7 35.2 22.6 17.4 28.3 29.9 15.4 15.4 12.0 34.8 277.3 -0.8% 66.3 75.2 73.6 62.2

2016 000s 38.2 12.8 14.6 34.8 22.4 17.2 28.0 29.6 15.3 15.2 11.9 34.4 274.5 -1.0% 65.6 74.5 72.9 61.5

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

SFR 000s 287.2 287.9 283.9 286.1 286.8 280.9 282.8 279.1 279.6 279.6 277.3 274.5


Share of Total % 3.4% 3.3% 3.2% 3.1% 3.3% 3.2% 3.2% 3.3% 3.4% 3.4% 3.4% 3.4%





SFR VISITOR DAYS

% Change 2005 to 2016

Ann

ual

Chan




2005 to 2016

QUARTERKEY SFR

SHARE OF MARKET


TOTAL%



VISITOR DAYS SFR

20

05

20

06

20

07

20

08

20

09

20

10

20

11

20

12

20

13

20

14

20

15

20

16

0.00

100.00

200.00

300.00

400.00

0.0%

1.0%

2.0%

3.0%

4.0%

SFR 000s Share of Total %





-17.3% 1.1% -3.3% -8.7% -8.5% -7.3% 1.0% -0.6% -5.0% -4.3% -33.0% -3.6% -5.3% -5.9% -8.1% -1.2% -11.6%

6.7% 16.5% -3.8% -8.6% -3.8% 0.0% 3.9% 5.4% 2.1% 1.6% -2.5% 4.4% 0.9% 1.5% -3.9% 4.1% 1.3%

-1.6% 0.1% -0.3% -0.8% -0.8% -0.7% 0.1% -0.1% -0.5% -0.4% -3.0% -0.3% -0.5% -0.5% -0.7% -0.1% -1.1%

2005 M 0.171 0.122 0.429 0.605 0.774 0.789 1.081 1.236 0.779 0.586 0.270 0.185 7.027 0.722 2.168 3.097 1.041

2006 M 0.175 0.124 0.425 0.688 0.748 0.806 1.096 1.230 0.782 0.644 0.278 0.185 7.182 2.2% 0.724 2.242 3.109 1.107

2007 M 0.200 0.133 0.431 0.691 0.798 0.826 1.079 1.231 0.804 0.653 0.290 0.180 7.317 1.9% 0.764 2.315 3.115 1.123

2008 M 0.178 0.142 0.447 0.669 0.902 0.896 1.175 1.250 0.903 0.676 0.295 0.218 7.750 5.9% 0.767 2.466 3.329 1.188

2009 M 0.164 0.137 0.404 0.660 0.828 0.812 1.097 1.229 0.823 0.626 0.266 0.174 7.221 -6.8% 0.705 2.300 3.149 1.067

2010 M 0.148 0.120 0.398 0.674 0.783 0.831 1.094 1.230 0.902 0.657 0.292 0.206 7.335 1.6% 0.666 2.287 3.226 1.156

2011 M 0.179 0.140 0.379 0.756 0.803 0.856 1.101 1.239 0.872 0.663 0.274 0.160 7.421 1.2% 0.698 2.415 3.212 1.097

2012 M 0.170 0.142 0.412 0.658 0.723 0.796 1.090 1.184 0.810 0.625 0.292 0.189 7.092 -4.4% 0.725 2.177 3.085 1.106

2013 M 0.164 0.129 0.413 0.610 0.766 0.770 1.059 1.162 0.792 0.576 0.274 0.172 6.888 -2.9% 0.706 2.146 3.013 1.023

2014 M 0.160 0.164 0.408 0.612 0.689 0.756 1.037 1.149 0.744 0.514 0.268 0.177 6.677 -3.1% 0.732 2.056 2.930 0.959

2015 M 0.132 0.106 0.431 0.604 0.736 0.732 1.051 1.165 0.725 0.552 0.186 0.171 6.591 -1.3% 0.670 2.072 2.941 0.909

2016 M 0.141 0.123 0.415 0.552 0.708 0.732 1.092 1.228 0.740 0.561 0.181 0.179 6.652 0.9% 0.680 1.991 3.060 0.920

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Staying Visitor M 7.027 7.182 7.317 7.750 7.221 7.335 7.421 7.092 6.888 6.677 6.591 6.652


Share of Total % 82.6% 83.2% 83.2% 84.5% 83.4% 84.1% 84.5% 83.8% 83.7% 82.1% 81.6% 81.8%

Annual Change in Share % 0.7% -0.1% 1.6% -1.3% 0.8% 0.4% -0.8% -0.2% -1.8% -0.7% 0.2%




STAYING VISITOR VISITOR DAYS

% Change 2005 to 2016

Ann

ual

Chan




2005 to 2016


SHARE OF MARKET


TOTAL%



VISITOR DAYS STAYING VISITOR

20

05

20

06

20

07

20

08

20

09

20

10

20

11

20

12

20

13

20

14

20

15

20

16

0.00

2.00

4.00

6.00

8.00

10.00

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

Staying Visitor M Share of Total %





-24.1% 1.4% 4.4% 10.3% -7.4% -4.1% -0.5% -8.0% 48.5% 6.8% 16.4% -32.6% 0.4% -4.1% -2.5% 3.5% 0.6%

7.7% 7.5% -3.5% -14.9% -2.4% -6.7% -1.0% 0.1% -0.8% 5.9% 8.8% 16.7% -0.3% 2.3% -7.2% -0.4% 8.4%

-2.2% 0.1% 0.4% 0.9% -0.7% -0.4% 0.0% -0.7% 4.4% 0.6% 1.5% -3.0% 0.0% -0.4% -0.2% 0.3% 0.1%

2005 M 0.065 0.079 0.102 0.071 0.143 0.126 0.201 0.346 0.106 0.119 0.066 0.054 1.479 0.245 0.341 0.653 0.239

2006 M 0.074 0.086 0.093 0.093 0.141 0.116 0.219 0.292 0.110 0.122 0.058 0.045 1.450 -2.0% 0.253 0.350 0.621 0.225

2007 M 0.069 0.082 0.094 0.105 0.144 0.112 0.221 0.304 0.118 0.123 0.060 0.049 1.482 2.2% 0.245 0.361 0.644 0.233

2008 M 0.065 0.088 0.159 0.068 0.150 0.116 0.189 0.283 0.088 0.100 0.070 0.044 1.421 -4.1% 0.312 0.335 0.560 0.215

2009 M 0.061 0.078 0.121 0.098 0.140 0.117 0.196 0.313 0.116 0.118 0.051 0.025 1.433 0.8% 0.260 0.355 0.625 0.193

2010 M 0.038 0.079 0.123 0.099 0.134 0.118 0.190 0.300 0.115 0.112 0.051 0.024 1.384 -3.4% 0.240 0.351 0.605 0.187

2011 M 0.049 0.088 0.102 0.083 0.124 0.115 0.174 0.293 0.123 0.111 0.073 0.030 1.364 -1.4% 0.238 0.322 0.590 0.214

2012 M 0.047 0.087 0.106 0.092 0.124 0.121 0.203 0.264 0.124 0.111 0.065 0.029 1.371 0.5% 0.240 0.337 0.590 0.205

2013 M 0.047 0.081 0.101 0.083 0.132 0.115 0.203 0.271 0.121 0.108 0.056 0.027 1.345 -1.9% 0.229 0.329 0.595 0.191

2014 M 0.044 0.071 0.101 0.092 0.137 0.125 0.202 0.308 0.155 0.114 0.070 0.033 1.451 7.9% 0.216 0.355 0.664 0.217

2015 M 0.046 0.075 0.110 0.093 0.136 0.129 0.202 0.318 0.159 0.120 0.071 0.031 1.489 2.6% 0.230 0.358 0.679 0.222

2016 M 0.049 0.080 0.106 0.079 0.133 0.121 0.200 0.318 0.157 0.127 0.077 0.036 1.484 -0.3% 0.235 0.332 0.676 0.241

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Day Visitor M 1.479 1.450 1.482 1.421 1.433 1.384 1.364 1.371 1.345 1.451 1.489 1.484


Share of Total % 17.4% 16.8% 16.8% 15.5% 16.6% 15.9% 15.5% 16.2% 16.3% 17.9% 18.4% 18.2%





DAY VISITOR VISITOR DAYS

% Change 2005 to 2016

Ann

ual

Chan




2005 to 2016


SHARE OF MARKET


TOTAL%



VISITOR DAYS DAY VISITOR

20

05

20

06

20

07

20

08

20

09

20

10

20

11

20

12

20

13

20

14

20

15

20

16

0.00

0.50

1.00

1.50

2.00

0.0%

5.0%

10.0%

15.0%

20.0%

Day Visitor M Share of Total %






Direct and Total Employment

Direct and Total Employment by Month, Year and Visitor Type for the Period 2005 to 2016




1.8% 11.1% 1.0% -4.1% -6.6% -5.6% -0.4% -3.4% -0.8% -1.0% -5.0% 3.9% -1.8% 3.8% -5.5% -1.7% -0.9%

2.6% 4.7% -1.8% -5.6% -2.1% 0.0% 3.8% 0.8% 1.6% 1.8% 0.7% 2.6% 0.6% 1.1% -2.5% 2.0% 1.7%

0.2% 1.0% 0.1% -0.4% -0.6% -0.5% 0.0% -0.3% -0.1% -0.1% -0.5% 0.4% -0.2% 0.3% -0.5% -0.2% -0.1%

