GA PMI Project 2Julia & Ishan

STAY-K

The Prompt 40% of US leisure travel are

weekend getaways within driving distance of the home city. How would you better connect city dwellers with local getaways?

Pain Point #1 “Vacations are awesome.

But planning is way too stressful“ – Interviewee

Pain Point #2 “Airlines. They’re just

the worst”- Interviewee

Pain Point #3 “ I only have the time and

money to vacation once or twice a year max.” - Interviewee

of Adult Americans did not vacation in 2014

http://skift.com/2015/01/05/travel-habits-of-americans-41-percent-didnt-take-any-vacation-days-in-2014/

42%

Only

of adult Americans can actually afford the time and money to Vacation 10 days a year

http://skift.com/2015/01/05/travel-habits-of-americans-41-percent-didnt-take-any-vacation-days-in-2014/

13%

The Solution – Local Getaways

STAY-K

Upgrade the way you do weekends

STAY-K

Meets

1. Benefits

Feature #1: Weekend Itinerary Pain Point #1:

“Planning is stressful”

Benefit #1: Save Time & Stress Less

Feature #2: Local Getaways Pain Point #2:

“Airlines are the worst”

Benefit #2: Discover the Wonders in your own backyard!

Feature #3: Weekend Group Rates Benefit:

Short trips where users save money

Pain Point #3: “Only enough time and money for 1-2 trips a year”

STAY-K

2. Monetize

Market Sizing 117 Million Households in America

58% of Households take at least one vacation each year

68 Million Households who take vacations

Market Sizing 40% of US leisure travel are weekend

getaways within driving distance of the home city.

27 Million Households

$500 per household per local getaway

2 local getaways per year

Market Sizing

= $ 27 Billion spent on local getaways each year in the US

Competitive Analysis: Feature Comparison

(Features) STAY-K Groupon Getaways

TripAdvisor

User Reviews YES NO YES

“Group” Deals YES YES NO

Expert Recommendations

YES NO YES

Customizable Packages

YES NO NO

Assumptions Trust “experts”

Prefer limited # of discounted choices

Willing to cut into abroad budget

MVP & ValidationConcierge & Narrow Market Focus (NYC)

Individually plan getaways in scrapbook Include Hotels, Dining, & Activities with pictures

Sell to locals & book items ourselves

Validation: People are willing to have others plan, even for a local trip!

STAY-K is your one stop shop for finding the best

local getaways, tailor made by experts in your

area!

NextNext

Pick when you want to escape

Now find your Pre-Packaged Trip or Make your

Own!

Depart 7/7/15Depart 7/7/15

Return 7/9/15Return 7/9/15

Get Started

Get Started

Family FunFamily Fun

Outdoor ActiveOutdoor Active

RomanticRomantic

Choose your experience

Free Version: Romantic Only

Package #2 $650Package #2 $650

Make your OwnMake your Own

Package #1 $500Package #1 $500

RomanticChoose your plan

BackBack

11:00am Activity: Couples Massage Deal: 2 Hours for the Price of 1 1:30pm Lunch: Palazzo Italian Deal: 1 Appetizer, 2 Entrees, 1 Dessert 3:30pm Activity: Tom’s Cruises on the Bay Deal: 40% off Sunset Package 7:00pm Dinner: George’s Steakhouse Deal: 1 App, 2 Entrees,1 Wine Bottle 9:30pm Nightlife: Lavash Cocktail Lounge Deal: 4 Cocktails

11:00am Activity: Couples Massage Deal: 2 Hours for the Price of 1 1:30pm Lunch: Palazzo Italian Deal: 1 Appetizer, 2 Entrees, 1 Dessert 3:30pm Activity: Tom’s Cruises on the Bay Deal: 40% off Sunset Package 7:00pm Dinner: George’s Steakhouse Deal: 1 App, 2 Entrees,1 Wine Bottle 9:30pm Nightlife: Lavash Cocktail Lounge Deal: 4 Cocktails

Package #1 $500Package #1 $500

BackBack

Elizabeth MurrayWriter - New Yorker

“Had the best Valentines Weekend here ”