2005 FTEs 2,819 2,649 4,678 5,540 6,777 6,785 8,907 10,814 6,863 5,630 3,411 2,901 5,648 3,382 6,367 8,861 3,980

2006 FTEs 2,890 2,700 4,611 6,105 6,626 6,831 9,093 10,578 6,893 5,953 3,416 2,863 5,713 1.2% 3,400 6,521 8,855 4,078

2007 FTEs 3,006 2,742 4,663 6,187 6,923 6,919 8,998 10,611 7,063 6,016 3,494 2,852 5,790 1.3% 3,470 6,676 8,891 4,121

2008 FTEs 2,865 2,816 5,077 5,861 7,501 7,297 9,396 10,450 7,509 6,033 3,580 3,040 5,952 2.8% 3,586 6,886 9,118 4,217

2009 FTEs 2,767 2,731 4,631 5,959 7,035 6,842 8,957 10,607 7,137 5,817 3,306 2,683 5,706 -4.1% 3,376 6,612 8,900 3,935

2010 FTEs 2,552 2,635 4,606 6,037 6,759 6,954 8,900 10,409 7,601 5,973 3,457 2,854 5,728 0.4% 3,264 6,583 8,970 4,095

2011 FTEs 2,760 2,773 4,359 6,330 6,716 6,983 8,730 10,433 7,344 5,918 3,426 2,608 5,698 -0.5% 3,297 6,676 8,836 3,984

2012 FTEs 2,695 2,774 4,548 5,851 6,309 6,692 8,875 9,874 7,000 5,690 3,484 2,762 5,546 -2.7% 3,339 6,284 8,583 3,979

2013 FTEs 2,658 2,671 4,523 5,532 6,565 6,494 8,647 9,725 6,889 5,447 3,336 2,662 5,429 -2.1% 3,284 6,197 8,420 3,815

2014 FTEs 2,539 2,707 4,279 5,313 5,846 6,122 7,987 9,195 6,378 4,887 3,245 2,621 5,093 -6.2% 3,175 5,760 7,853 3,584

2015 FTEs 2,794 2,811 4,810 5,632 6,466 6,405 8,546 10,369 6,701 5,472 3,220 2,940 5,514 8.3% 3,472 6,168 8,539 3,877

2016 FTEs 2,868 2,942 4,724 5,315 6,327 6,404 8,875 10,450 6,808 5,573 3,241 3,015 5,545 0.6% 3,511 6,015 8,711 3,943

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Total FTEs 5,648 5,713 5,790 5,952 5,706 5,728 5,698 5,546 5,429 5,093 5,514 5,545

Total Employment FTEs 5,648 5,713 5,790 5,952 5,706 5,728 5,698 5,546 5,429 5,093 5,514 5,545

Share of Total % 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%





EMPLOYMENT TOTAL

SHARE OF MARKET

An increase of 3% or more TOTAL EMPLOYMENT IN FULL TIME EQUIVALENTS (FTEs) / PERCENTAGE CHANGES

TOTAL%



% Change 2005 to 2016

Ann

ual

Chan



TOTAL TOTAL EMPLOYMENT


QUARTERKEY TOTAL

2005 to 2016

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0

2,000

4,000

6,000

8,000

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

Total FTEs Share of Total





-13.4% -14.4% -16.2% -23.4% -20.5% -20.6% -20.1% -19.8% -19.1% -17.9% -13.5% -17.9% -18.3% -14.7% -21.5% -19.7% -16.5%

0.5% 1.4% 1.6% -3.3% 1.9% 4.0% 3.4% 2.5% 3.5% 3.4% 3.2% 0.5% 1.9% 1.2% 0.9% 3.1% 2.4%

-1.2% -1.3% -1.5% -2.1% -1.9% -1.9% -1.8% -1.8% -1.7% -1.6% -1.2% -1.6% -1.7% -1.3% -2.0% -1.8% -1.5%

2005 FTEs 1,111 1,159 1,277 1,352 1,397 1,427 1,461 1,501 1,432 1,351 1,195 1,158 1,319 1,183 1,392 1,465 1,235

2006 FTEs 1,111 1,167 1,285 1,364 1,399 1,419 1,507 1,520 1,421 1,343 1,219 1,170 1,327 0.7% 1,188 1,394 1,483 1,244

2007 FTEs 1,116 1,212 1,305 1,379 1,421 1,440 1,452 1,507 1,416 1,351 1,217 1,164 1,332 0.3% 1,211 1,413 1,459 1,244

2008 FTEs 1,127 1,205 1,312 1,358 1,392 1,361 1,478 1,504 1,455 1,391 1,255 1,194 1,336 0.3% 1,215 1,371 1,479 1,280

2009 FTEs 1,150 1,197 1,255 1,348 1,376 1,386 1,436 1,512 1,395 1,331 1,215 1,154 1,313 -1.7% 1,200 1,370 1,448 1,233

2010 FTEs 1,107 1,166 1,262 1,362 1,378 1,402 1,434 1,472 1,405 1,366 1,224 1,156 1,311 -0.1% 1,178 1,381 1,437 1,249

2011 FTEs 1,140 1,196 1,293 1,389 1,374 1,440 1,477 1,518 1,416 1,385 1,225 1,152 1,334 1.7% 1,210 1,401 1,470 1,254

2012 FTEs 1,109 1,168 1,273 1,376 1,418 1,427 1,404 1,467 1,396 1,330 1,225 1,163 1,313 -1.6% 1,183 1,407 1,422 1,239

2013 FTEs 1,107 1,155 1,264 1,348 1,390 1,384 1,477 1,509 1,389 1,342 1,201 1,156 1,310 -0.2% 1,175 1,374 1,458 1,233

2014 FTEs 1,106 1,152 1,234 1,319 1,356 1,371 1,422 1,462 1,360 1,304 1,226 1,143 1,288 -1.7% 1,164 1,349 1,415 1,224

2015 FTEs 957 980 1,054 1,071 1,091 1,089 1,129 1,174 1,120 1,074 1,001 946 1,057 -17.9% 997 1,084 1,141 1,007

2016 FTEs 963 993 1,070 1,035 1,111 1,132 1,168 1,203 1,159 1,110 1,033 951 1,077 1.9% 1,008 1,093 1,177 1,032

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Serviced FTEs 1,319 1,327 1,332 1,336 1,313 1,311 1,334 1,313 1,310 1,288 1,057 1,077


Share of Total % 23.3% 23.2% 23.0% 22.4% 23.0% 22.9% 23.4% 23.7% 24.1% 25.3% 19.2% 19.4%

Annual Change in Share % -0.5% -1.0% -2.4% 2.5% -0.5% 2.3% 1.1% 1.9% 4.8% -24.2% 1.4%

Change in Share from 2005 % -0.5% -1.5% -3.9% -1.5% -2.0% 0.3% 1.4% 3.4% 8.3% -17.9% -16.8%

Avg Ann. Change in Share % -0.5% -0.7% -1.3% -0.4% -0.4% 0.0% 0.2% 0.4% 0.9% -1.8% -1.5%


EMPLOYMENT SERVICED ACCOMMODATION

SHARE OF MARKET

An increase of 3% or more DIRECT EMPLOYMENT IN FULL TIME EQUIVALENTS (FTEs) / PERCENTAGE CHANGES

TOTAL%



% Change 2005 to 2016

Ann

ual

Chan



SERVICED DIRECT EMPLOYMENT



2005 to 2016

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0

500

1,000

1,500

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Serviced FTEs Share of Total





40.5% 62.8% 16.9% 9.1% 4.8% 5.3% 10.7% 7.1% 7.3% 11.3% 7.7% 48.4% 12.0% 31.9% 6.2% 8.4% 17.4%

2.6% 4.4% -2.2% -4.3% -2.4% -0.5% 5.1% -0.9% 1.5% 0.9% -2.3% 2.0% 0.1% 0.6% -2.3% 1.7% 0.3%

3.7% 5.7% 1.5% 0.8% 0.4% 0.5% 1.0% 0.6% 0.7% 1.0% 0.7% 4.4% 1.1% 2.9% 0.6% 0.8% 1.6%

2005 FTEs 921 810 2,202 2,819 3,472 3,529 4,561 5,395 3,495 2,781 1,431 994 2,701 1,311 3,273 4,484 1,735

2006 FTEs 935 812 2,180 3,130 3,366 3,607 4,585 5,411 3,513 3,021 1,438 983 2,749 1.8% 1,309 3,368 4,503 1,814

2007 FTEs 1,029 809 2,188 3,132 3,547 3,662 4,561 5,402 3,613 3,050 1,489 972 2,788 1.4% 1,342 3,447 4,525 1,837

2008 FTEs 933 847 2,233 3,051 3,987 4,019 4,928 5,332 3,989 3,104 1,471 1,083 2,915 4.6% 1,338 3,686 4,750 1,886

2009 FTEs 861 833 2,116 3,021 3,691 3,645 4,639 5,352 3,688 2,948 1,398 953 2,762 -5.2% 1,270 3,452 4,560 1,766

2010 FTEs 842 797 2,087 3,066 3,526 3,720 4,633 5,287 4,006 3,050 1,488 1,070 2,798 1.3% 1,242 3,437 4,642 1,869

2011 FTEs 916 834 1,966 3,311 3,549 3,719 4,538 5,328 3,810 3,001 1,397 893 2,772 -0.9% 1,239 3,526 4,559 1,764

2012 FTEs 912 869 2,106 2,944 3,197 3,487 4,617 5,081 3,575 2,896 1,463 991 2,678 -3.4% 1,295 3,209 4,425 1,783

2013 FTEs 890 830 2,116 2,779 3,382 3,421 4,368 4,874 3,511 2,709 1,418 937 2,603 -2.8% 1,279 3,194 4,251 1,688

2014 FTEs 856 932 2,042 2,703 2,998 3,232 4,127 4,641 3,213 2,415 1,327 937 2,452 -5.8% 1,277 2,977 3,994 1,559

2015 FTEs 1,261 1,264 2,631 3,215 3,725 3,734 4,804 5,832 3,694 3,068 1,577 1,446 3,021 23.2% 1,719 3,558 4,776 2,030

2016 FTEs 1,294 1,319 2,574 3,076 3,637 3,716 5,048 5,777 3,750 3,096 1,541 1,475 3,025 0.1% 1,729 3,476 4,858 2,037

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Non-Serviced FTEs 2,701 2,749 2,788 2,915 2,762 2,798 2,772 2,678 2,603 2,452 3,021 3,025


Share of Total % 47.8% 48.1% 48.1% 49.0% 48.4% 48.8% 48.6% 48.3% 47.9% 48.1% 54.8% 54.6%

Annual Change in Share % 0.6% 0.1% 1.7% -1.2% 0.9% -0.4% -0.7% -0.7% 0.4% 13.8% -0.4%




EMPLOYMENT NON-SERVICED ACCOMMODATION

SHARE OF MARKET


TOTAL%



% Change 2005 to 2016

Ann

ual

Chan



NON-SERVICED DIRECT EMPLOYMENT



2005 to 2016

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0

1,000

2,000

3,000

4,000

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Non-Serviced FTEs Share of Total





-9.4% -9.4% -9.4% -9.4% -9.4% -9.4% -9.4% -9.4% -9.4% -9.4% -9.4% -9.4% -9.4% -9.4% -9.4% -9.4% -9.4%

-0.6% -0.6% -0.6% -0.6% -0.6% -0.6% -0.6% -0.6% -0.6% -0.6% -0.6% -0.6% -0.6% -0.6% -0.6% -0.6% -0.6%

-0.9% -0.9% -0.9% -0.9% -0.9% -0.9% -0.9% -0.9% -0.9% -0.9% -0.9% -0.9% -0.9% -0.9% -0.9% -0.9% -0.9%

2005 FTEs 199 67 76 181 117 90 146 154 79 79 62 179 119 114 129 126 107

2006 FTEs 199 67 76 182 117 90 146 155 80 80 62 180 119 0.3% 114 130 127 107

2007 FTEs 196 66 75 179 115 89 144 152 79 78 61 177 118 -1.4% 113 128 125 106

2008 FTEs 198 67 76 181 116 90 145 154 79 79 62 179 119 0.9% 114 129 126 107

2009 FTEs 198 67 76 181 116 90 146 154 79 79 62 179 119 0.1% 114 129 126 107

2010 FTEs 194 65 74 177 114 88 143 151 78 78 61 175 116 -2.0% 111 126 124 104

2011 FTEs 192 64 73 175 112 87 141 149 77 77 60 173 115 -1.4% 110 125 122 103

2012 FTEs 189 64 72 172 111 85 139 147 76 76 59 170 113 -1.3% 108 123 120 102

2013 FTEs 189 64 72 173 111 86 139 147 76 76 59 171 114 0.2% 109 123 121 102

2014 FTEs 176 59 67 160 103 79 129 137 70 70 55 159 105 -7.2% 101 114 112 95

2015 FTEs 181 61 69 165 106 82 133 141 72 72 56 163 109 3.0% 104 118 115 97

2016 FTEs 180 60 69 164 106 81 132 140 72 72 56 162 108 -0.6% 103 117 115 97

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

SFR FTEs 119 119 118 119 119 116 115 113 114 105 109 108


Share of Total % 2.1% 2.1% 2.0% 2.0% 2.1% 2.0% 2.0% 2.0% 2.1% 2.1% 2.0% 1.9%

Annual Change in Share % -0.9% -2.7% -1.8% 4.4% -2.4% -0.9% 1.4% 2.4% -1.0% -4.9% -1.2%

Change in Share from 2005 % -0.9% -3.6% -5.3% -1.1% -3.5% -4.4% -3.1% -0.8% -1.9% -6.7% -7.7%

Avg Ann. Change in Share % -0.9% -1.8% -1.8% -0.3% -0.7% -0.7% -0.4% -0.1% -0.2% -0.7% -0.7%


EMPLOYMENT SFR

SHARE OF MARKET


TOTAL%



% Change 2005 to 2016

Ann

ual

Chan



SFR DIRECT EMPLOYMENT


QUARTERKEY SFR

2005 to 2016

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0

50

100

150

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

SFR FTEs Share of Total





9.2% 16.5% 4.4% -1.8% -2.6% -2.3% 2.9% 1.0% -0.5% 1.6% -2.2% 11.0% 1.7% 8.9% -2.3% 1.2% 2.9%

1.5% 3.0% -1.1% -3.9% -1.4% 0.5% 4.6% -0.4% 1.9% 1.5% -0.1% 1.3% 0.6% 0.8% -1.5% 1.9% 1.0%

0.8% 1.5% 0.4% -0.2% -0.2% -0.2% 0.3% 0.1% 0.0% 0.1% -0.2% 1.0% 0.2% 0.8% -0.2% 0.1% 0.3%

2005 FTEs 2,231 2,036 3,555 4,352 4,985 5,046 6,167 7,051 5,007 4,212 2,688 2,331 4,138 2,607 4,794 6,075 3,077

2006 FTEs 2,246 2,047 3,541 4,676 4,882 5,116 6,238 7,086 5,014 4,444 2,720 2,332 4,195 1.4% 2,611 4,891 6,113 3,165

2007 FTEs 2,341 2,087 3,568 4,689 5,083 5,191 6,157 7,061 5,107 4,480 2,767 2,313 4,237 1.0% 2,665 4,988 6,109 3,186

2008 FTEs 2,259 2,118 3,621 4,590 5,495 5,470 6,552 6,990 5,524 4,574 2,788 2,455 4,370 3.1% 2,666 5,185 6,355 3,272

2009 FTEs 2,209 2,096 3,447 4,549 5,184 5,121 6,220 7,018 5,162 4,358 2,674 2,286 4,194 -4.0% 2,584 4,951 6,134 3,106

2010 FTEs 2,143 2,028 3,424 4,605 5,019 5,210 6,209 6,910 5,488 4,494 2,772 2,402 4,225 0.8% 2,532 4,945 6,202 3,222

2011 FTEs 2,248 2,095 3,332 4,875 5,036 5,245 6,156 6,994 5,303 4,463 2,682 2,218 4,220 -0.1% 2,558 5,052 6,151 3,121

2012 FTEs 2,209 2,100 3,451 4,492 4,726 5,000 6,160 6,695 5,046 4,301 2,747 2,324 4,104 -2.8% 2,587 4,739 5,967 3,124

2013 FTEs 2,187 2,049 3,452 4,300 4,884 4,891 5,984 6,530 4,975 4,127 2,678 2,263 4,027 -1.9% 2,562 4,691 5,830 3,023

2014 FTEs 2,138 2,143 3,344 4,182 4,457 4,682 5,678 6,240 4,644 3,789 2,608 2,238 3,845 -4.5% 2,542 4,441 5,521 2,878

2015 FTEs 2,400 2,304 3,754 4,451 4,922 4,904 6,066 7,146 4,886 4,214 2,634 2,556 4,186 8.9% 2,819 4,759 6,032 3,135

2016 FTEs 2,436 2,372 3,713 4,276 4,854 4,929 6,347 7,120 4,980 4,278 2,630 2,589 4,210 0.6% 2,840 4,686 6,149 3,166

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Staying Visitor FTEs 5,168 5,243 5,309 5,490 5,241 5,279 5,265 5,111 5,002 4,665 5,058 5,088


Share of Total % 91.5% 91.8% 91.7% 92.2% 91.9% 92.2% 92.4% 92.1% 92.1% 91.6% 91.7% 91.8%

Annual Change in Share % 0.3% -0.1% 0.6% -0.4% 0.3% 0.2% -0.3% 0.0% -0.6% 0.2% 0.0%




EMPLOYMENT STAYING VISITOR

SHARE OF MARKET


TOTAL%



% Change 2005 to 2016

Ann

ual

Chan



STAYING VISITOR DIRECT EMPLOYMENT



2005 to 2016

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0

1,000

2,000

3,000

4,000

5,000

6,000

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

Staying Visitor FTEs Share of Total





-28.0% -3.8% -0.9% 4.8% -12.1% -8.9% -5.5% -12.7% 41.0% 1.4% 10.5% -36.0% -4.7% -9.0% -7.4% -1.8% -4.5%

8.3% 8.0% -3.0% -14.5% -1.9% -6.2% -0.4% 0.6% -0.2% 6.5% 9.4% 17.3% 0.2% 2.8% -6.7% 0.1% 8.9%

-2.5% -0.3% -0.1% 0.4% -1.1% -0.8% -0.5% -1.2% 3.7% 0.1% 1.0% -3.3% -0.4% -0.8% -0.7% -0.2% -0.4%

2005 FTEs 252 307 396 278 558 489 783 1,347 412 464 259 209 480 318 442 847 311

2006 FTEs 288 334 362 360 550 452 853 1,138 427 474 227 177 470 -2.0% 328 454 806 292

2007 FTEs 267 318 367 409 561 436 860 1,185 460 480 234 191 481 2.2% 317 468 835 302

2008 FTEs 255 341 618 264 586 454 736 1,103 343 391 275 172 462 -4.0% 405 435 728 279

2009 FTEs 236 302 473 380 545 455 763 1,217 452 458 199 96 465 0.7% 337 460 810 251

2010 FTEs 149 307 477 384 521 461 740 1,167 449 436 200 93 449 -3.4% 311 455 785 243

2011 FTEs 185 334 389 317 471 440 663 1,118 467 425 277 114 433 -3.4% 303 409 749 272

2012 FTEs 180 331 402 350 474 460 772 1,005 472 423 247 110 435 0.5% 304 428 750 260

2013 FTEs 178 310 384 315 503 437 772 1,035 463 410 214 103 427 -1.9% 291 418 756 242

2014 FTEs 156 251 357 328 485 443 716 1,090 548 404 247 116 429 0.4% 255 419 785 256

2015 FTEs 168 274 404 340 500 475 743 1,169 583 442 261 114 456 6.4% 282 439 832 272

2016 FTEs 181 296 392 291 491 446 739 1,176 581 471 286 134 457 0.2% 290 409 832 297

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Day Visitor FTEs 480 470 481 462 465 449 433 435 427 429 456 457