Romantic

Confirm!Confirm!Go

BackGo

Back

Hotel: HiltonHotel: Hilton

Itinerary

Make your OwnMake your Own

BackBackRomantic

DiningDining

NightlifeNightlifeActivitiesActivities

HotelHotel

Step 1 of 5Choose a Hotel

HotelHotel

BackBackRomantic

Hilton$150 per night

Amenities

Marriott$180 per night

Amenities

X I don’t need a hotelX I don’t need a hotel

BackBackRomantic

Hilton$150 per night

Amenities

Elizabeth MurrayWriter - New Yorker

“This is an amazing room with a King Bed and beautiful view. You and your partner will have a blast guaranteed!”

Confirm!Confirm!Go

BackGo

Back

BackBackRomantic

Marriott$180 per night

Amenities

Chad ForestEditor - Time Out NYC

“They made the towels into doves and it really put the cherry on top for this already amazing hotel.”

Confirm!Confirm!Go

BackGo

Back

Make your OwnMake your Own

BackBackRomantic

HotelHotel

NightlifeNightlifeActivitiesActivities

DiningDining

Step 2 of 5Choose Dining

DiningDining

BackBackRomantic

X I don’t need this meal

X I don’t need this meal

Dinner - Day 1

PalazzoItalian Cuisine $60

Deal: 1 Appetizer, 2 Entrees, & 1 Bottle of Wine

George’sSteakhouse $70

Deal: 1 Appetizer, 2 Entrees, & 1 Dessert

BackBackRomantic

PalazzoItalian Cuisine $60

Deal: 1 Appetizer, 2 Entrees, & 1 Bottle of Wine

Confirm!Confirm!Go

BackGo

Back

Gracie PinkChef - Eataly

“The penne alfredo is to die for”

BackBackRomantic

Confirm!Confirm!Go

BackGo

Back

George’sSteakhouse $70

Deal: 1 Appetizer, 2 Entrees, & 1 Dessert

Brian FerroFood Critic - Time Out NYC

“Best steak I’ve had this year! And the seafood is fresh and delicious”

DiningDining

BackBackRomantic

X I don’t need this meal

X I don’t need this meal

Dinner - Day 2

Black CatSpanish Cuisine $60

Deal: 1 Appetizer, 2 Entrees, & 1 Bottle of Wine

Grey DogIndian Cuisine $70

Deal: 1 Appetizer, 2 Entrees, & 1 Dessert

BackBackRomantic

Confirm!Confirm!Go

BackGo

Back

Francessa GoldChef - Chelsea Star

“Authentic. Delicious. Rich.And wow the deal is almost too good to be true!”

Black CatSpanish Cuisine $60

Deal: 1 Appetizer, 2 Entrees, & 1 Bottle of Wine

BackBackRomantic

Confirm!Confirm!Go

BackGo

Back

Brian FerroFood Critic - Time Out NYC

“If you want to add some spice to your night, this Indian food is a great place to start! Make sure to try the Vindaloo!”

Grey DogIndian Cuisine $70

Deal: 1 Appetizer, 2 Entrees, & 1 Dessert

Make your OwnMake your Own

BackBackRomantic

HotelHotel

NightlifeNightlifeActivitiesActivities

DiningDining

Step 3 of 5Choose Activities

ActivitiesActivities

BackBackRomantic

X I don’t need this activity

X I don’t need this activity

Day 1

SailingTom’s Cruises $50

Deal: 40% off the 3 hour bay tour

MassageGreen Leaf Spa $70

Deal: 30% off 2 hour couples massage

BackBackRomantic

Confirm!Confirm!Go

BackGo

Back

SailingTom’s Cruises $50

Deal: 40% off the 3 hour bay tour

Mason BourneTelevision Actor

“Tom is a wonderful captain and the whole crew is very attentive to detail. Catching the sunset on the waves will put the weekend in overdrive.”