Share of Total % 8.5% 8.2% 8.3% 7.8% 8.1% 7.8% 7.6% 7.9% 7.9% 8.4% 8.3% 8.2%

Annual Change in Share % -3.1% 0.9% -6.6% 5.0% -3.8% -2.9% 3.3% 0.2% 7.0% -1.7% -0.4%

Change in Share from 2005 % -3.1% -2.2% -8.7% -4.1% -7.8% -10.5% -7.5% -7.4% -0.9% -2.6% -2.9%

Avg Ann. Change in Share % -3.1% -1.1% -2.9% -1.0% -1.6% -1.7% -1.1% -0.9% -0.1% -0.3% -0.3%


EMPLOYMENT DAY VISITOR

SHARE OF MARKET


TOTAL%



% Change 2005 to 2016

Ann

ual

Chan



DAY VISITOR DIRECT EMPLOYMENT



2005 to 2016

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0

100

200

300

400

500

600

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

Day Visitor FTEs Share of Total




Est. Beds Est. Beds Est. Beds

Serviced Accommodation Total 254 3,669 0 0 -95 -20

+50 room hotels 2 318 0 0 -1 +47

11-50 room hotels 32 1,229 0 0 +3 +201

<10 room hotels/others 220 2,122 0 0 -97 -268


Non-Serviced Accommodation Total 809 41,787 0 0 +327 -83

Self catering 645 6,803 0 0 +352 +1,009

Static caravans/chalets 81 4,748 0 0 +6 +56

Touring caravans/camping 83 7,512 0 0 -31 -1,416

Not-for-hire statics 0 22,724 0 0 0 +268


All Paid Accommodation Total 1,063 45,456 0 0 +232 -103

Serviced Accommodation Share of Total 24% 8%

Non-Serviced Accommodation Share of Total 76% 92%

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

All Paid Accommodation Total 14,269 13,765 39,550 43,302 43,456 43,462 45,456 45,452 42,923 41,820 19,775 17,798

Serviced Accommodation 3,496 3,560 3,648 3,667 3,667 3,669 3,669 3,669 3,669 3,640 3,599 3,525

Non-Serviced Accommodation 10,773 10,205 35,902 39,635 39,789 39,793 41,787 41,783 39,254 38,180 16,176 14,273


2016 STAYING VISITORSACCOMMODATION SUPPLY

DISTRIBUTION BY TYPE

Change on 2005


2016

Change on 2015 Change on 2005


2016

2016

2016

Change on 2005

Change on 2015

SEASONAL AVAILABILITY OF BED SUPPLY

2016

2016

DISTRIBUTION BY TYPE OF ACCOMMODATION

2016

2016 Change on 2015

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

10,7

73

10

,20

5

35,9

02

39

,63

5

39,7

89

39,7

93

41,7

87

41

,78

3

39

,25

4

38,1

80

16

,17

6

14,2

73

3,4

96

3,56

0

3,6

48

3,66

7

3,66

7

3,66

9

3,6

69

3,66

9

3,66

9

3,64

0

3,59

9

3,5

25

Be

ds

SEASONAL AVAILABILITY OF BED SUPPLY2016

Non-Serviced Accommodation Serviced Accommodation



Sections: Comparative Headlines Visitor Types: TotalKey Measures Serviced AccommodationEconomic Impact Non-Serviced AccommodationSectoral Analysis SFR

Staying VisitorDay Visitor

Indexation: Indexation to: 2016

2005 1.37

2006 1.34

2007 1.28

2008 1.23

2009 1.23

2010 1.19

2011 1.13

2012 1.09

2013 1.05

2014 1.02

2015 1.01

2016 1.00


Financial Data Indexed to 2016 Prices

Report Sections With Historic Financial Data Indexed to 2016 Prices



2016 2015 +/- % 2016 2015 +/- % 2016 2015 +/- % 2016 2015 +/- % 2016 2015 +/- % 2016 2015 +/- %

Visitor Days M 0.389 0.337 15.3% 5.988 5.977 0.2% 0.274 0.277 -1.0% 6.652 6.591 0.9% 1.484 1.489 -0.3% 8.136 8.080 0.7%

Visitor Numbers M 0.203 0.176 15.2% 0.913 0.912 0.1% 0.115 0.116 -1.0% 1.231 1.205 2.2% 1.484 1.489 -0.3% 2.716 2.694 0.8%


Economic Impact £M 29.91 26.10 14.6% 223.79 226.30 -1.1% 10.50 10.64 -1.3% 264.21 263.04 0.4% 46.74 47.05 -0.7% 310.95 310.09 0.3%

Direct Employment FTEs 1,077 1,057 1.9% 3,025 3,021 0.1% 108 109 -0.6% 4,210 4,186 0.6% 457 456 0.2% 4,667 4,643 0.5%


2016 2015 +/- % 2016 2015 +/- %

52.75 52.66 0.2% 2,150 2,170 -0.9%

76.26 75.38 1.2% 1,365 1,349 1.2%

26.30 26.13 0.7% 415 383 8.3%

42.85 42.60 0.6% 535 540 -0.9%

33.11 33.21 -0.3% 202 202 0.3%

231.27 229.98 0.6% 4,667 4,643 0.5%

79.68 80.11 -0.5% 878 871 0.7%

310.95 310.09 0.3% 5,545 5,514 0.6%





Sectoral Distribution of Economic Impact - £M including VAT Indexed to 2016Sectors



Visitor Days

Visitor Numbers


Direct Employment


Indirect

TOTAL

Accommodation

Food & Drink

Recreation

Shopping

Transport

TOTAL DIRECT

PERCENTAGE CHANGE BY VISITOR TYPE AND PERFORMANCE MEASURE - COMPARING 2016 & 2015 - INDEXED TO 2016


2015 in 2016 prices (1.013)

KEY PERFORMANCE INDICATORS BY TYPE OF VISITOR - COMPARING 2016 & 2015 - INDEXED TO 2016

KEY


15

.3%

15

.2%

14

.6%

1.9

%

0.0%

5.0%

10.0%

15.0%

20.0%

17.0%

24.5%

8.5%13.8%

10.6%

25.6%

Accommodation

Food & Drink

Recreation

Shopping

Transport

Indirect

38.8%

24.6%

7.5%

9.6%

3.6%

15.8%

Accommodation

Food & Drink

Recreation

Shopping

Transport

Indirect

0.2

%

0.1

%

-1.1

%

0.1

%

-1.5%

-1.0%

-0.5%

0.0%

0.5%

-1.0

%

-1.0

%

-1.3

%

-0.6

%

-1.5%

-1.0%

-0.5%

0.0%

0.9

%

2.2

%

0.4

%

0.6

%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

-0.3

%

-0.3

%

-0.7

%

0.2

%

-0.8%

-0.6%

-0.4%

-0.2%

0.0%

0.2%

0.4%

0.7

%

0.8

%

0.3

%

0.5

%

0.0%

0.2%

0.4%

0.6%

0.8%

1.0%



2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

1.9% 4.0% 8.9% 1.6% 2.3% 4.0% -0.4% -3.3% -5.8% -4.5% -4.2%

0.0% 2.0% 2.4% -1.0% -2.3% -1.6% -3.7% -5.9% -3.8% -3.8% -3.0%

1.5% 3.4% 7.8% 1.7% 2.5% 3.3% -0.5% -3.2% -4.4% -5.0% -4.4%

1.2% 2.5% 5.4% 1.0% 1.4% 0.9% -1.8% -3.9% -9.8% -2.4% -1.8%


2016 Prices £M

Visitor Numbers - Total

M

TOTALKEY MEASURES

Indexed

2005 to 2016

2016 Prices

Economic Impact - Indexed - Total

Total Employment

Visitor Days - Total

M

Total Employment Supported - Total

FTEs


Economic Impact - Indexed

Visitor Numbers

Visitor Days

32

4.5

8

33

0.6

0

33

7.7

2

35

3.3

4

32

9.7

2

33

2.0

2

33

7.5

4

32

3.3

5

31

3.8

8

30

5.8

1

31

0.0

9

31

0.9

5

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


2.8

0

2.8

0

2.8

6

2.8

7

2.7

7

2.7

3

2.7

6

2.7

0

2.6

4

2.6

9

2.6

9

2.7

2

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


8.5

1

8.6

3

8.8

0

9.1

7

8.6

5

8.7

2

8.7

9

8.4

6

8.2

3

8.1

3

8.0

8

8.1

4

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


5,6

48

5,7

13

5,7

90

5,9

52

5,7

06

5,7

28

5,6

98

5,5

46

5,4

29

5,0

93

5,5

14

5,5

45

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

1.9%

2.2%

4.6%

-6.7%

0.7%

1.7%

-4.2%

-2.9%

-2.6%

1.4%

0.3%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.0%

2.0%

0.3%

-3.3%

-1.3%

0.8%

-2.1%

-2.3%

2.2%

0.0%

0.8%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

1.5%

1.9%

4.2%

-5.6%

0.7%

0.8%

-3.7%

-2.7%

-1.3%

-0.6%

0.7%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

1.2%

1.3%

2.8%

-4.1%

0.4%

-0.5%

-2.7%

-2.1%

-6.2%

8.3%

0.6%




2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

5.4% 7.4% 8.5% -5.3% -6.6% 9.2% -4.2% -4.3% -16.7% -33.3% -23.6%

4.0% 4.9% 10.7% -3.8% -5.2% 11.4% -2.1% -4.2% -16.4% -22.1% -10.3%

5.5% 7.6% 12.7% -1.7% -2.7% 13.8% 0.4% -1.4% -13.9% -20.5% -8.4%

0.7% 1.0% 1.3% -0.4% -0.6% 1.2% -0.4% -0.6% -2.3% -19.8% -18.3%


2016 Prices £M

Visitor Numbers - Serviced Accommodation

000s

SERVICED

ACCOMMODATION

KEY MEASURES

Indexed

2005 to 2016

2016 Prices

Economic Impact - Indexed - Serviced Accommodation

Direct Employment

Visitor Days - Serviced Accommodation

000s

Direct Employment Supported - Serviced Accommodation

FTEs



Visitor Numbers

Visitor Days

39

.12

41

.23

42

.02

42

.43

37

.06

36

.55

42

.73

37

.46

37

.45

32

.58

26

.10

29

.91

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


22

6.2

2

23

5.2

9

23

7.3

6

25

0.4

0

21

7.7

3

21

4.4

1

25

2.0

3

22

1.4

9

21

6.7

2

18

9.0

6

17

6.1

8

20

2.9

7

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


42

4.2

6

44

7.4

0

45

6.6

3

47

7.9

8

41

6.9

2

41

2.6

2

48

2.7

1

42

6.1

3

41

8.4

6

36

5.1

4

33

7.2

4

38

8.8

0

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


1,3

19

1,3

27

1,3

32

1,3

36

1,3

13

1,3

11

1,3

34

1,3

13

1,3

10

1,2

88

1,0

57

1,0

77

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

5.4%

1.9%

1.0%

-12.7%

-1.4%

16.9%

-12.3%

0.0%

-13.0%

-19.9%

14.6%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

4.0%

0.9%

5.5%

-13.0%

-1.5%

17.5%

-12.1%

-2.2%

-12.8%

-6.8%

15.2%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

5.5%

2.1%

4.7%

-12.8%

-1.0%

17.0%

-11.7%

-1.8%

-12.7%

-7.6%

15.3%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.7%

0.3%

0.3%

-1.7%

-0.1%

1.7%

-1.6%

-0.2%

-1.7%

-17.9%

1.9%




2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

2.1% 4.5% 12.0% 3.8% 5.8% 5.8% 1.8% -2.0% -4.9% -0.6% -1.7%

2.1% 4.5% 10.3% 2.6% 4.5% 4.8% 1.4% -1.9% -3.9% -6.5% -6.3%

2.1% 4.1% 10.6% 3.2% 5.1% 5.4% 1.1% -2.0% -4.5% -5.4% -5.2%

1.8% 3.2% 7.9% 2.3% 3.6% 2.6% -0.8% -3.6% -9.2% 11.8% 12.0%


2016 Prices £M

Visitor Numbers - Non-Serviced Accommodation

000s

NON-SERVICED

ACCOMMODATION

KEY MEASURES

Indexed

2005 to 2016

2016 Prices

Economic Impact - Indexed - Non-Serviced Accommodation

Direct Employment

Visitor Days - Non-Serviced Accommodation

000s

Direct Employment Supported - Non-Serviced Accommodation

FTEs



Visitor Numbers

Visitor Days

22

7.7

2

23

2.5

3

23

7.9

8

25

4.9

4

23

6.4

0

24

0.9

8

24

0.8

5

23

1.8

6

22

3.2

2

21

6.6

4

22

6.3

0

22

3.7

9

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


97

4.9

5

99

5.0

1

1,0

18

.58

1,0

75

.41

1,0

00

.44

1,0

19

.05

1,0

21

.90

98

8.2

0

95

6.5

7

93

6.6

9

91

2.0

0

91

3.2

1

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


6,3

16

.07

6,4

46

.46

6,5

76

.77

6,9

85

.81

6,5

17

.08

6,6

41

.31

6,6

55

.41

6,3

87

.19

6,1

89

.60

6,0

32

.55

5,9

76

.60

5,9

88

.39

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


2,7

01

2,7

49

2,7

88

2,9

15

2,7

62

2,7

98

2,7

72

2,6

78

2,6

03

2,4

52

3,0

21

3,0

25

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2.1%

2.3%

7.1%

-7.3%

1.9%

-0.1%

-3.7%

-3.7%

-2.9%

4.5%

-1.1%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2.1%

2.4%

5.6%

-7.0%

1.9%

0.3%

-3.3%

-3.2%

-2.1%

-2.6%

0.1%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2.1%

2.0%

6.2%

-6.7%

1.9%

0.2%

-4.0%

-3.1%

-2.5%

-0.9%

0.2%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

1.8%

1.4%

4.6%

-5.2%

1.3%

-0.9%

-3.4%

-2.8%

-5.8%

23.2%

0.1%




2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

0.3% -1.2% -0.2% -0.1% -2.2% -1.5% -2.8% -2.6% -2.6% -3.4% -4.7%

0.3% -1.2% -0.4% -0.1% -2.2% -1.5% -2.8% -2.6% -2.6% -3.4% -4.4%

0.3% -1.2% -0.4% -0.1% -2.2% -1.5% -2.8% -2.6% -2.6% -3.4% -4.4%

0.3% -1.2% -0.2% -0.1% -2.2% -3.6% -4.8% -4.7% -11.5% -8.9% -9.4%


2016 Prices £M

Visitor Numbers - SFR

000s

SFRKEY MEASURES

Indexed

2005 to 2016

2016 Prices

Economic Impact - Indexed - SFR

Direct Employment

Visitor Days - SFR

000s

Direct Employment Supported - SFR

FTEs



Visitor Numbers

Visitor Days

11

.02

11

.05

10

.89

10

.99

11

.00

10

.78

10

.85

10

.71

10

.73

10

.73

10

.64

10

.50

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


12

0.6

2

12

0.9

3

11

9.2

3

12

0.1

6

12

0.4

7

11

8.0

0

11

8.7

7

11

7.2

2

11

7.4

5

11

7.4

5

11

6.4

9

11

5.2

8

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


28

7.1

7

28

7.9

0

28

3.8

6

28

6.0

6

28

6.8

0

28

0.9

1

28

2.7

5

27

9.0

8

27

9.6

1

27

9.6

1

27

7.3

3

27

4.4

5

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


11

9

11

9

11

8

11

9

11

9

11

6

11

5

11

3

11

4

10

5

10

9

10

8

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.3%

-1.4%

0.9%

0.1%

-2.1%

0.7%

-1.3%

0.2%

0.0%

-0.8%

-1.3%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.3%

-1.4%

0.8%

0.3%

-2.1%

0.7%

-1.3%

0.2%

-0.8%

-1.0%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.3%

-1.4%

0.8%

0.3%

-2.1%

0.7%

-1.3%

0.2%

-0.8%

-1.0%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.3%

-1.4%

0.9%

0.1%

-2.0%

-1.4%

-1.3%

0.2%

-7.2%

3.0%

-0.6%




2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

2.5% 4.7% 11.0% 2.4% 3.8% 6.0% 0.8% -2.3% -6.4% -5.3% -4.9%

2.2% 4.0% 9.4% 1.3% 2.2% 5.4% 0.4% -2.3% -5.9% -8.9% -6.8%

2.2% 4.1% 10.3% 2.8% 4.4% 5.6% 0.9% -2.0% -5.0% -6.2% -5.3%

1.5% 2.7% 6.2% 1.4% 2.2% 1.9% -1.1% -3.2% -9.7% -2.1% -1.5%


2016 Prices £M

Visitor Numbers - Staying Visitor

M