BackBackRomantic

Confirm!Confirm!Go

BackGo

Back

MassageGreen Leaf Spa $70

Deal: 30% off 2 hour couples massage

Nicole TrecetTrainer - LA Fitness

“You won’t find a better couple’s massage anywhere. And for this price? Forget about it”

ActivitiesActivities

BackBackRomantic

X I don’t need this activity

X I don’t need this activity

Day 2

Live ShowRegent Theater $50

Deal: 2 Tickets for the Price of 1!

Nature WalkJasmine Green $70

Deal: 40% off our 3 hour greenhouse tour

BackBackRomantic

Confirm!Confirm!Go

BackGo

Back

Live ShowRegent Theater $50

Deal: 2 Tickets for the Price of 1!

Trinity GlamCritic - Broadway NYC

“Regent theater has a history and culture that just makes every show a little more special. ”

BackBackRomantic

Confirm!Confirm!Go

BackGo

Back

Nature WalkJasmine Green $70

Deal: 40% off our 3 hour greenhouse tour

Mason BourneEditor - New York Times

“There are a ton of plants, birds, and butterflies. This will let you connect with nature as you connect with your partner.”

Make your OwnMake your Own

BackBackRomantic

HotelHotel

NightlifeNightlifeActivitiesActivities

DiningDining

Step 4 of 5Choose Nightlife

NightlifeNightlife

BackBackRomantic

X I don’t need this nightlife

X I don’t need this nightlife

Hair of the DogCocktail Lounge $40

Deal: 4 Cocktails for $10 each!

LavoNightclub $40

Deal: Entry and 2 Drinks per person

BackBackRomantic

Confirm!Confirm!Go

BackGo

Back

Hair of the DogCocktail Lounge $40

Deal: 4 Cocktails for $10 each!

Chad ForestEditor - Time Out NYC

“Awesome cocktails - truly amazing. And it’s just a short walk from the hotel, so get your drink on!”

BackBackRomantic

Confirm!Confirm!Go

BackGo

Back

Will FerrelDJ Aficionado

“Just wow! Nothing like it”

LavoNightclub $40

Deal: Entry and 2 Drinks per person

Make your OwnMake your Own

BackBackRomantic

HotelHotel

NightlifeNightlifeActivitiesActivities

DiningDining

Complete!

See your Itinerary!See your Itinerary!

BackBackItinerary

Hotel: —————————- Hotel: —————————-

Day 1

11:00am Activity #1: ——- 1:30pm Lunch: ————— 3:30pm Activity #2: ——— 7:00pm Dinner: ————— 9:00pm Nightlife: ————

11:00am Activity #1: ——- 1:30pm Lunch: ————— 3:30pm Activity #2: ——— 7:00pm Dinner: ————— 9:00pm Nightlife: ————

Day 2

11:00am Activity #1: ——- 1:30pm Lunch: ————— 3:30pm Activity #2: ——— 7:00pm Dinner: ————— 9:00pm Nightlife: ————-

11:00am Activity #1: ——- 1:30pm Lunch: ————— 3:30pm Activity #2: ——— 7:00pm Dinner: ————— 9:00pm Nightlife: ————-

Confirm!Confirm!Go

BackGo

Back

BackBack Step 5 of 5Payment

Your Total is: $500Your Total is: $500

You saved $210 by grouping with STAY-K!You saved $210 by grouping with STAY-K!

Enter Payment Info

—————— —————- ————————- ——— ————————

Enter Payment Info

—————— —————- ————————- ——— ————————

Book my Trip!Book my Trip!Go

BackGo

Back

BackBackPayment

Your Total is: $500Your Total is: $500

You saved $210 by grouping with STAY-K!You saved $210 by grouping with STAY-K!

Enter Payment Info

—————— —————- ————————- ——— ————————

Enter Payment Info

—————— —————- ————————- ——— ————————

Book my Trip!Book my Trip!Go

BackGo

Back

Congratulations!

Thank you for booking with STAY-K.

Your Itinerary has been emailed to you.

Get ready for an awesome weekend!

Thank you for booking with STAY-K.

Your Itinerary has been emailed to you.

Get ready for an awesome weekend!

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3. Next Steps

SPREAD THE WORD.

Independence 3-Day Weekend

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