STAYING VISITORKEY MEASURES

Indexed

2005 to 2016

2016 Prices

Economic Impact - Indexed - Staying Visitor

Direct Employment

Visitor Days - Staying Visitor

M

Direct Employment Supported - Staying Visitor

FTEs



Visitor Numbers

Visitor Days

27

7.8

7

28

4.8

1

29

0.8

9

30

8.3

7

28

4.4

6

28

8.3

1

29

4.4

3

28

0.0

3

27

1.4

0

25

9.9

5

26

3.0

4

26

4.2

1

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


1.3

2

1.3

5

1.3

8

1.4

5

1.3

4

1.3

5

1.3

9

1.3

3

1.2

9

1.2

4

1.2

0

1.2

3

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


7.0

3

7.1

8

7.3

2

7.7

5

7.2

2

7.3

3

7.4

2

7.0

9

6.8

9

6.6

8

6.5

9

6.6

5

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


5,1

68

5,2

43

5,3

09

5,4

90

5,2

41

5,2

79

5,2

65

5,1

11

5,0

02

4,6

65

5,0

58

5,0

88

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2.5%

2.1%

6.0%

-7.8%

1.4%

2.1%

-4.9%

-3.1%

-4.2%

1.2%

0.4%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2.2%

1.8%

5.1%

-7.4%

1.0%

3.1%

-4.7%

-2.7%

-3.7%

-3.1%

2.2%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2.2%

1.9%

5.9%

-6.8%

1.6%

1.2%

-4.4%

-2.9%

-3.1%

-1.3%

0.9%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

1.4%

1.0%

3.1%

-4.0%

0.8%

-0.1%

-2.8%

-1.9%

-4.5%

8.9%

0.6%




2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

-2.0% 0.2% -3.7% -3.1% -6.4% -7.7% -7.3% -9.1% -1.9% 0.7% 0.0%

-2.0% 0.2% -3.9% -3.1% -6.4% -7.7% -7.3% -9.1% -1.9% 0.7% 0.4%

-2.0% 0.2% -3.9% -3.1% -6.4% -7.7% -7.3% -9.1% -1.9% 0.7% 0.4%

-2.0% 0.2% -3.7% -3.1% -6.4% -9.6% -9.2% -11.0% -10.6% -4.9% -4.7%


2016 Prices £M

Visitor Numbers - Day Visitor

M

DAY VISITORKEY MEASURES

Indexed

2005 to 2016

2016 Prices

Economic Impact - Indexed - Day Visitor

Direct Employment

Visitor Days - Day Visitor

M

Direct Employment Supported - Day Visitor

FTEs



Visitor Numbers

Visitor Days

46

.72

45

.80

46

.82

44

.97

45

.26

43

.71

43

.10

43

.32

42

.48

45

.85

47

.05

46

.74

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


1.4

8

1.4

5

1.4

8

1.4

2

1.4

3

1.3

8

1.3

6

1.3

7

1.3

4

1.4

5

1.4

9

1.4

8

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


1.4

8

1.4

5

1.4

8

1.4

2

1.4

3

1.3

8

1.3

6

1.3

7

1.3

4

1.4

5

1.4

9

1.4

8

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


48

0

47

0

48

1

46

2

46

5

44

9

43

3

43

5

42

7

42

9

45

6

45

7

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

-2.0%

2.2%

-4.0%

0.7%

-3.4%

-1.4%

0.5%

-1.9%

7.9%

2.6%

-0.7%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

-2.0%

2.2%

-4.1%

0.8%

-3.4%

-1.4%

0.5%

-1.9%

7.9%

2.6%

-0.3%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

-2.0%

2.2%

-4.1%

0.8%

-3.4%

-1.4%

0.5%

-1.9%

7.9%

2.6%

-0.3%


2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

-2.0%

2.2%

-4.0%

0.7%

-3.4%

-3.4%

0.5%

-1.9%

0.4%

6.4%

0.2%




2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2016

Accommodation £M 46.34 47.80 49.04 51.88 47.24 47.41 48.64 45.97 44.43 41.18 43.88 43.96 0.0 14.14% Accommodation (14.1%)

Food & Drink £M 68.22 69.38 70.77 74.04 69.27 69.95 69.35 66.33 64.49 63.34 62.82 63.55 0.1 20.44% Food & Drink (20.4%)

Recreation £M 23.51 23.89 24.37 25.57 23.95 24.23 23.88 22.90 22.25 21.92 21.77 21.92 0.0 7.05% Recreation (7.0%)

Shopping £M 38.14 38.62 39.37 40.86 38.58 38.84 38.23 36.83 35.84 35.61 35.50 35.71 0.0 11.48% Shopping (11.5%)

Transport £M 29.82 30.20 30.78 31.94 30.14 30.26 29.95 28.79 28.04 27.83 27.68 27.59 0.0 8.87% Transport (8.9%)

Direct Revenue £M 206.02 209.89 214.32 224.29 209.18 210.69 210.06 200.83 195.04 189.88 191.65 192.72 0.2 61.98% Direct Revenue (62.0%)

VAT £M 36.05 36.73 37.51 39.25 36.61 36.87 42.01 40.17 39.01 37.98 38.33 38.54 0.0 12.40% VAT (12.4%)

Direct Expenditure £M 242.08 246.63 251.83 263.54 245.79 247.56 252.07 240.99 234.05 227.86 229.98 231.27 0.2 74.38% Direct Expenditure (74.4%)

Indirect Expenditure £M 82.51 83.98 85.89 89.80 83.93 84.46 85.47 82.35 79.83 77.95 80.11 79.68 0.1 25.62% Indirect Expenditure (25.6%)

TOTAL £M 324.58 330.60 337.72 353.34 329.72 332.02 337.54 323.35 313.88 305.81 310.09 310.95 0.3 100.00% TOTAL (100.0%)

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2016

Accommodation FTEs 1,879 1,883 1,881 1,870 1,878 1,869 1,881 1,881 1,868 1,868 2,170 2,150 2,150 38.8% Accommodation (38.8%)

Food & Drink FTEs 1,290 1,312 1,338 1,400 1,310 1,323 1,312 1,255 1,220 1,301 1,349 1,365 1,365 24.6% Food & Drink (24.6%)

Recreation FTEs 540 548 559 587 550 556 548 526 511 398 383 415 415 7.5% Recreation (7.5%)

Shopping FTEs 658 666 679 705 665 670 659 635 618 514 540 535 535 9.6% Shopping (9.6%)

Transport FTEs 252 255 260 270 255 256 253 243 237 193 202 202 202 3.6% Transport (3.6%)

Direct Employment FTEs 4,618 4,665 4,718 4,831 4,658 4,674 4,654 4,540 4,454 4,274 4,643 4,667 4,667 84.2% Direct Employment (84.2%)

Indirect Employment FTEs 1,030 1,048 1,072 1,121 1,048 1,054 1,045 1,006 976 819 871 878 878 15.8% Indirect Employment (15.8%)

TOTAL FTEs 5,648 5,713 5,790 5,952 5,706 5,728 5,698 5,546 5,429 5,093 5,514 5,545 5,545 100.0% TOTAL (100.0%)


SECTOR / YEAR


SECTORAL DISTRIBUTION OF ECONOMIC IMPACT - £M INCLUDING VAT INDEXED TO 2016


Indexed

SECTOR / YEAR

2005 to 2016

2016 Prices

43.95863.547

21.918

35.71027.592

38.545

79.677

2016


2,150

1,365

415

535

202

878




Recreation (7.5%)

Transport (3.6%)


2016


Recreation (7.0%)

Shopping

(11.5%)

Transport

(8.9%)

VAT (12.4%)


SECTORAL DISTRIBUTION OF ECONOMIC IMPACT - £M INCLUDING VAT INDEXED TO

2016

Shopping (9.6%)




-15.4% 1.8% -3.3% -9.1% -9.8% -7.1% 2.2% -0.5% -2.4% -2.7% -20.1% -8.6% -4.2% -5.2% -8.6% -0.1% -8.4%

8.0% 15.0% -5.1% -12.2% -5.6% -0.4% 2.7% 4.2% 1.0% 1.4% 0.5% 6.5% 0.3% 1.8% -5.7% 2.9% 2.2%

-1.4% 0.2% -0.3% -0.8% -0.9% -0.6% 0.2% 0.0% -0.2% -0.2% -1.8% -0.8% -0.4% -0.5% -0.8% 0.0% -0.8%

2005 £M 8.810 7.878 19.16 24.23 32.50 32.95 51.32 63.21 37.82 25.14 12.22 9.352 324.58 35.85 89.68 152.34 46.71

2006 £M 9.288 8.264 18.74 28.21 31.50 33.28 52.82 61.64 37.93 27.27 12.44 9.205 330.60 1.9% 36.30 93.00 152.40 48.91

2007 £M 10.23 8.881 19.29 28.80 33.72 34.04 51.88 61.89 39.12 27.80 12.99 9.077 337.72 2.2% 38.41 96.56 152.89 49.87

2008 £M 9.232 9.305 21.98 26.58 37.37 35.98 55.31 61.81 43.21 28.19 13.74 10.62 353.34 4.6% 40.52 99.93 160.33 52.56

2009 £M 8.670 8.692 18.62 27.10 34.22 33.15 51.63 62.11 39.82 26.29 11.58 7.844 329.72 -6.7% 35.98 94.47 153.56 45.71

2010 £M 6.960 7.786 18.48 27.71 32.21 33.89 51.14 61.01 43.36 27.56 12.76 9.152 332.02 0.7% 33.23 93.80 155.51 49.48

2011 £M 8.848 9.147 17.35 30.64 32.63 35.13 51.51 62.12 42.12 27.92 12.70 7.419 337.54 1.7% 35.35 98.40 155.75 48.04

2012 £M 8.170 8.979 18.62 27.17 30.13 33.11 51.79 58.00 39.51 26.01 13.19 8.675 323.35 -4.2% 35.77 90.41 149.29 47.88

2013 £M 7.885 8.158 18.40 24.76 31.76 31.41 50.83 57.84 38.63 24.36 11.98 7.878 313.88 -2.9% 34.45 87.93 147.30 44.21

2014 £M 7.664 9.275 17.93 24.99 28.55 31.14 49.42 57.87 36.68 21.75 12.39 8.150 305.81 -2.6% 34.86 84.68 143.97 42.29

2015 £M 6.900 6.975 19.52 25.09 31.07 30.71 51.08 60.36 36.52 24.12 9.720 8.023 310.09 1.4% 33.40 86.87 147.95 41.87

2016 £M 7.453 8.018 18.53 22.03 29.31 30.60 52.44 62.90 36.89 24.46 9.767 8.546 310.95 0.3% 34.00 81.94 152.23 42.78

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Total £M 324.58 330.60 337.72 353.34 329.72 332.02 337.54 323.35 313.88 305.81 310.09 310.95


Share of Total % 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%





TOTAL

%

Change


QUARTER

TOTAL

KEY


Less than 3% change

ECONOMIC IMPACT £M - INDEXED TO 2016 / PERCENTAGE CHANGES

MONTH AND QUARTER

TOTALECONOMIC IMPACT

Indexed

SHARE OF MARKET

% Change 2005 to 2016

% Change 2015 to 2016


ual

Chan

ge


TOTAL

Q1 Q2 Q3 Q4

2016 Prices

2005 to 2016

ECONOMIC IMPACT - INDEXED TO 2016

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.00

100.00

200.00

300.00

400.00

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

Total £M Share of Total %





8.1% -4.4% -4.9% -52.6% -30.5% -32.4% -27.7% -26.6% -23.9% -14.1% 30.5% -28.4% -23.6% -1.8% -37.3% -26.2% -6.6%

6.0% 15.9% 12.2% -28.9% 12.6% 28.6% 19.3% 11.6% 20.8% 24.8% 36.7% 8.3% 14.6% 11.6% 5.4% 16.7% 25.2%

0.7% -0.4% -0.4% -4.8% -2.8% -2.9% -2.5% -2.4% -2.2% -1.3% 2.8% -2.6% -2.1% -0.2% -3.4% -2.4% -0.6%

2005 £M 1.027 1.378 2.121 2.847 3.549 4.044 6.103 6.983 5.561 2.986 1.315 1.209 39.12 4.525 10.44 18.65 5.511

2006 £M 1.041 1.523 2.246 3.059 3.583 3.960 7.141 7.444 5.257 2.842 1.722 1.412 41.23 5.4% 4.809 10.60 19.84 5.977

2007 £M 1.128 2.318 2.639 3.292 3.988 4.297 5.981 7.177 5.189 3.008 1.680 1.320 42.02 1.9% 6.086 11.58 18.35 6.009

2008 £M 1.289 2.125 2.689 2.893 3.428 2.881 6.455 7.049 5.953 3.615 2.291 1.766 42.43 1.0% 6.103 9.202 19.46 7.673

2009 £M 1.685 1.986 1.685 2.703 3.145 3.329 5.493 7.240 4.571 2.571 1.579 1.076 37.06 -12.7% 5.356 9.177 17.30 5.226

2010 £M 0.925 1.455 1.822 2.958 3.187 3.607 5.437 6.326 4.800 3.188 1.737 1.109 36.55 -1.4% 4.203 9.753 16.56 6.034

2011 £M 1.549 2.020 2.405 3.503 3.185 4.352 6.568 7.529 5.175 3.594 1.796 1.057 42.73 16.9% 5.974 11.04 19.27 6.447

2012 £M 0.982 1.507 2.049 3.279 3.964 4.137 4.862 6.336 4.688 2.603 1.803 1.252 37.46 -12.3% 4.538 11.38 15.89 5.658

2013 £M 0.956 1.284 1.882 2.772 3.468 3.363 6.579 7.322 4.522 2.817 1.365 1.124 37.45 0.0% 4.122 9.603 18.42 5.305

2014 £M 0.956 1.251 1.385 2.298 2.904 3.184 5.373 6.343 3.933 2.191 1.846 0.915 32.58 -13.0% 3.593 8.386 15.65 4.953

2015 £M 1.047 1.137 1.798 1.897 2.189 2.125 3.698 4.596 3.503 2.057 1.256 0.800 26.10 -19.9% 3.982 6.211 11.80 4.112

2016 £M 1.110 1.318 2.017 1.349 2.465 2.733 4.410 5.127 4.231 2.566 1.717 0.866 29.91 14.6% 4.445 6.547 13.77 5.149

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Serviced £M 39.12 41.23 42.02 42.43 37.06 36.55 42.73 37.46 37.45 32.58 26.10 29.91


Share of Total % 12.1% 12.5% 12.4% 12.0% 11.2% 11.0% 12.7% 11.6% 11.9% 10.7% 8.4% 9.6%

Annual Change in Share % 3.5% -0.2% -3.5% -6.4% -2.1% 15.0% -8.5% 3.0% -10.7% -21.0% 14.3%

Change in Share from 2005 % 3.5% 3.2% -0.4% -6.7% -8.7% 5.0% -3.9% -1.0% -11.6% -30.2% -20.2%

Avg Ann. Change in Share % 3.5% 1.6% -0.1% -1.7% -1.7% 0.8% -0.6% -0.1% -1.3% -3.0% -1.8%



%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

SERVICED

ACCOMMODATION

ECONOMIC IMPACT

Indexed

SHARE OF MARKET

% Change 2005 to 2016

% Change 2015 to 2016


ual

Chan

ge



Q1 Q2 Q3 Q4

2016 Prices

2005 to 2016


2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.00

10.00

20.00

30.00

40.00

50.00

0.0%

5.0%

10.0%

15.0%

Serviced £M Share of Total %





-20.7% 5.7% -4.7% -4.9% -7.3% -3.4% 7.7% 5.7% -4.2% -2.7% -38.1% 3.1% -1.7% -6.2% -5.2% 3.9% -11.2%

13.8% 23.5% -7.9% -10.9% -8.0% -1.8% 1.9% 4.6% -1.1% -2.1% -10.4% 6.4% -1.1% 0.2% -6.6% 2.2% -2.3%

-1.9% 0.5% -0.4% -0.4% -0.7% -0.3% 0.7% 0.5% -0.4% -0.2% -3.5% 0.3% -0.2% -0.6% -0.5% 0.4% -1.0%

2005 £M 4.205 3.490 13.24 17.73 23.52 24.24 37.73 44.10 28.29 17.77 8.330 5.066 227.72 20.93 65.49 110.13 31.17

2006 £M 4.373 3.513 12.97 20.82 22.56 24.96 37.63 43.77 28.60 19.96 8.401 4.975 232.53 2.1% 20.86 68.34 109.99 33.34

2007 £M 5.419 3.470 13.10 20.81 24.29 25.52 37.81 43.92 29.58 20.29 8.940 4.839 237.98 2.3% 21.99 70.62 111.31 34.07

2008 £M 4.343 3.895 13.69 20.15 28.29 28.73 41.76 44.61 33.87 20.80 8.741 6.079 254.94 7.1% 21.93 77.16 120.23 35.62

2009 £M 3.540 3.743 12.51 19.91 25.75 25.44 38.82 43.81 30.97 19.39 7.913 4.606 236.40 -7.3% 19.80 71.09 113.60 31.90

2010 £M 3.324 3.334 12.21 20.26 23.92 25.86 38.60 44.06 34.31 20.23 8.936 5.938 240.98 1.9% 18.87 70.04 116.97 35.10

2011 £M 4.255 3.849 11.15 23.14 24.65 26.45 38.35 44.15 32.47 20.21 8.134 4.058 240.85 -0.1% 19.25 74.24 114.97 32.40

2012 £M 4.209 4.229 12.67 19.63 21.36 24.49 39.43 42.17 30.31 19.30 8.878 5.170 231.86 -3.7% 21.10 65.48 111.92 33.35

2013 £M 3.962 3.800 12.76 18.01 23.24 23.75 36.76 40.78 29.67 17.55 8.373 4.555 223.22 -3.7% 20.53 65.00 107.21 30.47

2014 £M 3.824 5.283 12.78 18.41 20.45 23.33 36.57 40.65 27.26 15.36 7.871 4.853 216.64 -2.9% 21.89 62.19 104.48 28.08

2015 £M 2.932 2.987 13.68 18.92 23.71 23.83 39.91 44.56 27.42 17.68 5.759 4.911 226.30 4.5% 19.60 66.46 111.89 28.35

2016 £M 3.335 3.688 12.61 16.87 21.81 23.40 40.66 46.62 27.12 17.30 5.160 5.226 223.79 -1.1% 19.63 62.08 114.39 27.69

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Non-Serviced £M 227.72 232.53 237.98 254.94 236.40 240.98 240.85 231.86 223.22 216.64 226.30 223.79


Share of Total % 70.2% 70.3% 70.5% 72.2% 71.7% 72.6% 71.4% 71.7% 71.1% 70.8% 73.0% 72.0%

Annual Change in Share % 0.3% 0.2% 2.4% -0.6% 1.2% -1.7% 0.5% -0.8% -0.4% 3.0% -1.4%





%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

NON-SERVICED

ACCOMMODATION

ECONOMIC IMPACT

Indexed

SHARE OF MARKET

% Change 2005 to 2016

% Change 2015 to 2016


ual

Chan

ge



Q1 Q2 Q3 Q4

2016 Prices

2005 to 2016


2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.00

50.00

100.00

150.00

200.00

250.00

300.00

0.0%

20.0%

40.0%

60.0%

80.0%

Non-Serviced £M Share of Total %





-4.7% -4.7% -4.7% -4.7% -4.7% -4.7% -4.7% -4.7% -4.7% -4.7% -4.7% -4.7% -4.7% -4.7% -4.7% -4.7% -4.7%

-1.3% -1.3% -1.3% -1.3% -1.3% -1.3% -1.3% -1.3% -1.3% -1.3% -1.3% -1.3% -1.3% -1.3% -1.3% -1.3% -1.3%

-0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4% -0.4%

2005 £M 1.532 0.515 0.586 1.398 0.899 0.693 1.124 1.190 0.613 0.612 0.477 1.381 11.02 2.633 2.989 2.926 2.470

2006 £M 1.536 0.516 0.587 1.401 0.901 0.694 1.127 1.193 0.614 0.614 0.478 1.385 11.05 0.3% 2.640 2.997 2.934 2.477

2007 £M 1.515 0.509 0.579 1.381 0.889 0.685 1.111 1.176 0.606 0.605 0.472 1.365 10.89 -1.4% 2.603 2.955 2.893 2.442

2008 £M 1.529 0.514 0.584 1.395 0.897 0.691 1.121 1.187 0.611 0.611 0.476 1.378 10.99 0.9% 2.627 2.983 2.920 2.465

2009 £M 1.530 0.514 0.585 1.396 0.898 0.692 1.122 1.188 0.612 0.611 0.476 1.379 11.00 0.1% 2.630 2.985 2.922 2.467

2010 £M 1.499 0.504 0.573 1.367 0.879 0.677 1.099 1.164 0.599 0.599 0.467 1.351 10.78 -2.1% 2.576 2.924 2.862 2.417

2011 £M 1.509 0.507 0.577 1.376 0.885 0.682 1.106 1.171 0.603 0.603 0.470 1.360 10.85 0.7% 2.593 2.943 2.881 2.432

2012 £M 1.489 0.500 0.569 1.358 0.874 0.673 1.092 1.156 0.595 0.595 0.464 1.342 10.71 -1.3% 2.559 2.905 2.844 2.401

2013 £M 1.492 0.501 0.570 1.361 0.875 0.674 1.094 1.158 0.597 0.596 0.464 1.345 10.73 0.2% 2.564 2.911 2.849 2.405

2014 £M 1.492 0.501 0.570 1.361 0.875 0.674 1.094 1.158 0.597 0.596 0.464 1.345 10.73 0.0% 2.564 2.911 2.849 2.405

2015 £M 1.480 0.497 0.566 1.350 0.868 0.669 1.085 1.149 0.592 0.591 0.461 1.334 10.64 -0.8% 2.543 2.887 2.826 2.386

2016 £M 1.461 0.491 0.558 1.332 0.857 0.660 1.071 1.134 0.584 0.584 0.455 1.317 10.50 -1.3% 2.510 2.849 2.789 2.355

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

SFR £M 11.02 11.05 10.89 10.99 11.00 10.78 10.85 10.71 10.73 10.73 10.64 10.50


Share of Total % 3.4% 3.3% 3.2% 3.1% 3.3% 3.2% 3.2% 3.3% 3.4% 3.5% 3.4% 3.4%





SFR

%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

SFRECONOMIC IMPACT

Indexed

SHARE OF MARKET

% Change 2005 to 2016

% Change 2015 to 2016


ual

Chan

ge


SFR

Q1 Q2 Q3 Q4

2016 Prices

2005 to 2016


2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.00

2.00

4.00

6.00

8.00

10.00

12.00

0.0%

1.0%

2.0%

3.0%

4.0%

SFR £M Share of Total %





-12.7% 2.1% -4.8% -11.1% -10.2% -7.5% 2.6% 1.2% -7.3% -4.3% -27.6% -3.3% -4.9% -5.4% -9.4% -0.6% -10.1%

8.2% 18.9% -5.4% -11.8% -6.1% 0.6% 3.2% 5.1% 1.3% 0.6% -1.9% 5.2% 0.4% 1.8% -5.4% 3.5% 1.0%

-1.2% 0.2% -0.4% -1.0% -0.9% -0.7% 0.2% 0.1% -0.7% -0.4% -2.5% -0.3% -0.4% -0.5% -0.9% -0.1% -0.9%

2005 £M 6.765 5.382 15.94 21.98 27.97 28.98 44.96 52.27 34.47 21.37 10.12 7.657 277.87 28.09 78.92 131.70 39.15

2006 £M 6.950 5.553 15.80 25.29 27.04 29.61 45.90 52.40 34.47 23.42 10.60 7.772 284.81 2.5% 28.31 81.94 132.77 41.79

2007 £M 8.062 6.297 16.32 25.48 29.17 30.50 44.90 52.27 35.38 23.90 11.09 7.524 290.89 2.1% 30.68 85.15 132.55 42.52

2008 £M 7.161 6.534 16.97 24.44 32.61 32.30 49.33 52.85 40.43 25.02 11.51 9.223 308.37 6.0% 30.66 89.35 142.61 45.75

2009 £M 6.756 6.243 14.78 24.01 29.79 29.46 45.44 52.23 36.15 22.57 9.969 7.061 284.46 -7.8% 27.78 83.26 133.83 39.60

2010 £M 5.748 5.293 14.61 24.59 27.98 30.15 45.13 51.55 39.71 24.02 11.14 8.399 288.31 1.4% 25.65 82.72 136.39 43.56

2011 £M 7.313 6.376 14.13 28.02 28.72 31.48 46.02 52.85 38.25 24.40 10.40 6.475 294.43 2.1% 27.82 88.22 137.12 41.28

2012 £M 6.680 6.237 15.28 24.27 26.20 29.30 45.39 49.67 35.59 22.50 11.14 7.765 280.03 -4.9% 28.20 79.77 130.65 41.41

2013 £M 6.411 5.585 15.22 22.14 27.58 27.79 44.43 49.26 34.79 20.96 10.20 7.024 271.40 -3.1% 27.21 77.52 128.49 38.18

2014 £M 6.273 7.035 14.74 22.07 24.23 27.19 43.04 48.15 31.79 18.15 10.18 7.113 259.95 -4.2% 28.05 73.48 122.98 35.44

2015 £M 5.459 4.621 16.05 22.17 26.77 26.63 44.69 50.30 31.51 20.32 7.475 7.045 263.04 1.2% 26.13 75.56 126.51 34.84

2016 £M 5.906 5.496 15.19 19.55 25.13 26.80 46.14 52.88 31.94 20.45 7.332 7.408 264.21 0.4% 26.59 71.47 130.95 35.19

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Staying Visitor £M 277.87 284.81 290.89 308.37 284.46 288.31 294.43 280.03 271.40 259.95 263.04 264.21


Share of Total % 85.6% 86.1% 86.1% 87.3% 86.3% 86.8% 87.2% 86.6% 86.5% 85.0% 84.8% 85.0%

Annual Change in Share % 0.6% 0.0% 1.3% -1.1% 0.7% 0.5% -0.7% -0.2% -1.7% -0.2% 0.2%




STAYING VISITOR

%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

STAYING VISITORECONOMIC IMPACT

Indexed

SHARE OF MARKET

% Change 2005 to 2016

% Change 2015 to 2016


ual

Chan

ge


STAYING VISITOR

Q1 Q2 Q3 Q4

2016 Prices

2005 to 2016


2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.00

100.00

200.00

300.00

400.00

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

Staying Visitor £M Share of Total %





-24.4% 1.0% 4.0% 10.0% -7.7% -4.4% -0.8% -8.3% 48.0% 6.5% 16.0% -32.8% 0.0% -4.4% -2.8% 3.1% 0.3%

7.4% 7.1% -3.8% -15.2% -2.7% -7.0% -1.3% -0.3% -1.1% 5.6% 8.5% 16.3% -0.7% 1.9% -7.5% -0.8% 8.0%

-2.2% 0.1% 0.4% 0.9% -0.7% -0.4% -0.1% -0.8% 4.4% 0.6% 1.5% -3.0% 0.0% -0.4% -0.3% 0.3% 0.0%

2005 £M 2.045 2.495 3.213 2.256 4.533 3.973 6.356 10.94 3.347 3.769 2.099 1.695 46.72 7.754 10.76 20.64 7.564

2006 £M 2.337 2.711 2.941 2.926 4.462 3.669 6.925 9.240 3.465 3.845 1.842 1.433 45.80 -2.0% 7.990 11.06 19.63 7.120

2007 £M 2.171 2.584 2.976 3.318 4.551 3.538 6.985 9.617 3.738 3.894 1.901 1.552 46.82 2.2% 7.731 11.41 20.34 7.347

2008 £M 2.071 2.770 5.017 2.143 4.760 3.683 5.977 8.958 2.784 3.172 2.230 1.400 44.97 -4.0% 9.859 10.59 17.72 6.803

2009 £M 1.914 2.449 3.836 3.087 4.428 3.697 6.191 9.878 3.667 3.719 1.612 0.782 45.26 0.7% 8.199 11.21 19.74 6.113

2010 £M 1.212 2.493 3.875 3.119 4.229 3.739 6.006 9.470 3.642 3.543 1.624 0.753 43.71 -3.4% 7.580 11.09 19.12 5.921

2011 £M 1.535 2.771 3.226 2.627 3.904 3.646 5.493 9.267 3.873 3.521 2.298 0.943 43.10 -1.4% 7.531 10.18 18.63 6.762

2012 £M 1.490 2.742 3.335 2.904 3.926 3.810 6.398 8.333 3.912 3.507 2.049 0.910 43.32 0.5% 7.567 10.64 18.64 6.467

2013 £M 1.474 2.573 3.185 2.615 4.172 3.620 6.398 8.577 3.836 3.403 1.773 0.855 42.48 -1.9% 7.233 10.41 18.81 6.031

2014 £M 1.391 2.239 3.185 2.920 4.328 3.951 6.387 9.717 4.886 3.603 2.205 1.037 45.85 7.9% 6.816 11.20 20.99 6.845

2015 £M 1.441 2.354 3.476 2.925 4.300 4.085 6.384 10.05 5.009 3.800 2.245 0.978 47.05 2.6% 7.270 11.31 21.45 7.023

2016 £M 1.547 2.521 3.342 2.481 4.184 3.798 6.302 10.03 4.954 4.013 2.435 1.138 46.74 -0.7% 7.410 10.46 21.28 7.586

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Day Visitor £M 46.72 45.80 46.82 44.97 45.26 43.71 43.10 43.32 42.48 45.85 47.05 46.74


Share of Total % 14.4% 13.9% 13.9% 12.7% 13.7% 13.2% 12.8% 13.4% 13.5% 15.0% 15.2% 15.0%





DAY VISITOR

%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

DAY VISITORECONOMIC IMPACT

Indexed

SHARE OF MARKET

% Change 2005 to 2016

% Change 2015 to 2016


ual

Chan

ge


DAY VISITOR

Q1 Q2 Q3 Q4

2016 Prices

2005 to 2016


2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

0.00

10.00

20.00

30.00

40.00

50.00

0.0%

5.0%

10.0%

15.0%

20.0%

Day Visitor £M Share of Total %


steam final trend report for 2005 -2016 rep… · headers at the top of each page is a band...

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